Fifth Third Wealth Advisors
Fifth Third Wealth Advisors is the in-house wealth advisory division of Fifth Third Bank (parent: Fifth Third Bancorp, NASDAQ: FITB), employing approximately 55 people and serving the bank's retail and commercial clients with financial planning and investment advisory services across the U.S. Midwest and Southeast.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fifth Third Wealth Advisors does
Fifth Third Wealth Advisors is the wealth management advisory division of Fifth Third Bank, the retail/commercial banking subsidiary of Fifth Third Bancorp, a U.S. regional bank publicly traded on NASDAQ under the ticker FITB. The division employs approximately 55 people and operates as an integrated business unit of the parent bank rather than as a separately owned subsidiary, serving clients of the bank through financial planning, investment advisory, and related wealth services tied to the parent's deposit, lending, and trust platform.
The entity's distribution is structurally embedded in Fifth Third Bank's retail branch network and customer base, primarily across the U.S. Midwest and Southeast. Its revenue model follows the standard bank-affiliated wealth advisory pattern: fee-based compensation on assets under management, financial planning fees, and cross-sell economics with parent-bank deposit and lending products. A standalone web presence at www.53.com/ftwa returned a 404 error during data collection, suggesting that the dedicated entity page has been removed, consolidated, or rebranded within broader Fifth Third Bank channels. Customer service routing for the division is handled through the bank's main contact line (1-800-972-3030).
No standalone product catalog, technology stack, pricing schedule, partnership roster, management team, awards, regulatory actions, or M&A history was disclosed for Fifth Third Wealth Advisors in the available sources. Revenue, AUM, segment metrics, and operating geography details for the division specifically are also not disclosed, which limits any unit-level financial analysis. As a division of a public bank, Fifth Third Wealth Advisors is not an independent investable target, but the entity's footprint provides a useful indicator of how the parent is positioning its high-net-worth advisory channel.
Fifth Third Wealth Advisors firmographics
Firmographics- Name
- Fifth Third Wealth Advisors
- Legal name
- Fifth Third Wealth Advisors
- Website
- https://ftwa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fifth Third Wealth Advisors is the in-house wealth advisory division of Fifth Third Bank (parent: Fifth Third Bancorp, NASDAQ: FITB), employing approximately 55 people and serving the bank's retail and commercial clients with financial planning and investment advisory services across the U.S. Midwest and Southeast.
- Ownership category
- akta.pro rank
Fifth Third Wealth Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)
- akta.pro secondary industries
- Bank-Affiliated Retail Wealth Management (FSAAAAAB), Private Banking & UHNW Wealth Advisory (FSAEABAC)
Keywords
Fifth Third Wealth Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Fifth Third Wealth Advisors product offering
Product offeringCore offering
Fifth Third Wealth Advisors is the wealth management and financial advisory division of Fifth Third Bank, providing personalized financial planning, investment management, and advisory services to clients. The dedicated entity page at www.53.com/ftwa returned a 404 error, indicating the standalone web presence is no longer active; offerings are now serviced through the parent bank's integrated digital channels. The unit operates with approximately 55 employees as a distinct business line within the larger Fifth Third Bancorp franchise.
Product overview
The source page at https://www.53.com/ftwa returned a 404 error, indicating the page does not exist or is no longer available. No product, service, or offering information could be extracted from this source.
Differentiator
Problem solved
Functional benefit
Companies that use Fifth Third Wealth Advisors
Customer profileIdeal customer profiles1 record
Fifth Third Wealth Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fifth Third Wealth Advisors partnerships and signals
Strategic signalRecent moves1 record
Fifth Third Wealth Advisors competitors and assessment
Company assessmentDirect peers
- Raymond James Financial Services: Diversified financial services firm with a large wealth management arm; comparable to FTWA in delivering investment advisory, financial planning, and bank-adjacent services to mass-affluent and HNW clients.
- UBS Wealth Management USA: Global wealth manager with a sizable U.S. HNW/UHNW advisor force; competes with FTWA in advisory, discretionary portfolio management, and trust services for high-net-worth households.
- Morgan Stanley Wealth Management: One of the largest bank-affiliated wealth platforms globally; competes with FTWA for HNW and UHNW clients through financial advisors, with overlapping offerings in advisory, lending, and trust services.
- Merrill Lynch Wealth Management: Bank of America's wealth advisory arm; directly comparable to FTWA as a bank-affiliated wealth advisor serving mass-affluent and HNW clients with integrated banking, lending, and investment solutions through a large branch-based advisor network.
- Edward Jones: National wealth advisory firm with a large branch-based advisor network focused on mass-affluent and HNW clients; directly comparable to FTWA in delivery model and target client segment.
- Ameriprise Financial: Diversified wealth and asset manager with a national advisor network offering investment advisory, financial planning, and bank-adjacent lending products; a directly comparable wealth advisory competitor.
- Wells Fargo Wealth Management: Bank-affiliated wealth advisory business serving affluent and HNW clients, directly comparable to FTWA in its reliance on parent-bank deposit and lending relationships to source wealth clients.
- Key Private Client (KeyBank): Wealth advisory arm of KeyBank, a regional U.S. bank with overlapping Midwestern geography to Fifth Third; a close functional comparable as a bank-affiliated wealth advisor targeting HNW clients.
- JPMorgan Wealth Management: Bank-affiliated investment advisory business within JPMorgan Chase serving mass-affluent and HNW clients; offers integrated banking, lending, and investment advice comparable to FTWA's bundled offering.
Emerging players
- Charles Schwab Wealth Management: Brokerage-led wealth platform with growing advisory capabilities and an integrated bank (Charles Schwab Bank); competes with FTWA for mass-affluent advisory relationships, particularly on digital advice and custodial scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Fifth Third Wealth Advisors social profiles
Digital presenceFifth Third Wealth Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fifth Third Wealth Advisors leadership team
Management profileNumber of profiles
Fifth Third Wealth Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fifth Third Wealth Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fifth Third Wealth Advisors
What does Fifth Third Wealth Advisors do?
Fifth Third Wealth Advisors is the wealth management and financial advisory division of Fifth Third Bank, providing personalized financial planning, investment management, and advisory services to clients. The dedicated entity page at www.53.com/ftwa returned a 404 error, indicating the standalone web presence is no longer active; offerings are now serviced through the parent bank's integrated digital channels. The unit operates with approximately 55 employees as a distinct business line within the larger Fifth Third Bancorp franchise.
Is Fifth Third Wealth Advisors a public or private company?
Fifth Third Wealth Advisors is a private company. It is classified as corporate owned and is currently operating.
When was Fifth Third Wealth Advisors founded?
Fifth Third Wealth Advisors was founded in -1. It employs 51 to 100 people.
Who are Fifth Third Wealth Advisors's main competitors?
Direct peers on record are Raymond James Financial Services, UBS Wealth Management USA, Morgan Stanley Wealth Management, Merrill Lynch Wealth Management, Edward Jones, Ameriprise Financial, Wells Fargo Wealth Management, Key Private Client (KeyBank) and JPMorgan Wealth Management. Charles Schwab Wealth Management is listed as an emerging player.
Does Fifth Third Wealth Advisors have an API?
No public API is recorded for Fifth Third Wealth Advisors.
What industry is Fifth Third Wealth Advisors in?
Fifth Third Wealth Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSABADAD, Private Banking Advisory & Discretionary Portfolio Management, with a secondary code of FSAAAAAB, Bank-Affiliated Retail Wealth Management. Its NAICS code is 523940 and its SIC code is 6282.