move! Mentoring - Frauenakademie München e.V.

What move! Mentoring - Frauenakademie München e.V. does

move! Mentoring is a non-profit career mentoring program for women, operated by Frauenakademie München e.V. (FAM), a registered German association (eingetragener Verein) founded in 1984. The program itself originated in 1995 as the Expertinnen-Beratungsnetz, was later renamed ZAK, and was rebranded to move! in 2015, with the name standing for Mentoring – Orientation – Change – Success. move! pairs women in the Munich metropolitan area with experienced volunteer mentors (100+ active) from business, services, and public administration for one-on-one career development engagements. The organization employs five staff members and advises more than 200 women per year, with a notable concentration of women aged 55+.

The core offering consists of two paid mentoring packages: a 5-hour package (€200 plus a €20 organizational fee, completed within 5–6 months) and a 3-hour package (€150 plus a €20 organizational fee, completed within ~3 months). Both are preceded by free introductory events held roughly every three weeks and a personal consultation that determines fit. Supplementary offerings include move! on (alumni network meetings) and move! 2gether (joint mentee-mentor events). There is no proprietary technology platform; delivery is human-led through consultations, structured mentoring sessions, and events. The program is primarily funded through the Münchner Beschäftigungs- und Qualifizierungsprogramm (MBQ) of the City of Munich, which also constrains service delivery to Munich and the S-Bahn area.

Acquisition is community-led and event-driven: women register via the website for free introductory events, receive referrals from FAM, mentor networks, and partner organization amiga – Career Center for Internationals München, or are reached through external events such as the Shine Female Business Summit. move! is a member of the Deutsche Gesellschaft für Mentoring and adheres to its 'Kompetentes Mentoring' quality standards covering confidentiality, precise matching, and continuing mentor education and supervision. Customer segments include women 55+ (one-third of participants), women with migration backgrounds (via the amiga referral), and early-to-mid-career women.

Name

move! Mentoring - Frauenakademie München e.V.

Legal name

Frauenakademie München e.V.

Website

https://frauenakademie-move.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

move! Mentoring is a Munich-based non-profit program, operated by Frauenakademie München e.V., that provides 1:1 career mentoring from 100+ volunteer mentors to women in Munich across two paid packages, funded primarily by the City of Munich's MBQ program.

Ownership category

akta.pro rank

Product category

Women's Career Mentoring Services

NAICS

Professional and Management Development Training (61143), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro industry

PRIMARYBPACANAI

Coaching, Mentoring & Facilitation Services

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDABAMAM

Coaching, Feedback & Mentoring Skills

Education/Corporate Training & Professional Development/Soft Skills Development

Keywords

• Women mentoring services
• Career counseling programs
• Professional development women
• Mentorship matching services
• Women career guidance

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mentoring Program Fees: Revenue is generated through two mentoring package tiers: a 5-hour package (200 EUR + 20 EUR one-time organizational fee) and a 3-hour package (150 EUR + 20 EUR one-time organizational fee). Introductory events are free of charge. Payment is confirmed only after the individual consultation, giving clients clarity before committing.
2. Public Funding (MBQ): move! is funded through the Münchner Beschäftigungs- und Qualifizierungsprogramm (MBQ) of the City of Munich (Landeshauptstadt München), which subsidizes the program's operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

move! Mentoring provides 1:1 personalized career mentoring for women in Munich, pairing mentees with experienced volunteer mentors from diverse professional backgrounds (100+ mentors) through a structured intake, consultation, and matching process. The core paid offerings consist of a 5-hour mentoring package (200 EUR + 20 EUR organizational fee, completed within 5–6 months) and a 3-hour mentoring package (150 EUR + 20 EUR organizational fee, completed within 3 months), both preceded by a free introductory event. Service is delivered in compliance with Deutsche Gesellschaft für Mentoring quality standards, and the program is publicly funded through the MBQ program of the City of Munich.

Product overview

move! Mentoring is a single unified mentoring program operated by Frauenakademie München e.V. (founded 1984) that provides personalized 1:1 mentoring for women in Munich. The core offering consists of two paid mentoring packages (5 Stunden Paket and 3 Stunden Paket), both requiring participation in a free introductory event. The program is complemented by supplementary offerings including move! on (follow-up network meetings for alumni mentees) and move! 2gether (joint events for mentees and mentorinnen). All mentoring is delivered by approximately 100+ volunteer mentorinnen matched to mentees based on professional and personal profiles, with quality standards aligned to the Deutsche Gesellschaft für Mentoring.

