Frémaa

What Frémaa does

Frémaa (legal name: Fédération des métiers d'art d'Alsace) is a French non-profit federation founded in 1996 and headquartered at 7 rue de la Gare, Obernai, Alsace. The organization represents and serves 165 vetted craft arts professionals across 19+ disciplines including ceramics, jewelry, metalwork, woodwork, textile, glass, leather, bookbinding, and heritage restoration. Frémaa's core function is advocacy, member services, event organization, and training coordination for the craft arts sector in the Grand Est region of France.

The federation operates without a technology platform product. Its offering is structured around a portfolio of physical events and training programs. Annual flagship events include Salon Résonances (a European craft trade show at Parc Expo Strasbourg in November), Haut La Main! (contemporary creation expo-sale at Halle Gruber, Obernai, in May), the OZ Christmas expo-vente (at Aubette, Strasbourg), SUPERNATURE thematic exhibition, Bijoux Bijoux jewelry expo-sale, Caravansérail (books and multiples), and JEMA open workshops. The federation also delivers the "Compétences rares et savoir-faire" professional apprenticeship program, a year-long immersive training for rare craft skills, and coordinates member-led training workshops across disciplines.

Revenue derives from four streams: (1) membership subscription fees from 165 artisan members (selective, dossier-based admission), (2) exhibition and event booth fees from the annual event portfolio, (3) institutional grants from Région Grand Est, DRAC Grand Est, EU European structural funds (approximately €55,165.10 per training cycle), and partner municipalities, and (4) publication and catalog sales. The organization operates with a small staff of 4-5 employees under Directrice Ninon De Rienzo, and is governed by a board of directors. Distribution combines regional event-driven sales, individual member workshops, and an Amagalerie online storefront for global e-commerce access.

Name

Frémaa

Legal name

Fédération des métiers d'art d'Alsace

Website

https://fremaa.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Frémaa is a French non-profit federation founded in 1996 representing 165 vetted craft arts professionals across 19+ disciplines in Alsace. It organizes flagship events (Salon Résonances, Haut La Main!), delivers the EU-funded Compétences rares apprenticeship program, and provides training, networking, and advocacy for artisan members.

Ownership category

akta.pro rank

Product category

Professional Craft Arts Federation

NAICS

Independent Artists, Writers, and Performers (7115), Independent Artists, Writers, and Performers (711510)

SIC

Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYEDAAAGAB

Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYMPAGAGAJ

Training, Workshops & Certification Events

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYCRAOAMAE

Arts, Crafts & DIY Hobby Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Toys, Games & Hobby Products Distribution

Keywords

• Craft arts federation
• Artisan membership organization
• Craft exhibitions
• Professional craft training
• Heritage crafts advocacy

Headquarters

HQ city

Obernai

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership fees: Revenue from professional craft arts members who pay to join the federation and gain access to networking, exhibitions, training, and promotional services.
2. Exhibition and event revenue: Income from organizing major craft arts events including Salon Résonances, Haut La Main!, and other expo-ventes. Includes booth fees and preferential rates for members.
3. Institutional funding and grants: Financial support from regional council (Région Grand Est), European Union (55,165.10€ for training program), DRAC Grand Est, and other public partners for specific projects and training initiatives.
4. Publication and catalog sales: Sale of exhibition catalogs and potentially other publications related to craft arts.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Frémaa is a professional federation that represents 165 vetted craft arts professionals across 19 disciplines in Alsace, France. It organizes major annual craft fairs and exhibitions (Salon Résonances, Haut la Main!, OZ, SUPERNATURE, Bijoux Bijoux, JEMA), delivers the "Compétences rares et savoir-faire" training program for rare craft skills, and provides member services including networking, exhibition access, training, and a quality charter.

Product overview

Frémaa (Fédération des métiers d'art d'Alsace) is a membership-based federation representing and promoting craft professions in Alsace since 1996. The organization operates a network of approximately 165 verified craft professionals and offers a portfolio of event products including the flagship Salon Résonances (European craft trade show), Haut la Main! contemporary creation expo-sale, OZ Christmas expo-vente, SUPERNATURE and Bijoux Bijoux thematic exhibitions, and Caravansérail book arts event. Frémaa also delivers the "Compétences rares" professional training program for rare craft skill transmission, and coordinates member training workshops across disciplines. The federation provides members with web visibility, networking, preferential exhibition rates, and quality assurance through its charter.

