Franco's Electric

What Franco's Electric does

Franco's Electric is a privately held, licensed electrical contractor based in Estero, Florida, serving residential and commercial customers across Southwest Florida including Estero, Fort Myers, Naples, and Sanibel. Founded in 2019, the company operates as a local field-services business and holds Florida Electrical License EC13004451, which authorizes it to perform residential and commercial electrical work in the state. With a headcount of approximately 6 employees, Franco's Electric dispatches licensed electricians to customer sites for on-site service delivery; the company does not sell software, platforms, or other technology products.

The company's service catalog spans the full lifecycle of residential and commercial electrical work. Core offerings include electrical panel replacements, smart panel installations, emergency electrical services (24/7), whole-home generator installations and maintenance, office and retail remodels, EV charger installations, new construction and remodeling electrical, smart home system wiring, energy efficiency upgrades (LED retrofits and solar-ready wiring), solar system troubleshooting, home battery backup installations, electrical safety inspections, outdoor lighting, and pool light repair. The product surface is a unified service offering rather than a platform-plus-modules architecture, and there is no proprietary software, app, API, or AI component disclosed.

Franco's Electric generates revenue through professional services billing, with quotes provided after on-site assessment of job requirements. The go-to-market motion is direct-to-consumer: customers contact the company via phone at (239) 244-8640, an [email protected] email, online quote/contact forms on the website, or through Facebook and Instagram. Marketing is concentrated on the company website (which includes service pages, blog content, and testimonials) supplemented by organic social media. There are no disclosed pricing tiers, no third-party platform integrations, and no partnerships or alliances. Customer concentration is on individual residential and small commercial customers in the immediate region, with named testimonial customers including Ian Paton, Craig Doyle, and Susan Tartre.

Name

Franco's Electric

Legal name

Franco's Electric

Website

https://francoselectric.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Franco's Electric is a licensed electrical contractor in Southwest Florida providing residential and commercial electrical repair, installation, and emergency services across Estero, Fort Myers, Naples, and Sanibel. The company dispatches licensed electricians for field service work.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Residential Electrical Installation & New Construction Wiring (HSAOADAA), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL)

Keywords

• Electrical contracting services
• Residential electrical services
• Commercial electrical services
• Emergency electrical repair
• Generator installation services

Headquarters

HQ city

Estero

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Services Revenue: Service-based revenue from residential and commercial electrical work including emergency repairs, panel replacements, generator installations, EV charger installations, office/retail remodels, new construction wiring, smart home installations, and safety inspections. Services are billed per job or project with quotes provided upon assessment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Franco's Electric is a licensed and insured electrical contractor providing residential and commercial electrical services in Southwest Florida. The company dispatches licensed electricians to customer locations for on-site work including electrical panel replacements, smart panel installations, emergency repairs, whole-home generator installations, EV charger installations, smart home wiring, energy efficiency upgrades, solar troubleshooting, home battery backup installations, and electrical safety inspections.

Product overview

Franco's Electric is a full-service electrical contractor providing comprehensive residential and commercial electrical services throughout Southwest Florida. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include electrical panel replacements and upgrades, smart panel installations for home automation, emergency electrical services available 24/7, whole-home generator installations with maintenance programs, EV charger installations for homes and businesses, smart home system wiring and automation, energy efficiency upgrades including LED retrofits and solar-ready wiring, solar system troubleshooting, home battery backup installations, and electrical safety inspections. The company also provides specialized services such as pool light repair, outdoor lighting installation, and electrical work for new construction and remodeling projects. Franco's Electric is licensed and insured for both residential and commercial work in Florida (License #EC13004451).

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Panel Replacements
• Smart Panel Installations
• Emergency Electrical Services
• Whole-Home Generator Installations and Maintenance
• Office and Retail Remodels
• EV Charger Installations
• New Construction and Remodeling Electrical
• Smart Home System Wiring and Installations
• Energy Efficiency Upgrades
• Solar System Troubleshooting and Repair Services
• Home Battery Backup System Installations
• Electrical Safety Inspections and Home Sale Certifications
• Outdoor Lighting Installation
• Pool Light Repair
• Residential and Commercial Lighting

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Tesla Energy: Provider of Powerwall battery storage and solar roof products that compete for the same residential energy resilience and backup-power dollars Franco's Electric addresses through generators and battery backups.
• Home Depot Home Services: National platform that connects homeowners to vetted installers for EV chargers, generators, lighting, and electrical upgrades — a competitive customer-acquisition channel rather than a services peer, but reshapes local lead flow.

Broad incumbents

• Authority Brands: Multi-brand franchisor of home services including Mr. Electric, Benjamin Franklin Plumbing, and The Grounds Guys — parent of a direct peer and broad incumbent in residential services consolidation.
• Power Home Remodeling: Large national home remodeling company offering roofing, windows, and energy-efficiency upgrades — competes for the same homeowner wallet but at materially larger scale and broader scope.

Emerging players

• Sunrun: National residential solar and battery storage installer; overlaps Franco's Electric on solar-ready wiring, battery backup installation, and EV-adjacent electrical work — though typically not direct one-off repair work.

Direct peers

• Reliable Heating, Air & Electric: Regional home services company providing residential electrical services alongside HVAC and plumbing across the Southeast — directly comparable as a multi-trade residential services competitor with electrical at its core.
• WireNut Electric: Regional residential and commercial electrical contractor offering panel upgrades, EV charger installation, generator hookups, and smart home wiring — same services and similar mid-sized regional operator profile.
• Mister Sparky Electric: National franchised residential and commercial electrical services brand offering panel upgrades, generator installations, EV chargers, and emergency repairs — directly overlapping Franco's Electric's service portfolio and customer base.
• Mr. Electric: Neighborly-branded national franchise network of licensed electricians providing residential and commercial electrical installation, repair, and emergency services — directly comparable in scope and go-to-market model.
• Generator Supercenter: Specialty retailer and installer of whole-home standby generators across hurricane-exposed U.S. markets — overlapping Franco's Electric's generator installation and maintenance focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/francoselectricelectricians
• Facebookfacebook.com/francoselectric
• LinkedInlinkedin.com/company/franco'selectric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franco's Electric