Frescatto

What Frescatto does

Frescatto is a Brazilian specialty seafood retailer founded in 1944 and headquartered in Duque de Caxias, Rio de Janeiro, operating a hybrid e-commerce and physical-store model with 561 employees. The company sells fresh, frozen, and specialty seafood — including tilapia, salmon, dorado, tuna, lobster tails, scallops, mussels, eel (Unagui), and smoked products — through six product categories (Pescado, Frescos, Congelados, Cortes Especiais, Frutos do Mar, Salmão) priced per unit or weight. Customers can purchase via the VTEX-powered storefront at frescatto.com, via WhatsApp consultation with in-house seafood specialists, or in physical retail locations across Rio de Janeiro, São Paulo, Petrópolis, and Niterói, with scheduled home delivery and free shipping on first orders or orders above R$400.

The business model is direct-to-consumer retail with one-time purchases (revenue_model_types is listed as "one_time_license" but functionally represents per-order product sales), supported by installment payments of up to 3x and the Fishback loyalty program, which returns 10% cashback in Brazilian Reais for future orders. Distribution is exclusively domestic, limited to Southeast Brazil's four largest metros. The company differentiates on brand heritage, premium specialty-cut assortment, omnichannel convenience (store + delivery + WhatsApp concierge), and content marketing via the Receitas Frescatto recipe library. No financial figures, funding events, leadership team, M&A activity, or AI/technology capabilities beyond the standard VTEX commerce platform are disclosed in the available data.

Name

Frescatto

Website

https://frescattocompany.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Frescatto is a Brazilian specialty seafood retailer founded in 1944, selling fresh, frozen, and premium-cut fish and seafood directly to consumers via e-commerce, WhatsApp, and physical stores in Rio de Janeiro, São Paulo, Petrópolis, and Niterói.

Ownership category

akta.pro rank

Product category

Seafood Retail

NAICS

Fish and Seafood Retailers (445250), Fish and Seafood Retailers (44525)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Fresh seafood retail
• Frozen fish products
• Specialty shellfish
• Seafood e-commerce
• Fish delivery service

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Frescatto generates revenue through direct-to-consumer sales of seafood products. Customers purchase individual items at unit prices, with options to buy fresh, frozen, or specialty cuts. The company offers installment payments (up to 3 installments) and a loyalty program called Fishback that provides 10% cashback on all purchases, redeemable toward future orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Frescatto is a Brazilian seafood retailer founded in 1944 that sells fresh, frozen, and specialty seafood — including lobster, tilapia, salmon, scallops, mussels, eel, tuna, and dorado — directly to consumers. It operates physical stores across Rio de Janeiro, São Paulo, Petrópolis, and Niterói, and runs an online e-commerce storefront powered by VTEX that supports home delivery. A Fishback loyalty program provides 10% cashback to repeat customers.

Product overview

Frescatto is a Brazilian seafood e-commerce and retail company operating physical stores in Rio de Janeiro, São Paulo, Petrópolis, and Niterói. The company offers a unified platform combining online ordering with home delivery and in-store pickup. Their product portfolio centers on fresh, frozen, and specialty seafood organized into six main categories: Pescado (general fish), Frescos (fresh products), Congelados (frozen), Cortes Especiais (special cuts), Frutos do Mar (seafood), and Salmão (salmon). Key sub-products include premium items like lobster tails, tilapia fillets, salmon portions and cubes, scallops, mussels, eel, smoked beef, dorado fillets, and tuna cubes. The company differentiates through a loyalty program (Fishback) offering 10% cashback, WhatsApp ordering with specialist consultation, and delivery services including free shipping on first orders or orders above R$400.

Differentiator

Problem solved

Functional benefit

Brands

• Fishback: Cashback loyalty program offering credit in R$ for future purchases

Products and services

• Lobster Premium specialty seafood item sold fresh to individual consumers through Frescatto's stores and online storefront.
• Tilapia Everyday fresh and frozen whitefish sold to household consumers across Brazil through stores and e-commerce.
• Salmon Premium fresh fish sold to household consumers through Frescatto's stores and online storefront.
• Scallops Specialty shellfish sold to household consumers seeking premium seafood via stores and e-commerce.
• Mussels Specialty shellfish sold to household consumers through Frescatto's retail and online channels.
• Eel Specialty seafood item sold to household consumers through Frescatto's stores and online storefront.
• Tuna Fresh and frozen fish sold to household consumers for everyday cooking and premium preparations.
• Dorado Premium fresh fish sold to household consumers through Frescatto's stores and online storefront.

Quantifiable outcome

• 10% cashback on all purchases via Fishback loyalty program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Assaí Atacadista: Brazilian cash-and-carry wholesale banner (GPA group) selling fresh and frozen seafood in high volumes to both B2B and B2C customers. Competes on price and convenience for seafood at home, particularly in the Southeast region where Frescatto operates.
• St. Marche: Premium São Paulo-based supermarket chain known for fresh and gourmet offerings, including a curated seafood assortment. Closely overlaps with Frescatto on premium positioning and affluent urban customer profile in São Paulo.
• Pão de Açúcar (GPA): Premium Brazilian supermarket chain with strong fresh/seafood counters and nationwide delivery. Targets the same premium urban shopper as Frescatto but as a general grocery banner rather than a seafood specialist.
• Carrefour Brasil: Largest grocery retailer in Brazil, selling fresh and frozen seafood across hundreds of stores and a growing e-commerce/quick-commerce channel. Competes for the same seafood-at-home occasion as Frescatto, but as a non-specialized hypermarket with a broader assortment.
• Seara (JBS): Major Brazilian branded protein producer (JBS subsidiary) with growing seafood and value-added frozen product lines distributed through retail and food service. Indirectly competes with Frescatto on packaged and frozen seafood SKUs.

Emerging players

• Wild Fork: Digital-first Brazilian meat and seafood retailer offering curated, frozen, portioned products with home delivery. Directly comparable to Frescatto's e-commerce seafood model, targeting premium urban consumers with convenience-led purchasing.

Regional players

• Vital Choice: US-based online specialty seafood retailer focused on premium, sustainably-sourced fish and shellfish with direct-to-consumer shipping. Comparable to Frescatto on D2C premium seafood positioning and curation, but operates in North America rather than Brazil.

Direct peers

• Pescados Dunga: Brazilian seafood specialist retailer offering fresh and frozen fish and shellfish for retail and food-service customers, with delivery across major Brazilian metros. Closely comparable to Frescatto in assortment, customer profile, and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frescatto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frescatto