KVERNELAND GROUP FRANCE SAS

What KVERNELAND GROUP FRANCE SAS does

KVERNELAND GROUP FRANCE SAS is the French administrative and dealer-coordination subsidiary of Kverneland Group, a global agricultural equipment manufacturer wholly owned by Kubota Corporation since May 2012. The French SAS entity is headquartered at 275 Allée du Ruet, 45760 Marigny-les-Usages near Orléans, and employs 14 staff focused on coordinating Kverneland and Vicon brand dealer networks across France, marketing communications, and customer service for soil tillage, seeding, mowing, baling, spraying, fertilizing, and precision farming equipment.

The broader Kverneland Group operates 11 manufacturing sites across 8 countries (Norway, Denmark, Germany, France, Netherlands, Italy, Russia, China) organized as specialized competence centers for ploughs (Klepp, Norway), seeders (Soest, Germany), hay/forage (Kerteminde, Denmark), fertilizer spreaders and sprayers (Nieuw-Vennep, Netherlands), balers and wrappers (Ravenna, Italy), and soil tillage and mechanical weeding (Les Landes-Genusson, France). The Group also operates a Kverneland Group Mechatronics BV technology center in Nieuw-Vennep for ISOBUS-compliant electronic control systems, precision agriculture software, and IsoMatch terminals (Tellus 700 and 1200). Global headcount is approximately 2,362 employees as of end 2025, with distribution companies in 13 countries and exports to 60 additional countries.

Revenue is generated primarily through hardware sales of agricultural machinery under the Kverneland and Vicon brands, complemented by recurring revenue streams from original spare parts distribution through the 28,000 m² Thionville facility (65,000+ parts inventory), after-sales service, the REMAN refurbished parts program, and digital subscription services including FarmCentre fleet management, Kverneland Sync telemetry, and Smart Search image-recognition parts identification. Go-to-market is channel-partner-led through a deep dealer network with proximity to agricultural zones, seasonal service guarantees, and second-hand machine support, reinforced by event-driven engagement at major agricultural trade shows (Agritechnica, SPACE Rennes, Innov-Agri, LAMMA, Sommet de l'élevage). Pricing is quote-based through dealers with no public price disclosure. The entity itself does not disclose standalone revenue; financial flows occur through multiple French legal entities including Kverneland Group Metz SAS (parts distribution) and Kverneland Group Les Landes-Genusson SAS (manufacturing).

Name

KVERNELAND GROUP FRANCE SAS

Legal name

Kverneland Group France SAS

Website

https://fr.kvernelandgroup.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

11–50 employees

Short description

KVERNELAND GROUP FRANCE SAS is the French subsidiary of Kverneland Group (Kubota-owned), coordinating Kverneland and Vicon brand agricultural equipment sales, dealer networks, and customer service across France, with 14 employees at its Marigny-les-Usages headquarters.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB)

akta.pro secondary industries

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Agricultural Processing Equipment (On-farm) (IMAHACAL), Potato & Specialty Crop Planters (Potato, Garlic, Sugarcane) (AFAAABAJ)

Keywords

• Agricultural machinery manufacturing
• Soil tillage equipment
• Precision farming technology
• Hay and forage equipment
• Mechanical weeding solutions

Headquarters

HQ city

Marigny-les-Usages

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural equipment including soil preparation, seeding, mowing, baling, spraying, and fertilizing machines under Kverneland and Vicon brands.
2. Original Spare Parts Distribution: Central distribution of original spare parts for Kverneland Group equipment through the Metz logistics center, serving dealer networks worldwide.
3. After-Sales Service and Support: Professional after-sales support and service for installed machines, including REMAN (refurbished parts) program.
4. Precision Agriculture Digital Services: Digital solutions including Smart Search (spare parts identification via photo), FarmCentre platform for telemetry and machine management, and ISOBUS terminal software.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kverneland Group France SAS manufactures and distributes agricultural machinery under the Kverneland and Vicon brands, covering soil preparation (plows, cultivators, disc harrows), precision seeding, hay and forage harvesting (mowers, tedders, mergers), baling and wrapping, fertilizer spreaders, crop sprayers, and mechanical weeding implements. The offering is complemented by ISOBUS-based precision farming electronics (IsoMatch Tellus terminals, iM FARMING, FarmCentre, Kverneland Sync) and central original spare parts distribution from Thionville, France. Products are sold and serviced through a global dealer network with 60+ export markets, backed by the financial and distribution scale of parent Kubota Corporation.

