Frequency Podcast Network

What Frequency Podcast Network does

Frequency Podcast Network is a podcast distribution and aggregation network operated as a division within Rogers Media, itself a subsidiary of Rogers Communications (NYSE: RCI). The network distributes an extensive catalog of more than 60 podcast shows spanning news (The Big Story, Big Headlines), Sportsnet-branded sports content (32 Thoughts, Blue Jays Talk, Canucks Central, F1: Beyond The Grid), documentary, film and TV, society and culture, comedy, and a substantial true-crime library (Casefile True Crime, True Crime Obsessed, Sinisterhood, Dark History). Content is consumed via the Seekr mobile application on iOS and Android and via the seekyoursounds.com web player, both of which are restricted to Canadian audiences. The network functions primarily as a distribution, curation, and ad-monetization layer sitting on top of editorial production that largely occurs inside other Rogers Media properties (Sportsnet, newsrooms, on-air talent).

The underlying technology is a standard podcast streaming and content management platform delivered through a consumer mobile app and web front-end. There is no public evidence of proprietary AI, machine-learning, or recommendation engines; personalization capabilities are referenced but not technically specified. The network is geographically fenced to Canada, with the Seekr app only downloadable from the Canadian Apple App Store and Google Play storefronts. Integration with parent-group infrastructure is tight: advertising sales run through Rogers Sports and Media's sales channel ([email protected]), political advertising flows through the Rogers Media ads registry, and the product is cross-promoted across Rogers radio stations and digital properties.

The business model is advertising-supported, with no public pricing for content consumption or paid subscription tier. Inventory is sold via a centralized Rogers advertising sales desk, targeting brands seeking reach to Canadian podcast audiences across news, sports, and entertainment verticals. The network has no independent funding, no external investors, and operates as a cost center / revenue line within Rogers Sports and Media. Headcount attributed to the network is approximately 5 employees, consistent with a lean distribution and ad-sales function rather than a full production studio.

Name

Frequency Podcast Network

Legal name

Rogers Media

Website

https://frequencypodcastnetwork.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frequency Podcast Network is a Rogers Media-owned podcast distribution network that aggregates more than 60 Canadian-focused shows across news, sports, documentary, and true crime, delivered via the Seekr mobile app and seekyoursounds.com to Canadian audiences and monetized through podcast advertising.

Ownership category

akta.pro rank

Product category

Podcast Network and Digital Audio Content

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Podcast Hosting Platforms (RSS, Analytics, Distribution) (MPACADAA), Podcast Distribution Directories & Listening Apps (MPACADAC), Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Podcast network
• Digital audio content
• Podcast streaming
• Content distribution
• Audio streaming platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Podcast Advertising: The platform offers advertising opportunities to brands and businesses seeking to reach podcast audiences. Contact information for advertising is prominently displayed ([email protected], tel: 866-386-6868), indicating advertising is a primary revenue stream.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Frequency Podcast Network is a Canadian podcast content publisher and distributor operating under Rogers Media, distributing a large portfolio of audio podcasts across news, sports, documentary, true crime, entertainment, society and culture, and film and TV categories. Content is delivered to Canadian listeners through the Seekr mobile application (iOS and Android) and the seekyoursounds.com web streaming platform. The network monetizes its audience primarily through podcast advertising sales.

Product overview

Frequency Podcast Network is a podcast hosting and distribution platform operated by Rogers Media/Rogers Sports and Media. The network distributes an extensive portfolio of podcast shows across multiple genres including news (Big Headlines, The Big Story), sports (32 Thoughts, Blue Jays Talk, F1: Beyond The Grid), true crime (Casefile True Crime, Dark History), documentary, entertainment, comedy, and lifestyle content. The platform also provides a mobile app called Seekr for podcast listening and discovery. The portfolio is organized into branded categories including News, Sportsnet, Society & Culture, Documentary, Film & TV, and True Crime.

