Frame

What Frame does

Framecultura is a privately-held Italian cultural events and content production company headquartered in Milan with operational presence in Camogli. The company organizes live cultural events, festivals, lectures, and performances featuring prominent Italian authors, scientists, historians, journalists, and public intellectuals. Its flagship property is the annual Festival della Comunicazione held in Camogli, complemented by additional festivals (IlMare Festival in Santa Margherita Ligure, Cucina d'epoca) and a recurring calendar of lectures and encounters at partner cultural venues across Italy, including Palazzo Ducale in Genova. Framecultura employs approximately 20 people and operates under a private limited liability company structure (s.r.l.).

Name

Frame

Legal name

Frame s.r.l.

Website

https://framecultura.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Events and Content Production

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)

akta.pro secondary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Cultural event production
• Live cultural festivals
• Podcast series production
• Video content production
• Cultural content distribution

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live event tickets and attendance: Revenue is generated through admission tickets to live events, festivals, lectures, and cultural gatherings hosted by Frame at partner venues. Some events are listed as free entry (Ingresso libero), while others likely carry paid admission.
2. Podcast content licensing / distribution: Frame produces original podcasts (e.g., 'La nostra grande storia', 'Le piazze raccontano') distributed via Audible, suggesting a content licensing or revenue-sharing arrangement with Audible for podcast distribution.
3. Event production and sponsorship: Frame organizes and produces cultural events and festivals (e.g., Festival della Comunicazione, Cucina d'Epoca), which may involve sponsorship arrangements with municipal governments, cultural institutions, and private partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Frame is a cultural events and content production company that organizes live festivals, lectures, and encounters featuring prominent Italian cultural figures, and produces accompanying video and podcast content. Its flagship is the annual Festival della Comunicazione held in Camogli, alongside other festivals (IlMare Festival, Cucina d'epoca), a video library, and original podcast series distributed via Audible. The offering blends live experiences with on-demand audio-video content for Italian cultural audiences.

Product overview

Framecultura is a cultural events and media production company that creates live events, video productions, and podcasts featuring prominent cultural, scientific, and intellectual figures. The core offering consists of live festivals and meetings (Festival della Comunicazione, IlMare Festival, Cucina d'epoca), alongside a library of video and audio content organized into themed collections (Pianeta Terra, Homo sapiens, Belle arti e affini). The company serves cultural enthusiasts through in-person events and digital content distribution via podcasts and streaming videos.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events Program (incontri, rassegne, spettacoli)
• Festival della Comunicazione
• IlMare Festival
• Cucina d'Epoca
• Video Productions
• Podcast Series (original audio productions)
• School of Communication

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Audible (Amazon)coreGTM or Marketing PartnerFrame's original podcasts ('La nostra grande storia', 'Le piazze raccontano', and others) are produced in exclusivity for Audible, which distributes them to its subscriber base. This partnership extends Frame's content reach to Audible's audio entertainment audience.
• Palazzo Ducale, GenovacoreStrategic or Co-development PartnerPalazzo Ducale in Genova is a key venue partner for Frame's live events and lectures. It hosts events such as 'Giù in mezzo agli uomini' and the Cucina d'Epoca festival components, functioning as an ongoing event production partnership.
• Comune di CamoglicoreStrategic or Co-development PartnerThe Municipality of Camogli is the primary host and co-organizer of the Festival della Comunicazione, Frame's flagship annual festival. The municipality provides the venue (the town of Camogli) and acts as institutional co-producer.
• ASCOT-CIVminorStrategic or Co-development PartnerASCOT-CIV is referenced as a co-organizer of the Cucina d'Epoca festival alongside the Comune di Camogli and Frame.
• Museo Galileo di FirenzeminorStrategic or Co-development PartnerMuseo Galileo di Firenze participated as a content partner in the 2019 Cucina d'Epoca festival, contributing to the event program with scientific and cultural content.
• Università di GenovaminorStrategic or Co-development PartnerThe University of Genoa appears as a recurring institutional partner across multiple Festival della Comunicazione editions, contributing academic content and participating in science communication events.
• Istituto Nazionale di Fisica Nucleare (INFN)minorStrategic or Co-development PartnerINFN is listed as an institutional partner for science communication sessions within the Festival della Comunicazione, contributing to physics outreach events.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pordenonelegge: Literary festival in Pordenone that programs Italian authors, journalists, and intellectuals through lectures and live encounters. Directly comparable to Frame's festival programming model and cultural-event positioning in the Italian regional festival circuit.
• Più libri più liberi: Rome book fair focused on small and independent publishers, with author talks and live cultural programming. Comparable to Frame in the Italian cultural-event landscape, particularly in curating author-driven live programming for culturally engaged audiences.
• Taobuk: Taormina book and cultural festival in Sicily featuring Italian and international authors across lectures, panels, and live events. Closely mirrors Frame's model of curated author-driven cultural programming with a regional anchor.
• Festivaletteratura Mantova: Annual literary festival in Mantua featuring Italian authors and intellectuals through live events, lectures, and readings. Highly comparable to Frame's Festival della Comunicazione in model (festival-as-platform for author-led cultural programming) and audience (culturally engaged Italian adults).

Broad incumbents

• TED: Global talks-and-events brand that curates intellectual and cultural speakers into video and live formats. Comparable to Frame in the curation of intellectual speakers into multi-format content (live + video + podcast-style) but operates globally and at much larger scale.
• La Feltrinelli: Italy's largest bookstore chain, which also runs in-store and on-site cultural events featuring Italian authors. Comparable to Frame in cultural-event programming around Italian intellectual figures but operates a much broader retail and media footprint.
• Rizzoli Education: Italian educational publisher (Mondadori group) that produces cultural and educational content, including events around its authors and intellectual property. Comparable to Frame in intellectual content production and educational programming (similar to Frame's School of Communication).
• Salone Internazionale del Libro di Torino: Turin International Book Fair is Italy's largest book and cultural event, featuring author talks, panels, and publishing-industry programming. Comparable to Frame in cultural-event programming but operates at significantly larger scale and scope (publishers, exhibitors, trade).

Emerging players

• Codice Edizioni: Independent Italian publisher that produces cultural events and live programming around its titles and authors. Comparable to Frame in producing cultural content tied to intellectual figures and operating at a sub-scale in Italy's cultural-event market.
• Storytel: Audiobook and podcast streaming platform with original and licensed Italian-language content. Comparable to Frame's podcast-distribution strategy via Audible, representing an alternative emerging player in the Italian audio content space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FestivalComunicazioneit
• Facebookfacebook.com/FestivalComunicazione
• LinkedInlinkedin.com/company/framecultura
• Instagraminstagram.com/festivalcomunicazione
• TikToktiktok.com/@festivalcomunicazione

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame