Franklin County Area United Way

What Franklin County Area United Way does

Franklin County Area United Way (FCAUW) is an independent 501(c)(3) nonprofit organization headquartered at 10 Lafayette Street, Washington, Missouri. It operates as a local affiliate within the United Way federated network and functions as a community fundraising and grant-making intermediary: it solicits charitable donations from individuals, corporations, and workplace giving programs, then evaluates and distributes those funds to vetted local nonprofits serving Franklin County, Missouri. The organization is staffed by two paid employees (Executive Director Kelli Schulte and Administrative Assistant/Bookkeeper Lisa Lyon) and is governed by a 22-member volunteer Board of Directors that commits to three-year terms. In 2024, FCAUW raised more than $1.48 million against a $1.6 million goal to fully fund every approved nonprofit in the county.

FCAUW's core products are not technology-based but rather programmatic services: donation processing across multiple payment rails (PayPal, Venmo, phone, check, workplace giving), an annual nonprofit funding and evaluation cycle requiring 990s, audits, board lists, and program results, a 211 referral service connecting residents to community resources, and two flagship fundraising events (the Power of the Purse purse-auction series held across five Franklin County communities and the Annual Golf Tournament on the first Friday in October). The organization also maintains a Community Resource Guide directory across eight service categories: abuse crisis intervention, children and youth services, services for the disabled, emergency services, food pantries, health and mental health, and senior services. Technology is limited to a standard website (franklincountyuw.org) built with Off-Center Design; there are no proprietary software products, APIs, or AI/ML components.

The revenue model is purely donation-based, structured around four streams: unrestricted individual donations, corporate sponsorships through a four-tier Leadership Giving Society (Bronze $350, Silver $500, Gold $1,000, Platinum $1,500) plus Community Investor ($100-$499) and Emerging Leaders ($500-$999) tiers, employer-matched workplace giving campaigns, and event-driven fundraising. The go-to-market motion is community-led and event-driven, with sponsorship underwriting from more than 20 local businesses concentrated in regional banks, financial services, and professional services. FCAUW operates with an 87% program-to-overhead ratio, meaning 87¢ of every dollar reaches Franklin County nonprofits directly and only 13% funds administration. The organization is BBB Charity Seal accredited (charity #310049430) and reached 53 partner nonprofits serving 59,000+ residents in 2025, with 1 in 2 Franklin County residents using FCAUW-supported services.

Name

Franklin County Area United Way

Legal name

Franklin County Area United Way

Website

https://franklincountyuw.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Franklin County Area United Way is a Missouri-based 501(c)(3) nonprofit that raises charitable donations and distributes them to 53 vetted local nonprofits serving Franklin County residents across health, education, and financial stability programs.

Ownership category

akta.pro rank

Product category

Community Fundraising and Nonprofit Grant Distribution

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising
• Charitable giving campaigns
• Nonprofit fund distribution
• Workplace giving programs
• Community resource referrals

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals via PayPal, Venmo, check, or phone. Donations support local nonprofits serving Franklin County area residents.
2. Corporate Sponsorships: Sponsorship tiers at various levels ($350 Bronze, $500 Silver, $1,000 Gold, $1,500 Platinum) through Leadership Giving Society.
3. Workplace Giving Campaigns: Corporate workplace giving programs where employers may match employee donations or make corporate gifts. Tax-deductible contributions.
4. Event Fundraising: Revenue from events including Power of the Purse auctions and Annual Golf Tournament, including tournament tickets and sponsorships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Franklin County Area United Way is a 501(c)(3) nonprofit that raises charitable donations from individuals, businesses, and workplace giving campaigns and distributes those funds to vetted local nonprofit agencies serving Franklin County, Missouri residents. It annually evaluates nonprofit applications, requires accountability documentation (board lists, 990s, audits, program results), and channels 87¢ of every dollar directly to community programs in health, education, and financial stability. It also runs the 211 referral service and hosts signature fundraising events (Power of the Purse and the Annual Golf Tournament).

Product overview

Franklin County Area United Way operates as a nonprofit fundraising and community support organization rather than a technology product company. Its services include donation processing via PayPal and Venmo, nonprofit evaluation and funding distribution, 211 referral services connecting residents to community resources, and annual fundraising events (Power of the Purse and Golf Tournament). The organization supports 53 nonprofits serving 59,000+ people in Franklin County, with 87 cents of every dollar going directly to community programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation Processing Service Facilitates charitable donations through multiple self-serve channels (PayPal, Venmo, phone, and check by mail) for individual donors and corporate supporters, ensuring 100% of donations stay in Franklin County.
• Nonprofit Funding and Evaluation Program Annual program that evaluates Franklin County nonprofit applicants using board lists, 990s, audits, and program results, then distributes pooled donations to qualified agencies in health, education, and financial stability.
• 211 Community Referral Service Connects Franklin County residents in need with appropriate local nonprofit resources through the 211 dial service and the published Community Resource Guide.
• Power of the Purse Fundraising Event Annual fundraising event featuring live and silent auctions of designer handbags, hosted across five communities in Franklin County to raise charitable funds for local nonprofits.
• Annual Golf Tournament Annual four-person scramble golf tournament held on the first Friday in October, including 18 holes, lunch, dinner, and flight prizes, raising funds for Franklin County nonprofits.
• Leadership Giving Society Corporate Sponsorship Program Annual corporate sponsorship program with tiered giving levels (Bronze $350, Silver $500, Gold $1,000, Platinum $1,500) for local businesses seeking community visibility and partnership.
• Workplace Giving Campaign Program Structured workplace giving program through which employers host employee giving campaigns, with the option for employer matching and corporate gifts.
• Community Resource Guide Public directory of FCAUW-funded nonprofit organizations across categories including abuse crisis intervention, children and youth services, disability services, emergency services, food pantries, health services, mental health, and senior services.

Quantifiable outcome

• 87% of every dollar goes directly to Franklin County nonprofits
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and minor.

• Washington Chamber of CommercemajorStrategic or Co-development PartnerGold sponsor at $1,000 annually. Strategic community partner supporting local business and nonprofit coordination.
• Pacific Chamber of CommerceminorStrategic or Co-development PartnerBronze sponsor at $350 annually. Community partner supporting local business development.
• Off-Center DesignminorImplementation/ SI/ Consulting PartnerWebsite development partner providing website services for FCAUW as noted in footer.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/franklin-county-area-united-way

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin County Area United Way