Frisbee 프리스비

What Frisbee 프리스비 does

Frisbee is the largest Apple-specialist retail chain in South Korea, operating 28 physical stores across Seoul, Gyeonggi, Daejeon, Cheonan, Busan, Daegu, and Gwangju, with shop-in-shop locations in Lotte, Galleria, and Shinsegae department stores. The company is an authorized Apple Premium Partner (APP) — operated by parent company (주)갈라인터내셔널 (Galleria International) — that sells the full Apple product lineup (Mac, iPad, iPhone, Watch, AirPods, Apple TV) alongside third-party accessories from NOMAD, ESR, Belkin, Logitech, Moft, Shokz, and BenQ. Frisbee runs an integrated e-commerce platform at frisbeekorea.com with payment integration through Toss Payments and Naver Pay, identity verification via KCB, and shipping through CJ대한통운, supplemented by a national physical retail network and a dedicated corporate B2B purchasing channel.

The business model combines hardware resale margins, accessory attach revenue through a 100+ vendor consignment marketplace, device trade-in services via partner 보상나라 (Bosangnara), Apple-authorized after-sales repair using genuine parts, and recurring engagement through a tiered membership program offering up to 20% discount coupons, up to 2% purchase rewards, and 500 KRW review incentives. Customer segments span individual consumers, existing Apple ecosystem users seeking accessories and peripherals, and corporate clients procuring bulk devices and gift configurations. Marketing is executed across Naver Blog, Facebook, YouTube, Instagram, email newsletters, and seasonal promotional events. The technology stack is standard retail e-commerce infrastructure with no disclosed proprietary AI/ML components; competitive advantage rests on Apple certification, distribution scale, and service capabilities rather than technology differentiation. Leadership is headed by Representative Director 김정훈 (Kim Jung-hoon). The company is privately held with no disclosed external funding rounds.

Name

Frisbee 프리스비

Legal name

(주)갈라인터내셔널

Website

https://frisbeekorea.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frisbee is South Korea's largest Apple Premium Partner retail chain, operating 28 stores nationwide and an e-commerce platform selling Apple hardware, third-party accessories, authorized repair, trade-in, and corporate B2B purchasing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul (서울)

HQ country

South Korea

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Apple Hardware Sales: Revenue from selling Apple products including Mac, iPad, iPhone, Watch, AirPods, and Apple TV. Products are sold at standard retail pricing with periodic promotional discounts.
2. Apple Accessories Sales: Revenue from third-party accessories including cases, chargers, cables, audio equipment, stands, bags, and other peripherals compatible with Apple devices.
3. Membership and Point System: Members earn purchase points that can be converted to offline coupons. Points are valid for 1 year and accumulate to provide future purchase discounts.
4. Corporate B2B Sales: Enterprise sales of Apple products and accessories to corporate clients with dedicated consultation and trade-in programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Frisbee is an Apple Premium Partner in South Korea operating 28 retail stores and the e-commerce platform frisbeekorea.com. The company sells Apple hardware (Mac, iPad, iPhone, Apple Watch, AirPods, Apple TV), third-party accessories, and provides trade-in, authorized Apple repair, free education, membership benefits, and dedicated corporate/B2B purchasing services.

Product overview

Frisbee is an Apple Premium Partner (APP) retail chain operated by Galarinternational, operating 28 physical stores across South Korea in Lotte, Galleria, and Shinsegae department stores. The business model is a multi-category e-commerce platform combining: (1) Apple hardware products (Mac, iPad, iPhone, Watch, AirPods, Apple TV) as core offerings, (2) extensive Apple and third-party accessory ecosystem (NOMAD, ESR, Belkin, Moft, Shokz, BenQ), (3) device-specific accessories organized by product line (Mac accessories, iPad accessories, iPhone accessories, Watch accessories, AirPods accessories), and (4) value-added services including trade-in programs, Apple-authorized repairs, free education, and corporate B2B purchasing. The offering is structured as a unified retail platform where hardware sales drive accessory attachment rates, with membership benefits incentivizing repeat purchases and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Hardware Retail Authorized retail sale of Apple Mac, iPad, iPhone, Apple Watch, AirPods, and Apple TV to individual consumers and corporate buyers through 28 nationwide stores and frisbeekorea.com.
• Apple & Third-Party Accessories Retail of Apple-branded accessories plus charging, audio, and mobile peripherals from third-party accessory brands, sold alongside Apple hardware in-store and online.
• Device Trade-In Service Trade-in service that accepts customers' older Apple and other devices for credit toward new purchases, available to individual consumers and extended to bulk corporate fleet trade-in.
• Authorized Apple Repair Service In-house authorized Apple diagnostic and repair service for warranty and out-of-warranty devices, accessible to customers who purchased Apple hardware from Frisbee or other retailers.
• Free Device Education Programs Free device education sessions teaching customers how to use Apple products and related software, supporting purchase decisions and post-purchase engagement.
• Corporate / B2B Purchasing Service Dedicated corporate consultation service offering multi-year contracts, bulk trade-in of legacy fleet devices, and custom-configured gift sets for South Korean corporations and organizations procuring Apple hardware in volume.
• Membership Program Tiered customer membership program offering loyalty points, discounts, and member-only benefits to repeat retail consumers purchasing Apple hardware and accessories.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Three partnerships are on record, tiered core.