Product overview

Kverneland Group is a global leader in agricultural machinery developing, manufacturing, and distributing intelligent and efficient farming systems. The company operates under a multi-brand strategy with Kverneland (primary brand) and Vicon (secondary brand), both owned by Kubota Corporation since 2012. The product portfolio spans soil tillage tools (compactors, disc and tine cultivators, plows including Varilarge series), precision seeders (pneumatic and mechanical), hay and fodder equipment (mowers, tedders, mergers), balers and wrappers (including FastBale Premium Non-Stop), fertilizer spreaders, sprayers, and mechanical weeding solutions (Onyx row hoes, Helios rotary hoes, Arcadia harrows). Electronic precision farming is centered on IsoMatch terminals (Tellus 700, Tellus 1200) with ISOBUS technology, complemented by digital services including Smart Search (image-based parts identification), Kverneland Sync telemetry, FarmCentre fleet management platform, and TIM tractor-implement communication. Production facilities are organized as specialized competence centers: Les Landes-Genusson (France) for soil tillage and mechanical weeding, Ravenna (Italy) for balers/wrappers, Soest (Germany) for seeders, Nieuw-Vennep (Netherlands) for fertilizer spreaders/sprayers and mechatronics, Kerteminde (Denmark) for hay equipment, plus sites in Russia, China, and distribution centers in France and Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Kverneland: Primary agricultural equipment brand for soil working, seeding, mowing, baling, fertilizing, spraying, and precision farming technology
• Vicon
• Kverneland Arcadia
• iM FARMING
• IsoMatch

Products and services

• Kverneland Group Les Landes-Genusson Competence Center French manufacturing competence center specializing in soil tillage tools (disc and tine cultivators, subsoilers, vibro-cultivators, strip-till) and mechanical weeding equipment, including BCT-derived row hoes, rotary hoes and guidance interfaces. 13,500 m² facility.
• Kverneland Group Ravenna Competence Center Italian manufacturing competence center for balers, wrappers and shredders. 30,000 m² facility with 30+ years of baler production experience.
• Kverneland Group Soest Competence Center German manufacturing competence center for precision seeders, pneumatic seeders, seeding combos and rotary harrows, plus plastic parts at Oestinghausen facility. 75,000 m² + 10,000 m² Oestinghausen.
• Kverneland Group Nieuw-Vennep Competence Center Dutch manufacturing competence center for fertilizer spreaders and sprayers. 40,000 m². Also houses the new Kubota European headquarters (2025).
• Kverneland Group Kerteminde Competence Center Danish manufacturing competence center for hay and fodder equipment and straw spreaders. 100,000 m² site (50,000 m² covered).
• Kverneland Group Mechatronics BV Technology center for electronic control systems, precision agriculture software and ISOBUS technology. Develops IsoMatch terminals and agricultural electronics. 2,500 m², over 80 employees.
• IsoMatch Tellus 700 ISOBUS Terminal 7-inch universal ISOBUS terminal with intuitive interface and robust construction for efficient control of ISOBUS tools in all conditions. Part of the iM FARMING precision farming portfolio.
• IsoMatch Tellus 1200 ISOBUS Terminal 12-inch universal ISOBUS terminal with multi-screen function for operators monitoring and managing multiple functions simultaneously. Successor to IsoMatch Tellus PRO.
• Kverneland 3400 B Varilarge Reversible Plow New generation reversible plow with bolt shear pin protection. 3-7 bodies for tractors 250-380 HP. Includes 3500 B i-Plough ISOBUS compatible model usable in-furrow and out-of-furrow. Bronze LAMMA 2026 Innovation Award winner.
• Kverneland Arcadia Precision Mechanical Weeding Harrow Precision harrow for mechanical weed control. Advanced tooth design with precise settings for accurate mechanical weed control, helping farmers reduce chemical use. Available in multiple working widths including 20000 F and 20122 F models.
• Kverneland Alentix Fertilizer Spreader Fertilizer spreader with hopper capacity 2,375 to 4,700 liters. Features precise spreading performance, precision agriculture capabilities, and modern design.
• Kverneland / Vicon Fertilizer Spreaders Disc and pendulum fertilizer spreaders for precision agriculture enabling exact nutrient application and overlap avoidance.
• Kverneland / Vicon Sprayers Front-mounted, trailed, and mounted sprayers with advanced technology integration for precision crop protection.
• Kverneland / Vicon Disc Mowers and Mower-Conditioners Disc mowers and mower-conditioners for hay and fodder harvest. Includes Vicon DM Sensor for dry matter measurement.
• Kverneland / Vicon Tedders and Mergers Single, double, and four-rotor mergers plus tedders for efficient crop handling and spreading.
• Kverneland / Vicon Round Balers (incl. FastBale Premium Non-Stop) Fixed and variable chamber round balers, including FastBale Premium Non-Stop combined baler-wrapper that operates continuously without stopping and standard models.
• Kverneland / Vicon Wrappers Satellite and rotary table wrappers for bale wrapping.
• Kverneland Precision, Pneumatic and Mechanical Seeders Precision mechanical and pneumatic seeders, seeding combos (e-drill, f-drill, Optima SX), and vegetable seeders for accurate crop establishment, including GEOFORCE precision seeding technology.
• Kverneland Onyx Row Hoes Row hoes with optional inter-row fertilization solution. Camera or sensor-based guidance systems available via Lynx interface.
• Kverneland Helios Rotary Hoes Rotary hoes for mechanical weeding, part of the acquired BCT/Phenix Agrosystem product line.
• Kverneland Lynx Guidance Interfaces Guidance interfaces for mechanical weeding equipment enabling camera-based or sensor-based row tracking.
• Kverneland / Vicon Original Spare Parts Distribution Central distribution of original spare parts for Kverneland, Vicon and Kubota-branded equipment from the Thionville facility, serving the global dealer network with over 65,000 parts in stock.
• Smart Search Image-Based Parts Identification Image recognition tool for quick identification and ordering of spare parts via photo. Available for Kverneland and Vicon parts.
• REMAN Remanufactured Parts Program Remanufactured original parts program for efficient and sustainable machine repair.
• FarmCentre Digital Fleet Management Platform Digital platform for fleet management, telemetry data visualization, and operational monitoring across Kverneland and Kubota equipment. Includes FarmCentre Tracker for fleet visibility.
• Kverneland Sync Telemetry System Telemetry system for remote data collection of machine parameters and performance indicators during field operations, transmitted via FarmCentre platform.
• Kverneland Closed Transfer System (CTS) Contactless automatic incorporation system for adding plant protection products to sprayers without operator exposure, addressing the most common cause of incidents during mixture preparation.
• Kverneland CurvePilot Mowing Assistance Intelligent mowing assistance that automatically adjusts lateral offset of rear units ensuring consistent cutting without missed zones while continuously reducing overlaps.

