Maple Bear Freguesia

What Maple Bear Freguesia does

Maple Bear Freguesia is a private bilingual K-12 school operating two physical campuses in the Freguesia neighborhood of Jacarepaguá, Rio de Janeiro, Brazil. Founded in 2014 and now in its tenth year of operation, the school serves students from age 1.5 through 17 across three program levels: Educação Infantil (Early Childhood, 1.5-5 years) with 100% English immersion through Senior Kindergarten, Ensino Fundamental (Elementary and Middle Years, ages 6-13) with bilingual instruction across subjects, and High School (ages 15-17) with dual Brazilian-Canadian certification. The core methodology is the proprietary Canadian bilingual immersion system developed by Canadian and Brazilian educators, integrating Canadian best practices with Brazilian curriculum guidelines and supported by a Quality Assurance certification framework.

The school's technology and product stack is pedagogy-led rather than software-led: it includes the Canadian Methodology, structured add-on programs (Counselor Program, Pathways, FutureMe, Daqui pra Fora, Pontes do Bem, Bear in Mind), and the Global Connections for Sustainability international collaboration program with the UN Sustainable Development Goals across Brazil, Mexico, Vietnam, and India. There are no disclosed AI/ML features, APIs, or software products. The school is part of the global Maple Bear network (430+ schools in 39 countries) and the Brazilian franchise is controlled by Grupo SEB since 2017; the school itself is registered as Associação Cultural Brasil Estados Unidos (CNPJ 15.179.690/0008-31).

Revenue is generated through recurring tuition and school fees on a per-student subscription basis, with no public pricing. The go-to-market is direct-to-consumer: families engage through the school's website, WhatsApp, scheduled on-site tours, and referrals from the broader Maple Bear Brazil network. There is no publicly disclosed financial data for the individual school unit, and the school operates within a private franchise structure with no public stock listing.

Name

Maple Bear Freguesia

Legal name

Associação Cultural Brasil Estados Unidos

Website

https://freguesia.maplebear.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Maple Bear Freguesia is a private bilingual K-12 school in Rio de Janeiro operating two campuses under the Canadian Maple Bear network, serving children aged 1.5 to 17 through Canadian-immersion methodology and earning revenue from recurring tuition.

Ownership category

akta.pro rank

Product category

Bilingual K-12 Education

NAICS

Elementary and Secondary Schools (6111), Language Schools (611630), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Immersion & Bilingual Private Schools (EDAJABAL)

akta.pro secondary industries

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG), English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB), Bilingual & Language-Immersion Early Learning Academies (EDACADAG)

Keywords

• Bilingual education
• Canadian methodology
• Early childhood education
• Elementary education
• High school education

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and School Fees: Recurring tuition fees for bilingual education services covering Early Childhood, Elementary, and High School programs. The school operates on a per-student enrollment basis with periodic billing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maple Bear Freguesia is a bilingual private school operating two physical campuses in the Freguesia neighborhood of Rio de Janeiro, delivering Canadian-methodology education from Early Childhood (ages 1.5-5) through High School (ages 15-17). The school combines a proprietary Canadian bilingual immersion curriculum with Brazilian curriculum guidelines, offering programs such as Educação Infantil, Ensino Fundamental, and High School with dual Brazilian-Canadian certification pathways. Revenue is generated through recurring tuition and school fees charged to enrolled families.

