Bath Tune-Up Franchise System

What Bath Tune-Up Franchise System does

Bath Tune-Up Franchise System, operated by HFC KTU LLC, is a bathroom remodeling franchise system launched in 2020 as a sister brand to Kitchen Tune-Up under Home Franchise Concepts (HFC). The company sells franchise rights to individual entrepreneurs who then deliver five core services to residential homeowners: bathtub remodels, shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations, executed through either custom designs or designer-inspired curated collections. The system runs on a proprietary operating stack including a CRM, custom franchisee microsites, an online bathroom visualization tool, an award-winning Design Quiz for lead capture, and an AI-driven sales coaching system that provides feedback on franchisee consultations.

The business model is a classic franchise model: franchisees pay a $64,950 initial franchise fee plus a total investment of $106,930-$183,850, with the franchisor earning ongoing royalties (percentage not publicly disclosed) and offering in-house financing of up to $36,000 plus a 15% veteran discount. The company serves end customers indirectly through 48+ U.S. franchise locations operating in protected territories of approximately 41,000 households each, with franchise-level average sale amounts exceeding $18,000 and full remodels above $28,000. Distribution and support are powered by HFC's broader 2,500+ territory franchise infrastructure across the U.S., Canada, and Mexico, leveraging group purchasing power and shared back-office services. Bath Tune-Up is ultimately owned by JM Family Enterprises, a privately held $24.7 billion organization that acquired HFC in 2019.

Name

Bath Tune-Up Franchise System

Legal name

HFC KTU LLC

Website

https://franchise.bathtune-up.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bath Tune-Up Franchise System is a bathroom remodeling franchise brand launched in 2020 that sells franchise rights to entrepreneurs delivering tub, shower, vanity, and full bathroom renovations to U.S. residential homeowners through 48+ protected-territory locations backed by Home Franchise Concepts and JM Family Enterprises.

Ownership category

akta.pro rank

Product category

Bathroom Remodeling Franchise Services

akta.pro primary industry

Full Bathroom Remodel (Design-Build) (HSAPABAA)

akta.pro secondary industries

Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

Keywords

• Bathroom remodeling franchise
• Home renovation services
• Franchise opportunity
• Bath renovation services
• Home services franchise

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Initial Franchise Fee: One-time franchise fee charged to new franchisees for the right to operate a Bath Tune-Up franchise in a protected territory. Includes comprehensive startup package with franchise fee, protected territory, laptop, product samples, marketing materials, Home Show materials, initial branded clothing, training, operating system, proprietary software, business operations manuals, national buying power, business coaching, and access to online learning modules.
2. Ongoing Royalty Fees: Ongoing fees from franchisees typically include royalty payments based on a percentage of franchisee revenue, which provides recurring revenue stream from the franchise network. Specific percentage not publicly disclosed in available materials.
3. In-House Financing: Bath Tune-Up provides in-house financing of up to $36,000 to qualified candidates, generating financing-related revenue from franchisee borrowers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Bath Tune-Up sells the right to operate a bathroom remodeling franchise in a protected territory, granting franchisees access to a proven operating model, proprietary software, training, marketing support, and a National Advertising Fund. Franchisees then deliver five core services (bathtub and shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations) to residential homeowners through Custom Design Solutions and Designer-Inspired Curated Collections.

Product overview

Bath Tune-Up is a bathroom renovation franchise system offering a comprehensive suite of products and services for franchisees and homeowners. The core offering includes five core remodeling services: bathtub and shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations. These are delivered through two complementary approaches: Custom Design Solutions for personalized projects and Designer-Inspired Curated Collections for streamlined decision-making. The franchise system is supported by proprietary technology including a Customer Relationship Management (CRM) platform, an award-winning Design Quiz engagement tool, an online visualization tool, and an AI-driven sales coaching system. Franchisees receive an all-inclusive initial franchise package covering training, equipment, marketing materials, and ongoing business support through Home Franchise Concepts.

Differentiator

Problem solved

Functional benefit

Brands

• Bath Tune-Up: A bathroom renovation franchise offering bathtub and shower remodels, tub-to-shower conversions, vanity replacements, and full bathroom renovations. Provides custom designs and designer-inspired curated collections for homeowners.

