Frelsens Hær

What Frelsens Hær does

Frelsens Hær is the Danish national branch of The Salvation Army, a Christian church and charitable organization founded in Denmark in 1887 as the 20th territory of the international Salvation Army movement (headquartered in London since 1865). The organization delivers a broad portfolio of humanitarian and social-welfare services across Denmark and Greenland, including emergency shelters (Hørhuset with 65 beds plus 12 family units), crisis centers (Krisecentre), meeting places (Væresteder), free counseling, addiction support, family services, senior programs, and children's and youth activities. Its flagship seasonal program, Julehjælp (Christmas assistance), has been distributed annually since 1900, marking 125 consecutive years in 2025, and reached 11,201 economically disadvantaged families in 2024 — more than double the 2020 figure.

The organization's product surface also includes Feriehjælp (holiday assistance and summer camps), Hverdagens Hær (a year-round daily-support initiative), international disaster relief (Katastrofehjælp), development work (Udviklingsarbejde), and dedicated Ukraine and Greenland support verticals. It publishes a quarterly magazine (Krigsråbet) and operates a chain of second-hand charity shops under the TAK (Frelsens Hær Genbrug) brand. Total annual beneficiary reach is approximately 150,000 people in Denmark.

Frelsens Hær is a private nonprofit entity registered in Denmark (CVR 43417312), headquartered at Frederiksberg Allé 9, Copenhagen, and affiliated with The Salvation Army International. It employs 119 staff, supported by an extensive volunteer and member network of officers (soldiers) and civilian supporters. Revenue is generated entirely through diversified, non-commercial streams: individual donations (via MobilePay, SMS, Facebook, website, street collection pots, direct mail, telemarketing), membership fees, charity-shop retail sales, designated program giving, and testamentary bequests. The organization holds §8A-godkendelse from Danish authorities for fundraising and is a member of ISOBRO, the Danish fundraising industry association.

Name

Frelsens Hær

Legal name

Frelsens Hær

Website

https://frelsenshaer.dk

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

101–250 employees

Short description

Frelsens Hær is the Danish branch of The Salvation Army, delivering humanitarian aid, shelters, crisis centers, social services, and Christmas assistance to approximately 150,000 vulnerable people annually across Denmark and Greenland.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen (København V)

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations from private individuals: Individual donations collected through MobilePay, SMS, Facebook, website donation modules, collection boxes in stores and at events, direct mail, and telemarketing. These funds support the organization's general social and church activities.
2. Membership fees: Revenue from members who pay dues to be part of the organization. Members include soldiers, civilian members, and supporters.
3. Charity shop sales (Genbrug/TAK): Revenue from second-hand clothing and goods sold through Frelsens Hær's charity shop chain under the TAK brand.
4. Christmas assistance and special programs: Designated donations for specific programs including Christmas assistance (Julehjælp), holiday assistance (Feriehjælp), sponsorship (fadderskab), and support for specific causes like Ukraine and Greenland.
5. Testamentary bequests: Inheritance and testamentary gifts from supporters who leave donations to the organization in their wills.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Frelsens Hær is the Danish branch of The Salvation Army, providing charitable social welfare and humanitarian services to vulnerable populations in Denmark and Greenland. Core offerings include emergency shelters (e.g., Hørhuset with 65 beds), crisis centers, daily support programs (Hverdagens Hær), Christmas and holiday assistance, family and senior support, children and youth programs, disaster relief, and international development work. The organization also operates a network of second-hand charity shops under the TAK (Genbrug) brand and funds its mission through donations and membership dues.

Product overview

Frelsens Hær (The Salvation Army in Denmark) operates as a charitable Christian organization offering a comprehensive portfolio of social welfare programs and humanitarian services. The organization provides year-round assistance to Denmark's vulnerable populations through services including shelter (Hørhuset), crisis centers, meeting places (Væresteder), family support, senior programs, and children's and youth services. Seasonal programs include Julehjælp (Christmas aid, 125 years running) and Feriehjælp (holiday assistance), while international work encompasses disaster relief (Katastrofehjælp) and development programs. The organization funds its work through second-hand retail shops (Genbrug/TAK), donations, and volunteer support, with publications including the quarterly magazine Krigsråbet and annual reports.

