Fédération Réunionnaise de Tourisme

What Fédération Réunionnaise de Tourisme does

Fédération Réunionnaise de Tourisme (FRT) is a non-profit association established in 2004 under French Law 1901 and headquartered in Saint-Pierre, La Réunion. It functions as the central coordination body for the island's tourism federation, aggregating five regional tourism offices — OTI Sud, OTI Ouest, OTI Nord, Côté Est Réunion, and Destination Sud Réunion — and serving a multi-stakeholder membership base that includes tourism professionals, local providers, institutional actors, and commercial partners. FRT's mission spans network coordination, professional training, quality management through the Démarche Qualité label, local tourism promotion via the #EXPLORELAREUNION brand and Explore La Réunion magazine, and inclusive tourism development through the national Tourism & Handicap label.

FRT's product surface is operational rather than software-native. Core deliverables include a visitor frequency tracking tool (Formulaire Fréquentation), the Tourism & Handicap accessibility certification program, a training catalog for tourism office staff, and an event management platform that accepts third-party event submissions. The technology stack is a WordPress-based website (frt.re) with event calendar and membership login functionality, supplemented by a YouTube channel, social media presence, and an email newsletter segmented by member type. No proprietary AI or machine-learning capabilities are disclosed.

The revenue model is a hybrid of recurring membership subscriptions and public institutional financing from Région Réunion, supplemented by project-based grants. Pricing is not publicly disclosed, consistent with a non-profit association whose services flow through the five regional offices rather than as direct paid products. In January 2025, FRT announced its merger with Île de La Réunion Tourisme (IRT), scheduled for April 2025, which will dissolve FRT into a new public establishment called the Comité Réunionnais du Tourisme (CRT). The entity is therefore in active structural transition, with Director Christian LOGA departing and Nadine LAUDE assuming interim leadership.

Name

Fédération Réunionnaise de Tourisme

Legal name

Fédération Réunionnaise de Tourisme Association Loi 1901

Website

https://frt.re

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fédération Réunionnaise de Tourisme is a 20-year-old non-profit federation headquartered in Saint-Pierre, La Réunion, that coordinates five regional tourism offices and serves tourism professionals, residents, and institutional partners through training, quality labeling, accessibility certification, and local tourism promotion via the #EXPLORELAREUNION brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Pierre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: The FRT operates as a Law 1901 association (Association Loi 1901) funded through membership fees and public institutional financing.
2. Public institutional funding: The organization receives public funding from institutional partners including the Region Réunion, as indicated by the logo placement on the website footer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Fédération Réunionnaise de Tourisme (FRT) is a non-profit federation that coordinates a network of 5 regional tourism offices across La Réunion, delivering services in tourism professional training, quality certification (Démarche Qualité), accessibility labeling (Label Tourisme & Handicap), event management, and local tourism promotion through the Explore La Réunion brand and magazine. It operates an event listing platform, a visitor frequency tracking tool, and a training catalog aimed at tourism professionals and institutional partners.

Product overview

The Fédération Réunionnaise de Tourisme (FRT) operates as a regional tourism federation coordinating a network of tourist offices across La Réunion. Rather than a traditional software product company, FRT provides tourism services including visitor frequency tracking (Formulaire Fréquentation), accessibility certification (Label Tourisme & Handicap), professional training (Catalogue de Formations), and an events management platform. The organization also maintains consumer-facing tourism promotion brands including the Explore La Réunion magazine and the #EXPLORELAREUNION local brand campaign, all focused on promoting local tourism to Réunionese residents and visitors.

Differentiator

Problem solved

Functional benefit

Brands

• #EXPLORELAREUNION: Local brand initiative promoting tourism to residents and visitors in La Réunion, with associated digital magazines.

