La Gruyère Tourisme
La Gruyère Tourisme is a non-profit regional tourism organization founded in 1991 in Bulle, Switzerland, that promotes the La Gruyère sub-region of Fribourg to domestic and international tourists. It operates through the cantonal Fribourg tourism website, showcasing local gastronomy, hiking, and cultural experiences.
- Company typePrivate
- Founded1991
- HeadquartersBulle, Fribourg, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Gruyère Tourisme does
La Gruyère Tourisme is a non-profit regional tourism organization based in Bulle, in the canton of Fribourg, Switzerland. Founded in 1991, it operates with a headcount of 11-50 employees and functions as a destination marketing organization (DMO) for the La Gruyère sub-region. Its mandate is to promote awareness of La Gruyère as a tourist destination and connect visitors with the region's gastronomy (including AOP-protected products such as Gruyère cheese and Cuchaule), hiking trails, cultural heritage, and natural landscapes spanning lake, mountain, and countryside environments. The primary customer segment is domestic and international tourists seeking authentic Swiss regional experiences, with stated pain points centered on limited destination awareness and difficulty discovering local experiences.
The underlying technology is a website platform serving as an informational portal for tourism content. There is no proprietary software, no AI/ML capabilities, no APIs or SDKs, and no mobile application. Distribution is concentrated through the official canton of Fribourg tourism website (fribourg.ch), where La Gruyère is one of several featured sub-regions alongside Fribourg/Sarine, Estavayer-le-Lac, Murtensee, Schwarzsee-Senseland, Romont Région, and Les Paccots-La Veveyse. The website is offered in English, French, and German, supporting international visitor traffic. Tourism promotion activities are executed under the umbrella of Fribourgissima (Association for the promotion of the image of the canton of Fribourg) and the Union fribourgeoise du Tourisme.
The business model is non-profit and based on public/membership funding rather than direct revenue from end customers. Pricing is not publicly disclosed; there are no paying software customers, no transaction fees, and no SaaS-style revenue mechanics. The organization does not appear to have independent ownership, investor relationships, or M&A activity. Funding sources, government subsidies, and stakeholder contributions are not disclosed in the available source material. As a public-good tourism promoter, its "output" is regional visitor awareness and demand generation rather than monetized transactions.
La Gruyère Tourisme firmographics
Firmographics- Name
- La Gruyère Tourisme
- Website
- https://fribourgregion.ch
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Gruyère Tourisme is a non-profit regional tourism organization founded in 1991 in Bulle, Switzerland, that promotes the La Gruyère sub-region of Fribourg to domestic and international tourists. It operates through the cantonal Fribourg tourism website, showcasing local gastronomy, hiking, and cultural experiences.
- Ownership category
- akta.pro rank
La Gruyère Tourisme industry classification
Industry- Product category
- Regional Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Culinary Walking & Market Tours (THAJAGAA)
Keywords
Where La Gruyère Tourisme is headquartered
LocationHeadquarters
- HQ city
- Bulle, Fribourg
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
La Gruyère Tourisme business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations
Distribution channels1 record
Marketing channels1 record
La Gruyère Tourisme product offering
Product offeringCore offering
La Gruyère Tourisme is a regional tourism organization that promotes the La Gruyère sub-region of the canton of Fribourg, Switzerland, as a tourist destination. It provides visitors with informational content about gastronomy (AOP products such as Cuchaule and Gruyère cheese, fondue moitié-moitié, meringues), outdoor activities (lake, mountain, hiking), cultural traditions, and must-see attractions. The offering is delivered as a destination-promotion portal within the cantonal Fribourg tourism website, not as a transactional product.
Product overview
La Gruyère Tourisme is not a software or technology product company. It is a regional tourism destination website operated by Fribourgissima (Association for the promotion of the image of the canton of Fribourg) under the Union fribourgeoise du Tourisme. The website serves as an informational portal for tourism in the Fribourg region, featuring various sub-regions including La Gruyère, Fribourg/Sarine, Estavayer-le-Lac, Murtensee (Lake Morat), Schwarzsee – Senseland, Romont Région, Les Paccots, and La Veveyse. The site provides tourism information organized by regions, activities, gastronomy (Terroir Fribourg), and related content about sports, education, culture, and economy in the canton. No distinct digital products, modules, or named service offerings with separate branding are identified in the source material.