Differentiator

Problem solved

Functional benefit

Brands

• Hverdagens Hær: An ongoing social initiative by Frelsens Hær providing daily support to vulnerable people in Denmark, including meals, shelter, counseling, and community programs.
• Krigsråbet
• TAK (Frelsens Hær Genbrug)

Products and services

• Julehjælp (Christmas Assistance) Annual Christmas assistance program providing food, gifts, and support to economically disadvantaged families in Denmark. 11,201 families received assistance in 2024.
• Hverdagens Hær (Daily Army) Year-round daily support services providing meals, shelter, counseling, and community support to vulnerable individuals and families throughout Denmark.
• Feriehjælp (Holiday Assistance) Holiday assistance program providing recreational opportunities, outings, and summer camp experiences for disadvantaged children and families.
• Krisecentre (Crisis Centers) Crisis centers providing emergency shelter and support services for individuals and families in acute distress, including those fleeing domestic violence.
• Væresteder (Meeting Places) Day centers providing social gathering spaces, meals, and support for vulnerable and marginalized individuals, including the homeless and isolated.
• Hørhuset (Homeless Shelter) Homeless shelter on Amager with capacity for 65 individuals plus family accommodations in Annekset for 12 homeless families with children.
• Gratis rådgivning (Free Counseling) Free counseling services for individuals and families in need of guidance and support, including addiction and mental health counseling.
• Familiearbejde (Family Support) Family support services helping struggling families with networks, resources, and assistance to maintain family stability.
• Seniorarbejde (Senior Programs) Programs and services dedicated to supporting senior citizens and elderly individuals in need, addressing loneliness and social isolation.
• Børn & Unge (Children & Youth) Children and youth programs providing support, activities, and care for young people from disadvantaged backgrounds, including after-school programs.
• Katastrofehjælp (Disaster Relief) Disaster relief services providing emergency assistance in crisis situations, both domestically and internationally (e.g., Venezuela earthquake, DR Congo ebola response).
• Udviklingsarbejde (Development Work) International development programs supporting communities in developing countries.
• Genbrug / TAK (Second-Hand Charity Shops) Chain of second-hand retail shops operated by Frelsens Hær, branded as TAK, selling donated goods and supporting the organization's charitable work.
• Gudstjenester (Worship Services) Christian worship services and religious gatherings held at corps (church/community center) locations throughout Denmark.

Quantifiable outcome

• Helped approximately 150,000 people annually in Denmark
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ISOBRO (Indsamlingsorganisationernes brancheorganisation)coreOthersFrelsens Hær is a member of ISOBRO, the industry organization for Danish fundraising organizations. As a member, Frelsens Hær has adopted ISOBRO's ethical fundraising guidelines, demonstrating commitment to transparent and ethical fundraising practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blå Kors Danmark: Danish organization focused on addiction recovery, family support, and treatment centers. Comparable in combining faith-based values with social welfare services, running shelters, and serving substance-abuse-affected populations in Denmark.
• Kofoeds Skole: Danish social organization offering education, housing, and rehabilitation for homeless and socially vulnerable adults. Comparable in target population, shelter/Krisecenter-style services, and social enterprise approach.
• Kirkens Korshær: Danish church-based social organization operating shelters, day centers, and social support for homeless and vulnerable populations. Closest direct peer in Denmark given parallel faith-based mission, shelter operations, and Væresteder-style community work.
• Dansk Røde Kors (Danish Red Cross): Denmark's largest humanitarian organization, providing emergency relief, social services, refugee support, and first aid. Directly comparable as a national affiliate of a global humanitarian movement operating shelters, family support, and disaster response in Denmark.
• Dansk Flygtningehjælp (Danish Refugee Council): Major Danish humanitarian NGO focused on displacement, refugee assistance, and integration. Comparable in scale of operations, shelter provision, and reliance on donations and government co-funding for vulnerable-population services in Denmark.
• Red Barnet (Save the Children Denmark): National affiliate of a global children's rights organization. Comparable in operating programs for disadvantaged children and families, running fundraising campaigns, and being part of an international humanitarian network.
• Mødrehjælpen: Danish NGO supporting vulnerable families, single mothers, and children through shelters, counseling, and Christmas assistance. Directly comparable in family-focused welfare services and Denmark-specific fundraising tradition.
• KFUM's Sociale Arbejde (KFUM Social Work): Danish YMCA-founded social organization running shelters, youth programs, and family support services. Comparable as a faith-rooted welfare provider operating similar service lines in Denmark's most vulnerable communities.
• Læger uden Grænser (MSF Denmark): Danish section of Médecins Sans Frontières, focused on emergency medical humanitarian aid and disaster response. Comparable in international humanitarian deployment (Venezuela, DR Congo) and Danish donor fundraising model.
• Folkekirkens Nødhjælp (Danish Church Aid): Danish ecumenical humanitarian organization focused on international development, disaster relief, and advocacy. Comparable as a faith-rooted NGO with parallel fundraising models (Christmas collections, bequests) and similar service portfolio in Denmark and abroad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubevimeo.com/frelsenshaer/videos
• Facebookfacebook.com/SalvationArmyDK
• Instagraminstagram.com/frelsenshaer/?hl=da
• LinkedInlinkedin.com/company/frelsens-h%C3%A6r

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frelsens Hær