Quantifiable outcome

• 1,587 wrapped bales produced in 24 hours (FastBale Premium world record)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• AgXeedcoreStrategic or Co-development Partner · 1 January 2025Partnership with AgXeed for autonomous agricultural solutions. Jointly achieved world record of 20.8 hectares ploughed in 24 hours using AgBot 5.115T2 autonomous robot with Kverneland LO 300 plough. AgXeed provides the autonomous platform while Kverneland provides implements, targeting labor shortage solutions and 24/7 autonomous field operations.
• BC Technique S.A.S. (BCT)coreTechnology or Integration · 31 January 2023Kverneland Group acquired 100% of BC Technique S.A.S. on January 31, 2023. BCT is a leading manufacturer of hoes, rotary hoes, guidance interfaces, and mechanical weeding harrows distributed under the Phenix Agrosystem brand. Integration provided expertise in mechanical weeding and led to the Kverneland Arcadia harrow product line.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Lemken GmbH & Co. KG: German family-owned specialist in tillage, seeding, and crop protection equipment. Closest direct competitor to Kverneland's tillage and seeding competence centers (Les Landes-Genusson, Soest).
• Krone Group (Bernard Krone): German family-owned manufacturer of forage harvesting equipment, balers, and transport vehicles. Direct competitor to Kverneland/Vicon hay and baler product lines (Kerteminde, Ravenna competence centers).
• CLAAS Group: German family-owned farm machinery specialist and global leader in combine harvesters, forage harvesters, and balers. Directly comparable on harvesting equipment (balers, mowers) where Kverneland competes via Ravenna competence center.
• HORSCH Maschinen GmbH: German specialist in seeding, tillage, and crop protection technology with strong focus on conservation agriculture. Directly competes with Kverneland's pneumatic seeder and tillage portfolios.
• Amazone GmbH & Co. KG: German specialist in fertilizer spreaders, sprayers, and soil tillage equipment. Direct competitor to Kverneland's Nieuw-Vennep sprayer/spreader competence center.
• Pöttinger Landtechnik GmbH: Austrian family-owned manufacturer of grassland, tillage, and seeding equipment. Direct competitor on hay/forage and seeding categories where Kverneland operates.
• Maschio Gaspardo Group: Italian manufacturer of tillage, seeding, fertilizing, and crop protection equipment. Direct comparability on tillage and precision seeding product lines competing with Kverneland.
• AGCO Corporation: Global farm equipment manufacturer offering tractors, combines, hay tools, and implements under Fendt, Massey Ferguson, Valtra, and Hesston brands. Most direct comparable to Kverneland on full-line agricultural machinery and precision farming strategy.
• CNH Industrial (Case IH / New Holland): One of the world's largest agricultural equipment OEMs with Case IH, New Holland, and Steyr brands spanning tractors, harvesting, seeding, and tillage. Direct competitor to Kverneland in European arable and livestock farming segments.

Broad incumbents

• Kubota Corporation: Parent company of Kverneland Group since 2012 and a global full-line tractor and agricultural equipment manufacturer. Listed on Tokyo Stock Exchange (6326). Compares as both parent and adjacent competitor in compact and utility tractor segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/kvernelandgrp
• Facebookfacebook.com/kvernelandgroup
• LinkedInlinkedin.com/company/kverneland-group-france-sas
• Instagraminstagram.com/kverneland_fr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KVERNELAND GROUP FRANCE SAS