Fédération de la relève agricole du Québec - FRAQ

What Fédération de la relève agricole du Québec - FRAQ does

Fédération de la relève agricole du Québec (FRAQ) is a non-profit agricultural advocacy federation founded in 1982 and headquartered in Longueuil, Quebec, at the offices of its parent organization, the Union des producteurs agricoles (UPA). It represents approximately 2,000 voluntary members aged 16-39 engaged in agriculture across Quebec, organized through 13 regional syndicates that provide complete provincial coverage (Abitibi-Témiscamingue, Bas-Saint-Laurent, Capitale-Nationale-Côte-Nord, Centre-du-Québec, Chaudière-Appalaches, Estrie, Gaspésie-Les Îles, Lanaudière, Laurentides-Outaouais, Mauricie, Montérégie-Est, Montérégie-Ouest, and Saguenay–Lac-Saint-Jean). Its mission is to represent, valorize, and train young farmers while improving the conditions for agricultural establishment in Quebec.

FRAQ's core products and services are programmatic rather than technological. The core product is membership itself, available as annual or three-year subscriptions purchased exclusively by credit card via the acces.fraq.quebec self-serve portal, granting access to benefits such as the FRAQ x FADQ scholarship program, the Aid Programs Directory (Répertoire des programmes d'aide), the policy advocacy platform (Plateforme de revendications 2025-2026 spanning 26 action areas), and the bilingual InfoFRAQ newsletter distributed every three weeks. Auxiliary deliverables include the quarterly Cahiers FRAQassant publication (mailed free to members via La Terre de chez nous), the annual 44e Congrès de la relève, the Rendez-vous des Décideurs, and the Visages de la relève video series. There is no proprietary technology stack beyond a WordPress CMS, a membership portal, and standard social media channels.

FRAQ's business model is membership-fee-based and non-commercial. Revenue is generated almost entirely from individual member subscriptions, supplemented by in-kind or partnership contributions from affiliated organizations including UPA, La Financière agricole du Québec (FADQ) for scholarships, AQINAC for event co-programming, and La Terre de chez nous for publishing. The organization employs approximately 5 staff and operates on a community-led go-to-market motion, acquiring members through its online portal, direct phone/email contact, and the 13 regional syndicates. There are no funding rounds, no commercial customers, and no public financial disclosures.

Name

Fédération de la relève agricole du Québec - FRAQ

Legal name

Fédération de la relève agricole du Québec

Website

https://fraq.quebec

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Fédération de la relève agricole du Québec (FRAQ) is a non-profit federation founded in 1982 that represents approximately 2,000 young Quebec farmers aged 16-39 through 13 regional syndicates, providing advocacy, training, scholarships, and member services in affiliation with the Union des producteurs agricoles.

Ownership category

akta.pro rank

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: FRAQ generates revenue through voluntary membership fees. Members aged 18-39 who are interested in agriculture purchase annual (1-year) or three-year (3-year) memberships. The payment of membership is done exclusively by credit card online.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FRAQ is a non-profit agricultural federation that delivers membership-based advocacy, policy representation, training, networking, and resource services to approximately 2,000 young Quebec farmers aged 16 to 39, organized across 13 regional agricultural youth unions. Its core products are its annual and 3-year membership subscriptions, which bundle access to scholarships, publications, training, networking events, and a unified voice on provincial agricultural policy.

Product overview

The Fédération de la relève agricole du Québec (FRAQ) is a non-profit advocacy organization representing young Quebec farmers aged 18-39. Rather than offering a technology product, FRAQ provides membership-based services including representation and advocacy, publications (Cahiers FRAQassant quarterly magazines), scholarship programs (Bourses FRAQ x FADQ), an aid programs directory (Répertoire des programmes d'aide), an advocacy platform (Plateforme de revendications), and newsletter services (InfoFRAQ). The organization also organizes annual events including the 44e Congrès de la relève and the Rendez-vous des Décideurs.

Differentiator

Problem solved

Functional benefit

Products and services

• FRAQ Membership (Adhésion)

Quantifiable outcome

• Supports establishment of young agricultural entrepreneurs across Quebec

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• La Financière agricole du Québec (FADQ)coreStrategic or Co-development PartnerFRAQ and FADQ partner on scholarships for young farmers. The Bourses d'études FRAQ x FADQ program provides educational scholarships to members, combining the federation's advocacy with FADQ's financial services for agricultural entrepreneurs.
• Union des producteurs agricoles (UPA)coreStrategic or Co-development PartnerFRAQ is affiliated with the Union des producteurs agricoles (UPA), Quebec's largest agricultural union organization. The 13 regional unions of FRAQ are connected to regional UPA federations. FRAQ shares offices with UPA at 555 boul. Roland-Therrien, Longueuil.
• AQINAC (Association québécoise des industries de nutrition animale et céréalière)minorGTM or Marketing PartnerAQINAC partners with FRAQ for events such as the Rendez-vous laitier and Rendez-vous végétal, offering FRAQ members preferential pricing (approximately $60 savings on registration).
• La Terre de chez nousminorStrategic or Co-development PartnerFRAQ publishes quarterly Cahiers FRAQassant in the agricultural newspaper La Terre de chez nous, providing members with a 25% discount on annual subscriptions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Federation of Young Farmers' Clubs: UK-based membership organization for young people in agriculture, providing training, networking, and advocacy. Directly comparable as a peer young-farmer membership federation with similar rural youth development mission.
• Jeunes Agriculteurs (France): France's national federation of young farmers, providing advocacy, training, and representation. Directly comparable to FRAQ as a peer organization dedicated to representing and supporting young agricultural entrepreneurs, though operating at a larger national scale.

Broad incumbents

• Canadian Federation of Agriculture: Canada's largest general farm advocacy organization, representing farmers at the national level. Comparable as an agricultural policy and advocacy federation, though operating at a national scale versus FRAQ's Quebec and youth-specific focus.
• National Farmers Union (Canada): Canada-wide voluntary direct-membership farm organization advocating for farmers. Comparable to FRAQ as a farm advocacy organization, though broader in scope (all farmers, all provinces) versus FRAQ's Quebec youth focus.
• Conseil Européen des Jeunes Agriculteurs (CEJA): European umbrella organization representing national young farmer organizations to EU institutions. Comparable as the supranational coordinating body for organizations like FRAQ, providing a model for how regional young farmer federations aggregate at higher levels.
• Union des producteurs agricoles (UPA): Quebec's largest general agricultural union and FRAQ's parent affiliate, sharing offices and providing institutional infrastructure. Comparable as the broader umbrella under which FRAQ operates as the youth-focused specialist.

Others

• La Financière agricole du Québec (FADQ): Quebec government agency providing financial services and programs to farmers. Comparable as a strategic partner (FRAQ x FADQ scholarship program) and as a complementary player in the Quebec agricultural support ecosystem, though operating as a financial institution rather than membership advocacy body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLbOtpQKtN1OnfoZrC3I0UZr0zccJTbzXw
• Facebookfacebook.com/releveagricolesaguenaylacsaintjean
• LinkedInlinkedin.com/company/fraq

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fédération de la relève agricole du Québec - FRAQ