Real Madrid Foundation Football School

What Real Madrid Foundation Football School does

Real Madrid Foundation Football School is a Singapore-based youth sports training academy operated by Spanish Sporting Ventures (Asia) Pte. Ltd. under license from the Real Madrid Foundation, the social and cultural arm of Real Madrid C.F. Founded in 2013, the school delivers football and (since 2023) basketball training to children and youth aged 4-17 across four venues in Singapore (West Coast, Kovan, Thomson/Novena, and the operator's regional headquarters). It is the only sports training entity in Singapore that specializes in both football and basketball, and the first Real Madrid Foundation Basketball School outside of Spain. Programs are built around the Real Madrid Foundation training methodology and delivered by a credentialed coaching team that includes a UEFA Level III PRO Technical Director and a coach with a Doctorate in Physical Education.

The school's core products are a Football Training Program (daily sessions) and a Group Training Program (intensive multi-session week), with specialized add-ons including Girls Training, Goalkeeper Training, summer/winter camps, and the annual World Challenge international tournament held in Madrid. Ancillary offerings include the Real Madrid Fan Club Singapore community and a Matchday Meal Plan launched in 2024. Revenue is generated primarily through recurring term-based training subscriptions, compulsory Real Madrid training kit sales upon registration, and one-time fees for tournaments and camps. The school's technology is fundamentally its licensed training methodology rather than a software platform, with marketing and registration handled through its website, WhatsApp, email, and Asian social platforms including WeChat, LINE, and Xiaohongshu.

The business operates a direct-to-consumer, community-led GTM motion with strong reliance on word-of-mouth, the Real Madrid Fan Club Singapore, and event-driven acquisition via the Galácticos local tournaments and the World Challenge in Madrid. The operator is a privately held Singapore-incorporated Pte. Ltd. with no disclosed funding, headcount of 17, and no M&A history; a portion of training fees is remitted to the Real Madrid Foundation in support of its charitable programs. The organization has been recognized externally via the Laureus World Sports Awards 2022 (Sport for Good Society category), which was awarded to the Real Madrid Foundation's global program rather than to the Singapore operator specifically.

Name

Real Madrid Foundation Football School

Legal name

Spanish Sporting Ventures (Asia) Pte. Ltd.

Website

https://frmsingapore.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Madrid Foundation Football School, operated under license in Singapore, delivers football and basketball training to children and youth aged 4-17 across four venues using the Real Madrid Foundation methodology, with subscription-based training fees, tournament events, and a Fan Club community.

Ownership category

akta.pro rank

Product category

Youth Sports Education

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Club Sports Programs (EDALAIAB)

Keywords

• Youth football training
• Basketball coaching programs
• Youth sports academy
• Sports education services
• Football methodology training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Fees: Recurring training fees billed as packages per term. Players commit to weekly sessions and pay for the entire training period. No pay-as-you-play option available.
2. Training Kit Sales: Compulsory purchase of one set of Real Madrid training kit upon registration. Additional jerseys may be purchased separately.
3. Tournament and Camp Fees: Fees for participation in tournaments like Galácticos and seasonal camps (summer/winter).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Real Madrid Foundation Football School delivers recurring football and basketball training programs for children and youth (ages 4-17) in Singapore using the proprietary Real Madrid Foundation methodology developed in Spain. It sells term-based weekly training packages, girls-only training, goalkeeper training, tournament participation (Galácticos), and an international World Challenge tournament in Madrid, plus compulsory training kit sales and supplementary offerings such as a Matchday Meal Plan and the Real Madrid Fan Club Singapore community.

Product overview

Real Madrid Foundation Football & Basketball School is a sports education institute offering football and basketball training programs in Singapore. The core offerings include the Football Training Program for daily sessions and Group Training Program for dedicated players training multiple times per week. Additional specialized programs include Girls Training, Basketball Training (the first and only such school outside Spain), and Goalkeeper Training. The school also organizes experiential events including the World Challenge international tournament in Madrid, Galácticos local tournaments, and provides supplementary services like the Matchday Meal Plan. The Real Madrid Fan Club Singapore connects supporters to the broader Real Madrid community. All programs utilize the Real Madrid Foundation training methodology focused on developing youth through sports while instilling values like respect, teamwork, and discipline.