Differentiator
Problem solved
Functional benefit
Companies that use La Gruyère Tourisme
Customer profileSegments1 record
Ideal customer profiles1 record
La Gruyère Tourisme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Gruyère Tourisme partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
La Gruyère Tourisme competitors and assessment
Company assessmentDirect peers
- Visit Jura / Jura Tourisme: Cantonal DMO for the Jura region in northwestern Switzerland; smaller-scale French-speaking regional tourism board with overlapping gastronomy, hiking, and cultural heritage focus.
- Luzern Tourismus: DMO for the Lucerne region, a major Swiss tourism hub combining lake, mountain, and cultural experiences; comparable in scale, visitor profile, and product mix to La Gruyère's offering.
- Bern Welcome: Regional DMO for the canton of Bern, a neighboring alpine/pre-alpine destination that markets similar combinations of hiking, cultural heritage, and culinary experiences to international visitors.
- Lausanne Tourisme / Vaud Promotion: Regional tourism board for neighboring canton of Vaud with comparable mountain, lake, gastronomy, and cultural offerings; competes directly with La Gruyère for international visitors in the Lake Geneva arc.
- Valais/Wallis Tourismus: Cantonal DMO for Valais, another major alpine Swiss tourism region. Comparable in product mix (mountain, gastronomy, hiking, culture) and target visitor profile.
- Interlaken Tourismus: Regional tourism organization for the Interlaken / Jungfrau region; comparable alpine outdoor/adventure destination with strong international visitor base and overlapping culinary identity (Swiss fondue/raclette).
- Union fribourgeoise du Tourisme (Fribourg Tourism): Parent cantonal tourism organization that houses La Gruyère Tourisme. Operates the same destination portal, shared marketing, and stakeholder relations model across the five Fribourg sub-regions, making it the most structurally comparable peer.
- Graubünden Ferien: Cantonal tourism organization for Graubünden, the leading alpine tourism canton in Switzerland; competes for the same international alpine/hiking/skier visitor with broader brand recognition.
Broad incumbents
- Switzerland Tourism: National DMO for Switzerland that sets country-level tourism strategy, branding, and campaigns. La Gruyère benefits from its international marketing umbrella and operates within its brand framework.
Regional players
- Montreux-Vevey Tourisme: DMO for the eastern Lake Geneva shore in canton Vaud; competes with La Gruyère for the French-speaking Swiss and French visitor market with overlapping gastronomy and cultural positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
La Gruyère Tourisme social profiles
Digital presenceLa Gruyère Tourisme financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Gruyère Tourisme leadership team
Management profileNumber of profiles
La Gruyère Tourisme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Gruyère Tourisme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Gruyère Tourisme
What does La Gruyère Tourisme do?
La Gruyère Tourisme is a regional tourism organization that promotes the La Gruyère sub-region of the canton of Fribourg, Switzerland, as a tourist destination. It provides visitors with informational content about gastronomy (AOP products such as Cuchaule and Gruyère cheese, fondue moitié-moitié, meringues), outdoor activities (lake, mountain, hiking), cultural traditions, and must-see attractions. The offering is delivered as a destination-promotion portal within the cantonal Fribourg tourism website, not as a transactional product.
Is La Gruyère Tourisme a public or private company?
La Gruyère Tourisme is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was La Gruyère Tourisme founded?
La Gruyère Tourisme was founded in 1991. It employs 11 to 50 people.
Where is La Gruyère Tourisme based?
La Gruyère Tourisme is headquartered in Bulle, Fribourg, Switzerland, in the Europe region.
Who are La Gruyère Tourisme's main competitors?
Direct peers on record are Visit Jura / Jura Tourisme, Luzern Tourismus, Bern Welcome, Lausanne Tourisme / Vaud Promotion, Valais/Wallis Tourismus, Interlaken Tourismus, Union fribourgeoise du Tourisme (Fribourg Tourism) and Graubünden Ferien. Switzerland Tourism is listed as a broad incumbent. Montreux-Vevey Tourisme is listed as a regional player.
Does La Gruyère Tourisme have an API?
No public API is recorded for La Gruyère Tourisme.
What industry is La Gruyère Tourisme in?
La Gruyère Tourisme's product category is Regional Tourism Promotion. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561591 and its SIC code is 7990.