What Frampton Brasse does

Frampton Brasse is a family-owned craft brewery farm (ferme brassicole) operating since August 2011 in Frampton, Quebec, in the Chaudière-Appalaches region. The company cultivates its own barley and sources spring water from the Appalachians, then brews approximately 18-20 distinct craft beers on-site using a traditional German decoction mashing method combined with geothermal energy for fermentation temperature control. Because the decoction process is unusual in North America, the Poulin family designed and fabricated their own brewing equipment. The portfolio spans German styles (Sieur de Léry Pilsner, Hopfenweisse, weissbier), Belgian-inspired ales (Triple des neiges, Rouge des Appalaches), IPAs (IIPA, NEIPA, Bouquet Tropical), barrel-aged specialties (Stout Impérial Russe, Das Winter Projekt), and seasonal/limited releases (Myrtillus, Vienna Lager 'La Mariveraine', La Lionne).

The company operates an omnichannel go-to-market model: direct-to-consumer sales through an on-site tasting room (salon de dégustation) with guided agro-tourism brewery tours, B2C packaged distribution across 503 retail points in Quebec including SAQ locations and grocery stores, and on-site hospitality via the DIX93 Resto Pub opened August 2017 adjacent to the brewery. Pricing is pay-as-you-go at the tasting room (cash-only with on-site ATM), with retail pricing not publicly disclosed. Marketing relies on organic social media (Facebook, Twitter, Instagram), regional tourism association partnerships (Tourisme Chaudière-Appalaches), and earned media through documentary appearances on Canal D and Bell.

The business is led entirely by the Poulin family: Paul Poulin as President/CEO/brewer handles end-to-end operations, Gilbert Poulin serves as VP and Master Brewer (VLB Berlin-trained) and develops all recipes, Virginie Poulin is VP Finance/CPA, and Justine Boucher manages communications. Multiple World Beer Awards Country Winner titles between 2016 and 2020 underpin brand credibility, but the company has no external funding, no public listing, and remains a privately-held sub-10-employee craft operation confined to Quebec.

Name

Frampton Brasse

Legal name

Frampton Brasse

Website

https://framptonbrasse.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Frampton Brasse is a family-owned Quebec craft brewery farm producing ~20 decoction-mashed beers from homegrown barley, distributed through 503 Quebec retail points, an on-site tasting room, and the DIX93 Resto Pub.

Ownership category

akta.pro rank

Headquarters

HQ city

Frampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beer Sales (On-site): Direct sales of bottled beers and tastings at the on-site tasting room (salon de dégustation) at the farm brewery in Frampton.
2. Retail Distribution: Sale of bottled beers through 503 retail points across Quebec, including grocery stores and SAQ locations.
3. Tasting Room & Tours: Revenue from on-site beer tastings, guided brewery tours (reservations required for groups), and tourism experiences at the farm.
4. Restaurant/Pub Operations: Operation of DIX93 Resto Pub opened August 2017 adjacent to the brewery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Frampton Brasse is a family-owned farm brewery (ferme brassicole) in Frampton, Quebec that brews, bottles, and distributes approximately 20 distinct artisanal beers using a traditional German decoction brewing method and geothermal energy. It also operates an on-site tasting room, guided agro-tourism visits, and the DIX93 Resto Pub, and sells its beers through roughly 503 retail points across Quebec.

