What Frendix Oy does

Frendix Oy is a privately held Finnish family business founded in 1997 by Juha Korpela, headquartered in Järvenpää, Finland, with manufacturing at Jokela. The company designs and manufactures its own industrial hardware products, exporting more than 80% of sales to over 30 countries via wholly-owned sales subsidiaries in Finland, the USA, Germany, the UK, Australia, and Japan, supplemented by an authorized dealer network across Europe, Asia, and the Americas.

The product portfolio centers on three hardware lines plus one software product. InnoLIFT is a transportable self-loading forklift for vans and light commercial vehicles that climbs into the vehicle with its cargo, enabling a single worker to handle loads up to 1000 kg without tail gates or lifting booms; the range spans standard, heavy duty, self-propelled, and rough terrain variants. TireSTORAGE provides customized tire warehouse solutions including fixed, vertical, movable, and automated racks, three tire stacker models (FXA, FXE, FXS) reaching up to 6700 mm lifting height, and CE-marked accessories. TireMANAGER is a subscription-based tire management software with QR-coded tire labels, multi-warehouse tracking, and integration into Vitec FuturSoft's AutoFutur platform. MaterialHANDLING rounds out the offering with manual, semi-electric, and electric stackers, hand pallet trucks, and power pallet trucks.

The business model is predominantly hardware-unit sale combined with a small recurring software subscription. Go-to-market combines direct enterprise field sales through regional offices, an authorized dealer and distributor network for mid-market and SMB customers, trade show presence at Modex Atlanta, Translogistica Poland, and Tokyo Big Site, and a quote-based website lead funnel. Customer segments span transportation and fleet delivery operators, tire shops, car dealerships, auto repair shops, construction sites, and food and medical/pharmaceutical handlers. The organization is lean (approximately 10 HQ personnel plus subsidiary staff) and founder-controlled, with no disclosed external funding.

Name

Frendix Oy

Legal name

Frendix Oy

Website

https://frendix.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Frendix Oy is a Finnish family-owned manufacturer, founded in 1997, that designs self-loading forklifts (InnoLIFT), tire warehouse systems (TireSTORAGE), tire management software (TireMANAGER), and material handling equipment, exporting to over 30 countries via subsidiaries and dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Järvenpää

HQ country

Finland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware sales - InnoLIFT: Sale of self-loading forklift machines (InnoLIFT) for vans and light commercial vehicles. Various models from 300kg to 1000kg capacity, including standard, heavy duty, self-propelled, and rough terrain variants.
2. Hardware sales - TireSTORAGE: Sale of tire racks (fixed, vertical, combi, movable), tire stackers (manual, semi-electric, electric), and tire accessories. CE approved products with customizable solutions for different warehouse sizes.
3. Software subscription - TireMANAGER: Tire management software program accessible via mobile phone, tablet, PC. Includes features for tire location search, multi-warehouse handling, marketing automation, and integration with auto repair software.
4. Hardware sales - MaterialHANDLING: Sale of lifting and material handling equipment including manual stackers, semi-electric stackers, electric stackers, hand pallet trucks, and power pallet trucks. Also customized solutions.
5. Hardware sales - Tire machines and accessories: Tire machines, tire balancing machines, car lifts, tire sack trolleys, tire trolleys, extension forks, cameras, displays, overhead guards.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Frendix Oy designs and manufactures four product lines in Finland: InnoLIFT (self-loading forklifts that climb into vans and light commercial vehicles with the cargo), TireSTORAGE (customized tire racks, stackers, and accessories), TireMANAGER (tire management software), and MaterialHANDLING (manual, semi-electric, and electric stackers plus pallet trucks). Products are sold through a global sales network spanning over 30 countries.

Product overview

Frendix Oy is a Finnish family business that designs and manufactures material handling and tire storage products since 1997. The product portfolio comprises three core product lines: InnoLIFT (transportable self-loading forklifts for vans and light commercial vehicles), TireSTORAGE (customized tire storage solutions including racks, stackers, and accessories), and MaterialHANDLING (stackers and pallet trucks). TireMANAGER is a companion tire management software program that integrates with TireSTORAGE hardware and can also be used independently. InnoLIFT models range from standard units (300-600 kg capacity) for various van types to Heavy Duty variants (up to 1000 kg) and Rough Terrain models with traction motors. TireSTORAGE solutions include fixed racks, movable racks, and three tire stacker models (FXA, FXE, FXS) with various accessories. All products are manufactured in Finland at the Jokela factory.

