frutela group

What frutela group does

Frutela Group d.o.o. Banja Luka is a privately held, single-country specialty e-commerce retailer operating exclusively within Bosnia and Herzegovina from its headquarters at Branka Popovića 41b, 78000 Banja Luka. The company sells alcoholic and non-alcoholic beverages, wines, spirits, beers, sparkling wines, mixology supplies, coffee, food products, and gift packaging through its own online storefront at frutelagroup.com, with no accepted international orders. Its customer base is adult consumers in BiH, served via direct-to-consumer online ordering with cash-on-delivery or card payment, an 18+ age-verification gate, free delivery above 100 KM, and a 9.90 KM fee below that threshold, with 3-5 business day delivery.

The technical stack is a WordPress-based e-commerce platform with SSL encryption and PKI for transaction security, operated/maintained by an external agency (IT LION). All card payments are processed through Intesa Sanpaolo Banka d.d. BiH's secure pages, meaning card data never touches Frutela's own systems. The product catalog spans approximately 90 product pages, including premium international brands (Dom Perignon, Belvedere, Hennessy, Ardbeg, Aberlour, Wray & Nephew, Amarula, Fentimans) alongside regional Balkan producers (Zarić, Vukoje, Gazdina), with positioning built around curated selection, mixology content, and gift packages. The company is registered under Bosnian activity code 46.34 (wholesale trade in beverages) and discloses no parent company, no subsidiaries, no funding rounds, no management team, and no disclosed revenue.

Commercially, Frutela operates a pure DTC model with no named B2B customers, no marketplace presence, no mobile app, and no disclosed social media. Its marketing mix is limited to on-site blog content (cocktail recipes, brand stories, seasonal posts dated 2024-2025) and an email newsletter. The business has no disclosed SaaS, subscription, or licensing revenue streams; the entire revenue model is one-time retail sales of physical goods at unit prices denominated in Convertible Marks (KM/BAM) with VAT included. Customer support is delivered via a single shared email ([email protected]) and two phone lines, consistent with a 12-employee operation.

Name

frutela group

Legal name

Frutela Group d.o.o. Banja Luka

Website

https://frutelagroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frutela Group d.o.o. is a privately held Banja Luka-based e-commerce retailer selling premium alcoholic and non-alcoholic beverages, mixology supplies, coffee, and gift packages exclusively to adult consumers (18+) within Bosnia and Herzegovina via its own WordPress storefront.

Ownership category

akta.pro rank

Product category

Online Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Online Alcohol & Adult Beverage Delivery (CRAHAIAH)

akta.pro secondary industries

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Online beverage retail
• Alcoholic beverages ecommerce
• Wine and spirits shop
• Mixology products online
• Premium drinks delivery

Headquarters

HQ city

Banja Luka

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Beverages: Direct retail sales of alcoholic and non-alcoholic beverages, wines, spirits, beers, sparkling wines, champagnes, mixology supplies, coffee, and gift packages through online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Frutela Group operates an online retail store selling alcoholic and non-alcoholic beverages — including spirits, wines, champagnes and sparkling wines, beers, mixology products, coffee and tea, gift packages, food items, and accessories — to adult consumers (18+) in Bosnia and Herzegovina, with home delivery via courier and payment by cash on delivery or card. The company curates a catalog of approximately 90 product pages featuring premium international brands as well as regional Balkan specialties.

Product overview

Frutela Group is an e-commerce platform for alcoholic and non-alcoholic beverages operating in Bosnia and Herzegovina. The core offering consists of multiple product categories: Alcoholic Beverages (spirits including whisky, gin, rum, tequila, brandy, vodka; wines; champagnes and sparkling wines; beers; regional Balkan brandies and rakijas), Non-Alcoholic Beverages, Mixology products, Coffee and Tea, Food Products, Gift Packaging, and Accessories. The platform serves as an online retail store with approximately 90 pages of products spanning wines from major wine-producing countries (France, Italy, Spain, Argentina, Serbia, BiH, etc.), international spirits brands (Aberlour, Ardbeg, Belvedere, Hennessy), and regional specialties including Balkan fruit brandies (Zarić, Vukoje, Gazdina). Delivery is available within Bosnia and Herzegovina via courier service.

