Francesco Belgrano Srl | Search Marketing Studio

What Francesco Belgrano Srl | Search Marketing Studio does

Francesco Belgrano Srl, operating as Search Marketing Studio, is an Italian boutique consultancy headquartered in Imperia, Liguria, that delivers manual SEO, Google Ads (SEA), and Web Analytics services to web agencies, companies, and private individuals, primarily in Italy. The firm is founder-led by Francesco Belgrano, a practitioner with over ten years of experience and more than 1,000 completed projects across multiple sectors and languages. Its flagship product is a Technical SEO Audit that applies a proprietary manual methodology comprising over 150 checks across 11 macro-areas (indexing, technical, duplicates, HTML, content, usability, web performance, security, popularity, penalties, and market analysis), delivered as an Excel checklist plus extended PDF report with two hours of consultation. The portfolio is rounded out by on-site SEO (keyword analysis, logical sitemaps, SEO copywriting, optimization), off-site SEO (link building, link pruning, competitor analysis), specialized modules for e-commerce, multilingual sites, and site migration, plus paid search management and a formal training program (a four-module SEO curriculum and a dedicated SEO Copywriting Technical Course).

The business model is professional services, sold directly to clients without resellers or channel partners, with publicly disclosed pricing that includes one-off audits starting at 1,000 EUR, one-to-one training at 80 EUR/hour, and the copywriting course at 249 EUR (launch offer versus 349 EUR regular). The go-to-market is sales-led: a free 30-minute initial consultation converts prospects, with the founder personally handling each engagement — a deliberate constraint that caps the number of concurrent projects per month. Marketing is conducted primarily through content: an educational Italian-language blog covering SEO techniques, tools, and case studies, supported by SEO-optimized own-website presence. There is no external funding, no parent company, and no evidence of institutional capital; ownership is concentrated with the founder under an Italian Srl structure, and all disclosed technology is built on standard third-party SEO and analytics tools rather than proprietary platforms.

Name

Francesco Belgrano Srl | Search Marketing Studio

Legal name

Francesco Belgrano Srl

Website

https://francescobelgrano.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Francesco Belgrano Srl is an Italian boutique SEO and digital marketing consultancy based in Imperia that delivers manual SEO audits, Google Ads, Web Analytics, and training to web agencies, companies, and private individuals, primarily in Italy, via founder-led professional services engagements.

Ownership category

akta.pro rank

Product category

SEO and Digital Marketing Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Advertising, Public Relations, and Related Services (5418), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• SEO consulting services
• Search engine optimization
• Digital marketing consulting
• Google Ads management
• Web analytics consulting

Headquarters

HQ city

Imperia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Consulting Services: Professional consulting services including SEO audits, technical SEO, on-site and off-site optimization, keyword analysis, competitor analysis, link building, link pruning, e-commerce SEO, multilingual sites, and penalty resolution. Delivered as custom professional services with pricing based on project scope.
2. Google Ads/SEA Management: Paid advertising services on Google including Search, Display, and Shopping campaigns.
3. Web Analytics Consulting: Data measurement, collection, and analysis consulting to help clients understand user behavior and optimize website performance.
4. SEO Training Courses: In-person and online training programs including SEO Copywriting courses and comprehensive SEO courses. Pricing at 249 EUR (launch offer) for SEO Copywriting course, 80 EUR/hour for individual training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Francesco Belgrano Srl is an Italian search marketing studio offering professional SEO consulting, technical SEO audits, on-site and off-site SEO services, Google Ads (SEA) campaign management, and Web Analytics consulting. The company also delivers structured SEO training programs in-person and online, with each engagement personally led by founder Francesco Belgrano using a tailored, manually crafted methodology.

