Fraser River Lodge

What Fraser River Lodge does

Fraser River Lodge is an Indigenous-owned luxury mountain resort located on an 18-acre riverfront property at 7984 McDonald Rd S, Agassiz, British Columbia, Canada, owned and operated under Cheam First Nation and holding the Gold-level Authentic Indigenous Designation from Indigenous Tourism BC. The lodge operates direct views of Mount Cheam, a wild bison herd on-site, and 1.5-hour accessibility from Vancouver, positioning it as a destination resort for leisure, weddings, corporate retreats, and guided fishing on the Fraser River. The property offers a mix of accommodations — Bison Hot Tub Suites, Executive Rooms, Deluxe Rooms, The Outpost, Hillside View, the Homestead Chalet (a standalone two-bedroom chalet), and the off-site Cheam Campground with 52 campsites — supplemented by luxury glamping Riverside Domes owned in partnership with Great River Fishing Adventures.

The core product set spans four revenue verticals: (1) accommodations and lodging at nightly rates between $512.50 (Riverside Domes) and $775 (Homestead Chalet, high season), with seasonal pricing across low (Nov–Feb), mid (Mar–Jun), and high (Jul–Oct) seasons; (2) guided fishing charters (sturgeon, salmon, steelhead, wilderness, fly fishing) operated via partnership with Great River Fishing Adventures, a 100% Indigenous-owned operator with 35+ years of experience and a conservation tagging program running since 1995; (3) wedding venue services accommodating up to 200 guests with customizable catering, ceremony and reception spaces, and on-site guest accommodations; and (4) corporate retreats and group events with meeting facilities and team-building activities (axe throwing, trap shooting, jet boat rides, yoga). All meals are chef-driven (Executive Sous Chef Ian Miller, formerly of Noma, Geranium, and Published on Main — the latter a Michelin-star recipient) and require advance reservation; there is no à la carte restaurant on-site.

The business model is direct-to-consumer and sales-led across four inquiry funnels (general, weddings, fishing, corporate), with bookings taken via website, phone (604-796-1210), and email ([email protected]). Distribution is wholly direct within a single-country/domestic Canadian market; there are no third-party resellers or intermediaries. Marketing relies on an active 40+-article blog, organic social media, an email newsletter, TripAdvisor/Google reviews (150+ 5-star ratings), and earned media coverage across major Canadian outlets. Pricing is per-unit (per night or per package), with bundled all-inclusive offerings combining lodging, dining, and activities. Customer concentration is distributed across wedding couples, corporate groups, fishing enthusiasts, and families/adventure seekers, with enterprise testimonials such as Kemano Construction and Master Care Janitorial alongside long-tail individual guests.

Name

Fraser River Lodge

Legal name

Fraser River Lodge

Website

https://fraserriverlodge.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fraser River Lodge is an Indigenous-owned (Cheam First Nation) luxury mountain resort on an 18-acre Fraser River property in Agassiz, BC, offering accommodations, guided fishing, weddings, corporate retreats, and chef-led farm-to-table dining to leisure guests, corporate groups, wedding couples, and fishing enthusiasts.

Ownership category

akta.pro rank

Product category

Lodging & Event Venue Hospitality

NAICS

Other Traveler Accommodation (72119), Scenic and Sightseeing Transportation, Water (4872), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Community-Based & Indigenous-Owned Nature Lodges (THAAAHAI)

akta.pro secondary industries

Mountain & Alpine Lodges (THAGAIAE), River & Wetland Lodges (Delta/Okavango-style) (THAGAIAG), Mountain & Adventure All-Inclusive Resorts (THAGAKAH), Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Luxury lodge hospitality
• Guided fishing charters
• Wedding venue services
• Corporate retreat hosting
• Indigenous tourism experiences