Differentiator

Problem solved

Functional benefit

Products and services

• Salon Résonances Annual European trade show for craft professions held at Parc Expo Strasbourg, featuring professional exhibits and networking opportunities for craft artisans and the general public.
• Haut la Main! Annual expo-sale dedicated to contemporary craft creation held in May at Halle Gruber, Obernai, featuring selected member artisans.
• OZ - expo-vente Annual Christmas-themed expo-sale event held at l'Aubette in Strasbourg city center, exclusively for craft professionals, running since 2013.
• SUPERNATURE Thematic exhibition showcasing contemporary craft creations, with works available for purchase.
• Bijoux Bijoux Thematic jewelry expo-sale event featuring contemporary jewelry creations by member artisans.
• Caravansérail Annual exhibition dedicated to books and multiples featuring prints, artist's books, editions, and graphic creations.
• JEMA (Journées Européennes des Métiers d'Art) European Days of Craft Professions featuring open workshops throughout Alsace, allowing the public to discover artisans at work.
• Dispositif Compétences rares et savoir-faire dans les métiers d'art Professional training program for rare craft skills transmission, offering one-year apprenticeships with master craftspeople, thematic seminars, and career preparation in the craft sector. Funded by Région Grand Est and European Union (€55,165.10 per cycle).
• Member Training & Workshops (Cours & Stages) Professional development courses and workshops offered by member craftspeople covering various craft disciplines including gilding, sewing, illumination, ceramics, metalwork, glass, bookbinding, natural dyeing, and marquetry.
• Federation Membership (Adhérer à la frémaa) Selective membership service for professional craft arts practitioners, with admission based on quality charter review. Members receive access to the member directory, networking events, preferential exhibition rates, training opportunities, and institutional support.

Quantifiable outcome

• 165 craft professionals represented across Alsace and Grand Est region
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Région Grand EstcoreStrategic or Co-development PartnerRegional council providing financial support for craft arts sector development, training programs, and cultural events. Primary institutional funder for the federation's activities including the Compétences rares training program.
• DRAC Grand EstcoreStrategic or Co-development PartnerDirection Régionale des Affaires Culturelles providing cultural policy support and funding for craft arts heritage preservation and promotion.
• Chambre de Métiers d'AlsacecoreStrategic or Co-development PartnerRegional chamber of trades providing technical support, business development assistance, and regulatory guidance for artisan members.
• Ville et Eurométropole de StrasbourgmajorStrategic or Co-development PartnerStrasbourg municipality and metropolitan area supporting craft arts events and cultural programming in the region's main city.
• GIP Formation Tout au Long de la ViecoreStrategic or Co-development PartnerGIP FTLV provides technical support for the Compétences rares training program, helping coordinate and deliver rare craft skills apprenticeship.
• Ville d'ObernaimajorStrategic or Co-development PartnerHost city for federation headquarters and major events including Haut La Main! exhibition and SUPERNATURE.
• Institut pour les savoir-faire françaismajorStrategic or Co-development PartnerNational institute promoting French craft know-how and savoir-faire, providing networking and visibility opportunities for federation and members.
• CERFAVmajorStrategic or Co-development PartnerCentre Européen de Formation aux Arts Verriers - European glass arts training center in Alsace, collaborating on glass crafts training and events.
• Coze MagazineminorGTM or Marketing PartnerRegional cultural media partner providing press coverage and editorial features about craft arts events and federation activities.
• Poly MagazineminorGTM or Marketing PartnerRegional arts and culture media partner covering craft arts events and promoting federation activities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Institut pour les savoir-faire français: National institute promoting French craft know-how with similar advocacy, visibility, and training mission. Frémaa maintains a 'Major' strategic partnership with this organization.
• Artifrance / Maison de l'Artisanat: National craft arts association representing French artisans with similar advocacy, training, and exhibition functions to Frémaa. Listed as a resource on Frémaa's website.
• Ville et Métiers d'Art: Association designating French cities and regions for craft arts heritage. Directly comparable peer mission in promoting and certifying craft arts ecosystems.
• CERFAV: Centre Européen de Formation aux Arts Verriers — European glass arts training center in Alsace. Directly comparable as a regional craft training institution and Frémaa Major partner.
• Ateliers d'Art de France: National federation representing 1,000+ French craft art professionals. Directly comparable as a peer craft arts federation, though operating at national rather than regional scope. Listed as a resource on Frémaa's own website.
• Union Nationale des Métiers d'Art: National craft arts union aggregating regional federations like Frémaa. Operates as an umbrella body with overlapping membership, advocacy, and training roles.

Regional players

• Les Ateliers de la Seigneurie: Regional craft workshops in Pays de Barr (Alsace) providing maker space and visibility for artisans. Local geographic peer within the same Alsace craft ecosystem.
• Form Forum: Swiss craft forum promoting artisanal creation and education. Comparable peer in DACH region with similar mission of promoting and training craft professionals.
• Kunst Initiative Pforzheim: German craft art market organization in Pforzheim (jewelry capital). Comparable cross-border peer organizing craft markets and exhibitions with similar artisan-promotion focus.

Emerging players

• Institut Européen des Arts Céramiques: European institute for ceramic arts offering training and exhibitions. Overlaps with Frémaa's ceramics members and craft training mission, with comparable craft-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/associationfremaa
• Instagraminstagram.com/fremaa_
• LinkedInlinkedin.com/company/fr%C3%A9maa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frémaa