Fripa GmbH

What Fripa GmbH does

Fripa GmbH (operating commercially as Frischepartner) is a family-owned German food wholesaler headquartered in Bensheim, Hesse, that supplies Großverbraucher — restaurants, hotels, catering companies, and institutional kitchens — across a defined regional territory spanning Bad Homburg to Ettlingen and Ludwigshafen to Erbach in Hesse and parts of Rhineland-Palatinate. Founded in 1978 by Wolfgang Hahl from a 10 sqm cold-storage facility in the Bensheim slaughterhouse, the company today offers more than 6,000 SKUs spanning fresh produce, dairy, meat, poultry, game, fish and seafood, frozen goods, dry goods, convenience products, regional specialties, and non-food items for gastronomy operations, with regional items carrying the "Geprüfte Qualität Hessen" provenance seal and selected products carrying the German state Bio-Siegel organic certification.

The company's operating backbone is an owned refrigerated fleet with two-chamber cooling systems backed by a solar-powered cold-storage facility, supporting a 24-hour delivery guarantee inside its service area. Ordering is multi-channel: a 24/7 self-serve webshop, the ChefsList mobile ordering app (iOS/Android), inside sales via dedicated phone lines, and a field sales team (Verkaufsberater) covering key accounts. The assortment is augmented through partnerships with Block Menü (fresh convenience), Jäckle Ulm (cheese/dairy), HGK, AFMO, and Slow Food Germany, among others.

Fripa is privately held by the Hahl family, with three managing directors (Wolfgang, Susanne, and Ralf Hahl). The company has historically financed growth organically, supplemented by the 2019 acquisition of Taufertshöfer. Certifications include recurring TÜV Hessen audits and the Bio-Siegel organic seal (control number DE-HE-064-10433-H). Revenue is generated on a transaction-based B2B wholesale model with prices quoted exclusive of VAT; the company does not publicly disclose revenue or pricing.

Name

Fripa GmbH

Legal name

FRIPA GmbH

Website

https://frischepartner.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Fripa GmbH (Frischepartner) is a family-owned Bensheim-based food wholesaler delivering more than 6,000 SKUs of fresh, frozen, dry, and non-food goods within 24 hours to restaurants, hotels, caterers, and institutional kitchens across the Bergstraße region of Hesse and Rhineland-Palatinate.

Ownership category

akta.pro rank

Headquarters

HQ city

Bensheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food Product Wholesale: B2B wholesale of food products to large-scale consumers (Großverbraucher) including restaurants, hotels, caterers, and institutional kitchens. Transaction-based product sales across 6,000+ SKUs spanning fresh produce, dairy, meat, seafood, frozen goods, dry goods, non-food items, and regional specialties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fripa GmbH is a B2B food wholesaler based in Bensheim, Germany, supplying restaurants, hotels, caterers, and institutional kitchens with over 6,000 food and non-food items. The company operates its own refrigerated fleet offering 24-hour delivery within the Bergstraße region and sells through an online webshop and the ChefsList mobile ordering app.

