Fruitico Farms Pty Ltd

What Fruitico Farms Pty Ltd does

Fruitico Farms Pty Ltd is an Australian premium seedless grape producer headquartered in Coolup, Western Australia, operating two production farms — Hamel Farm (corner of Somers Road and Buller Road) and Riverdale Farm (43 Kirkham Road, Meelon). The company cultivates eight trademarked varieties — Sweet Globe, AUTUMNCRISP, Cotton Candy, ADORA SEEDLESS, Sweet Sapphire, Sweet Nectar, Sweet Celebration, and Jack's Salute — using natural cross-breeding techniques with no genetically modified organisms. Fruitico partners with world-leading grape breeders to select varieties suited to Australian soil and climate, and the portfolio is structured so varieties ripen at different times of year to enable year-round supply.

The company is wholly owned by Fresh Produce Group of Australia Pty Ltd, operating as the grape-growing arm of that parent group's agricultural portfolio. It sells fresh premium grapes on a B2B basis to wholesale buyers, retailers, and international export customers under merchant terms of trade with both Fixed Price and Formula Price arrangements. Distribution is managed directly through the sales force with dedicated contact points for domestic wholesale, export, and recruitment, supported by GLOBAL GAP, HARPS, and Freshcare Supply Chain certifications to satisfy major-retailer food-safety requirements.

The company employs 22 people and markets itself primarily through its website (fruitico.com.au), which lists product information, farm locations, seasonal availability, and downloadable accreditation documentation. Marketing reach is limited to content on the company site and basic social profiles, with no disclosed app, API, or direct-to-consumer e-commerce channel. No revenue, funding, headcount growth, or M&A activity is disclosed in the available data.

Name

Fruitico Farms Pty Ltd

Legal name

Fruitico Farms Pty Ltd

Website

https://fruitico.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fruitico Farms Pty Ltd is a Western Australian grower producing eight premium seedless grape varieties through natural, non-GMO cross-breeding on two farms in Hamel and Meelon, selling to wholesale buyers, retailers, and export customers under merchant terms of trade.

Ownership category

akta.pro rank

Product category

Fresh Table Grapes

NAICS

Grape Vineyards (111332), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Table Grape Vineyard Operations (Fresh-Market Quality, Clusters, Compliance) (AFAGAJAI)

akta.pro secondary industry

Post-Harvest Grape Handling & Logistics (Sorting, Bins, Transport to Winery/Packhouse) (AFAGAJAH)

Keywords

• Premium seedless grapes
• Fresh produce farming
• Table grape varieties
• Non-GMO grape cultivation
• Wholesale grape supply

Headquarters

HQ city

Hamel

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh Grape Sales: Fruitico generates revenue through the sale of fresh premium seedless grapes to wholesale buyers, retailers, and export customers. The company offers grapes under merchant terms of trade with both fixed price and formula price arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Fruitico Farms grows and sells premium seedless table grapes across eight proprietary varieties (Sweet Globe, AUTUMNCRISP, Cotton Candy, ADORA SEEDLESS, Sweet Sapphire, Sweet Nectar, Sweet Celebration, and Jack's Salute) at its Hamel and Riverdale farms in Western Australia. The grapes are naturally cross-bred without GMOs in partnership with world-leading breeders and sold in bulk to wholesale buyers, retailers, and export customers under merchant terms of trade.

Product overview

Fruitico Farms Pty Ltd is an Australian grape growing company that produces a diverse range of premium grape varieties. The company operates two farms in Western Australia (Hamel Farm and Riverdale Farm) and partners with world-leading grape breeders to grow naturally cross-bred varieties without GMOs. Their product portfolio consists of eight distinct grape varieties: Sweet Globe, AUTUMNCRISP, Cotton Candy, ADORA SEEDLESS, Sweet Sapphire, Sweet Nectar, Sweet Celebration, and Jack's Salute, each with unique characteristics in terms of size, shape, flavour, and texture.