Differentiator

Problem solved

Functional benefit

Brands

• InnoLIFT: Self-loading forklift for vans and light commercial vehicles that climbs inside the vehicle with the cargo
• TireSTORAGE
• TireMANAGER
• MaterialHANDLING

Products and services

• InnoLIFT A transportable self-loading forklift for vans and light commercial vehicles. The machine climbs inside the vehicle with the cargo so a single worker can handle deliveries up to 1000 kg without tail gates, lifting booms, or other mounted equipment. Multiple model variants (IS, IM, IL, IX, IXXL, M8, E10, ERT) cover capacities from 300 kg to 1000 kg and include standard, heavy duty, self-propelled, and rough terrain versions.
• TireSTORAGE Customized tire storage solutions including fixed tire racks (horizontal, combi, vertical), movable tire racks (manual, electrical, half-automated with touch screen panel), tire stackers (FXA manual, FXE pedestrian, FXS stand-on), and accessories. All elements are CE marked and designed to fit together for warehouse optimization.
• TireMANAGER Tire management software accessible from mobile phone, tablet, PC, or laptop. Guides tire placement by size, provides real-time warehouse view, generates tire reports with tread depth information, supports email and SMS marketing, and handles multi-warehouse operations. Integrates with AutoFutur auto repair management program.
• MaterialHANDLING Lifting and material handling equipment manufactured in Finland, including manual stackers (100-1000 kg capacity), semi-electric stackers (100-1200 kg), electric stackers (100-1500 kg), hand pallet trucks (2000-5000 kg), and power pallet trucks. Customized solutions provided based on customer lifting needs.

Quantifiable outcome

• Single driver can handle deliveries up to 1000kg without loading assistants
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Vitec FuturSoft OycoreTechnology or Integration · 15 February 2023Software partnership enabling TireMANAGER integration with AutoFutur auto repair management program. The integration allows tire management features to be available directly from AutoFutur, with tire placements, appointments, and customer information transferred between programs in real time. This enables both companies to focus on their core competencies - Vitec FuturSoft on auto repair management and Frendix on tire management. Described as the most important software partner for Frendix in Finland.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Konecranes Plc: Finnish global leader in lifting equipment and cranes, including industrial forklifts and stackers. Comparable to Frendix's MaterialHANDLING products and shares Finland origin; broader product portfolio.
• Hyster-Yale Materials Handling: Global manufacturer of lift trucks, forklifts, and material handling equipment across industrial and commercial segments. Comparable to Frendix's stackers and pallet trucks with much broader product range.
• Crown Equipment Corporation: Major manufacturer of forklifts, pallet trucks, and stackers. Comparable to Frendix's MaterialHANDLING product line in terms of category, though much larger scale and broader product portfolio.
• Jungheinrich AG: Major German manufacturer of forklifts, stackers, and warehouse equipment. Comparable to Frendix's MaterialHANDLING stackers and pallet trucks, though much broader in product portfolio and scale.
• SSI Schaefer: Global intralogistics provider offering warehouse storage solutions, racking systems, and automated storage systems. Comparable to Frendix's TireSTORAGE racks and warehouse solutions for tire dealers, with broader scope.
• Toyota Material Handling: Global manufacturer of forklifts, reach trucks, and pallet trucks. Comparable to Frendix's MaterialHANDLING portfolio, serving overlapping warehouse and logistics customers with a much broader product line.

Direct peers

• Palfinger AG: Austrian global leader in truck-mounted lifting and loading solutions including truck-mounted forklifts. Most directly comparable to Frendix's InnoLIFT self-loading forklift product category and serves similar commercial vehicle/fleet operators.
• Hiab (Cargotec): Manufacturer of truck-mounted forklifts (Moffett brand) and loader cranes for commercial vehicles. Closest like-for-like competitor to InnoLIFT in the truck-mounted forklift segment serving last-mile delivery operations.
• Hubtex Maschinenbau: German manufacturer of specialized material handling equipment including pedestrian stackers and customized lifting solutions. Comparable to Frendix's MaterialHANDLING and TireSTORAGE stacker products, particularly for specialized/niche applications.
• Bito Storage Systems: European manufacturer of storage, racking, and stacking solutions. Comparable to Frendix's tire storage racks and stackers, particularly for retail and warehouse applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frendix_oy
• YouTubeyoutube.com/channel/UClBCQmoaiwoOHrlEclvbarw
• Facebookfacebook.com/FrendixSuomi
• LinkedInlinkedin.com/company/frendix-oy
• Instagraminstagram.com/frendix_oy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frendix Oy