Fresh Expressions NA

What Fresh Expressions NA does

Fresh Expressions NA is a privately held nonprofit ministry organization founded in 2006 (one source cites 2010) and headquartered in Richmond, Virginia, with 16 employees. The organization partners with churches, denominational networks, and lay pioneers to launch new forms of Christian community outside traditional church settings, including Dinner Church, Expresiones Divinas, Recovery FX, Messy Church, and Rural Renewal. Its core products are educational and training resources (books, toolkits, podcasts, coaching, and incubators) combined with an accredited graduate program, the Dinner Church School of Leadership, delivered through Kairos University. The technology stack is light: the company operates an e-commerce storefront in three languages (English, French, Spanish), uses Eventbrite for event registration, and distributes content through podcasts and online articles. The mission is to equip churches and leaders to reach unchurched and de-churched populations through contextual, community-specific forms of church such as shared meals, outdoor gatherings, recovery settings, and family-oriented mess-based worship.

The business model is a hybrid nonprofit revenue structure. Revenue is generated from one-time product sales (books at $5-$20, toolkits at $35, training bundles up to $200), event registration fees for quarterly workshops and regional summits, recurring tuition from the accredited DCSL program, and donations. Distribution is multi-channel: direct e-commerce and self-service event registration serve the long tail of individual pastors and lay pioneers, while denominational partnerships (Wesleyan Church, ELCA synods) and regional outposts serve as enterprise-style channel partners delivering training to large networks of churches at scale. The customer base is concentrated in the religious/church sector across North America (USA, Canada, Chile), with denominational decision-makers representing the highest-value contracts and individual pastors and lay pioneers representing the volume base.

Name

Fresh Expressions NA

Legal name

Fresh Expressions

Website

https://freshexpressions.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Expressions NA is a Richmond, Virginia-based nonprofit that trains and equips churches and denominational networks across North America to launch new forms of Christian community outside traditional church settings, including Dinner Church, Messy Church, and Recovery FX, through training programs, coaching, books, toolkits, and an accredited graduate program.

Ownership category

akta.pro rank

Product category

Church Training and Support / Ministry Training Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Management Consulting Services (8742), Miscellaneous Publishing (2741)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Missionary Training Colleges & Schools (EDAHAKAF), Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Church planting training
• Ministry coaching services
• Denominational training programs
• Dinner church methodology
• Fresh expressions resources

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Revenue generated from selling books, courses, toolkits, and educational resources through the Fresh Expressions online store. Products include titles like 'Bringing Church Home' ($15), 'Opening Space' ($16), toolkits ($35), and the Jesus Stories Bible ($5).
2. Event Registration: Fees collected from training events, workshops, and summits including the Vision Casting Igniter quarterly workshops and Dinner Church School of Leadership registration.
3. Donations: The organization accepts donations to support their mission of training churches and pioneers to start Fresh Expressions.
4. Course Enrollment: The Dinner Church School of Leadership (DCSL) is an accredited graduate program through Kairos University, offered as a revenue stream for advanced leadership training.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fresh Expressions NA partners with churches and denominational networks to train leaders and launch new forms of Christian community (Fresh Expressions) outside traditional church settings. They sell books, toolkits, courses, and training workshops, and provide coaching services plus an accredited graduate program in partnership with Kairos University. Their core mission is equipping church leaders to start contextual Fresh Expressions such as Dinner Church, Expresiones Divinas, Recovery FX, and Messy Church in everyday spaces where people already gather.

Product overview

Fresh Expressions NA is a church training and support organization that offers a portfolio of resources, programs, and communities focused on helping churches start fresh expressions of Christian community outside traditional settings. The offering includes books (Bringing Church Home, Opening Space, Jesus Stories Bible), training programs (Vision Casting Igniter Workshop, Dangerous Prayer, Fresh Expression Incubators), toolkits (Dinner Church in Hispanic Communities, Recovery FX, Messy Church), podcasts (Fresh Expressions, Dinner Church, Rural Renewal), coaching services, and the Dinner Church School of Leadership (accredited through Kairos University). The programs help churches reimagine mission through various fresh expression streams including Dinner Church, Expresiones Divinas, Recovery FX, and Messy Church.

Differentiator

Problem solved

Functional benefit

Brands

• Dinner Church: A fresh expression of church centered around shared meals, storytelling, and community formation outside traditional church settings.
• Expresiones Divinas
• Recovery FX
• Messy Church
• Rural Renewal
• Jesus Stories
• Fresh Expression Incubators

