What Freedom Group does

Freedom Group AB is a Swedish accounting and advisory network founded in 2021 and headquartered at Biblioteksgatan 29, Stockholm. The group operates a roll-up model in which it acquires established Swedish accounting firms that retain their original brand names and local leadership while gaining access to group-level resources. As of mid-2026 the network comprises 35+ acquired companies, 500+ employees, and 45+ offices spanning Sweden from Malmö to Skellefteå, with the most recent disclosed acquisitions (May 2026) adding Lamooi Accounting, Forma Jurister & Ekonomer, and Ekonomiavdelningen.

The group's revenue model blends recurring accounting and bookkeeping services (redovisning, bokslut, lön, skatt) delivered through the local offices with higher-margin specialist advisory work (tax advisory, HR consulting, family and commercial law, M&A advisory, business valuation, part-time CFO services, BRF/housing association accounting, pension consulting). Pricing is quote-based and not publicly disclosed. Its core proprietary technology asset is Bflow, an internally developed cloud accounting platform providing real-time bookkeeping and financial overview accessible via mobile and web, positioned as the only such proprietary tool owned by a Swedish accounting conglomerate; the group also supports the third-party platforms Fortnox, Visma, and Real.

Freedom Group is privately held and backed by Swedish private equity firm MVI (MVI co-founder Stefan Karlsson sits on the board). Growth is executed primarily through acquisition rather than organic sales, targeting firms whose owners are approaching succession or seeking group resources. Leadership comprises CEO Emma Strömfelt (appointed September 2023, ex-Swedbank, AniCura, Lexly), CFO/Head of M&A Niclas Miörner (ex-EY, EF Education First, Alimak Group), Head of Product and Technology Tuva Palm (ex-Klarna, Nordnet, Oracle; board member of Fortnox, EasyPark, PE Accounting), and Head of Compliance and HR Maria Hallén (ex-BDO, Ludvig & Co).

Name

Freedom Group

Legal name

Freedom Group AB

Website

https://freedomgroup.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Freedom Group is a Stockholm-based Swedish accounting and advisory roll-up that owns 35+ locally branded accounting firms with 500+ employees and 45+ offices nationwide, offering bookkeeping, tax, legal, and CFO services supported by its proprietary Bflow cloud software.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Accounting and Bookkeeping Services: Core recurring accounting and bookkeeping services delivered through network of locally branded firms across Sweden. Services include redovisning (accounting), tax preparation, payroll processing, and financial advisory.
2. Specialist Advisory Services: Additional revenue from specialist services including tax advisory, HR consulting, legal services (family law, commercial law), property valuation, business valuation, M&A advisory, CFO services, and pension consulting.
3. Software Licensing (Bflow): Bflow accounting software developed by Freedom Group is offered to customers and can be used independently, generating additional software-related revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Freedom Group provides outsourced accounting, bookkeeping, tax preparation and advisory, payroll, HR consulting, legal (family and commercial law), business valuation, due diligence, M&A and ownership-transition advisory, part-time CFO services, and housing-association (BRF) accounting to Swedish businesses through a network of locally branded offices. The group also develops and licenses Bflow, a proprietary cloud-based accounting software for real-time bookkeeping and financial overview accessible via mobile and web.

Product overview

Freedom Group operates as a network of accounting and financial advisory firms across Sweden, offering services under individual brands with strong local presence. The group provides comprehensive financial services including accounting, tax advisory, payroll, HR consulting, business valuation, property management (BRF), legal services, and part-time CFO functions. The group's proprietary product is Bflow, an accounting and business management software that provides real-time accounting and financial oversight via mobile and web, described as the only system of its kind offered by any Swedish conglomerate. The network consists of 35+ companies, 500+ employees, and 45+ locations across Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Bflow: An agency support and accounting software developed by Freedom Group, offered as an economic system providing real-time accounting and financial overview via mobile/web.

