Frisse Koppen

What Frisse Koppen does

Frisse Koppen is a Dutch modeling and casting agency founded in 2016 by Ileen Kersemaekers and headquartered in Tilburg, North Brabant, Netherlands. The company books models, actors, and actresses for commercial photo and video shoots, with a differentiated positioning around inclusive casting (ages 11 to 96, plus-size, child, senior, multilingual, families, and influencers) rather than traditional high-fashion aesthetics. Its core product is a searchable portfolio database with filters for demographic and physical attributes, complemented by a PDF setcard export feature that lets clients assemble model selections for campaign pitches.

The agency's go-to-market is sales-led, driven by an in-house team of named bookers (Yasmin, Fabiënne, Marloes, Lisa) handling direct client relationships with Dutch enterprise brands and agencies. Clients include major Dutch retailers (HEMA, Kruidvat, Xenos, COOP, Karwei, Swiss Sense, Hans Anders, My Jewellery, EasyToys, Lucardi), banks (ING, Rabobank), consumer brands (Samsung, Dr. Oetker, Haribo), automotive (DAF, Opel, Basic-Fit), and public-sector and utility clients (Brabant Water, Arriva, CZ). Marketing runs through the company's website, Instagram, and Facebook, supplemented by client referrals.

In 2024, Frisse Koppen launched an AI Photo Models service that combines real model photography with generative AI to alter backgrounds, clothing, and styling for commercial campaigns, with the agency managing model consent and AI licensing. Revenue is generated through booking commissions on traditional model/actor engagements and through licensing of AI-edited imagery, priced on a quote basis with no public rate card. The company reports operating geographies spanning the Netherlands, Belgium, Germany, and France, and has approximately 28 employees, with no external funding disclosed.

Name

Frisse Koppen

Legal name

Frisse Koppen B.V.

Website

https://frissekoppen.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Frisse Koppen is a Dutch model and casting agency in Tilburg that books diverse models, actors, and actresses for commercial photo and video shoots, and launched an AI Photo Models service in 2024 for licensed AI-edited campaign imagery.

Ownership category

akta.pro rank

Product category

Talent Casting and Modeling Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro industry

PRIMARYHSACAHAK

Talent Agency & Representation Services

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Commercial casting services
• Model booking agency
• Talent casting services
• Commercial photoshoot booking
• Actor casting services

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Model & Actor Booking Commission: Frisse Koppen books models, actors, and actresses for commercial video and photo shoots. The agency earns a commission on each successful booking. Clients (advertising agencies, brands, photographers, companies) pay for talent bookings that include image usage rights, shoot fees, and related commercial licensing.
2. AI Photo Model Licensing: AI photo model sessions where real model portraits are used as a base for AI-generated campaign imagery. Revenue is generated from the initial photoshoot and licensing of AI-edited images for commercial use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Frisse Koppen is a modeling and casting agency that books diverse models, actors, and actresses for commercial photo and video shoots. The agency represents hundreds of unique talents spanning all ages (11 to 96), body types, and ethnicities, offering inclusive casting for advertising campaigns, catalogs, and corporate productions. The agency also offers an AI Photo Models service that combines real model photography with AI-based editing of backgrounds, clothing, and styling for flexible campaign imagery.

Product overview

Frisse Koppen is a model and casting agency serving the North-Brabant region of the Netherlands. The core offering is a talent database with models, actors, and actresses available for commercial photo and video shoots. The service includes an AI Photo Models module that combines real model photography with AI editing capabilities to customize backgrounds and styling. Additional features include setcard creation for portfolio exports and a favorites system for model selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Model and Casting Agency Services Core booking service that matches and supplies diverse models for commercial photo and video shoots. Clients include advertising agencies, brands, and photographers who need inclusive talent for campaigns across print, web, TV, and billboards.
• Actor Casting Services Casting service for actors, actresses, presenters, voice-overs, and UGC creators for commercial and corporate video productions. Includes multilingual talent and child actors.
• AI Photo Models (AI-fotomodel) Service that combines real model photography with AI-based editing to generate campaign-ready imagery. Clients receive AI-edited photos of a real model that retain the model's recognizability but can be modified for backgrounds, clothing, and styling, with full legal consent and licensing handled by the agency.

Quantifiable outcome

• Over 900 female models alone in portfolio spanning ages 11–96
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Tante TiniminorImplementation/ SI/ Consulting PartnerProduction company engaged for the Nationale Vacaturebank campaign. Tante Tini handled the production of the photo and video shoot featuring Frisse Koppen models Tim S., Arlette N., Benjamin Ak., and Irmelijn.
• The-LineminorImplementation/ SI/ Consulting PartnerCreative agency partner that collaborated with Frisse Koppen on the Xenos 2025 home trends campaign, with Booker Fabiënne coordinating the shoot.
• Van ArendonkminorImplementation/ SI/ Consulting PartnerMarketing team at Van Arendonk handled production for the Di Lauro fashion campaign featuring model Deri.
• Network of photographers, makeup artists, and hairstylistscoreOthersFrisse Koppen maintains a professional network of photographers, makeup artists, and hairstylists that they connect clients with to complete productions. This is offered as an additional service to clients booking talent.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IMM (International Model Management): Major Dutch model agency based in the Netherlands with deep local enterprise-client relationships. Closest direct competitor to Frisse Koppen in the Dutch commercial casting market.
• Modellenbureau Amsterdam: Dutch commercial model agency serving advertising and brand clients. Direct competitor to Frisse Koppen in the Netherlands, with comparable enterprise-client focus and casting services.
• The Clueless Agency: Dutch creative casting and content agency booking influencers, UGC creators, and models for brand campaigns. Comparable to Frisse Koppen on the Dutch talent-booking side, with a stronger creator/influencer tilt.

Emerging players

• Anti-Agency: UK-based inclusive casting agency representing diverse, non-traditional talent. Compares to Frisse Koppen on inclusion-focused positioning and commercial casting, though it operates in a different geography.
• Lalaland.ai: AI-generated synthetic model platform for fashion e-commerce. Directly comparable to Frisse Koppen's AI-fotomodel offering as an AI-assisted commercial model service, representing a longer-term substitute threat or potential partner.
• Generated Photos: Provider of AI-generated, rights-cleared synthetic model imagery for commercial use. Comparable to Frisse Koppen's AI service from the demand-side substitution perspective for brands considering AI-only imagery.

Broad incumbents

• Elite Model Management: Global incumbent model agency with a long-standing roster of fashion and commercial talent. Comparable to Frisse Koppen as a direct talent-booking competitor, though Elite operates on a much larger scale and a more traditional high-fashion positioning.
• Select Model Management: International model agency with operations across Europe. Comparable to Frisse Koppen on the talent-representation business model, with significantly broader geographic and category coverage.
• Models 1: Established London-based model and talent agency with a large commercial division. Comparable to Frisse Koppen as a broad incumbent offering commercial talent representation, though at much larger scale and geographic reach.

Regional players

• Streamz Talent / UCast: Dutch creative and casting platform focused on UGC and influencer selection for brand campaigns. Comparable to Frisse Koppen on the casting/booking model for commercial shoots in the Netherlands, with a more digital-platform orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/modellenbureaufrissekoppen
• Instagraminstagram.com/frissekoppen
• LinkedInlinkedin.com/company/frisse-koppen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisse Koppen