Differentiator

Problem solved

Functional benefit

Brands

• Seekr: Rogers Media's podcast and radio streaming platform featuring Frequency Podcast Network content

Products and services

• Big Headlines Daily news headlines podcast from the team at The Big Story, providing Canadian listeners with current events and news summaries.
• The Big Story An in-depth news and culture podcast examining issues, culture, and personalities shaping Canada today.
• Clock In with Emily Durham Career advice podcast hosted by Emily Durham (Emily The Recruiter), helping listeners thrive in their professional lives.
• Roz & Mocha Entertainment and pop culture podcast featuring exclusives and celebrity coverage.
• The Biggs & Barr Show Podcast hosted by three hosts discussing various topics with a humorous approach.
• In This Economy?! Podcast providing realistic solutions on economics and personal finance to real people with real problems.
• The Paikin Podcast Podcast hosted by a Canadian journalist covering various topics.
• Now You Know with Rob Snow Podcast hosted by Rob Snow covering news and current affairs.
• 32 Thoughts: The Podcast Sportsnet hockey podcast featuring 32 thoughts on NHL news and analysis.
• Real Kyper and Bourne Sportsnet hockey podcast with player and league analysis.
• At The Letters Sportsnet hockey podcast discussing NHL topics and letters.
• Blair & Barker Sportsnet hockey podcast hosted by two analysts.
• Blue Jays Talk Sportsnet Toronto Blue Jays baseball podcast.
• The Raptors Show Sportsnet Toronto Raptors basketball podcast.
• Halford and Brough in the Morning Sportsnet morning sports talk podcast.
• Canucks Central Sportsnet Vancouver Canucks hockey podcast.
• Flames Talk Sportsnet Calgary Flames hockey podcast.
• F1: Beyond The Grid Sportsnet Formula 1 racing podcast delivering news and analysis.
• Africville Forever Documentary podcast about the history of Africville, a Black community in Halifax, Nova Scotia.
• The Gravy Train Documentary podcast covering food and culinary topics.
• The Hopeful Documentary podcast featuring inspirational and hopeful stories.
• The Why Files: Operation Podcast Documentary podcast exploring mysteries and unexplained phenomena.
• That UFO Podcast Documentary podcast focusing on UFO-related topics and mysteries.
• Dark History True crime podcast exploring dark historical events and crimes.
• Casefile True Crime True crime documentary podcast.
• Heart Starts Pounding: Horrors, Hauntings and Mysteries True crime and mystery podcast covering horror stories and hauntings.
• True Crime with Kendall Rae True crime podcast hosted by Kendall Rae.
• SERIALously True crime podcast.
• The NoSleep Podcast Horror fiction podcast adapted from r/NoSleep stories.
• Blank Check with Griffin & David Film and TV podcast hosted by Griffin and David.
• The Adam Friedland Show Podcast Comedy podcast hosted by Adam Friedland.
• Teach Me How to Adult Podcast helping listeners navigate adulting challenges and life skills.
• The Reheat Podcast covering entertainment and pop culture topics.
• The JD Bunkis Podcast Sportsnet podcast hosted by JD Bunkis.
• Big Show with Rusic & Rose Sportsnet sports talk podcast.
• The Pooja & Gurdeep Show Podcast hosted by Pooja and Gurdeep covering various topics.
• The Brock & Dalby Show Podcast hosted by Brock and Dalby.
• The Garner Andrews Show Podcast hosted by Garner Andrews.
• The Pepper & Dylan Show Podcast hosted by Pepper and Dylan.
• Philly, Joe & Vicki Podcast Podcast co-hosted by Philly, Joe and Vicki.
• Out of the Pods Film and TV podcast.
• Someone Else's Movie Film and TV podcast discussing movies.
• Hogwash Podcast covering various topics.
• The Confessionals Documentary podcast covering confessions and personal stories.
• Crime Weekly True crime podcast covering weekly crime cases.
• Hidden Killers With Tony Brueski | True Crime News & Commentary True crime news and commentary podcast.
• Let's Not Meet: A True Horror Podcast True horror podcast based on true stories.
• Murder, Mystery & Makeup True crime podcast combining murder mysteries with makeup topics.
• Myths and Legends True crime podcast exploring myths and legendary stories.
• National Park After Dark True crime podcast exploring crimes and mysteries in national parks.
• Real Ghost Stories Online True crime podcast featuring real ghost stories.
• Sinisterhood True crime podcast covering sinister topics.
• The Grave Talks | Haunted, Paranormal & Supernatural True crime podcast covering paranormal and supernatural topics.
• The Lets Read Podcast True crime podcast focusing on reading stories.
• The Minds of Madness - True Crime Stories True crime podcast featuring stories of madness.
• Tracking a Killer: The Cold Case Files True crime podcast focusing on cold case investigations.
• True Crime Obsessed True crime podcast covering crime cases.
• True Crime Today | A True Crime Podcast Daily true crime podcast covering current crime news.
• Truth & Justice with Bob Ruff True crime podcast focused on wrongful convictions.
• Two Girls One Ghost Paranormal podcast hosted by two women discussing ghost stories.
• Seekr Mobile App Mobile application for iOS and Android enabling personalized podcast discovery, listening, and content consumption with access to the Frequency Podcast Network library and Rogers Media radio stations.
• Frequency Podcast Advertising Advertising sales offering for brands and businesses seeking to reach Canadian podcast audiences across the Frequency Podcast Network portfolio, with dedicated contact channels ([email protected], tel: 866-386-6868).

