La Fresque de la Mobilité

What La Fresque de la Mobilité does

La Fresque de la Mobilité is a French non-profit initiative established in 2020 that operates a collaborative, card-based workshop format to raise awareness of the carbon footprint of mobility — a sector that accounts for 32% of French CO2eq emissions. The programme is delivered under the legal entity SEERIOUS (La Fabrique à Fresques), a single-member simplified joint-stock company (SASU) headquartered at 15 rue des Halles, Paris, and was conceived by The Shifters, the support association of The Shift Project think tank. More than 20 volunteers have contributed to developing the workshop, and delivery is performed by a growing network of trained volunteer and professional animators.

The core offering comprises five workshop editions tailored to distinct audiences: Edition Citoyens (a 2-hour session for the general public aged 15+), Edition Entreprises (a 3-hour session for corporate mobility actors including CSR, HR, fleet management, and CSE functions), Edition Collectivités (a 3-hour session for local government officials and staff), Edition Culturelle (a 3-hour session for cultural and performing arts professionals), and Edition Kids (a 1-hour adapted session for children aged 7–14). Workshops use proprietary physical and digital card sets, supplemented by an open-data mobility impact calculator that allows users to estimate the CO2 impact of personal travel. Content is available in French, English, and Dutch, with country-specific versions deployed in France, Belgium, Switzerland, Luxembourg, and Canada.

The revenue model combines ticket sales for public workshops, licensing fees for internal enterprise use (€3 ex. tax per participant), a 10% royalty on commercial workshop delivery by certified Pro facilitators, paid Pro and Complement Pro training programmes, physical card sales to certified animators, and donations and sponsorships. Distribution is multi-channel: self-serve ticketed public sessions, direct sales to enterprise and institutional clients, partnerships with schools and universities, and a managed Collectif Pro of certified facilitators. As of mid-2024, the programme had surpassed 15,000 cumulative participants, with anchor deployments including Transdev (38 trained internal animators and a co-developed international version for 19 countries) and the French Ministry of Ecological Transition (50+ state employees trained as animators, with 25 workshops held within the ministry).

Name

La Fresque de la Mobilité

Legal name

SEERIOUS (La Fabrique à Fresques)

Website

https://fresquedelamobilite.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

La Fresque de la Mobilité is a French non-profit that runs a collaborative, card-based workshop to raise awareness of mobility's carbon footprint, delivered through five audience-specific editions by trained volunteer and professional animators across France, Belgium, Switzerland, Luxembourg, and Canada.

Ownership category

akta.pro rank

Product category

Sustainability Education and Climate Awareness Workshops

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Environmental Consulting Services (541620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Environment, Climate & Sustainability Congresses (THAHAJAH)

Keywords

• Collaborative workshop
• Mobility education
• Carbon footprint awareness
• Low-carbon mobility training
• Sustainability facilitation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket sales (Grand Public workshops): Public workshop sessions are offered to individuals via a ticketing system. Proceeds support the association's operating costs (card printing, app subscriptions, event organization) and the development of a dedicated associative structure.
2. Licensing fees — Internal enterprise use: Internal corporate animation by a trained in-house employee is subject to a usage fee of €3 ex. tax per participant, payable to La Fabrique à Fresques.
3. Licensing fees — Commercial use: Professional facilitators with a 'Pro' certification charging fees for workshop delivery must pay a royalty of 10% of the amount invoiced to La Fabrique à Fresques, enabling funding of the associative network and non-commercial use.
4. Professional training fees: Professionals seeking to deliver commercial workshops must complete a 'Pro' or 'Complement Pro' training program, offered on a paid basis.
5. Physical card sales: Printed card sets are available for purchase by certified Fresque de la Mobilité facilitators.
6. Donations and sponsorships: Voluntary contributions and organizational sponsorships support the association's mission and operational costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

La Fresque de la Mobilité designs and operates a collaborative card-based workshop that educates participants on the carbon footprint of mobility and the levers for decarbonation. The association offers five audience-tailored editions — Citoyens (general public, 2 hours), Entreprises (corporate, 3 hours), Collectivités (local authorities, 3 hours), Culturelle (cultural sector, 3 hours), and Kids (children 7–14, 1 hour) — supported by facilitator training, Pro certification, physical card sales, and an online mobility impact calculator.

Product overview

La Fresque de la Mobilité is a collaborative workshop-based educational program designed to raise awareness about the carbon impact of mobility. The core offering consists of five workshop editions tailored to different audiences: Citoyen (general public, 2 hours), Entreprise (business, 3 hours), Collectivités (local government), Culturelle (cultural sector), and Kids (children aged 7-14, 1 hour). The program uses physical and digital card sets that trained facilitators use to guide participants through understanding mobility impacts and action levers. Supporting products include facilitator training programs and professional licensing for commercial deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Edition Citoyens (Grand Public) Workshop A 2-hour collaborative card-based workshop for the general public, students, and employees to learn about the carbon impact of mobility and individual action levers. Available in French, English, and Dutch. Open to citizens aged 15 and above.
• Edition Entreprises Workshop A 3-hour professional workshop for corporate mobility policy actors (CSR, HR, CSE, fleet managers, general services) covering individual and enterprise-level action levers for sustainable mobility strategy. Available in French and Belgian versions.
• Edition Collectivités Workshop A 3-hour workshop for local government officials and staff focused on sustainable mobility planning, urban planning, transport, road infrastructure, and PCAET. Available in French and Belgian versions.
• Edition Culturelle Workshop A 3-hour workshop tailored for cultural and performance sector professionals to inspire low-carbon mobility practices for audiences, artists, and artworks. Available in French only.
• Edition Kids Workshop A 1-hour adapted workshop for children and adolescents aged 7 to 14, focusing on child and parent action levers for low-carbon mobility. Available in French only.
• Facilitator Training Program (Devenez Animateur) Training program to become a certified volunteer facilitator of the Fresque de la Mobilité, including participation in both Fresque de la Mobilité and Fresque du Climat workshops followed by animation training.
• Pro Training and Commercial Licensing Professional certification program (Pro or Complement Pro) enabling facilitators to deliver workshops commercially, with usage rights at €3 HT per participant for internal use or 10% royalty for commercial delivery. Collects licensing royalties via La Fabrique à Fresques.
• Physical and Digital Card Sets Printed card sets and remote-support digital materials for workshop facilitation, available exclusively to trained Fresque de la Mobilité facilitators.