Products and services

• Bath Tune-Up Franchise System
• Custom Design Solutions
• Designer-Inspired Curated Collections
• Initial Franchise Package

Quantifiable outcome

• Average sale amount for Bath Tune-Up franchises was more than $18,000 in 2023
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Strategic Vendor AlliancecoreTechnology or IntegrationStrategic Vendor Alliance includes preferred vendors for payroll services, equipment and supplies, financing opportunities, and first-class marketing tools. Allied vendors are invested in the success of the franchise system, opening possibilities for cost savings and enhanced communications.
• Kitchen Tune-UpcoreStrategic or Co-development PartnerKitchen Tune-Up is the sister brand of Bath Tune-Up, founded in 1988 by Dave and Cindy Haglund. It has grown to more than 260 franchise territories across North America. Bath Tune-Up was launched in 2020 specifically because Kitchen Tune-Up franchisees repeatedly heard 'Can you help with the bathroom, too?' from homeowners.
• Home Franchise ConceptsflagshipStrategic or Co-development PartnerHome Franchise Concepts is the parent company and franchisor of Bath Tune-Up. With over 30 years of experience, it is one of the world's largest franchisors in home services, supporting more than 2,600 franchise territories across the U.S. and Canada through brands including Budget Blinds, Kitchen Tune-Up, Bath Tune-Up, and others.
• American Kennel Club S.A.F.E. Groomers ProgramminorStrategic or Co-development PartnerBark & Mane (sister brand under Home Franchise Concepts) is among the most active participants in the American Kennel Club S.A.F.E. Groomers Program, demonstrating the parent company's commitment to quality standards and industry recognition.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miracle Method Surface Refinishing: Bathroom and kitchen surface refinishing franchise offering tub, tile, and countertop refinishing as a lower-cost alternative to full replacement. Competes with Bath Tune-Up on tub/shower refresh projects for budget-conscious homeowners.
• Surface Specialists Systems: Franchise network specializing in bathtub, tile, and countertop refinishing and repair. Operates in the same residential bathroom renewal category as Bath Tune-Up, often targeting value-oriented homeowners as an alternative to remodel.
• Bath Fitter: Established bath renovation franchise specializing in acrylic bathtub and shower liner systems with one-day installation. Competes directly with Bath Tune-Up's tub-to-shower conversion and shower remodel service lines for the same residential homeowner segment.
• Jacuzzi Bath Remodel: National bathroom remodeling franchise leveraging the Jacuzzi brand equity to sell full bath conversions, walk-in tubs, and shower replacements. Directly comparable franchise model serving homeowners with similar mid-to-upper remodel ticket sizes.
• Re-Bath: Largest bathroom remodeling franchise in the U.S., offering full bathroom remodels, tub and shower replacements, and accessibility conversions. Direct head-to-head competitor with similar franchise-driven go-to-market, product breadth, and target homeowner customer.

Broad incumbents

• Kitchen Tune-Up: Sister brand under Home Franchise Concepts with 260+ territories across North America. Operates the same proven franchise playbook and proprietary systems applied to kitchen remodeling, and is the structural origin of Bath Tune-Up's concept and growth pipeline.
• Budget Blinds: Largest Home Franchise Concepts brand with 1,500+ franchise territories, offering custom window coverings. Shares the HFC franchise infrastructure, training academy, and group buying power that underpins Bath Tune-Up's operations.

Others

• Two Maids: Sister brand under Home Franchise Concepts providing residential cleaning services. Operates under the same franchisor infrastructure and is a useful peer for benchmarking unit economics and franchise support models.
• PremierGarage: Sister brand under Home Franchise Concepts focused on garage organization and flooring. Comparable as an HFC franchise concept serving homeowners, sharing training, vendor alliances, and field support infrastructure.
• The Tailored Closet: Sister brand under Home Franchise Concepts offering custom closet and home organization solutions. Comparable as a complementary in-home renovation franchise within the same HFC portfolio ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bath-tune-up
• YouTubeyoutube.com/channel/UCYxYJqZ8Q

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bath Tune-Up Franchise System