• 보상나라 (Bosangnara)coreChannel Partner/ Reseller/ DistributorOfficial trade-in partner providing device trade-in services for iPhone (up to 160,000 KRW additional trade-in bonus), Mac (up to 120,000 KRW), iPad, and Apple Watch. Offers free doorstep pickup and quick payment processing.
• Apple Inc.coreStrategic or Co-development PartnerApple Premium Partner (APP) - authorized Apple reseller and service provider. Provides Apple product sales, expert consultation, and authorized after-sales service through trained staff.
• 주식회사 갈라인터내셔널 (Galar International)coreOthersParent company operating the Frisbee retail chain. Provides corporate structure, inventory management, and operational support for 28 retail locations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Best Buy: Best Buy is a large US consumer electronics retailer selling computers, smartphones, accessories, and services. While broader than an Apple specialist, its multi-category electronics store model with trade-in, services, and B2B is comparable in structure to Frisbee's combined hardware/accessories/services offering.
• Apple Korea (Apple Inc. direct retail): Apple operates its own branded retail stores in Korea, selling the same hardware lineup (Mac, iPad, iPhone, Watch, AirPods) that Frisbee carries as an authorized Premium Partner. While not a pure competitor in the same channel category, Apple Korea directly competes for the same premium Korean consumer traffic and controls the brand, pricing policy, and service roadmap.
• Lotte Hi-Mart: Lotte's electronics retail operations (across Lotte Department Store and Lotte Mart formats) sell Apple products alongside broader consumer electronics in Korea. Frisbee's shop-in-shop presence inside Lotte department stores makes Lotte both a partner and an indirect competitor for premium consumer electronics share.
• HiMart (한세HiMart): HiMart is one of South Korea's largest consumer electronics retail chains, operating large-format stores selling computers, smartphones, and home appliances. It overlaps with Frisbee on Mac, iPad, and iPhone sales but does not specialize exclusively in Apple, making it a broader incumbent rather than a direct Apple specialist.
• E-Mart (전자마트 / ElectroMart): E-Mart operates hypermarkets and electronics retail formats in South Korea selling consumer electronics including Apple products alongside many other brands. It competes with Frisbee for Korean consumer electronics spend but does not specialize as an Apple-only retailer.

Direct peers

• Power Mac Center: Power Mac Center is an Apple Premium Reseller in the Philippines operating a chain of Apple-specialty stores with authorized service, trade-in, and education programs. It is the closest international analog to Frisbee's business model: authorized multi-store Apple retailer with services and accessories built around the core hardware business.
• CUK (Computer Upgrade King): CUK is an Apple Premium Reseller in the United Kingdom operating physical stores and an online storefront focused on Mac, iPad, and Apple ecosystem products. Like Frisbee, it combines authorized Apple retail with accessories and services in a single national market.
• iStudio (Thailand): iStudio is a chain of Apple Premium Reseller stores in Thailand operated in partnership with Com7, offering Apple hardware, accessories, authorized service, and training. It represents the same Apple-specialist retail model that Frisbee operates in South Korea.
• iStore (Apple Premium Reseller, Asia-Pacific): iStore (by Power Mac Center group) operates Apple Premium Reseller locations across the Philippines and other Asia-Pacific markets, offering the same authorized multi-store Apple specialist model as Frisbee with services, trade-in, and accessories.
• Com7: Com7 is a Thai Apple Premium Reseller operating iStudio by Com7 and other authorized retail formats across Thailand. It mirrors Frisbee's premium Apple specialist retail model with multi-store physical presence, trade-in, and B2B services in a single national market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCT8eb6yYAl8j2Bk9wYjc8tg
• Facebookfacebook.com/frisbeekorea.co.kr
• Instagraminstagram.com/frisbeekorea
• LinkedInlinkedin.com/company/frisbee-%ED%94%84%EB%A6%AC%EC%8A%A4%EB%B9%84

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisbee 프리스비