Freedom Plus

What Freedom Plus does

Freedom Plus is a privately held, locally owned promotional services company headquartered at the corner of Cook and Church Street, Palmerston North, New Zealand, founded in 2002 and operating with approximately 15 employees. The company delivers an integrated suite of design, commercial printing, signage, packaging, website development, brand development, and branded promotional products to New Zealand businesses and consumers. Core technical capability is anchored in in-house production: the company operates its own commercial print and signage factories with digital and offset printing presses, finishing machinery, and finishing technology, alongside an in-house design team of graphic designers, senior creatives, and web professionals. It also runs dedicated digital storefronts — promo.freedomplus.co.nz for promotional merchandise, weddinginvites.co.nz for wedding stationery, and freedomdomains.co.nz for domain registration — and supports environmental initiatives including solvent-free and vegetable-based inks, recycled and sustainably managed paper stocks, and on-site solar power generation.

The business model is predominantly transactional services revenue. Custom print, signage, packaging, design, and website jobs are priced via quote requests, while promotional products are sold at unit prices with volume-tiered discounts (for example, golf tees at NZ$0.40 per unit and full-colour business cards from NZ$0.89 per unit at 520-unit volumes). Domain registration is the only explicit recurring subscription line. Distribution is wholly direct-to-consumer through owned digital channels (main website, promo catalog, wedding site, domain portal) plus the Palmerston North facility and phone/email sales; the company has no named enterprise anchor customers, no external funding, and operates exclusively within the New Zealand domestic market. Customer segmentation is horizontal, spanning startups, SMBs, fleet/vehicle operators, charities, and individual consumers including wedding couples.

Name

Freedom Plus

Legal name

Freedom Plus

Website

https://freedomplus.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Printing (32311)

SIC

Commercial Printing (2750), Paperboard Containers & Boxes (2650), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Commercial printing services
• Signage production
• Promotional merchandise
• Graphic design services
• Website development

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Printing Services: Printing services including small bespoke jobs to large volume print runs. Covers business cards, marketing materials, packaging, and various print collateral.
2. Signage Services: Signage services including printed vinyl, banners, sign boards, vehicle wraps, and other signage options.
3. Website Development: Website building services for businesses of every size, including social media strategy services.
4. Design Services: Graphic design services for print media, packaging solutions, and online strategies with in-house designers.
5. Promotional Products: Sale of promotional products including pens, coffee mugs, drink bottles, note pads, and custom branded merchandise through their promo catalog website.
6. Packaging Services: Printed and branded packaging including Die Cut Boxes, Food Grade Packaging, Recyclable Bags and Stickers/Labels.
7. Wedding Stationery: Wedding invitations and related wedding stationery products through their dedicated weddinginvites.co.nz website.
8. Domain Registration: Domain registration services through their freedomdomains.co.nz subsidiary.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Freedom Plus is a locally owned New Zealand promotional services company that designs and manufactures print collateral, signage, packaging, websites, and branded promotional products for businesses of all sizes. It operates its own in-house commercial print and signage factories with digital and offset printing presses, plus finishing machinery, controlling the complete production process. The company sells custom-printed merchandise (pens, mugs, drink bottles, hoodies), printed packaging, vehicle wraps, business cards, and wedding stationery, supplemented by design and website development services.

Product overview

Freedom Plus is a locally owned and operated New Zealand company offering a comprehensive suite of promotional and marketing services. The core offering consists of in-house printing services (business cards, labels, signage, packaging), signage production (vehicle wraps, banners, printed vinyl), design services, website development, and branded promotional products. They operate their own commercial print factories and signage facilities, controlling the complete production process in-house with digital/offset printing presses and finishing machinery. Their services extend to packaging solutions (die cut boxes, food-grade packaging, recyclable bags), wedding invitations, and domain registration. A separate promotional products e-commerce platform (promo.freedomplus.co.nz) provides access to a wide range of branded merchandise including pens, drinkware, bags, apparel, technology accessories, and headwear, with various branding methods such as screen printing, pad printing, embroidery, laser engraving, and digital printing.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Plus Promo Products: Promotional products catalog featuring pens, drinkware, bags, apparel, and branded merchandise.

Products and services

• Commercial Printing Services

Quantifiable outcome

• On-time delivery guarantee with refund promise ensures customer satisfaction and reliability

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kind Hearts MovementcoreOthersFreedom Plus is a principal sponsor of the Kind Hearts Movement, supporting their community charitable initiatives. They also sponsor printing for a large range of charity groups, not for profit organisations and fundraising events.
• Facebook AdsminorGTM or Marketing PartnerUsed for targeted advertising and marketing communications to reach potential customers.
• Google AdWordsminorGTM or Marketing PartnerUsed for paid search advertising to reach customers searching for print and signage services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Snap Print & Design: Franchise-based print and design network offering commercial printing, signage, marketing services, and website design. Comparable service breadth across print/signage/design/web, but operates at national scale via franchise model.
• Warehouse Stationery: Large NZ office supplies and print services retailer offering business cards, signage, promotional products, and design services. Overlaps with Freedom Plus on print and promotional products but serves a broader retail/office use case.
• OfficeMax New Zealand: NZ office supplies retailer providing print services, signage, and promotional products to SMB and corporate customers. Comparable on print and promo products but with a national retail footprint rather than localized production.
• VistaPrint: Global online printing platform serving SMBs with business cards, signage, promotional products, and marketing materials. Comparable product range and SMB target, but operates at scale via centralized production and direct-to-consumer e-commerce rather than local service.
• MOO: Online printing and design company specializing in premium business cards, marketing materials, and branded merchandise for SMBs and creative professionals. Comparable core print offering but with a digital-first, premium-positioned model.

Direct peers

• Print House NZ: NZ commercial printer producing business cards, marketing collateral, signage, and packaging for SMB and corporate clients. Closely comparable product mix and target market to Freedom Plus.
• SignRight NZ: NZ signage specialist producing vehicle wraps, banners, sign boards, and vinyl signage for businesses. Directly comparable on the signage segment of Freedom Plus's offering and serves the same NZ SMB market.
• Rapid Print NZ: A New Zealand-based commercial printing and signage company offering similar in-house print, design, and signage services to SMBs. Directly comparable on geography, customer segment, and core product categories.

Emerging players

• Canva Print: Online design platform with print-on-demand fulfillment for business cards, marketing materials, signage, and promotional products. Comparable on design + print integration, but with a digital self-service model that competes for the same SMB customers.

Regional players

• 4over (4over4.com): US-based trade printing platform offering commercial printing, packaging, signage, and promotional products. Comparable product range but operates primarily in the North American market and trades to resellers rather than direct-to-consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freedom-plus-nz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Plus