What Frisia Groep does

Frisia Groep is a Dutch family-owned green infrastructure services company founded in 1696 and headquartered in Bergum, Friesland, Netherlands, employing approximately 130 green specialists across five regional offices in Bergum (HQ), Hoorn, Assen, Groningen (Groenservice Noord), and Sneek. The company delivers eight interconnected specialist services: green roofs (including circular retention systems with Smart Flow-meter integration), professional tree care and arboriculture (Pius Floris Boomverzorging), ecological consulting, installation and management, site development, landscape design, green maintenance, interior planting (JACO Interieurbeplanting), and garden construction, plus supporting services such as tree impact analyses, nature opportunity scans, tree protection plans, tree transplanting, and biodiversity workshops.

Its technology stack combines ecological expertise with proprietary tooling, notably thermal-imaging drones for wildlife detection prior to mowing at sensitive sites, the Tree Life Unit pneumatic soil aeration system that injects air to 1.5 metres depth to restore soil porosity without damaging roots or utilities, and structured three-year tree aftercare programmes with moisture sensors and soil sampling. Frisia Groep holds an extensive regulatory and quality portfolio: ISO 9001:2015 (since 1999), VCA** (since 2002), three Groenkeur BRL certifications (since 2005 and 2011), Safety Culture Ladder Trede 3, CO2 Performance Ladder Level 5 (since spring 2018), and MVO certification.

Revenue is generated through project-based professional services contracts using fixed-sum (aanneemsom) and time-and-materials (regie) pricing, serving government and municipalities as the primary segment, business and corporate clients (e.g., Vitens, HZPC, Rijksuniversiteit Groningen), and private consumers across North Netherlands. The company operates a direct field-sales model with no third-party distribution, relying on multi-generational client relationships, referrals, its website, organic social media, WhatsApp Business, and trade events such as the Vakbeurs Openbare Ruimte for demand generation. No external funding rounds, M&A activity, or parent-company relationships are disclosed.

Name

Frisia Groep

Legal name

Frisia Groep

Website

https://frisiagroep.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frisia Groep is a 1696-founded Dutch family-owned green infrastructure specialist employing around 130 green specialists across five North Netherlands offices, delivering green roofs, tree care, ecological consulting, site development, design, maintenance, and interior planting to municipalities, enterprises, and consumers via project-based fixed-sum and time-and-materials contracts.

Ownership category

akta.pro rank

Product category

Landscape and Green Infrastructure Services

NAICS

Landscaping Services (56173), Landscape Architectural Services (541320)

SIC

Services-Facilities Support Management Services (8744), Forestry (800)

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industry

Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Green infrastructure services
• Tree care arboriculture
• Ecological landscape management
• Green roof installation
• Garden construction services

Headquarters

HQ city

Bergum

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based green infrastructure services (government, municipalities, business and consumer): Frisia Groep generates revenue through the execution of green infrastructure projects including green roofs, ecological management, landscape construction, tree care, garden installation, and green maintenance. Projects are contracted under both fixed-sum (aanneemsom) and time-and-materials (regie) pricing structures, serving government bodies, municipalities, corporate clients, and private consumers. The company maintains long-term client relationships that span multiple generations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Frisia Groep delivers full-lifecycle green infrastructure services — design, installation, and maintenance — across nine disciplines: green roofs, tree care, ecological consulting, site development, design, garden construction, green maintenance, interior plantscaping, and nature-inclusive design. All services are executed by an in-house workforce of approximately 130 certified green specialists across five regional offices in Northern Netherlands, serving government, municipalities, corporate clients, and private consumers.

Product overview

Frisia Groep is a family-owned green space specialist company established in 1696, offering a comprehensive portfolio of green infrastructure services. The company operates through nine interconnected specializations: Groene Daken (green roofs including circular retention roofs with smart water management), Pius Floris Boomverzorging (professional tree care and urban forestry), Ecologisch Advies/Aanleg/Beheer (ecological consulting and management), Terreininrichting (site development), Ontwerp (design services), Tuinaanleg (garden construction), Groenonderhoud (maintenance), Interieurbeplanting (interior greening through Jaco), and Natuurinclusief Ontwerpen (nature-inclusive design). Supporting services include Tree Impact Analyses, Nature Opportunity Scans, Tree Protection Plans, and Ecological Workshops. The company holds multiple certifications including ISO 9001:2015, VCA**, Groenkeur BRL certifications, CO2 Performance Ladder Level 5, and Safety Culture Ladder Level 3, serving government, municipalities, businesses, and private clients across Northern Netherlands with approximately 130 green specialists.

Differentiator

Problem solved

Functional benefit

Brands

• Pius Floris Boomverzorging: Specialized tree care and arboriculture services operating under the Pius Floris brand within Frisia Groep.
• JACO Interieurbeplanting