Differentiator

Problem solved

Functional benefit

Brands

• Real Madrid Foundation Basketball School: Basketball training program launched in 2023, the first such basketball school of the club outside of Spain.
• Real Madrid Fan Club Singapore

Products and services

• Football Training Program Daily football training sessions suitable for students of any age, focusing on fun while achieving physical, ability, strategic and psychological goals through the Real Madrid Foundation methodology. Designed for children and youth (ages 4-17) from beginners to advanced players.
• Group Training Program Intensive training program requiring at least twice weekly attendance plus Sundays, with a dedicated coach leading players toward defined goals and offering game opportunities. Available for all age groups.
• Girls Training Football training exclusively for girls of all skill levels from 4 to 17 years old, conducted in an open, friendly, and nurturing environment under qualified coaches.
• Basketball Training Comprehensive basketball training program for toddlers, children and youths. The first and only Real Madrid Foundation Basketball School outside of Spain, established in 2023.
• Goalkeeper Training Specialized group goalkeeper training supervised by the Technical Director, focusing on leadership development, communication skills, and the unique responsibilities of the goalkeeper position.
• World Challenge Annual international tournament held at Real Madrid City in Valdebebas, Madrid. Players compete with youth teams from around the world while experiencing Real Madrid methodology and culture.
• Galácticos Tournament Local football tournaments organized for various age groups including boys and girls categories, featuring exciting matches and prizes at brand new Astroturf venues.
• Matchday Meal Plan Special nutrition meal plan designed for young athletes to promote healthy eating habits and support their sports performance.
• Real Madrid Fan Club Singapore Community for Madridista supporters in Singapore, offering matchday meetups, watch parties, fan gatherings, and exclusive football sessions.

Quantifiable outcome

• Winners of Laureus Awards 2022 - Sport for Good Society category
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Sport Singapore (SportSG)coreOthersSport Singapore is the national sports body that empowers people to live better through sport and helps bring sport into the lives of all Singaporeans. The Real Madrid Foundation Football & Basketball School partners with SportSG for community outreach and sports development initiatives.
• BX CreativesminorGTM or Marketing PartnerBX Creatives is a manufacturing and sourcing company supplying to corporates and government agencies within and beyond Singapore. They support the school through marketing, branding, and premium product collaboration efforts.
• Spanish Sporting Ventures (Asia) Pte LtdcoreOthersThe legal entity incorporated in Singapore to manage the Real Madrid Foundation Technification School. Operates the football and basketball school under license from Real Madrid Foundation.
• Real Madrid FoundationcoreOthersThe foundation established by Real Madrid C.F. to develop its social and cultural awareness program. Part of fees collected goes to support the foundation. Provides the training methodology and brand授权 for the Singapore school.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Black Forest Football Academy: Independent German-methodology football academy based in Singapore. Comparable in target market (young Singapore players) and structured training format, but operates without an elite European-club brand license.

Direct peers

• FC Barcelona Academy Singapore: Official FC Barcelona youth football academy in Singapore offering methodologically-driven training for children. Closest direct competitor to Real Madrid Foundation Football School, competing for the same affluent Singapore parents seeking elite European football academy branding.
• JSSL Singapore (Juventus Soccer School): Official Juventus-backed soccer school in Singapore running youth programs and competitive leagues. Directly competes with Real Madrid Foundation Football School on European-club branding, age-group curriculum, and Singapore tournament participation.
• Manchester United Soccer Schools: Manchester United's international soccer schools program running youth training camps and clinics in Singapore. Direct competitor targeting the same parents and age groups with another globally recognized Premier League brand.
• La Liga Academy Singapore: Official La Liga-branded youth football academy in Singapore, delivering Spanish-style technical training similar to Real Madrid's methodology. Competes directly on methodology, curriculum, and the prestige of Spanish football heritage.
• Liverpool FC International Academy Singapore: Liverpool FC's licensed youth academy in Singapore, offering coaching following LFC methodology. Directly comparable to Real Madrid Foundation Football School as a European-club-branded youth football academy in the same Singapore market.
• Arsenal Soccer Schools Singapore: Arsenal FC's international youth soccer schools program in Singapore. Operates in the same premium tier as Real Madrid Foundation Football School, targeting the same affluent Singapore football parents with another elite European Premier League brand.

Broad incumbents

• Real Madrid Foundation Basketball School (Global): Real Madrid Foundation's globally branded basketball school initiative. The Singapore school is itself the first franchise outside Spain; comparable in pedagogy, methodology, and brand association.
• Singapore Sports School: Singapore's national sports school offering elite multi-sport development pathways in partnership with SportSG. Provides a broader institutional alternative for parents considering serious athletic development in Singapore.
• ActiveSG Football Academy: Government-run sports academy under Sport Singapore offering affordable youth football coaching. Competes on the opposite end of the price spectrum and represents the mass-market alternative to the Real Madrid Foundation Football School.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvjg9N1VnJ4xGfSiwgY5hQA
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/realmadridfanclubsg
• LinkedInlinkedin.com/company/real-madrid-foundation-football-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Madrid Foundation Football School