Quantifiable outcome

• 15,000+ cumulative participants across all workshop formats as of mid-2024
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TransdevcoreStrategic or Co-development Partner · 1 January 2023Transdev, a public transport operator active in France and 19 countries, adopted La Fresque de la Mobilité in 2023 as its primary RSE awareness tool. The partnership includes training 38 internal animators and co-developing an international version of the workshop for deployment across all 19 countries where Transdev operates.
• The Shift ProjectcoreStrategic or Co-development PartnerLa Fresque de la Mobilité was conceived by The Shifters, the support association of The Shift Project think tank. The initiative is rooted in The Shift Project's research on carbon-neutral transition and benefits from its institutional credibility and network.
• The Shifters (Les Shifters)coreStrategic or Co-development PartnerThe Shifters is the support association of The Shift Project and the organizational creator of La Fresque de la Mobilité. The Fresque de la Mobilité benefits from the Shifters' volunteer network and brand.
• Seerious / La Fabrique à FresquescoreStrategic or Co-development PartnerSeerious (trading as La Fabrique à Fresques) is the SASU entity that owns and operates the websites fresquedelamobilite.org, seerious.org, and app.seerious.org, and holds the intellectual property rights for La Fresque de la Mobilité. It manages the platform infrastructure, animator certifications, and licensing.
• Ministère de la Transition écologique et de la Cohésion des TerritoirescoreStrategic or Co-development PartnerA national partnership with the French Ministry of Ecological Transition has trained more than 50 state employees as workshop animators and delivered 25 workshops within the ministry, demonstrating high-level government endorsement of the tool.
• The Shifters (Les Shifters)coreStrategic or Co-development PartnerThe Shifters are co-developing an international version of the workshop with Transdev for global deployment, adapting the workshop to transcend national data limitations and become universally applicable.
• Seerious / La Fabrique à FresquesminorImplementation/ SI/ Consulting PartnerThe 'Collectif Pro' is a community of professional facilitators organized by La Fabrique à Fresques who deliver paid workshops to organizations. The collective serves as a distributed service delivery network.
• Association Aveli / SankaminorGTM or Marketing PartnerAveli, co-founded by Benoît Tholence (founder of Sanka and Fresque animator), promotes light electric vehicles and intermediate mobility solutions, which are referenced as actionable levers in workshop content.
• Association In'VD (Innovation Véhicules Doux)minorGTM or Marketing PartnerIn'VD promotes intermediate vehicles in rural areas. The association's work is referenced in workshop materials as an actionable lever for decarbonation in low-density territories.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Shift Project: The parent French think tank on carbon transition that conceived and supports La Fresque de la Mobilité. Operates as a broader incumbent in climate economics and policy, with overlapping content, brand, and network relationships.
• ADEME: French public agency for ecological transition. Provides funding, training programs, and methodological frameworks that overlap with La Fresque de la Mobilité's mission of mobility decarbonation awareness for enterprises and collectivités.

Direct peers

• 2tonnes: A French-based collaborative workshop that simulates pathways to a 2-tonne CO2-per-person future by 2050. Shares the same workshop-format pedagogy, volunteer/facilitator model, and B2B/B2C audience targeting as La Fresque de la Mobilité.
• Carbone 4: French carbon consulting and advisory firm offering training, awareness, and climate strategy services to enterprises and local authorities. Overlaps with La Fresque de la Mobilité's enterprise and collectivités segments on carbon literacy and mobility planning.
• La Fresque du Climat: The parent climate literacy workshop from the same Fresque ecosystem, founded by The Shifters and The Shift Project. Uses the same card-based collaborative workshop format to teach climate change fundamentals, directly comparable to La Fresque de la Mobilité's pedagogy and delivery model.
• Association Bilan Carbone (ABC): French association promoting the Bilan Carbone methodology and providing carbon footprint training and certification. Comparable audience (sustainability professionals, enterprises, local authorities) and a similar training/certification revenue model, though more focused on quantitative GHG accounting.
• Climate Fresk Foundation: The international non-profit that operates the global English-language version of La Fresque du Climat. Directly comparable as a peer workshop format with a global facilitator network, enterprise sales motion, and similar content licensing model.

Others

• European Mobility Week: EU-supported annual campaign promoting sustainable urban mobility. La Fresque de la Mobilité participates as a partner organization, providing workshop content during the September campaign each year.
• Décathlon Mobilités / FUB: Collective of French cycling advocacy organizations focused on active mobility promotion. Shares the mobility decarbonation mission and is a potential complementary awareness channel for La Fresque de la Mobilité's workshops.
• Negawatt: French energy-transition NGO producing scenario reports and advocating for sustainable energy and mobility policy. Thematically aligned with La Fresque de la Mobilité's mission and referenced in its content as a decarbonation lever source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/La.Fresque.de.la.Mobilite
• LinkedInlinkedin.com/company/la-fresque-de-la-mobilit%C3%A9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fresque de la Mobilité