Franklin Elementary School
Franklin Elementary School is a public TK-5 elementary school within the Santa Monica-Malibu Unified School District, serving in-boundary families in Santa Monica, CA with standards-aligned academics, Visual & Performing Arts, Special Education, and extended-care programming funded by the district, PTA, and external foundations.
- Company typePrivate
- Founded-
- HeadquartersSanta Monica, CA, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Franklin Elementary School does
Franklin Elementary School is a public TK through 5th-grade elementary school operated by the Santa Monica-Malibu Unified School District (SMMUSD) and located at 2400 Montana Avenue in Santa Monica, California. It serves families residing within its assigned attendance boundary and does not accept out-of-boundary enrollments. The school is led by Principal Natalie Rollhaus Burton (joined for the 2025-2026 school year) and Assistant Principal Alix Pickett, with a staff of approximately 45-50 including classroom teachers, specialists, support staff, and a credentialed librarian, PE teacher, music teacher, psychologist, speech pathologist, and occupational therapist.
The school's core product is standards-aligned elementary education (English Language Arts and Mathematics per California Common Core), supplemented by a Visual & Performing Arts (VAPA) program featuring dance (delivered through Santa Monica College), theater (P.S. Arts), visual arts, and music (Music Rhapsody for TK-2; Dream Strings/Winds/Voice for grades 3-5 funded by Santa Monica Education Foundation, Ella Fitzgerald Foundation, and Gail Dorin Music Foundation). The school also operates Special Education services, an Enrichment Clubs slate (Science Club, Chess Club, Homework Club, Battle of the Books, Science Fair, Reflections), a Library program, Physical Education, and student support services including health, nursing, bilingual community liaison, and before/after school care through Right At School, CREST Club, CREST Enrichment, Boys & Girls Club, and the SMMUSD Child Development Services.
The technology stack is conventional public-sector K-12 infrastructure: Aeries Student/Parent Portal for SIS and enrollment, Illuminate for assessment, Office 365 for staff email, Finalsite for the website, Clever for student SSO, ParentSquare for parent messaging, Peachjar for digital flyers, MySchoolBucks for meal payments, Follett Destiny for the library catalog, Zoom for virtual meetings, Google Translate for website localization, and Chromebooks for student use. No AI/ML capabilities, proprietary models, or API offerings are present.
Franklin Elementary is a government entity, not a commercial enterprise. It has no shareholders, no funding rounds, no IPO, and no commercial revenue line. Operating funds flow through SMMUSD via state Average Daily Attendance allocations, local property taxes, and categorical program funds; supplemental resources come from PTA donations, membership dues, and foundation grants. Revenue is not disclosed at the school level. Optional fee-based services include lunch tickets ($50-$55 for 20 lunches, one source cites each figure across years) and before/after school care.
Franklin Elementary School firmographics
Firmographics- Name
- Franklin Elementary School
- Legal name
- Franklin Elementary School
- Website
- https://franklin.smmusd.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Franklin Elementary School is a public TK-5 elementary school within the Santa Monica-Malibu Unified School District, serving in-boundary families in Santa Monica, CA with standards-aligned academics, Visual & Performing Arts, Special Education, and extended-care programming funded by the district, PTA, and external foundations.
- Ownership category
- akta.pro rank
Franklin Elementary School industry classification
Industry- Product category
- Public Elementary Education (K-5)
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
Keywords
Where Franklin Elementary School is headquartered
LocationHeadquarters
- HQ city
- Santa Monica, CA
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Franklin Elementary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- PTA Membership and Donations: The Franklin PTA raises funds through membership dues, donations, and events like the annual Halloween Carnival to support enrichment programs, instructional assistants, arts and music programs.
- Before and After School Care Fees: School Age Programs (SAP) and CREST provide fee-based before and after school childcare services. Financial assistance is available for qualifying families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time purchase | Lunch Tickets - 20 lunches per ticket |
| Unit Pricing | One-time purchase | Lunch Tickets (updated pricing) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Franklin Elementary School product offering
Product offeringCore offering
Franklin Elementary School is a public TK-5 elementary school delivering tuition-free foundational academic instruction in English Language Arts and Mathematics aligned with California Common Core standards. Beyond core academics, the school offers a comprehensive Visual and Performing Arts program (dance, music, theater), Special Education services, library programs, before and after-school childcare, enrichment clubs, and student support services including speech pathology, school psychology, and bilingual liaison support. The school serves resident families within the Santa Monica-Malibu Unified School District's catchment area.
