Freudenstadt Tourismus

What Freudenstadt Tourismus does

Freudenstadt Tourismus is the municipal tourism department (Amt für Freudenstadt Tourismus) of Stadt Freudenstadt, the city government of Freudenstadt in the Black Forest region of Baden-Württemberg, Germany. It functions as the official destination marketing and visitor-services organization for the city, operating physical tourist information service points (Servicestellen), promoting events such as the Kulturgarten concert series, Theater-Freuden productions, the Christmas market, and Schwarzwald Air, and providing visitor-facing digital services via the freudenstadt.de tourism portal. The department sits within a broader city administration of approximately 350 employees, with the tourism function itself supported by a headcount in the low double digits.

The core product surface is a municipal website platform (freudenstadt.de) that combines a tourism information and booking portal, an event calendar (Veranstaltungskalender), the Freudenstückle e-commerce shop for regional products, the FreudeHaben gift card for participating local businesses, the Schwarzwald Plus guest card network, and a separate Online-Bürgerbüro digital citizen-services portal. Operational assets include the Kurhaus event venue, the Waldschwimmbad Kniebis swimming facility, and the Bärenschlössle cultural venue. Distribution is event-driven and direct-to-consumer, combining in-person service offices, the online portal, and the city-operated Kurhaus venue for concerts, theater, and conferences.

Revenue is generated through a mix of statutory and commercial streams: the Kurtaxe (tourist tax) levied on overnight stays, transactional fees from accommodation booking and event ticket sales (via partner Reservix), Kurhaus venue rentals, and merchandise sales via the Freudenstückle online shop. The entity is publicly owned and budget-funded, with no external equity, debt financing, or M&A activity disclosed, and revenue is not separately reported outside the consolidated municipal budget.

Name

Freudenstadt Tourismus

Legal name

Stadt Freudenstadt

Website

https://freudenstadt.de

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Freudenstadt Tourismus is the municipal tourism department of Stadt Freudenstadt in Germany's Black Forest, promoting the destination through a tourism portal, event programming, the Kurhaus venue, and the Schwarzwald Plus guest card for visitors and local accommodation providers.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Tour Operators (561520), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination tourism services
• Visitor information services
• Accommodation booking services
• Event management services
• Guest card programs

Headquarters

HQ city

Freudenstadt

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tourist Tax (Kurtaxe): Mandatory visitor tax levied on overnight stays in Freudenstadt.
2. Accommodation Booking Services: Platform services for booking hotels, guesthouses, and camping.
3. Event Tickets and Venue Rental: Revenue from theater performances, concerts, and Kurhaus venue rentals (e.g., Beatles Tribute concert at 25 EUR per ticket).
4. Souvenir Sales (Freudenstückle Online Shop): Sale of local products and gift items through the Freudenstückle e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Freudenstadt Tourismus operates the official destination tourism services for the town of Freudenstadt in Germany's Black Forest. It provides visitor information, accommodation booking, event programming and ticketing (Kulturgarten, Theater-Freuden, Christmas market, Schwarzwald Air), tourist tax administration, city tours, and group travel services. It also operates the Freudenstückle e-commerce shop for regional products and souvenirs and administers the Schwarzwald Plus guest card program in partnership with regional accommodation providers.

Product overview

Freudenstadt Tourismus operates the municipal tourism and citizen services website for the town of Freudenstadt in Germany's Black Forest. The offering consists of a comprehensive tourism information platform combined with a digital citizen services portal (Online-Bürgerbüro). Key products include the event calendar, the FreudeHaben gift card for local businesses, the Freudenstückle online shop for regional products, and the Schwarzwald Plus guest card for visitors. The city also maintains a digitalization strategy incorporating modern technologies including AI as part of its digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourismus Website (Destination Tourism Portal) Official municipal tourism website providing accommodation search and booking, event calendar, dining guides, activity information, and city services for visitors and residents of Freudenstadt.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ReservixminorChannel Partner/ Reseller/ DistributorTicket sales partner for events at the Kurhaus venue. Provides online ticket booking platform for performances including Kulturgarten concerts and Theater-Freuden productions.
• Thalia BookstoreminorGTM or Marketing PartnerLocal bookshop partnership for the 'Quer Beet' reading series events. Provides ticket sales at their Marktplatz location and co-promotes author events.
• Schwarzwald Plus NetworkcoreStrategic or Co-development PartnerRegional quality network for accommodation providers offering enhanced guest experiences. Members receive free event entry for guests and participate in collective marketing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Tourismus Salzburg GmbH: DMO for the Salzburg region, a comparable Alpine/nature destination with strong German-speaking tourist overlap. Similar municipal DMO functions including guest card programs, event booking, and outdoor activity promotion, but operates in a different national market.
• Bodensee Tourismus GmbH: Regional DMO for the Lake Constance area in southern Baden-Württemberg. Comparable destination promotion organization for nature-based tourism, but primarily serves a different geographic catchment from Freudenstadt.

Direct peers

• Schwarzwald Tourismus GmbH: Regional destination management organization covering the entire Black Forest, including Freudenstadt. Directly comparable DMO model: accommodation promotion, event marketing, guest card programs, and tourist information services for the same travel demographic.
• Stuttgart-Marketing GmbH: Tourism marketing entity for the state capital of Baden-Württemberg. Comparable DMO structure promoting a single city's tourism offering including accommodation, events, and cultural programming to leisure and business travelers.
• München Tourismus: City of Munich's official tourism bureau. Comparable municipal tourism promotion operation covering accommodation booking, event ticketing, city tours, and visitor information services for a major German destination.
• Freiburg Wirtschaft und Touristik GmbH & Co. KG: Municipal tourism and convention bureau for Freiburg, the nearest major city in Baden-Württemberg. Closely comparable in scale and remit: city-level tourism marketing, accommodation booking, event programming, and Black Forest visitor services.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany. Indirect upstream counterparty that markets the country to international visitors; downstream DMOs like Freudenstadt benefit from its inbound demand generation but it does not compete for direct bookings.
• Tourismus Marketing GmbH Baden-Württemberg: State-level tourism marketing organization for Baden-Württemberg, the same federal state as Freudenstadt. Operates as an umbrella DMO over municipal bureaus including the subject, aggregating and reselling destination content nationally and internationally.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCwbJ-_GkL4luon0fKtxoEVg
• Facebookfacebook.com/Freudenstadt.Schwarzwald
• Instagraminstagram.com/freudenstadt_im_schwarzwald
• LinkedInlinkedin.com/company/freudenstadt-tourismus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freudenstadt Tourismus