Product overview

Fripa GmbH operates as a food wholesaler for large-scale consumers (Großverbraucher) based in Bensheim, Germany, founded in 1978. The company offers a unified platform combining an online webshop with over 6,000 food products and a delivery service with 24-hour guarantee. The product portfolio spans Wurst/Schinken/Räucherwaren (sausages, ham, smoked meats), Fisch und Meeresfrüchte (fish and seafood), Convenience-Produkte (ready meals), Block Menü (fresh convenience sub-brand), Fleisch/Geflügel/Wild (meat/poultry/game), Käse (cheese), Obst/Gemüse/Feinkost (produce and deli), Brotaufstriche/Cerealien/Gebäck (spreads, cereals, pastries), Tiefkühl-Backwaren/Speiseeis (frozen baked goods/ice cream), Molkerei-Produkte (dairy), Teigwaren/Kartoffelprodukte (pasta/potatoes), Nährmittel/Konserven (dry goods/canned foods), and Regionale/Bioprodukte (regional/organic products). Nonfood items (cleaning supplies, packaging) are also available. The ChefsList App enables mobile ordering. The company positions itself around 'regional, fast, versatile, and fresh' delivery primarily serving the gastronomy, hotel, and catering sectors in Hesse and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Frischepartner Webshop
• Sausage, Ham and Smoked Meats
• Fish and Seafood
• Convenience Products
• Block Menü Convenience Range
• Meat, Poultry and Game
• Cheese and Cheese Specialties
• Produce, Salads, Fruit and Delicatessen
• Bread Spreads, Cereals and Pastries
• Frozen Baked Goods and Ice Cream
• Dairy and Egg Products
• Pasta and Potato Products
• Dry Goods and Canned Foods
• Regional and Organic Products
• Non-Food Supplies
• ChefsList Mobile Ordering App
• 24-Hour Refrigerated Delivery Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DEHOGA HessencoreOthersGerman Hotel and Gastronomy Association representing over 90,000 entrepreneurs in gastronomy and hospitality. FRIPA partners with DEHOGA to serve the professional food service industry and access industry networking and events.
• HGK (Hotel- und Gastronomie-Kauf EG)coreStrategic or Co-development PartnerFood-Service Company serving all areas of gastronomy, hotels, institutional caterers, and large-scale kitchen operations. HGK serves as a strategic partner in the food service distribution network.
• Jäckle UlmcoreStrategic or Co-development PartnerLong-standing partner company specializing in cheese and dairy products. Jäckle is the specialist for cheese and dairy products, complementing FRIPA's broad product range.
• Tifa Pro FrischminorStrategic or Co-development PartnerFood-Service Company serving gastronomy, hotels, institutional caterers, and large-scale kitchen operations. Another strategic partner in the food service distribution network.
• Block Menü GmbHcoreChannel Partner/ Reseller/ DistributorFresh convenience products for fine cuisine, classically cooked with plenty of individual creative freedom. FRIPA distributes Block Menü's pre-cooked convenience products including meat dishes, soups, side dishes, and desserts.
• ASEOminorStrategic or Co-development PartnerPartner for operational hygiene, gastro service, and food packaging. Provides cleaning supplies, hygiene products, and food service equipment.
• AFMO (Arbeitsgemeinschaft freier Molkereiprodukten-Großhändler eG)minorStrategic or Co-development PartnerAssociation of independent dairy product wholesalers headquartered in Frankfurt am Main. Provides access to dairy products through cooperative purchasing.
• KrämerminorStrategic or Co-development PartnerCompetent wholesale distributor for gastronomy and specialist trade. Another regional distribution partner in the food service network.
• REWE Für Sie HandelsgruppeminorStrategic or Co-development PartnerService and trading partner for over 200 cooperative members with more than 30,000 sales outlets. Provides access to a broader retail and wholesale network.
• Slow Food GermanyminorGTM or Marketing PartnerGlobal movement for a living and sustainable food and drink culture. FRIPA supports Slow Food's efforts promoting biological diversity, sustainable production, taste education, and connecting artisan food producers with consumers.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• FrischeParadies GmbH: Specialist premium fresh-foods distributor serving top gastronomy and hotel accounts in major German cities. Comparable B2B fresh-focused wholesale model with an emphasis on quality and provenance, similar to Fripa's regional positioning.
• Chefs Culinar Nord GmbH & Co. KG: German foodservice distributor specializing in delivery to restaurants, hotels, and catering companies with a broad fresh, frozen, and dry assortment. Direct B2B foodservice wholesale peer to Fripa.
• Handelshof Management GmbH: German cash & carry and foodservice delivery wholesaler serving gastronomy and trade customers with fresh, frozen, and convenience ranges. Comparable business model targeting HoReCa customers.
• Edeka Foodservice Handelsgesellschaft Rhein-Main mbH: Foodservice arm of the Edeka Group serving large-scale consumers in the Rhine-Main region. Operates an overlapping delivery footprint with Fripa in Hesse and targets the same gastronomy/hotel/caterer customer base.
• Transgourmet Deutschland GmbH & Co. OHG: One of the largest B2B foodservice distributors in Germany (owned by Coop Group), serving hotels, restaurants, and caterers across multiple regions. Closely comparable business model to Fripa's large-scale consumer wholesale, but at national scale.

Others

• Block Menü GmbH: Manufacturer of fresh and frozen convenience foods (soups, meat dishes, desserts). Functions as a strategic supplier partner to Fripa through the Block Menü assortment and is therefore adjacent rather than directly competitive.

Broad incumbents

• Rewe Group Foodservice: Foodservice division of the REWE Group, a major German retail cooperative with a foodservice wholesale arm. Competes with Fripa for HoReCa customers and is listed as a strategic partner/buyer in Fripa's network.
• METRO AG (incl. Selgros Cash & Carry): Europe's largest foodservice and wholesale group operating METRO Cash & Carry and Selgros in Germany. Serves HoReCa customers with broad assortment and digital ordering at national scale, competing with Fripa for the same SMB gastronomy accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fripa-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fripa GmbH