Froggy Radio (WOGH-FM / WSTV-AM)

Name

Froggy Radio (WOGH-FM / WSTV-AM)

Legal name

Forever Media, Inc.

Website

https://froggyland.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Radio broadcasting services
• Local radio advertising
• Country music programming
• Digital audio advertising
• Concert event promotion

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Primary revenue stream from selling advertising spots and sponsorships to local businesses and national brands. The Forever Pittsburgh platform offers advertising opportunities across multiple radio stations (Froggy 94.9, Pickle 99.3, Froggy 104.3, FMDi) and digital properties.

Distribution channels1 record

Marketing channels3 records

Core offering

Froggy Radio operates a portfolio of AM/FM radio stations (WOGH-FM/Froggy 94.9, WSTV-AM, Pickle 99.3, Froggy 104.3) and an associated digital marketing arm (FMDi) under the Forever Pittsburgh network of Forever Media, Inc. The stations deliver country and local entertainment programming to the Pittsburgh metropolitan area and sell advertising airtime, sponsorships, and digital ad placements to local and regional businesses seeking to reach those audiences.

Product overview

Forever Pittsburgh operates a multi-station radio portfolio under the Forever Media, Inc. network. The company offers a platform-plus-modules architecture consisting of five distinct radio station brands (Froggy 94.9, Pickle 99.3, Froggy 104.3, WSTV-AM, and FMDi Digital Marketing), delivering country music programming, local entertainment coverage, and digital marketing services to the Pittsburgh metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Froggy 94.9 (WOGH-FM) Country music radio station broadcasting at 94.9 FM in the Pittsburgh area, featuring country music programming, live concert event coverage, and community features such as First Responder Friday. Targeted at Pittsburgh-area listeners and the advertisers seeking to reach them.
• Pickle 99.3 Radio station broadcasting at 99.3 FM under the Forever Pittsburgh network, providing local music and entertainment content to Pittsburgh-area audiences and advertisers.
• Froggy 104.3 Country music radio station broadcasting at 104.3 FM, part of the Forever Pittsburgh portfolio, extending country format reach across the Pittsburgh metropolitan area.
• FMDi Digital Marketing Digital marketing services offered by Forever Pittsburgh (FMDi), providing advertising solutions for businesses across the network's radio and digital platforms.
• WSTV-AM AM radio station operating under the Forever Pittsburgh network, complementing the FM station portfolio in the Pittsburgh market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Audacy: Major-market terrestrial radio operator (formerly Entercom/CBS Radio) running multiple Pittsburgh-area stations with a national sales force and growing podcast/Roku streaming portfolio that overlaps the cluster's offering.
• Cox Media Group: Diversified media company operating radio and TV stations plus digital ad platforms; competes in the broader Pittsburgh ad market with greater portfolio breadth.
• Cumulus Media: Large U.S. radio operator with stations across many markets including Pennsylvania; comparable multi-station, multi-format broadcast model with national advertising scale.
• iHeartMedia: The largest U.S. radio broadcaster with multiple Pittsburgh-market signals and a national ad-sales, podcast, and digital audio stack; competes directly with the cluster for local ad dollars but at vastly greater scale.
• Salem Communications: Multi-market radio operator with concentration in news/talk and Christian formats; comparable broadcast cluster operator but with a different format mix.

Direct peers

• Townsquare Media: Operates a portfolio of ~320 local radio stations clustered in small- and mid-sized U.S. markets with a similar 'local radio + digital + live events' playbook, making it a closely comparable mid-market radio cluster operator.
• Beasley Media Group: Operates mid-sized clusters of AM/FM stations with diversified format strategies in mid-tier U.S. markets, plus digital and event extensions — a closely analogous operator profile.
• Forever Media, Inc. The parent company of the subject; operates additional radio station clusters across Pennsylvania and surrounding states with the same multi-station, community-rooted playbook.
• Alpha Media: Privately held operator of ~200 radio stations across mid-sized U.S. markets with multi-format clusters and local live-event programming, structurally similar to the Forever Pittsburgh model.

Regional players

• Mid-West Family Stations: Family-owned operator of radio clusters across Midwestern and adjacent markets with a comparable multi-station, local-event-driven model; relevant comparable for cluster economics if not for direct Pittsburgh overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/froggy-radio-wogh-fm-wstv-am-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Froggy Radio (WOGH-FM / WSTV-AM)