Headquarters

HQ city

Agassiz

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodations & Lodging: Revenue from overnight stays in various room types including Bison Hot Tub Suites, Executive Rooms, Deluxe Rooms, The Outpost, Hillside View, Homestead Chalet, Riverside Domes, and Cheam Campground. Nightly rates range from $512.50 to $775 depending on accommodation type and season.
2. Fishing Charters & Adventures: Guided fishing excursions including sturgeon, salmon, steelhead, and wilderness fishing trips. Includes equipment, expert guides, and catch-and-release experiences.
3. Wedding & Event Services: Full-service wedding venue hosting up to 200 guests with customizable packages including catering, ceremony locations, reception spaces, accommodations, and day-of coordination.
4. Corporate Retreats & Group Events: Team building activities, meeting spaces, and event hosting for corporate groups with activities including axe throwing, trap shooting, yoga, jet boat rides.
5. Dining Experiences: Farm-to-table dining with in-house chef preparing breakfast, lunch, dinner, and special event menus. All meals require advance reservation.
6. Activities & Adventures: Revenue from adventure activities including pontoon/jet boat thrill rides, helicopter tours, pontoon x thrill ride packages, and recreational activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fraser River Lodge operates an Indigenous-owned luxury mountain resort on an 18-acre property along the Fraser River in Agassiz, BC, offering multi-type overnight accommodations, farm-to-table dining, guided fishing charters (sturgeon, salmon, steelhead), full-service weddings up to 200 guests, and corporate retreats up to 37 guests. The lodge also provides on-site adventure activities (pontoon/jet boat thrill rides, helicopter tours, axe throwing, trap shooting, yoga, meditations, outdoor sauna) and offers romantic getaway packages. All bookings are handled directly through the lodge's website, phone, or email channels.

Product overview

Fraser River Lodge is an Indigenous-owned (Cheam First Nation) luxury mountain resort and nature-inspired hospitality business offering world-class lodging, fishing adventures, wedding venues, and corporate retreats. The core offering includes The Lodge with diverse accommodations (Bison Hot Tub Suites, Homestead Chalet, The Outpost, Hillside View, Riverside Domes, and Cheam Campground), fishing experiences operated in partnership with Great River Fishing Adventures, full-service wedding and event venues, and corporate retreat packages. Dining is led by Executive Chef Justin Paakkunainen featuring farm-to-table cuisine. Activities include pontoon/jet boat adventures, axe throwing, yoga, and wellness experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• The Lodge Indigenous-owned mountain resort offering world-class accommodations, dining, and event spaces on 18 acres along the Fraser River with views of Mount Cheam and roaming wild bison. Targeted at leisure, wedding, and corporate guests seeking a single destination with bundled hospitality services.
• Fishing Experiences Guided fishing charters including sturgeon fishing, salmon fishing, steelhead fishing, wilderness fishing trips, and fly fishing experiences on the Fraser River and tributaries. Offered in partnership with Great River Fishing Adventures, a 100% Indigenous-owned company with 35+ years of experience and 30+ years of sturgeon tagging conservation work. Targeted at recreational anglers seeking catch-and-release experiences with expert guides.
• Wedding Venue & Services Full-service wedding venue accommodating up to 200 guests, featuring indoor and outdoor ceremony sites, reception spaces, customizable catering, and dedicated wedding coordination. Targeted at couples planning weddings from intimate elopements to large destination celebrations, with overnight accommodations for up to 47 wedding guests.
• Corporate Retreats & Group Events Team building retreats and corporate events for groups up to 37 guests, including meeting facilities, group activities (axe throwing, trap shooting, jet boat rides, fishing), and customizable dining experiences. Targeted at companies seeking unique off-site venues for meetings, holiday parties, team building, and celebrations of life.
• Bison Hot Tub Suites Luxury suites with private hot tubs, direct views of wild bison, king-sized beds, rainfall showers, and floor-to-ceiling windows overlooking Mount Cheam. Targeted at couples and leisure guests seeking premium overnight accommodations with iconic lodge views.
• The Homestead Chalet Standalone 2-bedroom house with gourmet kitchen, open dining-living area, two bathrooms, and private saltwater hot tub overlooking the bison herd. Sleeps up to 5 guests. Dog friendly with $75 extra cleaning fee. Prices: $700/night (Low Season Nov-Feb), $750/night (Mid Season Mar-June), $775/night (High Season July-Oct). Targeted at families and small groups seeking private standalone lodging.
• The Outpost Luxury accommodation featuring oversized jacuzzi tubs, a private hot tub, and direct access to lodge activities. Targeted at couples and leisure guests seeking upscale access to lodge amenities and activities.
• Hillside View 2-bedroom, 2-bathroom unit accommodating up to 5 guests, with a full kitchen, living room, private deck, and hot tub offering mountain views. Prices: $600/night (Off-Season Nov-Feb), $650/night (Mid/High Season Mar-Oct). Targeted at families and small groups seeking mountain-view lodging with full kitchen.
• Riverside Domes Luxury glamping domes owned by Great River Fishing Adventures featuring a king bed, queen sofa bed, private deck, hot tub access, campfire area, and proximity to the Fraser River. Accommodates up to 4 guests. $512.50 per night for 2 guests with 2-night minimum, plus $150 cleaning fee; additional guests up to 4 cost $50 each. Targeted at couples and small groups seeking riverside glamping.
• Cheam Campground Offsite riverfront campground with 52 spacious campsites offering 13 power-only sites, 30 sites with power and water, and unserviced sites. Includes boat launch, riverside walking trails, fire pits, picnic tables, 30-amp hookups, and direct fishing access. Operated by Cheam Fishing Village. Pricing varies by season and site type. Targeted at anglers, RVers, and budget outdoor travelers.
• Activities & Adventures On-site activities and adventure offerings including Pontoon x Thrill Ride Adventure, helicopter tours, axe throwing, trap shooting, group yoga, guided grounding meditations, painting pottery, outdoor sauna, slingshot adventure, ultimate yard games, traditional welcoming ceremonies, traditional talking circles, keynote talks, empathic body work, and traditional Indigenous experiences. Targeted at lodge guests seeking adventure, wellness, and cultural experiences.
• Bed & Breakfast Getaway Package Overnight stay package including accommodation and breakfast for two at $355 per couple. Available on select dates. Targeted at couples seeking a short romantic getaway.