Product overview

Francesco Belgrano Srl operates as a Search Marketing Studio offering a comprehensive suite of digital marketing and SEO services. The portfolio consists of core consulting services (SEO Consulting, Technical SEO Audit) complemented by specialized SEO service modules (SEO ONSITE covering keyword analysis, logical sitemap, SEO copywriting, and site optimization; SEO OFFSITE covering link building, link pruning, and competitor analysis). Additional services include penalty resolution, e-commerce SEO, multilingual sites, site migration, Google Ads campaigns, and Web Analytics consulting. The company also provides professional development through structured SEO Training courses (organized in 4 modules) and a dedicated SEO Copywriting Technical Course. Services are offered to web agencies, businesses, and individuals, with pricing starting at 1000 EUR for full SEO Audit and 80 EUR/hour for one-to-one training.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Consulting (Consulenza SEO) Professional SEO consulting engagements combining technical audits, on-site and off-site optimization, keyword research, competitor analysis, link building, and penalty recovery for web agencies, companies, and private individuals.
• Technical SEO Audit (SEO Audit Tecnico) Diagnostic analysis evaluating over 150 factors across 11 macro areas (market, indexing, technical, duplicates, HTML, content, usability, performance, security, popularity, penalties). Delivered with Excel checklist, PDF extended report, and 2 hours of dedicated consultation.
• Google Ads Campaigns (Campagne Google Ads) Paid advertising management service on Google Ads including Search, Display, and Shopping campaign types for companies seeking lead generation and direct response.
• Web Analytics Consulting Consulting on data measurement, collection, and analysis for websites, including KPI configuration, A/B testing, and server log analysis to optimize user behavior and conversion.
• SEO Training (Formazione SEO) One-to-one and group SEO training program covering SEO foundations, keyword research and optimization, industry tools (Google Search Console, Scrapebox, Screaming Frog, SEOZOOM, Semrush, Ahrefs, Majestic SEO), and advanced topics including multilingual SEO, migrations, penalties, and audits. Priced at 80 EUR/hour plus VAT.
• SEO Copywriting Technical Course (Corso SEO Copywriting Tecnico) Two-day technical SEO copywriting course combining theoretical lessons and practical workshop, including reserved online area with recordings, printed manual, digital slides, and attendance certificate. Targets professionals and individuals seeking SEO content creation skills.

Quantifiable outcome

• Organic traffic improvement demonstrated through case study showing growth after SEO Audit implementation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Ahrefs: SEO tool vendor whose software (used by Francesco Belgrano) is also moving into agency and educational content. Adjacent rather than directly competing, but influential in shaping buyer expectations and pricing in the SEO consulting market.

Direct peers

• Studio Cappello: Independent Italian SEO and digital marketing consultancy working with brands and agencies. Directly comparable as a founder-led Italian SEO practice with a similar consulting-plus-training positioning.
• BruceClay: Established SEO consulting firm offering technical SEO audits, training, and agency services. Highly comparable as a premium-positioned SEO consultancy known for proprietary audit methodology and training programs.
• Victorious SEO: Specialist SEO agency focused on technical SEO, content, and link building. Comparable as a dedicated SEO services competitor with a similar boutique-to-mid-market positioning.
• Webranking: Italian SEO and digital marketing agency offering SEO consulting, content, and analytics to SMEs and enterprises. Highly comparable as a domestic Italian SEO agency competing for the same web agency and corporate clients.

Broad incumbents

• Brainlabs (formerly Distilled): Global performance marketing and SEO agency. Comparable as a larger, established SEO and digital media agency operating in similar disciplines (SEO, paid media, analytics) at scale.
• Neil Patel Digital: Global SEO and digital marketing consultancy. Comparable as a high-profile founder-led SEO brand offering consulting, training, and content-led acquisition in the same category.
• SEOZoom: Italian SEO platform/tooling provider that also offers agency services. Comparable because it operates in the same Italian SEO market with both tooling and service offerings, sitting between a peer and a potential partner/enabler.
• WebFX: Full-service digital marketing agency with a strong SEO practice. Comparable as a broader incumbent offering SEO alongside paid media, analytics, and CRO to similar SME and mid-market customers.
• Jellyfish: Global digital marketing agency offering SEO, paid media, analytics and training. Comparable as a broader incumbent offering the same triad of SEO, SEA and Web Analytics services that Francesco Belgrano sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/francesco-belgrano-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Francesco Belgrano Srl | Search Marketing Studio