REU Münz- und Medaillenmanufaktur GmbH

What REU Münz- und Medaillenmanufaktur GmbH does

REU Münz- und Medaillenmanufaktur GmbH is a German custom coin and medal manufacturer founded in 1923 and headquartered in Heubach, Baden-Württemberg. The company produces coins, medals, badges, pins, and tokens using a blend of traditional minting, laser engraving, galvanic finishing, and additive manufacturing, including proprietary formats such as Shape Coin Tech (3D-printed coins) and Space-Metal medals made from bismuth crystals. Its customer base spans B2B numismatic distributors (e.g., Bayerisches Münzkontor, Samlerhuset, BTN Münzen, MDM Deutsche Münze, Münzkauf.de), corporate and sporting associations (Porsche Club, VfB Stuttgart, FC Heidenheim), community organizations (Freiwillige Feuerwehr Salzkotteln), and international bodies (SAL Sailing), with both custom one-off commissions and catalog-driven distribution.

The company operates under ISO 9001 quality certification and runs an inquiry-based, project-driven sales motion rather than a self-service e-commerce model. Since 2023 REU has been owned by TD Holding GmbH, which also controls Les Graveurs GmbH (engraving), LG Galvanik (galvanic finishing), and Münzkauf.de (precious metals retail), giving the entity vertical-integration reach from blank production through to finished, distributed coin. Managing directors Berthold Krieg and Thorsten Dalacker lead the firm; headcount at the REU legal entity is approximately seven, while the parent group employs 100+ across three locations.

Revenue is not publicly disclosed and pricing is quote-based, consistent with custom manufacturing. In 2024 the company invested in new manufacturing equipment (OMTech 80W Lasercutter, AgieCharmilles LASER P 400 U) and broadened its product surface with Shape Coin Tech and Space-Metal launches, signaling active reinvestment under TD Holding ownership. The business model combines contract manufacturing for institutions with wholesale supply to numismatic retailers, generating revenue through per-project orders and ongoing distributor replenishment.

Name

REU Münz- und Medaillenmanufaktur GmbH

Legal name

Reu Münz- und Medaillenmanufaktur GmbH

Website

https://fritz-reu.de

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

REU Münz- und Medaillenmanufaktur GmbH, founded 1923 in Heubach, Germany, manufactures custom coins, medals, badges, and tokens for numismatic distributors, corporate clients, sporting associations, and municipalities using minting, laser engraving, and 3D-printed formats.

Ownership category

akta.pro rank

Product category

Custom Coin and Medal Manufacturing

NAICS

Fastener, Button, Needle, and Pin Manufacturing (339993)

SIC

Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYIMAKAEAJ

Precious Metals Minting & Bullion Products

Industrials, Manufacturing & Construction/Metals & Mining/Precious Metals Mining & Refining (Gold, Silver, Platinum Group)

SECONDARYCRAKAAAE

High Jewelry & Haute Joaillerie

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

Keywords

• Custom coin minting
• Medal manufacturing
• Commemorative coins
• Metal badges and pins
• Precious metal minting

Headquarters

HQ city

Heubach, Baden Württemberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Custom Coin and Medal Manufacturing: One-time product sales of customized coins, medals, pins, badges, plaques, mayor chains, and special custom products. Customers provide ideas/designs or work with REU to develop products. Production in all alloys and quality levels.
2. Catalog/Standard Product Sales: Sale of pre-designed products from the product catalog including sports medals, collector coins, community medals, jubilee medals, carnival items, and awards.
3. Surface Treatment Services: Galvanic partial finishing, gold and silver smithing, various surface treatments for customer-provided or manufactured products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

REU Münz- und Medaillenmanufaktur GmbH manufactures custom and standard coins, medals, pins, badges, plaques, carnival items, orders, and mayor's chains in all alloys and quality levels. The company provides full-service production from idea development, feasibility analysis, and tooling through striking/minting, surface finishing (gilding, galvanic treatments, engraving, goldsmith work), quality control, and individual packaging design, all performed in-house at its Heubach facility.

Product overview

REU Münz- und Medaillenmanufaktur is a full-service coin and medal manufacturing company offering a broad portfolio of products centered around custom-minted coins, medals, pins, badges, plaques, carnival items, orders, and ceremonial chains. The core offering consists of standard catalog coins and medals alongside bespoke custom manufacturing. All production — from idea development and feasibility analysis through tooling, striking, surface finishing (gilding, galvanic treatments, engraving, goldsmith work), quality control, and individual packaging — is performed entirely in-house. The company also maintains a catalog of specialty showcase products including shape coins (custom-cut coin shapes in gold or silver), 3D model coins (combining 3D printing with minting), and space-metal medals (silver with bismuth crystal inlays). Products span multiple categories: coins and medals (collector, sport, municipal, jubilee), pins and badges, plaques, carnival/fasching items, awards and orders, mayor's chains, and custom special-order pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Coins and Medals Custom-minted and catalog coins and medals in all alloys (gold, silver, copper, brass, bronze, titanium, damascus steel, platinum, palladium, Mokume-Gane) and all quality levels, including antique finish, luminescent, 3D relief, and colored variants. Produced from 3mm to 200mm diameter and from a few grams up to 10kg per piece.
• Pins and Badges

Quantifiable outcome

• Products with 3D detail down to 0.3mm achievable through combined 3D printing and minting
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Les Graveurs GmbHcoreStrategic or Co-development PartnerPart of TD Holding group of companies. Engraving specialist company within the same holding structure.
• LG GalvanikcoreStrategic or Co-development PartnerPart of TD Holding group. Galvanic surface treatment company within the same holding structure enabling integrated production.
• Münzkauf.deminorChannel Partner/ Reseller/ DistributorPrecious metals trading company operated as part of TD Holding. Distributor of precious metals and related products.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Reu.GmbH
• LinkedInlinkedin.com/company/fritz-reu-gmbh-co-kg
• Instagraminstagram.com/reu_gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REU Münz- und Medaillenmanufaktur GmbH