Fribourg Tourisme et Région

What Fribourg Tourisme et Région does

Fribourg Tourisme et Région is a non-profit regional destination marketing organization (DMO) operating under the legal name Fribourgissima, an Association for the promotion of the image of the canton of Fribourg. Founded in 1899 and headquartered at Rue Saint-Pierre 6a, 1701 Fribourg, the organization is hosted by the Union fribourgeoise du Tourisme and employs 22 staff. It serves two primary audiences: tourists and visitors seeking experiences across the canton's diverse landscapes (La Gruyère, Fribourg/Sarine, Estavayer-le-Lac, Murtensee, Schwarzsee-Senseland, Romont Région, Les Paccots-La Veveyse), and companies or investors evaluating the canton for business establishment. Distribution combines a digital-first website (fribourg.ch) with a network of sub-regional tourism offices providing on-ground services.

The organization's core product is a digital tourism promotion platform aggregating regional content across seven sub-regional portals. Specialized verticals include Terroir Fribourg (culinary tourism anchored in Cuchaule AOP, meringues with double cream, and moitié-moitié fondue), seasonal activity sections, and thematic pages covering Economy, Sports, Education, and Culture. The website is built and maintained by third-party vendor Ethos Digital, and promotional content — photography, ambassador features such as athlete Audrey Werro — is co-developed with Switzerland Tourism. Technical delivery is conventional web content management with no disclosed proprietary AI or data assets.

As a non-profit DMO, Fribourg Tourisme et Région does not operate a commercial revenue model. Its funding is structurally derived from cantonal public-sector allocations and tourism member contributions, with no publicly disclosed financial figures. Pricing is not applicable and there are no transactional customer relationships; revenue mechanics are non-commercial by design.

Name

Fribourg Tourisme et Région

Legal name

Fribourgissima

Website

https://fribourgtourisme.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fribourg Tourisme et Région is a non-profit cantonal tourism organization that promotes the Canton of Fribourg in Switzerland through a digital platform, sub-regional office network, and culinary, sports, and cultural content for visitors and prospective businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Distribution channels2 records

Marketing channels3 records

Core offering

Fribourg Tourisme et Région is the official destination marketing organization for the Canton of Fribourg in Switzerland, promoting the region's tourism, terroir (culinary traditions), economy, sports, education, and culture. Operating under the brand "Fribourgissima" and hosted at Union fribourgeoise du Tourisme, it provides visitors, businesses, and investors with information and resources to discover the canton's bilingual (French/German) heritage, diverse landscapes, and economic opportunities.

Product overview

Fribourg Tourisme et Région operates as a unified tourism promotion platform for the canton of Fribourg, Switzerland, managed by Fribourgissima (Association for the promotion of the image of the canton of Fribourg). The offering consists of a main tourism portal complemented by specialized verticals including Terroir Fribourg (culinary tourism), regional area pages, seasonal activity sections, and thematic pages covering sports, education, and culture. The platform connects visitors with information about diverse landscapes spanning lake, city, and mountain destinations across multiple sub-regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Services - Region of Fribourg Core tourism promotion service for the Canton of Fribourg, providing visitors with information about the region's attractions, activities, accommodations, and travel planning resources across the canton.
• Terroir Fribourg Promotion of Fribourg's culinary and agricultural heritage, showcasing authentic regional products, traditional cuisine, and local producers to visitors and food enthusiasts.
• Touristic Regions Portal A portal presenting the different touristic regions within the Canton of Fribourg, helping visitors navigate and discover specific geographic and cultural areas of the canton.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Ethos DigitalminorOthersWebsite development vendor responsible for creating and maintaining the fribourg.ch website platform.
• Switzerland TourismcoreStrategic or Co-development PartnerCollaboration on promotional photography and content. Switzerland Tourism provides photography credits and appears as a co-promoter of Fribourg region tourism. Featured ambassadors like Audrey Werro are promoted through this partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jungfrau Region Tourism: Sub-regional DMO within the Bernese Oberland. Comparable as a regional Swiss tourism body, though focused on a smaller alpine geography than cantonal-level organizations like Fribourg Tourisme.

Direct peers

• Vaud Tourism: Regional DMO for the Canton of Vaud, Switzerland. Comparable as a cantonal tourism promotion body covering a bilingual-adjacent region with lake, mountain, and city offerings, coordinated with Switzerland Tourism.
• Basel Tourismus: Regional DMO for Basel, Switzerland. Comparable Swiss regional tourism promotion body focused on culture, conventions, and city tourism in a trinational border region.
• Luzern Tourism: Regional DMO for the Lucerne region, Switzerland. Directly comparable as a Swiss regional tourism body promoting a mixed lake/city/mountain destination portfolio with strong international marketing.
• Genève Tourisme: Regional DMO for the Canton and City of Geneva. Comparable Swiss regional tourism promotion organization focused on a major destination with international visitors and business tourism segments.
• Bern Tourism (Bern Welcome): Regional destination marketing organization for the Canton of Bern, Switzerland. Directly comparable as a cantonal DMO promoting tourism, culture, and regional identity, with similar structure and Switzerland Tourism partnership.
• Valais Tourism: Regional DMO for the Canton of Valais. Directly comparable cantonal tourism body promoting alpine experiences, gastronomy, and cultural heritage in Switzerland with similar DMO structure.
• Ticino Turismo: Regional DMO for the Canton of Ticino, Switzerland. Comparable cantonal tourism body promoting a distinct linguistic region (Italian-speaking) with lake, mountain, and cultural offerings similar to Fribourg's structure.
• Graubünden Tourism: Regional DMO for the Canton of Graubünden, Switzerland. Comparable as a cantonal tourism promotion organization with diverse sub-regional brands and significant inbound tourism focus.

Broad incumbents

• Schweiz Tourismus (Switzerland Tourism): National DMO for Switzerland. Comparable as the umbrella organization that Fribourg partners with, and operates at a broader scale covering the entire country with global marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fribourgtourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fribourg Tourisme et Région