Franke Hyland

What Franke Hyland does

Franke Hyland is a partnership-owned intellectual property law firm headquartered in Macquarie Park, New South Wales, Australia, providing patent, trade mark, design, and plant variety protection services to inventors, technology companies, and brand owners across Australia and New Zealand. Founded in 2010 by patent attorneys Peter Franke and Adam Hyland, the firm operates with 1-10 staff from a primary office in Macquarie Park and a second office in Newcastle West, serving clients across medical diagnostics (Atomo Diagnostics), musical accessories (FOMOFx), physical security products (Australian Lock Company), food and FMCG (Goodman Fielder), and health/nutraceuticals (MediKane). The practice covers IP strategy development, patent and trade mark prosecution, opposition proceedings, infringement advisory, competitor surveillance, and plant breeders' rights, supported by an international affiliate network for multi-jurisdictional filings. Revenue is generated through quote-based professional services engagements with hourly fee structures typical of Australian IP attorney practices; there is no subscription, SaaS, or publicly disclosed recurring revenue model. The firm's principal technical differentiator is the depth of qualification of its attorneys, including PhD-level expertise in agricultural sciences and dual legal/technical backgrounds of its founders.

Name

Franke Hyland

Legal name

Franke Hyland

Website

https://frankehyland.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Franke Hyland is a small Australian intellectual property law firm providing patent, trade mark, design, and plant variety protection services to inventors, technology companies, and brand owners across Australia and New Zealand from offices in Macquarie Park and Newcastle West.

Ownership category

akta.pro rank

Product category

Intellectual Property Legal Services

akta.pro primary industry

Patent Prosecution & Portfolio Management (BPAHAMAA)

akta.pro secondary industry

IP Search, Watch & Competitive Intelligence (BPAHAMAI)

Keywords

• Intellectual property services
• Patent attorney services
• Trade mark registration
• IP strategy consulting
• Design protection

Headquarters

HQ city

Macquarie Park, NSW

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional IP Services: Franke Hyland generates revenue through providing professional intellectual property services including patent filings, trade mark registrations, design protections, IP strategy development, opposition proceedings, and infringement advice. Services are provided to clients in Australia and New Zealand seeking to protect their intellectual property assets and develop comprehensive IP strategies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Franke Hyland is a professional intellectual property law firm that provides tailored IP strategies and prosecution services to businesses developing new technologies and creating new businesses in Australia and New Zealand. Services include IP strategy development, patent filing and prosecution, trade mark and design registration, plant variety protection, opposition and re-examination proceedings, infringement advisory, international multi-jurisdiction IP portfolio management, and competitor IP surveillance.

Product overview

Franke Hyland is a professional services firm offering a unified suite of intellectual property attorney services rather than a software product. The core offering encompasses IP Strategy (strategic planning and filtering framework), complemented by specialized prosecution and protection services including Patents, Trade Marks, Designs, Plant Protection, and International Protection. Additional services address post-grant matters (Opposition, Infringement advisory) and competitive intelligence (Competitor Surveillance). These services are delivered by qualified patent and trade mark attorneys to clients in Australia and New Zealand developing new technologies and opening new markets.