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Rogers Sports and MediacoreStrategic or Co-development PartnerFrequency Podcast Network operates as a division within Rogers Sports and Media, part of Rogers Communications. The network benefits from cross-promotional opportunities across Rogers Media's radio stations, sports coverage, and digital platforms. The platform's contact email uses the rogers.com domain (rci.rogers.com).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• iHeartPodcasts: Podcast network operated by iHeartMedia, a major US radio broadcaster. Closely analogous to Frequency as a broadcaster-affiliated podcast network with cross-promotion from terrestrial radio stations.
• Cadence13: Podcast network and production company (now part of Audacy) producing and distributing premium multi-genre podcast content; comparable business model as a multi-show podcast publisher.
• Stitcher: Podcast hosting and distribution platform owned by SiriusXM, serving as a multi-show podcast network and listening app — directly analogous business model to Frequency Podcast Network and Seekr.
• Corus Entertainment Podcasts: Canadian media company (owner of Global News, 639 radio stations) operating podcast networks; comparable as a Canadian-focused, broadcaster-affiliated podcast distributor.
• Audioboom: Podcast hosting and distribution platform that produces and distributes multiple shows across genres; comparable as a podcast network with platform infrastructure serving advertisers and listeners.
• Wondery: Podcast network and multi-show publisher acquired by Amazon in 2020; directly comparable as a podcast network producing and distributing multiple shows across genres including true crime, business, and sports.
• CBC Podcasts: Canadian public broadcaster's podcast network offering local news, sports, and culture content. Direct domestic peer serving the same Canadian audience with similar content categories.

Broad incumbents

• SiriusXM: Satellite radio and audio entertainment conglomerate that owns Stitcher and Pandora; operates at the intersection of broadcasting and digital audio similar to Rogers/Frequency.
• Spotify (Podcasts): Global audio streaming giant with major podcast platform and original content investments; broader incumbent that competes for the same listener attention and advertiser dollars across all podcast categories.

Regional players

• NPR Podcasts: US-based public radio podcast network producing high-quality news, culture, and documentary content; thematically comparable as a broadcaster-affiliated multi-show podcast publisher, though US-focused rather than Canadian.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frequency-podcast-network

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frequency Podcast Network