Fürst Wallerstein Brauhaus

What Fürst Wallerstein Brauhaus does

Fürst Wallerstein Brauhaus GmbH is a privately held regional brewery founded in 1598 in Wallerstein, Bavaria, operated by the noble House of Oettingen-Wallerstein. The company brews a portfolio of traditional Bavarian beers — including Hell, Weissbier (regular and alcohol-free), Export, Bockbier, Festbier, and seasonal specials like Winterböckle and limited-edition festival beers (Ipfmessbier, Nördlinger Festbier) — using proprietary family recipes, with 7 employees spanning brewing, logistics, sales, and management. Brewing technology is traditional, supplemented by selective modernization including a recently installed energy-efficient steam generator.

The business operates four primary revenue streams: (1) D2C e-commerce via a Shopify-powered online shop selling 9-bottle packs (0.5L Euro bottles) and 5L casks, (2) B2B wholesale to regional Getränkefachmärkte through the Getränke-König ordering platform, (3) on-premise sales through its owned Sixengarten beer garden at the Nördlinger Mess and exclusive Festbier supply contracts with regional Volksfeste (Nördlinger Mess since 1219, Ipfmess Bopfingen since 1811, Stabenfest), and (4) branded merchandise through an online Fanshop (caps, T-shirts, hoodies, woolly hats, themed accessories). Distribution is Germany-only.

The customer base spans individual consumers, regional gastronomy operators (Festwirt families Schöniger, Senz; Benedikters Biergarten; Festhalle Bayernland), regional beverage retailers, catering partners (Cook's Partyservice), and event venues. The brewery functions as part of the broader Fürst Wallerstein Gesamtverwaltung, which also owns forestry operations (Forstbetriebe), Schloss Baldern, Waldschänke Eisbrunn, and the Fürstlicher Keller brewpub/event venue. Leadership is undergoing planned succession, with new Head Brewer Martin Lechner (Aug 2023) and Technical Director Bastian Ziegler (Jan 2024) replacing retiring brewmaster Volker Röthinger.

Name

Fürst Wallerstein Brauhaus

Legal name

Fürst Wallerstein Brauhaus GmbH

Website

https://fuerstwallerstein-brauhaus.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fürst Wallerstein Brauhaus is a 425-year-old private Bavarian regional brewery owned by the House of Oettingen-Wallerstein, producing traditional beers and selling through DTC e-commerce, B2B wholesale, festival supply, and an owned beer garden.

Ownership category

akta.pro rank

Product category

Traditional Bavarian Brewery / Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Traditional Bavarian brewing
• Craft beer production
• Beer garden operations
• Festival beer supply
• Regional beverage distribution

Headquarters

HQ city

Wallerstein

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Product Sales (Retail & Gastronomy): Core revenue from brewing and selling a wide range of beers including Hell, Weissbier, Export, Festbier, Bockbier, seasonal specials, and non-alcoholic variants. Distributed via own online shop, regional beverage retailers (Getränkefachmärkte), gastronomy accounts, and beer gardens. Products sold in 9-bottle packs (0.5L Euro bottles) and 5L casks.
2. Merchandise Sales: Fanshop selling branded apparel including caps, T-shirts, hoodies, and woolly hats featuring the distinctive Andreaskreuz (St. Andrew's Cross) pattern and House Wallerstein coat of arms. Operated via own e-commerce storefront and Spreadshirt integration.
3. Gastronomy Operations (Sixengarten): In-house beer garden operation at Nördlinger Mess (Sixengarten), providing catering, food service, and event hosting. Expanded in 2023 with partner Cook's Partyservice (Jürgen Müller) offering broader menu including pulled-pork burgers, Schweinebraten, Wurstsalat, coffee and cakes.
4. B2B Online Ordering Platform: B2B ordering app for beverage wholesalers and retail partners (Getränke-König ordering platform), facilitating bulk purchase orders for trade customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

F\u00fcrst Wallerstein Brauhaus brews and sells a wide range of traditional Bavarian beers under proprietary family recipes in operation since 1598, including the Originalserie (Hell/Export), Weissbier (regular and alcohol-free), Festbier, Bockbier, Winterb\u00f6ckle, Ipfmessbier, and limited-edition festival and Kellerbier specialties. Beyond brewing, it operates on-premise hospitality (Sixengarten beer garden at N\u00f6rdlinger Mess and F\u00fcrstlicher Keller restaurant/event venue at Wallerstein Castle) and a branded fanshop (caps, T-shirts, hoodies, woolly hats, accessories) sold via its own e-commerce store and regional Getr\u00e4nkefachm\u00e4rkte network in Bavaria.

Product overview

Fürst Wallerstein Brauhaus is a traditional Bavarian brewery founded in 1598 in Wallerstein, Germany, operated by the House of Oettingen-Wallerstein. The company operates three interconnected business lines: (1) its core beer brewing portfolio featuring the Originalserie of beers including Hell (lager), Weissbier (wheat beer) in regular and alcohol-free variants, Export, and seasonal special editions such as the Ipfmessbier, Nördlinger Festbier, Winterböckle (Doppelbock), and limited-edition Kellerbier; (2) gastronomy and hospitality operations including the Sixengarten beer garden at the Nördlinger Mess and the Fürstlicher Keller restaurant/event venue at Wallerstein Castle; and (3) a branded merchandise/fanshop line offering apparel and accessories featuring the company's Andreas-cross logo and the House of Wallerstein coat of arms. The brewery also operates a regional beverage distribution brand (Getränkewelt / Getränke König) that supplies its products to regional retailers throughout Bavaria.

