French in Normandy

What French in Normandy does

French in Normandy IH Rouen is a privately-held French language school founded in 1992 and headquartered at a 600-square-metre independent facility in Rouen, Normandy, France, operating under International House accreditation. The school delivers year-round group French courses (maximum 15 students per class) at three intensity tiers (Demi-Intensive, Semi-Intensive, Intensive) alongside specialized programs including DELF/DALF exam preparation (97% pass rate), online French and online exam prep, French for 50+, French + Gastronomy, French + Hospitality, private lessons, and Erasmus+ accredited teacher training including neurolinguistic methodology courses.

The business generates revenue through three primary streams: per-course language tuition (recurring weekly enrollment with Monday start dates), accommodation services (host families, student residences, hotels, and gites), and Erasmus+ teacher training programs. Distribution is direct-to-consumer via a Salesforce-powered online booking portal accessible globally, supplemented by referral flow through the International House and IALC networks and German Bildungsurlaub approval. Marketing relies on organic social (Facebook, Instagram, YouTube), a "Friends in Normandy" podcast, blog content, and an online French-level quiz as a lead-conversion tool.

The school serves individual international adult learners seeking immersion, certification (DELF/DALF issued by the French Ministry of Education), or professional development, with a cumulative footprint of 25,000+ students from 107 nationalities and a staff of approximately 20. Certifying stack includes IH, Qualit\u00e9 FLE, IALC, Erasmus+ provider status, Green Standard Schools membership, and Bildungsurlaub approval, with no disclosed external investment, parent company, or M&A activity.

Name

French in Normandy

Legal name

French in Normandy

Website

https://frenchinnormandy.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

French in Normandy IH Rouen is a privately-held, International House-accredited French language school in Rouen offering year-round group courses, DELF/DALF exam preparation, online classes, teacher training, and accommodation services to international adult learners from over 100 nationalities.

Ownership category

akta.pro rank

Product category

Language Education

NAICS

All Other Miscellaneous Schools and Instruction (611699), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Teacher Training & Language Teaching Certifications (e.g., CELTA/DELTA) (EDAIAEAI)

akta.pro secondary industry

Language School Accommodation & Student Services (School-Provided) (EDAIAEAO)

Keywords

• French language courses
• DELF DALF preparation
• Teacher training programs
• Language immersion programs
• French for seniors

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Language Course Tuition: Revenue from general French courses, exam preparation, and specialized programs. Courses available in-person in Rouen and online with various intensity levels (Demi-Intensive, Semi-Intensive, Intensive).
2. Accommodation Services: Revenue from providing accommodation options including host family stays, student residences, and hotels/gites for international students.
3. Teacher Training Programs: Erasmus+ accredited professional development courses for language teachers including methodology and linguistics training.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

French in Normandy is a French-as-a-foreign-language school that delivers general French immersion courses, DELF/DALF examination preparation, teacher training, themed cultural courses (French + Gastronomy, French + Hospitality), programs for learners aged 50+, and online French classes. It also provides accommodation placement and cultural activity/excursion services to international students.

Product overview

French in Normandy is a language school offering a comprehensive portfolio of French language courses and services. The core offerings include General French Courses (in-person and online) and DELF/DALF Exam Preparation. The school also provides specialized programs including Teacher Training (Erasmus+ accredited), French for 50+, French + Gastronomy, French + Hospitality, and Private French Lessons. Supporting services include accommodation arrangements (host families, student residences, hotels) and cultural activities/excursions across Normandy. All courses are taught by qualified instructors with accreditation from Qualité FLE, IALC, and International House.

Differentiator

Problem solved

Functional benefit

Products and services

• General French courses Immersion-style French language courses for international adult learners of all levels, delivered in-person at the Rouen campus.
• DELF / DALF preparation Targeted preparation courses for the official French Ministry of Education DELF and DALF language diploma examinations.
• Teacher Training Methodology and professional development courses for French-language teachers and educators seeking certification or skill upgrades.
• Online French courses Distance-learning French language courses delivered online for learners unable to attend in-person classes in Rouen.
• French for 50+ French language course tailored to learners aged 50 and over, combining language learning with cultural activities at a relaxed pace.
• French + Gastronomy Combined French language and gastronomy course integrating culinary experiences with language instruction for food and hospitality enthusiasts.
• French + Hospitality Combined French language and hospitality-sector course for professionals working in or entering the hospitality industry.
• Private lessons One-to-one French language lessons tailored to individual learner goals and schedules.
• Accommodation services Host family and student residence accommodation placement services for enrolled students.
• Activities and excursions Organized cultural activities and excursions in Normandy offered as part of the study experience.

Quantifiable outcome

• 97% DELF & DALF pass rate
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• International HousecoreStrategic or Co-development PartnerInternational House accreditation and quality inspection. The school operates as an IH Rouen campus, receiving IH Quality Inspection certification (2025-2027). Part of the global International House network of language schools.
• IALC (International Association of Language Centres)coreStrategic or Co-development PartnerMember of IALC network of language centres. Teachers and curriculum accredited through IALC.
• Erasmus+coreStrategic or Co-development PartnerAccredited Erasmus+ provider for teacher training programs. Provides funding and recognition for continued professional development of language teachers.
• French Ministry of EducationcoreStrategic or Co-development PartnerOfficial DELF and DALF exam preparation provider. These diplomas are issued by the French Ministry of Education and recognized worldwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• France Langue: French language school operating campuses in Paris, Nice, Bordeaux, and Lyon with similar general French, exam prep, and online offerings. Comparable product portfolio, target customer (international adult learners), and FLE positioning.
• Eurocentres: Established European network of language schools (now part of the ESL group) offering French immersion across multiple French cities. Directly comparable in terms of international student focus, FLE accreditation, and in-person immersion programs.
• LSI (Language Studies International): International network of language schools offering French in France alongside other languages, with similar general and exam-prep course structures. Comparable multi-campus language school targeting adult international learners with accreditation-led marketing.
• Institut Français: Government-affiliated network promoting French language and culture abroad, with established accreditation frameworks (including Qualité FLE). Comparable as a French language education provider and as the issuer of many credentials French in Normandy prepares students for (DELF/DALF).
• Inlingua: Global language school franchise network with French programs delivered through licensed centres. Comparable as a multi-country language training brand with similar adult-learner focus and standardized quality frameworks.
• Accent Français: French language school in Montpellier offering general French, DELF/DALF prep, teacher training, and cultural programs. Closely comparable mid-sized private FLE school with similar multi-segment product set and direct competition for study-abroad-bound learners.
• Alliance Française: Global network of French language and culture schools with 800+ centres worldwide. Directly comparable as a French-as-a-foreign-language provider targeting international learners; competes for the same student demographic and exam-prep demand (DELF/DALF).

Broad incumbents

• EF Education First: Large global education company offering French courses in France alongside many other languages and academic programs. Comparable in target market (international adult learners) but much broader in scope, with materially greater marketing and capital resources.
• Berlitz Corporation: Global language training incumbent with French immersion and corporate training programs. Comparable in adult language-learning segment, but operates as a multi-language, multi-format broad provider rather than a single-country FLE specialist.

Regional players

• Université de Rouen Normandie (Département FLE): Public university in Rouen offering French-as-a-foreign-language programs. Comparable in offering FLE in the same city and drawing on the same regional appeal, though positioned as a public academic institution with different pricing and target student.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/frenchinnormandy
• Facebookfacebook.com/FrenchinNormandy
• Instagraminstagram.com/study_french
• LinkedInlinkedin.com/company/french-in-normandy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French in Normandy