Products and services

• Bflow Cloud-based accounting software that provides real-time bookkeeping and financial status overview accessible via mobile and web, enabling agencies to deliver clients full financial oversight and control. Developed by Freedom Group and positioned as the only proprietary accounting software offered by a Swedish accounting group.
• Outsourced accounting and bookkeeping services (Redovisning) Recurring bookkeeping, annual accounts (bokslut), tax preparation, and ongoing accounting services delivered to Swedish SMBs, sole proprietorships, and growth companies through locally branded member firms across the country.
• Specialist advisory services (Tax, HR, Legal, M&A, CFO, BRF) Specialist advisory offerings including tax advisory (skatterådgivning), HR consulting, family and commercial law (familjejuridik, affärsjuridik), business valuation (företagsvärdering), due diligence, ownership transitions (ägarskiften), part-time CFO services (ekonomichef på deltid), pension consulting, and BRF/real estate services. Delivered through member firms and referred specialist resources within the group.
• Payroll services (Löner) Payroll processing and administration services delivered to Swedish businesses as part of the group's full-service financial offering.
• BRF and real estate management services Specialized accounting and advisory services for housing associations (bostadsrättsföreningar / BRF) and real estate management companies, including property-specific tax advisory and association governance support.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• BflowcoreTechnology or IntegrationBflow is an accounting and business management software developed internally by Freedom Group. The software provides real-time bookkeeping and financial overview via mobile/web. It is described as highly effective for accounting firms and their clients. Freedom Group highlights Bflow as a unique differentiator - the only accounting group in Sweden with proprietary software.
• RevisionsvärldenminorGTM or Marketing PartnerSwedish accounting industry publication. Freedom Group partners with Revisionsvärlden to host lunch meetings for accounting firm leaders and has been featured in interviews for thought leadership content.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspia: Sweden-based PE-backed (Nordic Capital) accounting, payroll and HR services roll-up that consolidates local accounting firms across the Nordics — directly comparable to Freedom Group's acquisition-led Swedish accounting network strategy.
• Accountor Group: Nordic provider of accounting, payroll and HR outsourcing services serving SMBs across multiple Nordic countries; comparable to Freedom Group in target customer (SMB) and service mix (bookkeeping, payroll, advisory).
• Azets: PE-backed (Hg Capital) pan-Nordic/UK accounting, payroll and advisory roll-up; one of the largest consolidators of regional accounting firms in Northern Europe and a direct peer to Freedom Group's decentralized acquisition model.
• Ludvig & Co: Swedish accounting and advisory firm focused on agriculture, SMBs and real estate; comparable to Freedom Group as a domestic Swedish accounting peer competing for similar clients and talent (former Ludvig & Co CEO Katarina Klingspor sits on Freedom Group's board).
• Baker Tilly Sweden: Swedish accounting and advisory firm; its Stockholm accounting unit was acquired by Freedom Group in Oct 2025, making it a relevant peer for understanding the type of acquisition targets Freedom Group pursues and the market dynamics for divestitures.

Broad incumbents

• KPMG Sweden: Big 4 accounting and advisory firm in Sweden; competes with Freedom Group for listed-company and complex advisory engagements (Freedom Group board member Henrik Rättzén is a former KPMG partner).
• BDO Sweden: Swedish arm of the global BDO accounting network, offering audit, tax and advisory services; competes with Freedom Group for both accounting clients and acquisition targets (Head of Compliance/HR Maria Hallén previously led a 250-person team at BDO).
• RSM Sweden: Mid-tier Swedish accounting and advisory firm part of the global RSM network; directly competes for mid-market accounting, tax and advisory work and for acquisition targets in Sweden.
• Visma: Nordic software group with both accounting software (e.g., Visma eEkonomi) and an accounting/HR services arm; competes with Freedom Group across software (Fortnox/Visma platforms vs Bflow) and SMB accounting services.

Emerging players

• Fortnox: Leading Swedish cloud accounting software platform; Freedom Group member firms support Fortnox for clients and Fortnox's former CPO (Marcus Thomasson) sits on Freedom Group's board — making Fortnox both a partner and a competitive threat if it moves further into accounting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freedom-group-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries46 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Group