Franco's London
Franco's London is an Italian fine dining restaurant on Jermyn Street in St James's, founded in 1945, serving premium-priced Italian cuisine and private dining to London luxury diners, City professionals, and West End visitors.
- Company typePrivate
- Founded1945
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Franco's London does
Franco's London is an Italian fine dining restaurant located at 61 Jermyn Street in St James's, London, operating since 1945. The venue comprises a main dining room, a bar, and private dining facilities, serving a clientele of London luxury diners, City professionals, and Mayfair-adjacent visitors. The head chef is Stefano Turconi, whose personal output is central to the restaurant's culinary offering.
The business model is straightforward hospitality: revenue is generated through à la carte and tasting menu covers in the main dining room, bar spend, and private event hire. Pricing is in the premium London fine dining band, with covers at price points typical of the St James's corridor. The restaurant has no proprietary technology layer beyond the SevenRooms reservation platform, which provides booking management and customer data capture but does not represent any technical differentiation. No delivery, retail, or adjacent revenue lines are indicated.
Franco's reports approximately 30 employees and operates as a single-site business. It is positioned as London's oldest Italian restaurant, which is its primary brand asset. There is no disclosed parent company, no group structure referenced, and no financial reporting. The business relies on location, heritage, and chef reputation for competitive position, with modern operational risk concentrated in single-site exposure and the London premium hospitality labour market.
Franco's London firmographics
Firmographics- Name
- Franco's London
- Legal name
- Franco's London
- Website
- https://francoslondon.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Franco's London is an Italian fine dining restaurant on Jermyn Street in St James's, founded in 1945, serving premium-priced Italian cuisine and private dining to London luxury diners, City professionals, and West End visitors.
- Ownership category
- akta.pro rank
Franco's London industry classification
Industry- Product category
- Italian Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Franco's London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Franco's London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining (Food & Beverage): The primary revenue stream comes from à la carte dining, breakfast, lunch, afternoon tea, and dinner service. The restaurant generates revenue from food sales, alcoholic beverages (wine, cocktails, spirits), non-alcoholic drinks, and specialty menu items including homemade bread, fresh pasta, fish, meat, vegan and gluten-free options. Additional revenue is derived from the curated cigar selection available on the heated terrace.
- Private Dining Events: Private dining room rentals for various events including board meetings, product launches, presentations, seminars, cocktail parties, dinner parties, family reunions, birthdays, and anniversaries. The venue accommodates various group sizes from 14 to 50 guests with flexible layout options.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Franco's London product offering
Product offeringCore offering
Franco's London operates a traditional Italian fine-dining restaurant at 61 Jermyn Street, St James's, serving all-day dining from breakfast through dinner with à la carte, breakfast, set, afternoon tea, dessert, vegetarian/vegan, and gluten-free menus. The restaurant also offers a curated wine list, cocktail and cigar bar programme, an outdoor heated terrace, private dining for groups of 14-50, and ticketed themed wine dinner events.
Product overview
Franco's London operates as a traditional Italian restaurant offering a comprehensive dining portfolio centered around its restaurant, bar, and private dining services. The core offerings include multiple distinct menus (A-La-Carte, Breakfast, Set, Afternoon, Gluten Free, Vegetarian/Vegan, Desserts) that collectively provide all-day dining from breakfast through dinner. The bar service encompasses cocktails, wines, cigars, and alcohol-free options. Private dining accommodates 14-50 guests across four configurable layouts. Special events include themed wine dinners. All services are unified under the Franco's London brand identity, operating from the flagship St. James's location since 1945.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dining (À La Carte, Breakfast, Set Menu, Afternoon Tea, Desserts) All-day Italian fine-dining service offering à la carte, continental and cooked breakfasts, fixed-price set menus, traditional afternoon tea, and desserts including signature tiramisu. Serves individual diners, business professionals, and visitors seeking authentic Italian cuisine in St James's. Includes vegan, vegetarian, and gluten-free menu options.
- Private Dining Events Exclusive private event hire accommodating 14 to 50 guests across four layout configurations (boardroom, long table, oval tables, mirror room). Caters to corporate functions including board meetings, product launches, presentations, and seminars, as well as personal celebrations such as cocktail parties, dinner parties, family reunions, birthdays, and anniversaries.
- Bar, Cocktail & Cigar Service Bar programme offering signature cocktails (including the Franco's Kombucha Mule), an extensive wine list with exclusive selections and rare older vintages, alcohol-free mocktails, and a curated cigar selection available on the heated outdoor terrace.
- Outdoor Heated Terrace Dining Outdoor dining experience on the heated terrace featuring daily menu specials, cocktails, and cigar service from the curated cigar selection.
- Themed Wine Dinner Events Special ticketed wine tasting dinners featuring curated selections from partner wineries, with multi-course menus paired with exclusive wines and presentations by winery representatives.