Differentiator

Problem solved

Functional benefit

Products and services

• Alcoholic Beverages Spirits (whisky, gin, rum, tequila, brandy, vodka), wines from major wine-producing countries (France, Italy, Spain, Argentina, Serbia, BiH), champagnes and sparkling wines, beers, and regional Balkan brandies and rakijas. Sold to adult consumers (18+) in BiH via the online storefront.
• Non-Alcoholic Beverages Non-alcoholic drinks including botanical beverages, teas, and other non-alcoholic refreshments, sold to consumers in BiH via the online storefront.
• Mixology Products Cocktail ingredients, spirits, and mixers for cocktail preparation, sold to consumers in BiH seeking supplies for home mixology.
• Coffee and Tea Coffee and tea products for beverage preparation, sold to consumers in BiH via the online storefront.
• Gift Packaging Gift packaging options for beverages and related products, targeted at gift buyers purchasing for special occasions.
• Food Products Food products available alongside beverages on the online storefront, sold to consumers in BiH.
• Amarula African Gin Premium African gin made from marula fruit, featuring citrus notes, floral aromas, and exotic sweetness from South Africa; sold to adult consumers in BiH.
• Fentimans Botanical Boost Handcrafted botanical beverage with lemon and pink ginger flavor, made using traditional fermentation methods since 1905, marketed as supporting digestion and metabolism; sold to consumers in BiH.
• Wray & Nephew White Overproof Rum Jamaican white overproof rum at 63% alcohol, distilled since 1825 using sugar cane and natural fermentation with spicy, citrus, and warm finish notes; sold to adult consumers in BiH.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Intesa Sanpaolo Banka d.d. BiHcoreOthersCard payment processor for all online transactions. All card payments are processed through Intesa Sanpaolo Bank's secure pages. Card data is never stored on Frutela Group's system. SSL encryption and PKI cryptographic technology used for secure data transmission.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Total Wine & More: Large US multi-category alcohol retailer with broad assortment across beer, wine, and spirits. Comparable as a broad incumbent operating in the same alcohol retail category, though physical-store heavy.
• Drizly (Uber Eats): US alcohol delivery platform now part of Uber Eats offering on-demand alcohol delivery. Comparable to Frutela as a digital alcohol delivery model, though broader and app-based rather than pure e-commerce.

Direct peers

• Master of Malt: UK online retailer specializing in whisky, gin, rum, and other spirits with home delivery and content marketing. Comparable to Frutela as a specialist online spirits retailer combining curated assortment, content, and gift-oriented offerings.
• DrinkSupermarket: UK online alcohol supermarket offering beer, wine, and spirits with home delivery. Comparable to Frutela's mix of beer/wine/spirits under a single online storefront with logistics-driven convenience.
• Hawesko Holding: Germany's leading online wine retailer with multi-brand portfolio and home delivery. Comparable to Frutela's wine-led assortment, multi-country sourcing (France, Italy, Spain), and DTC delivery model.
• ReserveBar: US online premium spirits retailer focused on rare, allocated, and luxury bottles with delivery. Comparable to Frutela's premium-end positioning (e.g., Dom Perignon, Belvedere) within an online alcohol storefront.
• Wine.com: Largest online wine retailer in the US with extensive assortment and content-led marketing. Comparable to Frutela in DTC e-commerce focus, multi-origin wine catalog, and gift-oriented packaging.
• The Whisky Exchange: UK-based online specialty retailer of premium spirits, wines, and mixology supplies with global delivery. Directly comparable to Frutela in assortment, DTC e-commerce model, and emphasis on premium/international spirits and gift packaging.

Regional players

• Bol.com (Netherlands marketplace, alcohol category): Major Dutch/Benelux online marketplace that includes beer, wine, and spirits categories with home delivery. Comparable as a regional online alcohol retailer serving a defined geography.

Emerging players

• Vivino: Global wine marketplace and community app with e-commerce functionality. Comparable to Frutela as a wine-focused digital player, though the model is marketplace-driven rather than owned inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/frutela-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about frutela group