Products and services

• Formulaire Fréquentation A visitor frequency tracking tool used by the network of tourist offices to monitor and record tourist visits and attendance data across La Réunion.
• Label Tourisme & Handicap An accessibility certification program that evaluates and labels tourism establishments for accessibility across hearing, mental, motor, and visual disabilities.
• Catalogue de Formations A training catalog offering workshops and professional development programs for tourism office staff to enhance skills and competencies.
• Explore La Réunion Magazine A local tourism magazine (Explore La Réunion) promoting Reunion Island destinations, published in multiple editions (17 editions as of December 2024) available in digital format.
• Système de Gestion d'Événements An event management platform that allows partners to submit events for publication on the FRT website, featuring calendar integration and event listings.

Quantifiable outcome

• 2 establishments newly labeled Tourism & Handicap in 2025

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Île de La Réunion Tourisme (IRT)coreStrategic or Co-development Partner · 1 April 2025FRT is merging with IRT in April 2025 to form the Comité Réunionnais du Tourisme (CRT), a new EPIC. This is the most significant strategic transformation, consolidating all tourism development and promotion actions under one entity. Teams are already working closely together on this transition.
• Destination Sud RéunioncoreStrategic or Co-development PartnerRegional tourism office partner participating in the Tourism & Handicap label deployment network. Collaborates with FRT on accessibility certification for tourism establishments.
• Côté Est RéunioncoreStrategic or Co-development PartnerRegional tourism office partner in the Tourism & Handicap label network, collaborating on accessibility evaluation and certification for East Réunion tourism providers.
• La Réunion pour TousminorStrategic or Co-development PartnerInclusive tourism partner contributing to the Tourism & Handicap label deployment, focused on accessibility and inclusion for all tourists.
• Légion de la Caccia (France)minorChannel Partner/ Reseller/ DistributorPartner contributing to the Tourism & Handicap label network across La Réunion, distributing accessibility certification to local establishments.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency with a broader mandate covering all French destinations. Overlaps with FRT in promoting destinations including La Réunion and supporting tourism quality initiatives at the national level.

Direct peers

• ADN Tourisme: National federation of tourism offices in France (Fédération Nationale des Offices de Tourisme). Directly comparable to FRT in serving as an umbrella/coordinating body for a network of regional tourism offices, providing training, quality, and innovation support.
• Comité Régional du Tourisme Provence-Alpes-Côte d'Azur: Regional Tourism Committee for Provence-Alpes-Côte d'Azur, with a similar mandate to coordinate tourism development and promotion across its region. Comparable in structure and mission as a regional tourism promotion body in France.
• Île de La Réunion Tourisme (IRT): The regional tourism board for La Réunion with the mandate to develop and promote tourism on the island. Direct peer to FRT in mandate and geography, and currently merging with FRT in April 2025 to form the unified Comité Réunionnais du Tourisme (CRT).
• Comité Régional du Tourisme de Nouvelle-Aquitaine: Regional Tourism Committee for Nouvelle-Aquitaine, comparable in scope and structure as a regional tourism promotion body coordinating destination development across a large French region.
• Comité Régional du Tourisme de Bretagne: Regional Tourism Committee for Brittany, similar in structure and mandate as a regional tourism promotion body within metropolitan France. Comparable federation-style coordination of tourism offices and destination marketing.
• Office de Tourisme et des Congrès de Paris: Paris tourism and congress office, comparable in operating model as a major destination tourism office in France that handles visitor reception, promotion, and quality services, though at substantially larger scale than FRT.
• Comité Martiniquais du Tourisme: Tourism committee for Martinique, another French overseas territory with a similar island tourism promotion mandate. Comparable in operating model and policy environment to FRT's coordination of tourism activity on La Réunion.
• Comité du Tourisme des Îles de Guadeloupe: Tourism committee for Guadeloupe, the most direct overseas peer given the similar French overseas territory context, tropical island destination focus, and tourism development mandate parallel to FRT's role on La Réunion.

Regional players

• Nouvelle-Calédonie Tourisme Pointe Sud: Tourism promotion body for New Caledonia, another French overseas territory with island destination focus. Comparable in policy environment and institutional funding model, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfaYwX1h_0jp2sktkYpWCEA
• LinkedInlinkedin.com/company/f%C3%A9d%C3%A9ration-r%C3%A9unionnaise-de-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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