Products and services

• Groene Daken (Green Roofs) Design, installation, and maintenance of green roofs and garden roofs for government, corporate, and private clients. Includes innovative circular retention roofs with smart water management systems. Delivered by certified specialists using Groenkeur BRL Dak- en Gevelbegroening-certified processes.
• Pius Floris Boomverzorging (Tree Care) Professional tree care services including tree research, pruning, planting, transplanting, and urban forest management. Part of the national Pius Floris network and certified under Groenkeur BRL Boomverzorging. Includes support services such as Tree Impact Analyses (Bomen Effect Analyse), Tree Protection Plans, and the proprietary Tree Life Unit soil aeration treatment.
• Ecologisch Advies, Aanleg en Beheer (Ecological Consulting, Installation & Management) Ecological surveys, biodiversity assessments, ecological work plans, and implementation of nature-inclusive measures for government and corporate clients. Includes a Nature Opportunity Scan (Natuurkansenscan) sub-service and drone-based thermal imaging surveys for protected species detection.
• Terreininrichting (Site Development) Complete site development and arrangement including earthworks, infrastructure integration, amphibian pools, wadis, and climate-adaptive water management solutions for municipal and corporate clients across Northern Netherlands.
• Ontwerp (Design) Design services for green spaces including nature-inclusive design, themed gardens, and landscape planning using professional design approaches. Covers public spaces, corporate courtyards, and private gardens.
• Groenonderhoud (Green Maintenance) Ongoing maintenance services for green spaces, garden maintenance, mowing programs, and ecological mowing to support biodiversity. Includes conversion of municipal lawns into flower meadows at ten locations across the municipality of Groningen.
• Interieurbeplanting (Interior Planting) Interior greenery solutions including green walls, moss walls, plant furniture, hydroculture, and custom maintenance subscriptions delivered through the JACO Interieurbeplanting subsidiary. Targets corporate offices, healthcare facilities, and research institutions.
• Tuinaanleg (Garden Construction) Complete garden construction and establishment including planting, hardscaping, irrigation systems, and themed garden installations for private consumers and corporate clients.
• Natuurinclusief Ontwerpen (Nature-Inclusive Design) Specialized design approach integrating biodiversity considerations into landscape planning, creating ecological value in every project. Delivered alongside the design discipline with specialist nature-inclusive designers.

Quantifiable outcome

• CO2 emissions reduction through electrification of vehicle fleet and machinery
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Optigrün BeneluxcoreTechnology or IntegrationOptigrün is a leading European manufacturer of green roof systems and components. Frisia Groep uses Optigrün products and systems for green roof installations, including the Smart Flow-meter retention roof system used in innovative circular projects.
• Griffioen GreentoColourcoreTechnology or IntegrationGriffioen GreentoColour supplies specialist green roof and landscaping products. Frisia Groep integrates GreentoColour solutions into its green roof and roof garden projects.
• GroenkeurcoreTechnology or IntegrationGroenkeur is the quality assurance organisation for the green sector, providing BRL (Assessment Guidelines) certifications. Frisia Groep holds three BRL certificates under the Groenkeur scheme: BRL Groenvoorzieningen, BRL Boomverzorging, and BRL Dak- en Gevelbegroening.
• Stichting Klimaatvriendelijk Aanbesteden & Ondernemen (SKAO)coreOthersSKAO maintains the CO2 Performance Ladder certification scheme. Frisia Groep has been certified at Level 5 since spring 2018 and has been active with the ladder since 2015.
• Koninklijke Sjouke DijkstraminorStrategic or Co-development PartnerKoninklijke Sjouke Dijkstra is a landscaping construction partner with whom Frisia Groep collaborated on the design and installation of interior courtyards in the Feringa Building at Rijksuniversiteit Groningen.
• Landschapsbeheer FrieslandminorStrategic or Co-development PartnerLandschapsbeheer Friesland is a landscape management organisation and project partner on the LIFE All4Biodiversity project on Schiermonnikoog, collaborating with Frisia Groep on biodiversity enhancement on island farmsteads.
• Brouwer & BrouwerminorStrategic or Co-development PartnerBrouwer & Brouwer collaborated with Frisia Groep on the construction of an amphibian pond and wadi at the Vitens site in Oldeholtpade.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Optigrün Benelux: Leading European manufacturer of green roof systems and components. Frisia Groep is a key installer/integrator of Optigrün products in the Netherlands, including the Smart Flow-meter retention roof system. Supplier-distributor relationship with overlapping end markets.

Broad incumbents

• Heijmans: Major Dutch construction and infrastructure company with significant green services and urban development operations. Overlaps with Frisia Groep on landscape and site development components of public infrastructure projects but operates at vastly larger scale.
• Idverde Nederland: Dutch subsidiary of European green services leader Idverde, providing landscaping, tree care, and grounds maintenance. A larger pan-European competitor with national Dutch coverage across all of Frisia Groep's service categories.
• BTL Groep: Larger Dutch full-service green infrastructure provider offering landscape design, construction, maintenance, and tree care across the Netherlands. BTL is a broader incumbent competing for municipal framework contracts in the same categories as Frisia Groep but with national scale.

Direct peers

• Donkergroen: Dutch green services contractor specializing in landscaping, tree care, and ecological projects. Similar sized mid-market operator competing for similar municipal and corporate green infrastructure contracts.
• Van Helvoirt Groenvoorziening: Dutch green services contractor providing landscape construction, maintenance, and tree care, primarily serving southern Netherlands. Similar mid-sized family-owned operator with comparable service portfolio and public-sector client mix.
• Van der Spek Groep: Dutch landscaping and tree care company serving residential, commercial, and public-sector clients. Provides directly comparable arboriculture and grounds maintenance services to those of Frisia Groep.
• Gebroeders van der Lee: Dutch green services and tree care company operating across the Netherlands, with comparable offerings in tree care, ecological management, and green maintenance for municipalities and corporate clients.
• Koninklijke Sjouke Dijkstra: Dutch landscaping construction company specializing in site development, terrain preparation, and hardscape projects across Northern Netherlands. Frisia Groep lists Sjouke Dijkstra as a collaboration partner on the Feringa Building project at RUG, indicating directly overlapping services and client base.
• Pius Floris Boomverzorging (network): National Dutch tree care and arboriculture network of which Frisia Groep's Pius Floris Boomverzorging is a member branch. Other network branches in other regions offer directly comparable tree care, research, and consulting services to similar municipal and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/frisiagroep
• LinkedInlinkedin.com/company/frisia-groep

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisia Groep