Quantifiable outcome
- One of London's first and oldest Italian restaurants since 1945
Companies that use Franco's London
Customer profileSegments5 records
Ideal customer profiles3 records
Franco's London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Franco's London partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- I Custodi delle Vigne dell' EtnacoreSpecial wine dinner partnership celebrating Sicilian wines from Mount Etna. The event features a four-course menu created by Head Chef Stefano Turconi paired with wines from I Custodi delle Vigne dell' Etna, including their prestigious Etna Rosso Riserva 'Saeculare' and select rare older vintages in magnum format. A winery representative provides informative presentation on the wines. This is a strategic partnership to showcase exclusive wines and create unique dining experiences.
- SevenRoomscoreOnline reservation platform integration enabling guests to book tables directly through Franco's website. The SevenRooms system manages availability, seating, and reservation logistics for the restaurant's walk-in and advance booking customers.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
Franco's London competitors and assessment
Company assessmentDirect peers
- Harry's Bar (London): Long-established Italian restaurant in Mayfair serving upscale Italian cuisine to a similar clientele of business diners, tourists, and affluent locals. Comparable heritage positioning, Italian fine dining offering, and central London West End catchment.
- Wiltons: Sister restaurant within Wiltons Holdings, also located on Jermyn Street, St. James's. Operates an upscale British fine dining model with shared reservation (SevenRooms) and event (Tripleseat) infrastructure, making it the closest comparable venue in terms of location, target customer, and operational setup.
- L'Anima: Upscale Italian restaurant near Liverpool Street/City of London targeting business diners with refined regional Italian cuisine. Comparable Italian fine dining model and corporate entertaining use case, though in a different central London sub-district.
- Sartoria: Italian fine dining restaurant in Mayfair (Savile Row) offering refined Italian cuisine with strong private dining and business lunch focus. Comparable target customer, price positioning, and Mayfair/St James's premium catchment.
- Cecconi's: Italian fine dining restaurant in Mayfair, London, serving handmade pasta and upscale Italian classics to a similar upscale diner and business professional segment. Comparable in cuisine focus, price point, and central London Mayfair/St James's catchment.
- Bocconcino: Upscale Italian restaurant in central London (Mayfair/Soho) serving modern Italian fine dining including fresh pasta, seafood, and meat dishes. Comparable cuisine focus, premium price tier, and central London affluent catchment.
- Scott's: Upscale Mayfair restaurant serving premium seafood and grill cuisine with strong private dining and business entertainment focus. Comparable in Mayfair premium positioning, target customer (business and leisure affluent), and private events offering.
- The Wolseley: Grand European all-day café-restaurant in Mayfair, operating breakfast through late dinner with a similar all-day dining model to Franco's. Comparable in daypart breadth, central London location, business diner mix, and heritage positioning.
Emerging players
- River Café: Long-established Italian fine dining restaurant in Hammersmith, West London, with strong heritage and a celebrated chef pedigree. Comparable in authentic Italian cuisine and heritage positioning, though located in a different London sub-market and more focused on lunch/weekend trade.
- Café Murano (by Angela Hartnett): Group of Italian restaurants across central London (Mayfair, Covent Garden, St James's) offering refined regional Italian cuisine with private dining. Comparable Italian fine dining positioning, central London locations, and overlap in the St James's catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Franco's London social profiles
Digital presenceFranco's London compliance and trust
Trust signalCompliance3 records
Franco's London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franco's London leadership team
Management profileNumber of profiles
Profiles1 record
Franco's London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franco's London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franco's London
What does Franco's London do?
Franco's London operates a traditional Italian fine-dining restaurant at 61 Jermyn Street, St James's, serving all-day dining from breakfast through dinner with à la carte, breakfast, set, afternoon tea, dessert, vegetarian/vegan, and gluten-free menus. The restaurant also offers a curated wine list, cocktail and cigar bar programme, an outdoor heated terrace, private dining for groups of 14-50, and ticketed themed wine dinner events.
Is Franco's London a public or private company?
Franco's London is a private company. It is classified as corporate owned and is currently operating.
When was Franco's London founded?
Franco's London was founded in 1945. It employs 11 to 50 people.
Where is Franco's London based?
Franco's London is headquartered in London, United Kingdom, in the Europe region.
How does Franco's London make money?
Two revenue lines are on record. Restaurant Dining (Food & Beverage) is the primary driver. The others are private Dining Events.
Who are Franco's London's main competitors?
Direct peers on record are Harry's Bar (London), Wiltons, L'Anima, Sartoria, Cecconi's, Bocconcino, Scott's and The Wolseley. Emerging players are River Café and Café Murano (by Angela Hartnett).
Does Franco's London have an API?
No public API is recorded for Franco's London.
What industry is Franco's London in?
Franco's London's product category is Italian Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.