Differentiator

Problem solved

Functional benefit

Brands

• Sweet Globe™: Large round to oval grape. Good flavour, low acidity.
• AUTUMNCRISP®
• Cotton Candy™
• ADORA SEEDLESS®
• Sweet Sapphire™
• Sweet Nectar™
• Sweet Celebration™
• Jack's Salute™

Products and services

• Sweet Globe™ Grapes Large round to oval premium seedless grape with good flavour and low acidity, grown in Western Australia and sold wholesale to produce buyers, retailers, and export customers.
• AUTUMNCRISP® Grapes Large premium seedless grape with pale green appearance, sweet flavour, and extremely crisp texture, supplied wholesale to produce buyers, retailers, and export customers.
• Cotton Candy™ Grapes Sweet premium seedless grape with hints of vanilla and butterscotch, round to ellipsoid in shape, supplied wholesale to produce buyers, retailers, and export customers.
• ADORA SEEDLESS® Grapes Large premium seedless grape with deep colour and superbly sweet flavour, supplied wholesale to produce buyers, retailers, and export customers.
• Sweet Sapphire™ Grapes Large premium seedless grape with elongated tubular shape and dimpled end, crisp texture and sweet flavour, supplied wholesale to produce buyers, retailers, and export customers.
• Sweet Nectar™ Grapes Round-shaped premium seedless grape with a strong muscat flavour, supplied wholesale to produce buyers, retailers, and export customers.
• Sweet Celebration™ Grapes Large premium seedless grape with a very crisp texture and a lovely fruity flavour, supplied wholesale to produce buyers, retailers, and export customers.
• Jack's Salute™ Grapes Elongated premium seedless grape that is sweet, crisp and juicy, supplied wholesale to produce buyers, retailers, and export customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• World-leading Grape BreederscoreStrategic or Co-development PartnerFruitico partners with world-leading grape breeders to select and cultivate the best red, green, and black grape varieties for growth in Australian soil and climate conditions. This partnership enables access to premium proprietary varieties.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Costa Group Holdings: Costa Group is Australia's largest fresh produce grower, operating across berries, citrus, avocados, and table grapes. It is the most directly comparable Australian grower at scale, competing for retailer shelf space and export channels with a similarly diversified premium portfolio.
• Mulgowie Farming Company: Mulgowie is an Australian family-owned fresh produce grower with broad crop coverage and direct retailer supply relationships. Comparable as a vertically integrated Australian premium produce supplier serving domestic wholesale and retail customers.
• Grape Expectations: Grape Expectations is an Australian premium table grape grower-marketer supplying domestic retailers. Comparable as a direct competitor in the Australian premium seedless table grape category with similar variety and quality positioning.
• T&G Global: T&G Global (formerly Turners & Growers) is a major Australasian fresh produce company with global reach and proprietary grape and pipfruit varieties. Comparable as a branded premium produce exporter leveraging proprietary genetics and retailer relationships.
• Perfection Fresh Australia: Perfection Fresh is a major Australian grower-marketer of premium fresh produce, including specialty grape and berry programs. It targets the same wholesale, retail, and export customers with branded premium fruit offerings.

Broad incumbents

• Driscoll's: Driscoll's is the global leader in branded berries and a broader premium fresh fruit incumbent. While focused on berries, its branded premium-fruit model and global retailer penetration are directly comparable to Fruitico's branded table grape strategy.
• Elders Limited (Elders Horticulture / Crops): Elders is a major Australian agribusiness with horticulture inputs, advisory, and produce supply chain services. Comparable as an adjacent incumbent operating in the same fresh produce supply ecosystem, though it does not specialize in table grapes.

Emerging players

• Sun World International: Sun World is a leading table grape and stonefruit breeder/licensor whose proprietary varieties (e.g., AUTUMNCRISP®, ADORA SEEDLESS®) are grown by Fruitico. It is the upstream genetics counterpart to Fruitico's downstream branded growing business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fruitico-farms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruitico Farms Pty Ltd