Fragrance Passion

What Fragrance Passion does

Fragrance Passion is a privately held French niche perfume retailer founded in 2022, operating eight physical boutiques across major French cities (Nantes, La Rochelle, Angers, Vannes, La Baule, Rennes, Tours, and Brest) and three country-specific e-commerce storefronts (fragrancepassion.fr, fragrancepassion.us, fragrancepassion.uk). The company curates perfumes from over 100 niche fragrance houses, including exclusive partnerships with brands such as THE HARMONIST, OMAN LUXURY, MIND GAMES, CRIVELLI, SORA DORA, D'ANNAM, HELLENIST, and THE PRIMAL WATERS, alongside established luxury niche labels such as PARFUMS DE MARLY, CREED, CLIVE CHRISTIAN, XERJOFF, NISHANE, KILIAN PARIS, TOM FORD, and FRÉDÉRIC MALLE. The business emphasizes human-curated expertise rather than proprietary technology: in-store personalized consultation, an editorial blog ("The World of Perfume"), and active social channels on Instagram and TikTok serve as the primary engagement mechanisms. The company positions itself as a destination for niche perfume enthusiasts seeking rare, exclusive, and personalized fragrance discovery rather than mass-market options.

The revenue model is primarily transaction-based retail: one-time purchases of curated niche perfumes through both physical boutiques and e-commerce, supplemented by gift cards and a Reward & Loyalty Program. Free delivery is offered from €50 in France and free international shipping from €130. Pricing is not publicly disclosed and no subscription or recurring contract components are mentioned. The company is independently owned with no disclosed parent entity, no external funding rounds, no acquisitions, and no public listing. Operating geographies cover France (primary, through retail), the United States, and the United Kingdom (through e-commerce). Standard integrations include major payment processors (Visa, Mastercard, American Express, PayPal, Apple Pay, Klarna, Shop Pay, and regional methods such as Cartes Bancaires, Bancontact, BLIK, EPS, MobilePay), indicating a Shopify-based e-commerce stack consistent with the catalog structure.

The core technology is non-proprietary: no patents, no proprietary software, no AI/ML capabilities, and no disclosed data assets. Competitive differentiation rests on catalog breadth (100+ brands), exclusive supplier relationships, multichannel retail presence, and human expertise in curation and consultation. The company self-describes as the "leader in niche perfumery" and "official online reseller" in France, though these claims are marketing language and are not externally validated in the source material.

Name

Fragrance Passion

Legal name

Fragrance Passion

Website

https://fragrancepassion.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fragrance Passion is a French niche perfume retailer operating eight physical boutiques across major French cities plus e-commerce sites serving France, the United States, and the United Kingdom. It curates perfumes from 100+ niche fragrance houses for enthusiast consumers seeking rare and personalized fragrance discovery.

Ownership category

akta.pro rank

Product category

Niche Perfumery Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Niche perfumery
• Luxury fragrances
• Fragrance boutique
• Curated perfumes
• Niche perfume retail

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Retail perfume sales: Revenue generated through direct sales of niche perfumes via 8 physical boutiques in France and online stores serving multiple countries (France, US, UK). Sales are primarily one-time transaction-based purchases with no subscription component mentioned.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fragrance Passion is a niche perfume retailer that curates and sells rare and exclusive fragrances from over 100 prestige and niche perfume houses through eight physical boutiques across France and multi-country e-commerce platforms (.fr, .us, .uk). The company complements its product offering with personalized in-store olfactory consultations, a loyalty program, gift cards, and educational content, positioning itself as a destination for fragrance enthusiasts seeking expert guidance.

Product overview

Fragrance Passion is a niche perfume retailer operating both an e-commerce platform and eight physical boutiques across France (Nantes, La Rochelle, Angers, Vannes, La Baule, Rennes, Tours, and Brest). The company functions as an official online reseller and leader in niche perfumery, offering perfumes from over 100 exclusive and luxury fragrance brands including PARFUMS DE MARLY, CREED, CLIVE CHRISTIAN, XERJOFF, NISHANE, ROOM1015, WIDIAN, JOVOY, NASOMATTO, KILIAN PARIS, INITIO, TOM FORD, and FREDERIC MALLE. The business model centers on curating rare and unique fragrances, complemented by personalized in-store consultation services and an exclusive brand portfolio featuring THE HARMONIST, OMAN LUXURY, MIND GAMES, CRIVELLI, SORA DORA, D'ANNAM, HELLENIST, and THE PRIMAL WATERS. Additional offerings include a Reward & Loyalty Program, gift cards, and educational content through their blog. The company positions itself as both an e-commerce platform and a destination for fragrance enthusiasts seeking personalized guidance in discovering niche perfumes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fragrance Passion Online Store

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

One partnership is on record.

• hypnose. MédiaminorGTM or Marketing PartnerMarketing collaboration for Father's Day selection, where Fragrance Passion teamed up with hypnose. Média to create a special gift selection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surrender to Chance: Niche perfume sample and discovery retailer. Comparable to Fragrance Passion in its niche-only assortment and discovery-led customer experience, though primarily sample-based.
• Jovoy Paris: Paris-based boutique retailer specializing in niche and artisanal perfumes, with a flagship store and international e-commerce. Closely comparable to Fragrance Passion as a multi-brand niche perfumery emphasizing curation, exclusivity, and personalized in-store advisory.
• Luckyscent: US-based online niche perfume retailer known for deep catalog, sampling, and discovery tools. Directly comparable to Fragrance Passion's US e-commerce operation in product mix and target audience of niche fragrance enthusiasts.
• Osswald: Historic Swiss perfumery with curated niche and luxury fragrance assortment, both online and via flagship stores. Comparable to Fragrance Passion in its boutique-style multi-brand positioning and emphasis on personalization.
• Nose Paris: Leading French online niche perfume retailer offering discovery, sampling, and editorial content. Comparable to Fragrance Passion in its focus on niche fragrance curation, French market presence, and educational content marketing.
• Beautyhabit: US online retailer specializing in niche fragrance and beauty with curated assortment. Comparable to Fragrance Passion's online niche fragrance positioning and similar target customer of discovery-driven enthusiasts.

Broad incumbents

• Liberty London: Iconic London department store with a curated luxury and niche fragrance hall. Comparable to Fragrance Passion in emphasizing niche fragrance curation, but operates within a much broader luxury retail portfolio.
• Sephora: Global multi-brand beauty retailer increasingly expanding into niche perfume. Comparable in carrying many of the same brands (e.g., Tom Ford, Kilian, Frederic Malle), but competes across the broader mass-prestige spectrum.
• Space NK: Established multi-brand UK beauty retailer with a strong niche fragrance assortment. Comparable to Fragrance Passion in selling niche fragrances, but operates at significantly larger scale and as a broader beauty retailer.

Emerging players

• Parfumo: Online fragrance community and retailer with strong niche perfume catalog and discovery features. Comparable to Fragrance Passion in its niche fragrance focus and digital-first customer experience, though oriented more toward community and reviews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fragrancepassion__
• TikToktiktok.com/@fragrance_passion
• LinkedInlinkedin.com/company/fragrance-passion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fragrance Passion