Product overview

Maple Bear Freguesia is a bilingual school offering a complete educational journey from Early Childhood (ages 1.5-5) through High School (ages 15-17), based on the Canadian Methodology developed by Canadian and Brazilian educators. The portfolio includes three core programs: Educação Infantil (Early Childhood) featuring 100% English immersion until age 5; Ensino Fundamental (Elementary and Middle Years, Years 1-8) with bilingual instruction across subjects; and High School (Years 10-12) with dual certification pathways. Supporting modules include the Counselor Program, Pathways career guidance, FutureMe life-project program, Dupla Certificação (Brazilian and Canadian diplomas), Global Connections for Sustainability international initiative, Bear in Mind character program, and Pontes do Bem community service. The school operates from two campuses in Rio de Janeiro's Freguesia neighborhood and is part of the larger Maple Bear network present in 39 countries with over 430 schools worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education) Bilingual early childhood education program for children aged 1.5 to 5 years, featuring 100% English immersion until Senior Kindergarten, learning centers, emotional development support through 'Roda das Emoções' sessions with the school psychologist, and the Maple Art family engagement project. Offered to families seeking structured, immersion-based early education in Rio de Janeiro.
• Ensino Fundamental (Elementary and Middle Years) Bilingual elementary and middle school education covering Years 1-8 (ages 6-13), with English Language Arts, Math, and Science taught in English, and Portuguese, Geography, and History taught in Portuguese. Includes Student Protagonism, Project-Based Learning, and the Bear in Mind character development program. Targeted at families in Rio de Janeiro seeking substantive bilingual instruction across core subjects.
• High School Secondary education program for students aged 15-17 (Years 10-12), combining Brazilian academic excellence with Canadian best practices. Features the Counselor Program for individualized academic and university guidance, Dual Certification (Brazilian and Canadian diplomas), and preparation for both Brazilian and international university admissions. Designed for families seeking a globally oriented high school diploma pathway.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• United Nations (UN) Sustainable Development GoalscoreStrategic or Co-development Partner · 1 August 2021Maple Bear participates in the Global Connections for Sustainability program connecting students across multiple countries (Brazil, Mexico, Vietnam, India) to discuss and propose solutions for the 17 UN Sustainable Development Goals. Students from Year 1 onwards participate in virtual exchanges, research, debates, and collaborative projects addressing global challenges.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Avenues: The World School (São Paulo): Premium global bilingual school in São Paulo with project-based learning and individualized curriculum. Targets the same upper-tier Brazilian families seeking international education with personalized approaches.
• St. Paul's School (São Paulo): Premium bilingual Catholic K-12 school in São Paulo with strong reputation for academic excellence. Competes for Brazilian families seeking rigorous bilingual education with international recognition.
• Graded – The American School of São Paulo: Established American international school in São Paulo offering K-12 education with college-preparatory focus. Comparable as a premium bilingual/international school competing for Brazilian elite families.
• Escola Americana do Rio de Janeiro: Premium American-curriculum K-12 school in Rio de Janeiro serving international and Brazilian families. Directly comparable bilingual/international school competing for the same affluent Rio de Janeiro demographic seeking globally-recognized education.
• Maple Bear (Global Network/Master Franchise): The Maple Bear global network operates 430+ schools across 39 countries with the same Canadian bilingual immersion methodology. Maple Bear Freguesia is one franchise unit within this network, sharing curriculum, branding, and operational standards.
• Beacon School (Rio de Janeiro): Bilingual school in Rio de Janeiro offering IB-aligned curriculum with project-based learning. Direct competitor in the Rio premium bilingual segment, particularly for families considering international-curriculum alternatives to Maple Bear.
• British School of Rio de Janeiro: Established British-curriculum international school in Rio de Janeiro serving ages 2-18. Competes directly for premium-segment families seeking international credentials and bilingual education in Rio.
• Colégio Bandeirantes: One of São Paulo's most prestigious private K-12 schools with strong bilingual and international programs. Comparable as a premium Brazilian private school serving elite families seeking high-quality secondary education.
• Maple Bear (Other Brazilian Units - e.g., Maple Bear Jardins): Other Maple Bear franchise units in Brazil (e.g., in São Paulo's Jardins neighborhood) operating the same Canadian methodology and sharing brand identity. Most directly comparable peers operating identical curriculum and operational model.

Broad incumbents

• Grupo SEB (Parent Conglomerate): Brazilian diversified education conglomerate that controls the Maple Bear Brazilian master franchise and operates multiple K-12 school brands. Functions as the institutional owner and indirect competitor via sister school brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maple-bear-freguesia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple Bear Freguesia