Differentiator

Problem solved

Functional benefit

Products and services

• 5 Stunden Paket (5-Hour Mentoring Package) A paid 1:1 mentoring package for women in Munich, priced at 200 EUR plus a 20 EUR one-time organizational fee. Includes a free introductory event and a personal consultation, followed by 5 hours of mentoring sessions with a matched volunteer mentor, ideally completed within 5–6 months. Designed for women seeking in-depth career reorientation, transition, or leadership development support.
• 3 Stunden Paket (3-Hour Mentoring Package) A paid 1:1 mentoring package for women in Munich, priced at 150 EUR plus a 20 EUR one-time organizational fee. Includes a free introductory event and a personal consultation, followed by 3 hours of mentoring sessions with a matched volunteer mentor, ideally completed within 3 months. Designed for more focused or time-limited mentoring needs.
• Einführungsveranstaltung (Introductory Event) Free introductory sessions held approximately every three weeks, both online and in-person, where prospective mentees learn about move!'s offerings, work on personal goals, and network with other participants. Required as the entry point for participation in the paid mentoring packages.
• move! on (Alumni Follow-up Network) Follow-up network meetings for mentees after completing the mentoring program, providing continued exchange, networking, and community support within the move! ecosystem.
• move! 2gether (Joint Mentee-Mentor Events) Joint events bringing together both mentees and mentorinnen for networking and shared learning experiences within the move! community.

Quantifiable outcome

• Over 200 women advised annually; one third of participants are women 55+
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• amiga – Career Center for Internationals MünchencoreChannel Partner/ Reseller/ DistributorA bilateral referral partnership where amiga directs women with migration backgrounds (who already have German labor market experience and B2-level German proficiency) to move!. In return, move! refers women who do not yet meet the B2 German threshold to amiga for preparatory support. This partnership enables both organizations to serve women at different stages of integration.
• Deutsche Gesellschaft für MentoringcoreStrategic or Co-development Partnermove! is a member of the Deutsche Gesellschaft für Mentoring, which sets quality standards for 'Kompetentes Mentoring' (Competent Mentoring). These standards include confidentiality of the mentoring relationship, precise mentor-mentee matching, and quality assurance through continuing education and supervision for mentors.
• Shine Female Business Club / Shine Female Business SummitminorGTM or Marketing Partnermove! participated with a stand at the Shine Female Business Summit in March 2024, organized by Karola Marschall, founder of the Shine Female Business Club. The event provided an opportunity to promote the mentoring program and recruit new mentees.
• Frauenakademie München e.V. (FAM)coreStrategic or Co-development Partnermove! is a program of the Frauenakademie München e.V. (FAM), founded in 1984 as Bavaria's first institution for women's studies, women's education, and career counseling for women. FAM provides institutional infrastructure, staff, and access to its broader network of women professionals. move! originated from FAM's career counseling activities.
• Gründerinnen-Netzwerk guideminorGTM or Marketing PartnerA Munich-based women's entrepreneur network referenced by former mentee Laura Schubert, who joined additional women's networks through her mentor's encouragement during the mentoring program. Serves as an ecosystem partner for mentees seeking professional connections.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Social Impact gGmbH: Social Impact is a German non-profit that runs workforce and social inclusion programs, including mentoring and qualification offerings. While not exclusively focused on women, it is a peer operator in the publicly funded mentoring and labor-market integration space.

Direct peers

• BPW Germany (Business and Professional Women): BPW Germany is a national professional women's network offering mentoring, networking, and leadership development programs. It directly overlaps with move! in providing career mentoring and professional development for women, and is among the most direct comparables in the German market.
• Mentorin e.V. Mentorin e.V. is a German non-profit that runs structured mentoring programs for women seeking career advancement and entrepreneurial development. Like move!, it combines 1:1 mentor matching with networking events and serves a similar mentee base of women professionals.
• FidAR (Frauen in die Aufsichtsräte): FidAR is a German non-profit that promotes women in leadership and board positions through mentoring, networking, and advocacy. Its focus on women's professional advancement and leadership mentoring overlaps directly with move!'s leadership development offerings for women in Munich.

Emerging players

• ROCK YOUR CAREER: ROCK YOUR CAREER is a German platform offering career coaching, mentoring programs, and women-focused professional development. It competes with move! for women seeking structured career advancement, with a more digital-first delivery model.
• Digital Media Women: Digital Media Women is a growing German community and networking organization for women in digital and tech professions. It offers mentoring and peer support elements that intersect with move! programming, though it is more focused on tech and digital careers.

Broad incumbents

• She's Mercedes (Mercedes-Benz): She's Mercedes is Mercedes-Benz's international platform for women offering networking events, mentoring, and career inspiration. While corporately backed and globally scaled, it overlaps with move! in the women's professional networking and mentoring space and may be a brand alternative for some Munich-based mentees.

Regional players

• Frau & Beruf regional networks (e.g., Frau & Beruf München): Frau & Beruf is a network of publicly funded consulting and mentoring programs for women across various German states. It overlaps with move! in the women's professional development mission, particularly in Bavaria, but is structured as a state-funded consulting offer rather than a 1:1 mentoring matchmaker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/move-mentoringmuenchen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about move! Mentoring - Frauenakademie München e.V.