Differentiator

Problem solved

Functional benefit

Brands

• Originalserie: Vintage-look beer series featuring the distinctive Andreaskreuz (St. Andrew's Cross) pattern and House of Wallerstein coat of arms.
• Andreaskreuz-Serie
• Fürst Wallerstein Original
• Fürst Wallerstein Export
• Ipfmessbier
• Nördlinger Mess' Bier
• Winterböckle
• Sixengarten

Products and services

• F\u00fcrst Wallerstein Originalserie Beer Range Core beer portfolio of the brewery brewed in Wallerstein since 1598, featuring lagers (Hell), Export, Weissbier and specialty styles sold under the 'Original' series brand for at-home consumption, gastronomy and festival on-premise service.
• F\u00fcrst Wallerstein Weissbier Original Hell

Quantifiable outcome

• Nördlinger Mess attracts tens of thousands of visitors annually (largest Volksfest in northern Swabia)
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• El Remanso Polo TeamminorGTM or Marketing PartnerFürst Wallerstein Brauhaus is a proud supporter of El Remanso, the English High Goal Polo team. El Remanso won the prestigious Gold Cup at the British Open Polo Championships (Cowdray Park Polo Club) in 2018. The sponsorship aligns with the brand's image of tradition, quality, and lifestyle, with the brewery celebrating the team's success.
• Blasius Festival (Blasmusik Festival)minorGTM or Marketing PartnerFürst Wallerstein Brauhaus has supported the Blasius Festival (blasmusik event, 3rd edition July 2019) as the official beer supplier. The brewery invited organizers to beer tastings at the Sixengarten and provided Festbier for the event. Motto: 'Was wäre die Blasmusik ohne ihren treuesten Begleiter: das bayerische Bier?'
• RT1 NordschwabenminorGTM or Marketing PartnerRT1 Nordschwaben (regional radio station) produced the official 'Nördlinger Mess Hit 2018' video in collaboration with Fürst Wallerstein Brauhaus, celebrating the 800th anniversary of the Nördlinger Mess. The radio station promoted the festival and brewery through multimedia content.
• Dr. Pschorr Personalberatung (MPWMUC)minorOthersExecutive recruitment firm commissioned by Fürst Wallerstein Brauhaus to recruit a Gebietsverkaufsleiter (Area Sales Manager) for brand beers, starting spring 2022. The partnership represents the company's investment in professional sales leadership.
• Cook's Partyservice (Jürgen Müller)coreImplementation/ SI/ Consulting PartnerCulinary/catering partner providing expanded food offerings at the Sixengarten beer garden during Nördlinger Mess since 2023. Cook's Partyservice replaced the previous food service arrangement, introducing pulled-pork burgers, Schweinebraten, Wurstsalat, coffee and cakes — a significant upgrade to the beer garden's gastronomic offering.
• Ferienland DonauriesminorGTM or Marketing PartnerFürst Wallerstein Brauhaus is a member of Ferienland Donauries, a regional tourism organization covering the Donau-Ries area. Membership supports regional tourism promotion and positions the brewery as part of the region's cultural and culinary identity.
• Geopark Ries kulinarischminorGTM or Marketing PartnerCulinary member of Geopark Ries, a geological park initiative. The partnership highlights regional culinary traditions and positions Fürst Wallerstein beer as part of the Ries region's gastronomic heritage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Augustiner-Bräu Wagner: Major Munich-based traditional Bavarian brewery founded 1328, one of six Munich breweries allowed at Oktoberfest. Comparable for traditional Bavarian brewing heritage and beer garden culture, though significantly larger scale.
• Hofbräu München: Iconic Munich state brewery (1589) with globally famous beer hall and Oktoberfest presence. Comparable for traditional Bavarian brewing heritage, beer garden culture, and festival association, though at vastly larger scale and international recognition.
• Paulaner Brauerei Gruppe: Major Munich brewery group producing traditional Bavarian beers including Helles and Weissbier with global distribution. Comparable for traditional Bavarian beer portfolio and on-premise beer garden culture, at much larger scale.
• Erdinger Weißbräu: World's largest wheat beer brewery based in Bavaria, producing Erdinger Weissbier and related products. Comparable for Bavarian wheat beer portfolio and regional brewing heritage, but at significantly larger scale and broader geographic reach.

Direct peers

• Klosterbrauerei Andechs: Historic Bavarian monastery brewery known for traditional Bavarian beer styles and on-site beer garden. Comparable as a heritage-driven Bavarian brewery combining production, on-premise gastronomy, and regional identity.
• Schlossbrauerei Kaltenhausen: Historic Austrian castle brewery producing traditional Bavarian-style beers since 1475. Comparable as a centuries-old castle/estate brewery combining heritage brewing with on-premise gastronomy at the estate.
• Weltenburger Klosterbrauerei: One of Germany's oldest monastery breweries (founded 1050), producing traditional Bavarian lagers and wheat beers. Comparable as a heritage-driven Bavarian craft brewery with similar multi-channel distribution and strong regional brand identity.
• Schönramer Filzbräu: Small Bavarian craft brewery known for traditional lagers and festival beers, with strong regional identity in southeastern Bavaria. Comparable as a regional family-owned craft brewery competing in the same Bavarian traditional beer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLRB00tHTnydfZ9yPLyqVaxZCl3EDGbnZ9
• Facebookfacebook.com/FuerstWallerstein
• LinkedInlinkedin.com/company/f%C3%BCrst-wallerstein-brauhaus
• Instagraminstagram.com/fuerst.wallerstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fürst Wallerstein Brauhaus