Products and services

• Bringing Church Home A book by Gannon Sims exploring how to cultivate new Christian communities outside traditional church settings, part of the training and equipping resources for Fresh Expressions leaders, priced at $15.
• Opening Space: A Vision for Fresh Expressions of Church and Creative Mission A book by Shannon Kiser exploring how church can come alive in spaces where people already gather, from coffee shops to hiking trails, with practical principles for creative mission, priced at $16.
• Jesus Stories Bible An accessible Bible created in partnership with the American Bible Society using the Contemporary English Version (CEV), with verse numbers removed to help first-time readers encounter the life of Jesus naturally, priced at $5 and gifted to every Dinner Church guest.
• Vision Casting Igniter Workshop Quarterly virtual workshops designed for pastors and church leaders to learn practical pathways for introducing Fresh Expressions, growing congregational buy-in, and launching low-risk experiments.
• Dangerous Prayer An experiential journey into deeper surrender, listening, and transformation helping leaders move beyond striving into a life of prayer that fuels both faith and mission.
• Fresh Expression Incubators Specialized incubator programs including the Arts Fresh Expressions Incubator, Outdoor Incubator, and Recovery Church Incubator that help churches start fresh expressions in specific contexts such as arts communities, outdoor settings, and recovery populations.
• Dinner Church in Hispanic Communities Toolkit A toolkit providing resources and guidance for starting dinner churches in Hispanic communities, priced at $35.
• Recovery FX Toolkit A toolkit for starting recovery-focused Fresh Expressions of church for people dealing with addiction and recovery, priced at $35.
• Messy Church Toolkit A toolkit for starting Messy Church—a fresh expression designed for families with children combining crafts, worship, and meals—priced at $35.
• Coaching One-on-one and cohort coaching accompaniment for church leaders with just-in-time learning and support for starting and sustaining Fresh Expressions.
• Dinner Church School of Leadership (DCSL) An accredited graduate program through Kairos University offering weekly online lectures, leading toward a Master of Arts in Christian Leadership or Master of Divinity degree.
• The Chapel (Prayer Ministry) Transformative prayer ministry providing prophetic prayer, discernment, and pastoral care for pioneer leaders, including prayer teams and Chapel space for gatherings.

Quantifiable outcome

• 185 leaders trained resulting in 8 new dinner churches launched within 2 months
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• American Bible SocietycoreStrategic or Co-development PartnerFresh Expressions NA partnered with American Bible Society to create the 'Jesus Stories' Bible using the Contemporary English Version (CEV). This specialized Bible removes verse numbers, includes simple story headings, and is designed for first-time readers in Dinner Church contexts. Every guest at Dinner Churches receives a copy as a gift.
• Kairos UniversitycoreStrategic or Co-development PartnerThe Dinner Church School of Leadership (DCSL) is an accredited graduate program through Kairos University, leading toward a Master of Arts in Christian Leadership or Master of Divinity degree. This partnership provides academic accreditation for Fresh Expressions training programs.
• The Wesleyan ChurchcoreChannel Partner/ Reseller/ DistributorNortheast District of The Wesleyan Church trained 185 leaders in Dinner Church methodology, with 8 new dinner churches launched. The denomination has made Fresh Expressions training a tool for multiplying fresh expressions of church across their network.
• ELCA (Evangelical Lutheran Church in America) - Southwestern Texas SynodcoreChannel Partner/ Reseller/ DistributorThe Southwestern Texas Synod has a Program Manager for Migration Ministries and Diversifying Communities (Hilda Santiago) who participates in Fresh Expressions training and initiatives, supporting churches in starting fresh expressions among diverse communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acts 29: Acts 29 is a global church planting network that trains, assesses, and coaches church planters, operating with denominational partnerships and a resource ecosystem that mirrors Fresh Expressions' training-led growth model.
• Exponential: Exponential is the largest church planting network and conference organizer in North America, offering training events, resources, and peer learning communities for church planters—directly comparable to Fresh Expressions' training and equipping mission.
• Church Multiplication Network: Church Multiplication Network is a collaborative of church planting organizations providing training and resourcing—comparable in mission to Fresh Expressions' training and equipping of church planters.
• T-Net (Church Planting): T-Net is a church planting network that trains and coaches leaders to plant reproducing churches, sharing Fresh Expressions' emphasis on training cohorts, coaching relationships, and launching new expressions of church.
• Fresh Expressions UK: Fresh Expressions UK is the originating movement of which Fresh Expressions NA is the North American expression. It shares the same methodology, training philosophy, and missional DNA—essentially the parent/peer in the same network.
• Forge Mission Training Network: Forge is a mission-focused training network that equips church planters to reach unchurched populations through missional communities, sharing Fresh Expressions' emphasis on contextual, non-traditional forms of church and coaching-led methodology.
• NewThing Network: NewThing is a church multiplication and missional community network providing training, coaching, and resources for church planters—a direct parallel to Fresh Expressions' training-led, coaching-supported approach.
• Soma Communities: Soma trains and coaches leaders to start missional communities and simple churches—comparable to Fresh Expressions' coaching and resource ecosystem for launching new forms of Christian community.

Broad incumbents

• Send Network (NAMB): Send Network is the Southern Baptist-affiliated church planting initiative, offering large-scale training, funding, and coaching for church planters across the U.S.—a broader incumbent operating in the same training and church multiplication space.

Emerging players

• The V3 Movement: V3 Movement focuses on church multiplication and leadership development through training events and cohorts, partially overlapping with Fresh Expressions' mission of equipping church planters and launching new congregations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-expressions-na

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Expressions NA