FRATELLO
FRATELLO is a Brazilian B2B provider of professional hygiene and cleaning solutions, selling 3,000+ products and offering equipment-lending (Comodato) and customized project (Projeto Direcionado) services to institutional clients across healthcare, food, industrial, hospitality, education, and corporate segments.
- Company typePrivate
- Founded2018
- HeadquartersSão Bernardo do Campo, São Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
FRATELLO firmographics
Firmographics- Name
- FRATELLO
- Legal name
- Fratello
- Website
- https://fratellobr.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FRATELLO is a Brazilian B2B provider of professional hygiene and cleaning solutions, selling 3,000+ products and offering equipment-lending (Comodato) and customized project (Projeto Direcionado) services to institutional clients across healthcare, food, industrial, hospitality, education, and corporate segments.
- Ownership category
- akta.pro rank
FRATELLO industry classification
Industry- Product category
- Commercial Cleaning & Hygiene Services
- NAICS
- Process, Physical Distribution, and Logistics Consulting Services (541614)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)
- akta.pro secondary industries
- Disinfection, Sanitization & Infection Prevention Services (BPABABAE), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)
Keywords
Where FRATELLO is headquartered
LocationHeadquarters
- HQ city
- São Bernardo do Campo, São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
FRATELLO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of professional hygiene and cleaning products including papers, disposables, dispensers, waste bags, cleaning equipment, and related materials. The company offers over 3,000 items for institutional needs.
- Comodato System (Equipment Lending): Equipment lending service where Fratello provides dispensers and equipment with ongoing material supply and maintenance. Focuses on cost reduction, waste minimization, and quality optimization for institutional clients.
- Customized Project Services: Personalized hygiene projects including diagnostic visits, specialized consulting, team training, and integrated logistics for institutional clients across multiple sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized quotation based on institutional requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FRATELLO product offering
Product offeringCore offering
Fratello provides professional hygiene and sanitization solutions for institutional clients, offering a portfolio of over 3,000 cleaning products, papers, disposables, dispensers, waste management items, and professional cleaning equipment. The company operates two service models: the Sistema Comodato equipment lending system and the Projeto Direcionado customized hygiene projects, which include diagnostic visits, specialized consulting, staff training, and integrated logistics.
Product overview
FRATELLO is a professional hygiene and cleaning products company offering a portfolio of over 3,000 items including cleaning products, paper products, disposables, kitchen supplies, dispensers, waste bags, selective collection solutions, waste baskets, and professional cleaning equipment. The company operates two main service models: (1) the Sistema Comodato (loan system) that provides equipment installation, material supply, and maintenance for cost optimization, and (2) the Projeto Direcionado (customized project) that delivers personalized hygiene solutions including specialized consulting, certified professional products, staff training, and integrated logistics. The company serves multiple sectors including healthcare, food service, industry, facilities, hospitality, education, corporate, beauty/spa, and laundry.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Decrease in waste through optimized hygiene processes
- +2 more outcomes
Companies that use FRATELLO
Customer profileSegments10 records
Ideal customer profiles4 records
FRATELLO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FRATELLO partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
FRATELLO competitors and assessment
Company assessmentDirect peers
- Diversey (Solenis): Provider of hygiene, cleaning, and sanitation products and solutions for institutional and industrial customers. Directly comparable to Fratello's hygiene product portfolio and project-based service model for B2B clients across verticals.
- Spartan Chemical: Manufacturer of specialty cleaning and sanitation products serving institutional, industrial, and food-service customers. Comparable to Fratello on the specialty cleaning-product portfolio and the institutional/B2B go-to-market motion.
- Kimberly-Clark Professional: Away-from-home tissue, wiper, and dispenser business serving offices, healthcare, and hospitality. Closely comparable to Fratello on dispensers, AFH papers, and consumables, including equipment-lending/programmatic supply to institutional accounts.
- SC Johnson Professional: Provider of professional cleaning, hygiene, and infection-prevention solutions for workplaces, healthcare, and food service. Comparable to Fratello on the institutional hygiene, sanitization, and dispensing-system offering.
- Essity (Tork): Global hygiene and health company whose Tork brand specializes in AFH tissue, wipers, and dispensing systems for institutional clients. Comparable to Fratello's dispensers-and-consumables offering within healthcare, food service, and corporate segments.
Broad incumbents
- Rentokil Initial: Global hygiene services provider operating across pest control, washroom hygiene, and workplace hygiene. Comparable to Fratello on the recurring institutional hygiene service model, though with a much broader services portfolio.
- Bunzl: Large global distributor of janitorial, sanitation, and foodservice supplies to institutional and retail customers. Comparable to Fratello's wholesale/distribution model across hygiene categories, with a much broader geographic and category footprint.
- Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving institutional customers across healthcare, food service, hospitality, and industry. Highly comparable to Fratello on the institutional hygiene and sanitization stack, but operates at global scale with much broader R&D and service capabilities.
- 3M Commercial Solutions: Diversified manufacturer whose Commercial Solutions division serves cleaning, hygiene, and facility maintenance customers with cleaning chemicals, dispensers, and supplies. Comparable to Fratello on the institutional janitorial and restroom-hygiene product range.
Regional players
- Shield Medicare: Brazil-based provider of cleaning, disinfection, and sanitation solutions to institutional customers. Direct Brazilian-market peer with overlapping institutional hygiene, sanitization, and foodservice offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
FRATELLO social profiles
Digital presenceFRATELLO financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRATELLO leadership team
Management profileNumber of profiles
Profiles1 record
FRATELLO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRATELLO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRATELLO
What does FRATELLO do?
Fratello provides professional hygiene and sanitization solutions for institutional clients, offering a portfolio of over 3,000 cleaning products, papers, disposables, dispensers, waste management items, and professional cleaning equipment. The company operates two service models: the Sistema Comodato equipment lending system and the Projeto Direcionado customized hygiene projects, which include diagnostic visits, specialized consulting, staff training, and integrated logistics.
Is FRATELLO a public or private company?
FRATELLO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FRATELLO founded?
FRATELLO was founded in 2018. It employs 51 to 100 people.
Where is FRATELLO based?
FRATELLO is headquartered in São Bernardo do Campo, São Paulo, Brazil, in the Latin America region.
How does FRATELLO make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are comodato System (Equipment Lending) and customized Project Services.
Who are FRATELLO's main competitors?
Direct peers on record are Diversey (Solenis), Spartan Chemical, Kimberly-Clark Professional, SC Johnson Professional and Essity (Tork). Broad incumbents are Rentokil Initial, Bunzl, Ecolab and 3M Commercial Solutions. Shield Medicare is listed as a regional player.
Does FRATELLO have an API?
No public API is recorded for FRATELLO.
What industry is FRATELLO in?
FRATELLO's product category is Commercial Cleaning & Hygiene Services. Its primary akta.pro industry code is BPABABAI, Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting), with a secondary code of BPABABAE, Disinfection, Sanitization & Infection Prevention Services. Its NAICS code is 541614 and its SIC code is 5040.