Franje

What Franje does

Franje (franje.be) appears in the source data as a Belgian domain name listed for sale rather than as a documented operating company; the substantive business activity and product description in the inputs pertain to Nameshift.com, the domain escrow and transfer marketplace facilitating the sale. Nameshift.com operates as a self-serve, product-led-growth (PLG) marketplace where buyers purchase domains through escrow-protected transactions and the seller pays the commission while the buyer pays only the purchase price. The platform's core technology is an escrow-based transfer architecture that holds payment until the domain transfer is confirmed, with a full refund issued if the transfer fails; the stated average turnaround time is 24 hours. The product surface includes buyer-side utilities such as free domain transfer assistance, free support, and automated VAT invoice delivery.

The business model is a transaction-fee / marketplace-commission structure: revenue is generated from commission charged to domain sellers and from the spread between buy-now and negotiated offer prices, with no buyer-side fees. Distribution is direct-to-consumer via the Nameshift.com storefront, supported by 11+ localized country versions (BE, CA, DE, ES, FR, IT, NL, AT, PL, PT, SE, TR, GB, US, CN) and a broad payment-method stack covering global card networks (VISA, Mastercard, American Express, Discover) alongside regional rails (iDEAL, Bancontact, EPS, UnionPay, JCB, bank transfer). Customer segments are horizontal: individual domain buyers seeking fraud-safe acquisition and domain sellers seeking guaranteed payment and transfer assistance. The named entity Nameshift is registered in Rijswijk, Netherlands (Steenplaetsstraat 6, 2288AA; KvK: 88910652, BTW: NL864820458B01), and the firmographic data attributes 5 employees to Franje. No funding rounds, revenue figures, leadership roster, or corporate history are disclosed in the source material.

Name

Franje

Website

https://franje.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Franje is a Belgian domain name (franje.be) listed for sale on Nameshift.com, a self-serve domain escrow and transfer marketplace based in Rijswijk, Netherlands, that serves individual domain buyers and sellers globally with a 24-hour average transfer SLA.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Commission from domain sellers: Nameshift charges a commission fee to domain sellers who list their domains on the platform. The buyer pays no fees - only the purchase price of the domain.
2. Domain purchase transactions: Revenue generated from the difference between buy-now price and negotiated offer prices on domain sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Franje itself does not evidence any operational product or service in the input. The franje.be website resolves to a Nameshift.com landing page that advertises the sale of the franje.be domain via an escrow-protected transfer process. The "offering" surfaced through Franje's web presence is therefore the franje.be domain itself, monetized through Nameshift.com's escrow-based domain transfer marketplace. No first-party Franje products or services are evidenced.

Product overview

The offering is a single unified domain purchase service provided through Nameshift.com. The core product is the domain escrow and transfer service, which facilitates safe domain name transactions. The service includes free domain transfer assistance, free buyer support, and free VAT invoicing. The seller pays the commission; buyers pay only the purchase price with no additional costs. Average transfer time is stated as 24 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• franje.be domain (listed for sale via Nameshift.com) Franje's primary evidenced asset is the franje.be domain name, offered for sale to buyers through Nameshift.com's escrow-protected transfer service. The seller is paid only after the domain transfer is confirmed, and a full refund is issued to the buyer if the transfer cannot be completed. The transaction is targeted at individuals or businesses looking to acquire this specific .be domain for website, brand, or investment purposes.

Quantifiable outcome

• Average domain transfer time of 24 hours
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and regional.

• VISAcoreTechnology or IntegrationPayment processing partner enabling credit card payments for domain purchases on the platform.
• MastercardcoreTechnology or IntegrationPayment processing partner enabling credit card payments for domain purchases on the platform.
• American ExpresscoreTechnology or IntegrationPayment processing partner enabling credit card payments for domain purchases on the platform.
• DiscovercoreTechnology or IntegrationPayment processing partner enabling credit card payments for domain purchases on the platform.
• Bank TransfercoreTechnology or IntegrationBank transfer payment option for domain purchases, enabling wire transfers as an alternative to card payments.
• iDEALregionalTechnology or IntegrationPopular Dutch online payment method integrated for Netherlands transactions.
• BancontactregionalTechnology or IntegrationBelgian online payment method integrated for Belgium transactions.
• EPS (Electronic Payment Standard)regionalTechnology or IntegrationAustrian online payment method integrated for Austria transactions.
• UnionPay (China UnionPay)regionalTechnology or IntegrationChinese payment network integrated for China transactions.
• JCB (Japan Credit Bureau)regionalTechnology or IntegrationJapanese credit card network integrated for Japan transactions.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Undeveloped: Independent domain marketplace offering buy-now and negotiation-based sales with an emphasis on clean UX. Directly comparable as a curated domain marketplace.
• Sedo: The world's largest domain marketplace, offering brokerage, auction, and fixed-price listings. Directly comparable in product category and target buyer/seller segments as a domain aftermarket platform.
• Escrow.com: General-purpose online escrow service that handles domain name transactions among other asset classes. Comparable as a transaction-level escrow provider serving the domain buyer/seller segment.
• Dan.com: Domain marketplace acquired by GoDaddy in 2022, known for its installment payment and buy-now / make-offer flows. Operates the same core escrow-mediated domain transfer model as Nameshift.
• Dynadot: Domain registrar that also operates a marketplace for aftermarket domain sales. Directly comparable as a registrar + marketplace hybrid.
• Squadhelp: Marketplace focused on brandable domains and naming contests. Comparable in facilitating discovery and acquisition of premium domains for branding buyers.
• Afternic: Major domain marketplace owned by GoDaddy with a large inventory of premium domains. Directly competes in the same fixed-price and offer-based domain transaction model.
• BrandBucket: Curated marketplace for brandable domain names. Comparable in serving the same SMB/brand-buyer segment with curated, fixed-price listings.

Broad incumbents

• GoDaddy: World's largest domain registrar and owner of Afternic and Dan.com. Overlaps as a broad incumbent with an integrated registrar-to-marketplace funnel that Nameshift lacks.
• Namecheap: Major domain registrar with an aftermarket / marketplace offering. Comparable as a broad incumbent operating a domain transaction platform adjacent to registration.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/franje

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franje