Quantifiable outcome

• World's largest sturgeon caught: 11.5 feet in length on Fraser River Lodge excursions
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Great River Fishing AdventurescoreStrategic or Co-development Partner · 19 March 2024100% Indigenous-owned fishing company with over 35 years of dedicated service. Premier fishing experiences in the Ultimate Fraser Canyon for Sturgeon, as well as Salmon, Steelhead, and Trout fishing. Decades of expertise ensures unparalleled fishing adventures. Committed to conservation with sturgeon tagging since 1995, providing nearly half the data to the Province of BC. Engaged in all levels of governance for future generations.
• High Caliber CustomsminorStrategic or Co-development Partner · 10 June 2023Local BC company providing custom-built pontoon boats and jet boat capabilities. Collaboration for BC's newest adventure - Pontoon x Jet Boat Thrill Rides combining adventure activities with fishing experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Siwash Lake Ranch: Luxury BC guest ranch offering accommodations, horsemanship, fishing, weddings, and private retreat experiences. Comparable to Fraser River Lodge on small-capacity luxury, weddings/corporate positioning, and multi-activity experiential product.
• Clayoquot Wilderness Lodge: Luxury tented wilderness resort on Vancouver Island offering accommodations, fine dining, and curated adventure/fishing experiences. Comparable to Fraser River Lodge in premium all-inclusive positioning, BC geography, and multi-segment (wedding-eligible, adventure) use cases.
• Eagle Nook Resort: BC wilderness fishing and adventure resort on the west coast of Vancouver Island offering all-inclusive guided fishing and wildlife experiences. Comparable to Fraser River Lodge on fishing-led product, all-inclusive model, and wilderness BC positioning.
• King Pacific Lodge: Luxury fly-in fishing lodge on BC's central coast specializing in guided salmon and steelhead fishing with all-inclusive packages. Closely comparable to Fraser River Lodge's fishing segment, premium pricing model, and bundled accommodations + guided experience offering.
• Tweedsmuir Park Lodge: BC fly-in wilderness lodge offering fishing, bear viewing, and all-inclusive adventure packages. Comparable to Fraser River Lodge on fishing-led product mix, BC wilderness setting, and small-scale luxury all-inclusive operating model.
• Haida House at Tlagaa Gawtlaas Lodge: Indigenous-owned Haida Gwaii lodge offering cultural experiences, ocean and freshwater fishing, and cultural tourism programming. Direct peer on Indigenous ownership, BC location, fishing-led product, and authentic-cultural-experience positioning.
• Kwa'lilas Hotel: 'Namgis First Nation-owned hotel on Vancouver Island combining cultural tourism, dining, and adventure offerings. Direct peer on Indigenous ownership, BC location, and authentic cultural-experience positioning, though primarily a hotel rather than destination lodge.
• Sonora Resort: All-inclusive BC wilderness resort on Sonora Island combining luxury lodging, fishing, bear/wildlife viewing, spa, and corporate retreats. Comparable to Fraser River Lodge in diversification across lodging, fishing, corporate groups, and adventure activities, with similar capacity scale.
• Nimmo Bay Resort: A luxury wilderness lodge on BC's central coast offering all-inclusive accommodations, chef-driven dining, fishing, and adventure activities. Highly comparable to Fraser River Lodge in operating model, target guest, and BC location, though accessed primarily by helicopter/seaplane rather than road.

Others

• Indigenous Tourism BC: Industry body that granted Fraser River Lodge its Authentic Indigenous Designation. Not a competitor, but a relevant ecosystem participant — listing, certification standards, and marketing channels materially shape the addressable market and competitive positioning for Indigenous-owned lodges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fraser-river-lodge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraser River Lodge