Frank Betz Associates, Inc.

What Frank Betz Associates, Inc. does

Frank Betz Associates, Inc. is a privately held, Roswell, Georgia-based residential house plan design firm founded in 1976, operating with a lean team of approximately 8 employees. The company designs, catalogs, and licenses pre-drawn architectural floor plans and building designs to professional home builders, contractors, and individual homeowners, organized across multiple architectural styles (Craftsman, Modern Farmhouse, Cape Cod, Colonial, Cottage, Country, European, Farmhouse) and plan types (One Story, Two Story, Multi-Level, Duplex, Narrow Lot, Luxury, Vacation). Distribution runs entirely through its own direct-to-consumer e-commerce site at frankbetzhouseplans.com, supplemented by phone sales and active social media presence on Pinterest, Facebook, Twitter, and Instagram, with a blog/news section used for content marketing and SEO. The core product is the digital house plan license, sold as a one-time fee, with the Builder Rewards loyalty program offering volume builders unlimited licensing and discounted pricing as a distinct B2B channel.

The business operates on a one-time licensing revenue model across three primary streams: (1) standard house plan sales via the website, (2) paid modifications and fully custom plan design services for tailored buyer requirements, and (3) curated House Plan Books in print format. Additional offerings include a Drawing Board concept-designs line for early access to in-development plans and a Marketing Materials service that provides builders with sales collateral for the homes they construct. The company is described in its own materials as "preferred by builders and loved by homeowners" with "award winning house plans," and its 50-year continuous operation constitutes the principal brand and trust asset. No funding rounds, acquisitions, partnerships, patents, leadership hires, or technology-stack disclosures beyond standard plan-design and drafting services were indicated in the input data, and no AI/ML capabilities or APIs are documented.

Name

Frank Betz Associates, Inc.

Legal name

Frank Betz Associates, Inc.

Website

https://frankbetz.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Frank Betz Associates, Inc., founded in 1976 and based in Roswell, Georgia, designs and licenses residential house plans to professional builders and individual homeowners via a direct e-commerce platform, supplemented by custom modifications, plan books, and a builder loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. House Plan Sales: One-time licensing fees for house plans purchased by builders and individual homeowners. Plans are sold with copyright/license terms allowing builders to construct multiple homes from the same plan. Builder Rewards program offers volume pricing and unlimited licensing options.
2. Modifications & Custom Plans: Custom plan design services for modifications to existing plans or entirely custom house designs, providing additional revenue from tailored customer needs.
3. House Plan Books: Sale of curated collections of house plans in book format, offering another product variant for customers who prefer physical compilations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Frank Betz Associates designs, sells, and licenses pre-drawn residential architectural house plans (floor plans and building plans) in a wide range of styles such as Craftsman, Modern Farmhouse, Colonial, Cottage, and European. Plans are sold via direct e-commerce under one-time copyright/license terms to professional builders and individual homeowners, with additional paid offerings for plan modifications, custom designs, and curated house plan books.

Product overview

Frank Betz Associates offers a catalog of pre-designed residential house plans and building designs for homebuilders and homeowners. The core product is the house plan collection available in multiple architectural styles (Craftsman, Modern Farmhouse, Colonial, Cottage, European, Traditional, and more). The portfolio includes various plan types: One Story, Two Story, Multi-Level, Duplex, Narrow Lot, Luxury, and Vacation homes. Additional offerings include Modifications & Custom Plans for personalized designs, House Plan Books for themed collections, Builder Rewards for contractor licensing discounts, Marketing Materials for builders, and Drawing Board concepts for early-access designs. The company has been designing award-winning house plans since 1976.

Differentiator

Problem solved

Functional benefit

Products and services

• House Plans Pre-drawn architectural floor plans and building designs for residential homes, available for purchase and customization. Plans span multiple styles such as Craftsman, Modern Farmhouse, Colonial, Cottage, and European, and are sold to professional builders and individual homeowners via one-time licensing.
• Modifications & Custom Plans

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Houseplans.com: Major online residential house plan marketplace owned by Zonda, aggregating plans from multiple designers for direct purchase. A direct competitor for plan discovery, search, and one-time licensing transactions.
• Sater Design Collection: Residential house plan design firm with a long-standing catalog of pre-drawn plans sold directly online. Comparable to Frank Betz in product offering, style coverage, and builder/homeowner target segments.
• Design Basics: Residential house plan design firm offering a broad catalog of pre-designed plans with customization options for builders and homeowners. Directly comparable in product, pricing structure, and customer segments.
• Donald A. Gardner Architects: Long-established residential house plan designer selling pre-drawn plans directly to builders and homeowners across multiple architectural styles. Directly comparable to Frank Betz in product, customer base, and DTC e-commerce distribution model.
• The House Designers: Online retailer of residential house plans from multiple designers, with search and customization tools aimed at builders and homeowners. Directly competes for the same DTC plan-purchase transactions.
• Visbeen Architects: Residential house plan designer offering a curated catalog of pre-designed plans and custom design services to builders and homeowners. Directly comparable in product, distribution, and target customer overlap.
• Dream Home Source: Residential house plan marketplace aggregating designs from multiple architects for online purchase. Overlaps with Frank Betz on product, customer base, and direct e-commerce delivery model.
• Alan Mascord Design Associates: Long-running residential house plan design company selling pre-drawn plans and custom modifications through its own website. Closely mirrors Frank Betz's catalog-plus-modifications business model.
• Monster House Plans: Online residential house plan retailer offering a large catalog of pre-drawn plans with search and customization features. Competes directly for builder and homeowner plan licensing revenue.
• Architectural Designs (ePlans): One of the largest online residential house plan marketplaces, offering tens of thousands of pre-drawn plans across many designers. Directly competes with Frank Betz for builder and homeowner plan purchases and operates a similar e-commerce storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/frankbetzassoc
• Facebookfacebook.com/frankbetzhouseplans
• Instagraminstagram.com/frankbetz
• Pinterestpinterest.com/frankbetzassoc
• LinkedInlinkedin.com/company/frank-betz-associates-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Betz Associates, Inc.