Product overview

Frampton Brasse is a family-owned craft brewery farm in the Beauce region of Quebec, Canada, established in August 2011. The company operates as a integrated brewery with 20 distinct beer products across styles including IPAs (IIPA, NEIPA, Bouquet Tropical), German wheat beers (Hopfenweisse, weissbier), Belgian styles (Triple des neiges, Rouge des Appalaches), lagers (Sieur de Léry Pilsner, Vienna Lager), stouts (Stout Impérial Russe), and specialty beers. All beers are brewed on-site using decoction brewing methods and locally-sourced ingredients including spring water from the Appalachians and homegrown barley. The company also operates a year-round tasting room with guided agro-tourism visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopfenweisse German-style hopped wheat beer with dense foam, opaque orange color, dominant banana and citrus aromas and white wine-like notes; sold in bottles at Quebec retailers and the on-site tasting room.
• Framp-Boise Raspberry sour bottled beer made with malted barley, wheat, water, raspberry purée, hops and yeast; a fruity and tangy blend sold through Quebec retail and the tasting room.
• Sieur de Léry German-style Pilsner brewed under the 1516 Reinheitsgebot using decoction mashing and Appalachian spring water; sold in bottles at Quebec retail and on-site.
• IIPA (Impériale IPA) Double/Imperial India Pale Ale bottled beer with orange color, persistent foam, tropical fruit aromas and moderate maltiness balanced by hoppy bitterness.
• St-Édouard Reddish rausch-style Pale Ale bottled beer with floral nose and refined specialty-malt taste produced through the brewery's decoction method.
• Bouquet Tropical New England IPA (N.E.I.P.A.) bottled beer with tropical aromas of mangoes, peaches and pineapple; uses oats and malted wheat to create an opaque appearance.
• Neipa Modern Northeast IPA bottled beer with straw color, coarse filtration, persistent foam and a refreshing character, brewed with locally sourced barley and hops.
• Das Winter Projekt Experimental low-fermentation Eis-Rauchbock bottled beer combining ice bock and smoked beer styles, with a bourbon-barrel-aged variant; concentrated outdoors at -20°C to -25°C.
• Nuit d'automne Dark Quadruple (Belgian-style) bottled ale with liqueur-like effluents, ample body, creamy foam, rich caramelized taste, subtle bitterness and roasted finish.
• Stout Impérial Russe Black bottled Imperial Stout aged in bourbon barrels with beige creamy foam, vanilla/chocolate/ripe-fruit aromas and a chocolate-dominant flavor.
• Straight Outta Frampton N.E.I.P.A.-style bottled craft beer from the brewery's core lineup.
• Triple des neiges Belgian-style Triple bottled ale with American hop character, featuring slightly spicy, aniseed and citrusy fruity notes from cold hopping.
• Myrtillus Blueberry bottled ale with delicate violet hues and frank fresh blueberry aromas; round and juicy with a dry finish.
• La Lionne (Kölsch) Kölsch-style bottled beer originating from Cologne, Germany — a hybrid between high and low fermentation with delicate fruity aroma and balanced finish; created in partnership with Miller Zoo.
• 1815 Frampton Irish Irish Red Ale bottled beer — soft, low-alcohol red beer with slight bitterness and a neutral nose.
• Weissbier German-style wheat bottled beer made with at least 50% malted wheat, featuring the classic banana and clove aromatic profile from traditional yeast.
• Vienna Lager 'La Mariveraine' Vienna Lager bottled beer brewed to honor the 275th anniversary of Sainte-Marie de Beauce, with delicate refreshing taste, subtle roasted notes and a dry crisp finish.
• Benedict Arnold English-inspired India Pale Ale bottled beer with persistent foam and coppery color, rich malty taste counterbalanced by moderate bitterness and floral English hop notes.
• Rouge des Appalaches Flanders Red-style bottled beer — tangy, fruity, lightly sugary red beer with oak, vanilla and apple aromas reminiscent of red wine, aged nearly one year in oak barrels with cherries.
• Dorchester English Brown Ale bottled beer with light fruity and coffee aromas, mellow mouthfeel and medium fullness where malt takes center stage.
• Salon de dégustation (On-site Tasting Room) Year-round on-site tasting room at the Frampton brewery with indoor space and outdoor terrace, offering beer tastings for individual visitors; cash payment only, ATM on premises.
• Agro-touristic Brewery Visits Guided brewery tours by reservation that walk visitors through brewing, fermentation, filtration, bottling, labeling and packaging, followed by tasting of all products at the boutique-tasting room; corporate and tour-operator groups accepted with a minimum of 12 people.
• Resto Pub DIX93 Brewpub restaurant operated by Frampton Brasse adjacent to the brewery, serving food paired with house-brewed beers to on-premise guests.

Quantifiable outcome

• 503 retail points of sale across Quebec
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Miller ZoocoreStrategic or Co-development Partner · 25 August 2020Partnership between Frampton Brasse and Miller Zoo resulted in the creation of La Lionne beer, reflecting their complementary and parallel evolution as touristic attractions in the Chaudière-Appalaches region. The beer was created to honor Nahla the lioness who became the Queen of Miller Zoo after being rejected for a cinema role. This collaboration showcases local businesses working together to strengthen regional tourism.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Trou du diable: Shawinigan, Quebec craft brewery with a similarly sized portfolio of premium, award-winning beers distributed across Quebec. Closely comparable in production scale, premium positioning, and Quebec-centric distribution.
• Le Bilboquet: Quebec craft brewery producing a portfolio of distinct, traditional-style beers widely distributed in Quebec dep/SAQ. Comparable on craft positioning, Quebec retail footprint, and multi-SKU specialty lineup.
• Microbrasserie Le Castor: Quebec-based small craft brewery with a deep rotating lineup of specialty styles. Comparable in size, product breadth, and Quebec indie distribution model.
• Dieu du ciel!: Saint-Jovite / Montreal-based Quebec craft brewery widely recognized for award-winning IPAs, stouts, and seasonal specialties. Highly comparable to Frampton Brasse in craft positioning, Quebec retail distribution, and a portfolio of award-winning styles.
• Hopfenstark: Lachine, Quebec craft brewery specializing in German-style lagers and ales with strong brewing-technical credentials. Directly comparable to Frampton Brasse's specialization in decoction brewing and German-style craft.
• Pit Caribou: Quebec craft brewery with a coastal terroir-driven brand and Quebec-focused distribution. Comparable in scale, craft positioning, and regional brand storytelling.

Broad incumbents

• Unibroue: Long-established Quebec craft brewery (now owned by Sapporo) with a broad portfolio of Belgian-style and specialty beers distributed nationally and internationally. Comparable as a larger Quebec craft incumbent with broader geographic reach and similar beer styles.
• McAuslan Brewing: Montreal-based established craft brewery (St. Ambroise, etc.) with broad Quebec retail distribution across grocery and convenience. Comparable as a larger Quebec craft incumbent against which Frampton Brasse competes for shelf space.

Emerging players

• Brasseurs du Monde: Quebec craft brewery with a broad specialty and barrel-aged portfolio. Comparable as a fellow Quebec craft brewery with overlapping specialty styles (sours, barrel-aged) and Quebec retail distribution.

Regional players

• Garrison Brewing: Halifax, Nova Scotia craft brewery with a multi-style portfolio and regional retail distribution. Comparable on craft positioning, multi-SKU premium lineup, and Maritime/Canadian regional craft model, though not directly competing in Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BrasseFrampton
• Facebookfacebook.com/Frampton-Brasse-141393719246944
• Instagraminstagram.com/framptonbrasse
• LinkedInlinkedin.com/company/frampton-brasse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frampton Brasse