Product overview
Franklin Elementary School operates as a TK-5 elementary school within the Santa Monica-Malibu Unified School District (SMMUSD), offering a comprehensive educational program. The school's core offerings include foundational academics supplemented by specialized programs: Library Services managed by a credentialed librarian; Extended School Programs providing before/after-school childcare and CREST enrichment; Visual & Performing Arts including dance, theater, and visual arts instruction; Music Programs with general music, instrumental instruction, and choir; Physical Education; Special Education with resource specialists and specialized day classes; and Enrichment Activities such as Science Club, Chess Club, and Student Committee. The school maintains student support services including health office, speech pathology, psychology services, and bilingual liaison support. Parent communication is facilitated through Aeries portal, ParentSquare, weekly FLASH newsletters, and Coffee with the Principal sessions. Summer programs including Summer Adventure and Summer Reading extend learning beyond the regular school year.
Differentiator
Problem solved
Functional benefit
Products and services
- Franklin Library Services School library program providing students access to books, research resources, and literacy programs. Managed by librarian Pui Yin Tse with library hours Monday-Friday 8:00 a.m. to 3:00 p.m.
- Extended School Programs Before and after-school childcare and enrichment programs including School Age Programs (SAP), CREST Club, CREST Enrichment classes, and Early Express for kindergarten students. Operates from 7:00 a.m. to 6:00 p.m.
- Visual and Performing Arts (VAPA) Comprehensive arts program including dance (4th grade world dance, 5th grade jazz musical theater), theater instruction through PS Arts, and visual arts education across TK-5 grade levels.
- Music Program Music education for grades 3-5 including general music, choir, string instruments, wind instruments, and specialized programs like Dream Strings and Dream Winds funded by Santa Monica Education Foundation. Classes meet once or twice weekly for 40 minutes.
- Physical Education Physical education instruction provided by credentialed PE teachers including Debbie Vasquez, promoting student health, motor skills, and fitness development.
- Special Education Specialized educational services for students with special needs including resource specialists, speech pathology, school psychology, occupational therapy, and specialized day class programs.
- Enrichment Clubs and Activities After-school programs including Science Club, Chess Club, Homework Club, Technology Club, Student Committee, Battle of the Books, Reflections arts contest, Science Fair, and Instrumental Music for 4th-5th graders.
- Franklin Care Corps Supervised playground activities during lunch recess including board games and yard play, providing structured social activities for students.
- Summer Adventure Program District-operated summer program offering academic enrichment and recreational activities for students during summer break.
- Summer Reading Program Summer reading initiative to prevent learning loss and encourage literacy during the summer months, coordinated through the district.
- Childcare Services School-age childcare program provided by SMMUSD Child Development Services from 7:00 a.m. to 6:00 p.m. including before-school care, after-school care, and full-time options for grades TK-3.
- Student Support Services Comprehensive support services including health office with routine screenings, speech pathology, school psychology, nursing services, and bilingual community liaison support.
Companies that use Franklin Elementary School
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Franklin Elementary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Franklin Elementary School partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Santa Monica Education FoundationcoreThe Santa Monica Education Foundation plays a vital role in providing enrichment opportunities at Franklin, funding instructional assistants, supporting arts and music programs. They fund the Dream Strings, Dream Winds, and Dream Voice programs at Title I elementary schools and middle schools to support students whose families cannot afford additional music instruction.
- Santa Monica CollegecoreThrough a partnership with Santa Monica College, dance faculty provide dance lessons to all fourth grade students (Hawaiian and Mexican Dance) and twenty lessons in Jazz/Musical Theater Dance to fifth graders. The fourth/final lesson includes a presentation for families.
- P.S. ArtscoreP.S. Arts provides theater instruction for TK-5 students at Franklin. Lessons are tied to Performing Arts Standards and ELA and Social Studies Standards, fostering listening and speaking skills while developing self-esteem and confidence. Programs are designed to be inclusive for English learners and students with special needs.
- Music RhapsodyminorMusic Rhapsody provides music classes for TK-2nd grade students at Franklin. The program uses diverse songs, instruments, puppets and visuals to foster love of music. Students learn about rhythm, melody, harmony, form and expressive qualities through singing, playing, moving, reading, writing, and creating.
- The Morgan-Wixson TheatreminorThe Morgan-Wixson Theatre provides opportunities for elementary students to attend theatre performances as part of the comprehensive theater education program.