Differentiator

Problem solved

Functional benefit

Products and services

• IP Strategy Comprehensive intellectual property strategy development that frames and simplifies business decisions around IP protection, supporting commercial strategy and evolving with business changes. Targeted at Australian and New Zealand businesses developing new technologies and entering new markets.
• Patents Patent strategy, prosecution, and management services including crafting patent strategies shaped by business objectives to attract investors, create protectable market positions, or form a basis for further development. Available across Australia, New Zealand, and international jurisdictions.
• Trade Marks Trade mark identification, registration, and management services covering words, logos, phrases, colours, and unique identifiers used to identify business products. Delivered to Australian and New Zealand businesses protecting their brands.
• Designs Design protection services including preparation, lodgement, and management of design applications in Australia, New Zealand, and internationally, plus registrability searches and infringement advising. Targeted at businesses with protectable product or packaging designs.
• Plant Protection Plant variety rights and patent protection for plant varieties, including applications in Australia and New Zealand and through international networks, plus varietal naming and branding services. Targeted at plant breeders, agricultural companies, and life sciences businesses.
• Opposition Opposition, re-examination, and similar processes to challenge the grant or validity of patents, trade marks, or designs at relevant IP offices in Australia, New Zealand, and internationally. Used by businesses defending or asserting IP rights.
• Infringement Advisory Infringement advisory services providing advice on prospects for success, validity issues, and assistance in assembling the best team for disputes, without undertaking litigation directly. Targeted at clients needing objective infringement opinions.
• International Protection Management of IP rights across multiple jurisdictions including country selection, appropriate IP form selection, use of international agreements and processes, and deadline management. Delivered via the firm's international affiliate network.
• Competitor Surveillance Monitoring service that searches global sources for the latest updates on patents, trade marks, and designs to provide timely intelligence on competitors' IP activities. Targeted at businesses that need ongoing visibility into competitor IP movements in Australia and overseas.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International affiliates networkcoreStrategic or Co-development PartnerFranke Hyland has nurtured international affiliate relationships providing valuable on-the-ground support in key overseas markets. These affiliates assist with managing IP rights across multiple jurisdictions and international protection processes.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• IPH Limited: ASX-listed holding company owning Spruson & Ferguson, FB Rice, Davies Collison Cave, and other IP firms across Asia-Pacific. Not a direct competitor but the dominant consolidator whose acquisitions shape the competitive landscape in which Franke Hyland operates.

Broad incumbents

• FB Rice (IPH): Long-standing Australian patent attorney firm now part of IPH Limited group, providing full-spectrum IP services including patents, trade marks, and litigation support. Comparable to Franke Hyland in core patent and trade mark prosecution, but with much larger scale and group backing.
• Shelston IP: Established Australian IP firm providing patent, trade mark, and design services across all major technologies with offices in Sydney and internationally. Directly comparable in service mix (patents, trade marks, designs, IP strategy) but larger scale than Franke Hyland.
• Griffith Hack: One of Australia's largest independent IP law firms with broad patent, trade mark, and design prosecution plus litigation capability. Comparable to Franke Hyland as a domestic Australian IP services provider, but materially larger and offering in-house contentious services.
• Davies Collison Cave (IPH): Leading Australian IP firm within IPH Limited, providing patent, trade mark, and design services with strong life sciences and engineering coverage. Comparable to Franke Hyland's multi-disciplinary technical coverage but with substantially deeper resources and in-house litigation.
• Spruson & Ferguson (IPH): Major Australian IP firm within IPH Limited, with extensive patent and trade mark prosecution, IP litigation, and international network. Overlaps directly with Franke Hyland's service offering and Australia/NZ geographic focus, but at substantially greater scale.

Direct peers

• Wrays: Perth-based Australian IP firm with strong life sciences and engineering coverage, providing patent prosecution, trade marks, and IP strategy. Comparable to Franke Hyland in boutique positioning, multi-disciplinary expertise, and Australia-wide client focus.
• Cullens Patent and Trade Mark Attorneys: Brisbane-based Australian IP firm with patent, trade mark, and design services plus IP strategy support. Comparable boutique-mid positioning and AU geographic focus to Franke Hyland.
• Baxter IP: Sydney-based Australian IP firm providing patent, trade mark, and design services with cross-border filing capability. Comparable in scale, geographic focus on Australia/NZ, and service mix to Franke Hyland.
• Phillips Ormonde Fitzpatrick (POF): Melbourne-based Australian IP firm offering patent, trade mark, and design services with strong technical coverage across engineering and life sciences. Closely comparable in service scope, geographic focus, and boutique-mid-scale positioning relative to Franke Hyland.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/franke-hyland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franke Hyland