- Santa Monica PlayhouseminorSanta Monica Playhouse offers workshops for students and classroom teachers to enhance theater education at Franklin Elementary.
- Tree PeopleminorThe Green/Beautification Committee at Franklin partnered with Tree People organization for a campus-wide tree planting initiative, planting 27 trees on campus.
- Right At SchoolminorRight At School provides after-school care program for grades 1-3 at Franklin Elementary. The program offers homework assistance, structured indoor/outdoor activities, and local field trips from school dismissal until 6 PM.
- CREST Program (City of Santa Monica)minorCREST (City of Santa Monica) provides CREST Club (after-school care for 4th and 5th graders) and Enrichment classes (offered in fall, winter, and spring for TK-5th grade) on-site at Franklin. Contact: Edwin Mejia-Sagastume.
- Boys & Girls Club of Santa MonicaminorBoys & Girls Club provides Playground Club before and after school at Franklin Elementary.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Franklin Elementary School competitors and assessment
Company assessmentDirect peers
- Edison Language Academy: SMMUSD K-8 language immersion school sharing the same district operations, funding model, and student services infrastructure. Closest peer for ELL/bilingual programming overlap.
- Will Rogers Learning Community: SMMUSD elementary school in Santa Monica offering TK–5 programming within the same district framework. Comparable peer for catchment-driven enrollment and district-funded program design.
- Roosevelt Elementary School: SMMUSD elementary school in Santa Monica providing similar grade-level core academics, special education supports, and PTA-driven enrichment — directly comparable under shared SMMUSD governance.
- Santa Monica Alternative School House (SMASH): SMMUSD alternative K-8 school in Santa Monica. Shares district operations and funding model but differs in pedagogical model — useful peer for alternative-format benchmarking within SMMUSD.
- Malibu Elementary School: SMMUSD elementary school in Malibu operating under identical district policies and funding. Direct peer despite geographic separation within the same district.
- Grant Elementary School: Sister SMMUSD elementary school in Santa Monica serving a similar TK–5 population with comparable district programming and the same LCFF funding model. Most directly comparable peer due to shared district governance, catchment-based enrollment, and Santa Monica demographics.
- McKinley Elementary School: SMMUSD elementary school in Santa Monica offering comparable TK–5 instruction under the same district policies, calendar, and technology stack (Aeries, Illuminate). Direct operational peer.
- Webster Elementary School: SMMUSD elementary school in Santa Monica operating with the same district enrollment, funding, and technology infrastructure; serves as a direct peer for benchmarking operational and programmatic outcomes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Franklin Elementary School social profiles
Digital presenceFranklin Elementary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franklin Elementary School leadership team
Management profileNumber of profiles
Profiles2 records
Franklin Elementary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franklin Elementary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franklin Elementary School
What does Franklin Elementary School do?
Franklin Elementary School is a public TK-5 elementary school delivering tuition-free foundational academic instruction in English Language Arts and Mathematics aligned with California Common Core standards. Beyond core academics, the school offers a comprehensive Visual and Performing Arts program (dance, music, theater), Special Education services, library programs, before and after-school childcare, enrichment clubs, and student support services including speech pathology, school psychology, and bilingual liaison support. The school serves resident families within the Santa Monica-Malibu Unified School District's catchment area.
Is Franklin Elementary School a public or private company?
Franklin Elementary School is a private company. It is classified as state government owned and is currently operating.
When was Franklin Elementary School founded?
Franklin Elementary School was founded in -1. It employs 51 to 100 people.
Where is Franklin Elementary School based?
Franklin Elementary School is headquartered in Santa Monica, CA, United States, in the North America region.
How does Franklin Elementary School make money?
Two revenue lines are on record. PTA Membership and Donations are the primary driver. The others are before and After School Care Fees.
Who are Franklin Elementary School's main competitors?
Direct peers on record are Edison Language Academy, Will Rogers Learning Community, Roosevelt Elementary School, Santa Monica Alternative School House (SMASH), Malibu Elementary School, Grant Elementary School, McKinley Elementary School and Webster Elementary School.
Does Franklin Elementary School have an API?
No public API is recorded for Franklin Elementary School.
What industry is Franklin Elementary School in?
Franklin Elementary School's product category is Public Elementary Education (K-5). Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools. Its NAICS code is 6111 and its SIC code is 8200.