Arboretum and Botanical Garden at Cal State Fullerton
The Arboretum and Botanical Garden at Cal State Fullerton is a 26-acre university-affiliated botanical garden and living museum on the CSUF campus, offering educational programs, conservation initiatives, plant sales, event venue rentals, and volunteer opportunities to the Orange County community and CSUF students.
- Company typePrivate
- Founded-
- HeadquartersFullerton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Arboretum and Botanical Garden at Cal State Fullerton does
The Arboretum and Botanical Garden at Cal State Fullerton is a 26-acre botanical garden and living museum located on the north end of the California State University, Fullerton campus in Fullerton, California. It operates as a department within CSUF's University Extension, which is part of the California State University System — a public, state-government entity — and has no independent ownership, outside investors, or private capital involvement. The organization serves a diverse audience including general public visitors (families, nature enthusiasts, photographers), CSUF students and faculty (research, internships, U-ACRE program), K-12 school groups, event planners (weddings, corporate events), and community members who contribute through memberships and volunteer work. With 24 employees, the Arboretum functions as a small-scale, community-oriented institution rather than a commercial enterprise.
The portfolio spans educational programs (E3 Engaging Environmental Experiences internships, K-12 school programs, online education resources), conservation initiatives (Bee Stewardship at the Apiary, Tree Stewardship, Water Stewardship, Weed Management, Living Collections), venue rental services for weddings and corporate events, and retail operations via an online plant store (Touchnet-powered) and seasonal Veggiepalooza plant sales. The revenue model combines five streams: subscription memberships (with 10% discount on sales), plant sale transactions, event rental transactions, tax-deductible donations and tree sponsorships, and volunteer/internship engagement. Marketing is multi-channel, leveraging the arboretum website, two Instagram accounts, Facebook, Twitter, LinkedIn, YouTube, and email newsletter subscriptions. The technology stack is utilitarian — ArcGIS-based interactive map, Touchnet e-commerce, and YouTube content — with no proprietary AI or advanced data systems.
The Arboretum operates on a regional scale (Orange County, California) with no geographic expansion signals beyond that footprint. Pricing is not publicly disclosed; memberships, plant sales, and event rentals are the primary commercial touchpoints, while donations and tree sponsorships provide philanthropic support. The organization is actively operating with current events, plant sales, volunteer opportunities, and educational programs, and is embedded in the CSUF institutional ecosystem through cross-links, faculty/student engagement, and University Extension integration.
Arboretum and Botanical Garden at Cal State Fullerton firmographics
Firmographics- Name
- Arboretum and Botanical Garden at Cal State Fullerton
- Legal name
- California State University, Fullerton
- Website
- https://fullertonarboretum.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Arboretum and Botanical Garden at Cal State Fullerton is a 26-acre university-affiliated botanical garden and living museum on the CSUF campus, offering educational programs, conservation initiatives, plant sales, event venue rentals, and volunteer opportunities to the Orange County community and CSUF students.
- Ownership category
- akta.pro rank
Arboretum and Botanical Garden at Cal State Fullerton industry classification
Industry- Product category
- Public Garden & Environmental Education
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)
- akta.pro primary industry
- Parks, Gardens & Botanical Attractions (THAJACAH)
- akta.pro secondary industry
- Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)
Keywords
Where Arboretum and Botanical Garden at Cal State Fullerton is headquartered
LocationHeadquarters
- HQ city
- Fullerton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arboretum and Botanical Garden at Cal State Fullerton business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership program providing 10% discount on all plant sales and other member benefits. Generates recurring revenue from supporters.
- Plant Sales: Operates online plant store selling plants and hosting seasonal Veggiepalooza plant sales events. Members receive 10% discount. Orders picked up at front kiosk.
- Event Rentals: Generates revenue through venue rentals including weddings, corporate events, family celebrations, business retreats, and private events.
- Donations and Sponsorships: Accepts tax-deductible donations and tree sponsorship gifts. Tree sponsorship provides one year of care for a specific tree with personalized sign recognition.
- Volunteer Program: Operates E3 internship program for CSUF students to earn internship hours through hands-on environmental work.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Arboretum and Botanical Garden at Cal State Fullerton product offering
Product offeringCore offering
The Arboretum and Botanical Garden at Cal State Fullerton is a 26-acre botanical garden and living museum operated as a department within California State University, Fullerton's University Extension. It maintains diverse plant collections across multiple biomes, delivers environmental education programs (K-12 school visits, university internships, online learning), runs conservation initiatives (bee, tree, water, and weed stewardship), and generates revenue through plant retail sales, venue rentals, memberships, and donations.
Product overview
The Arboretum and Botanical Garden at Cal State Fullerton is a university-affiliated 26-acre botanical garden that operates as a living museum and conservation center. The organization offers a diverse portfolio including educational programs (E3 internships, school programs, online education), conservation initiatives (bee, tree, water, and weed stewardship), event hosting services (weddings, corporate events, private retreats), and retail operations (online plant store, Veggiepalooza seasonal sales). Revenue is generated through memberships, donations, facility rentals, and plant sales. The garden features interactive mapping tools and serves as a research and scholarship hub for CSUF.
Differentiator
Problem solved
Functional benefit
Brands
- E3 (Engaging Environmental Experiences): An internship program offering outdoor environmental experiences for students to earn internship hours at the CSUF Arboretum.
Products and services
- Online Plant Store E-commerce platform powered by Touchnet that lets general public order plants online with Friday-Sunday pickup at the front kiosk; members receive a 10% discount on all sales.
- Veggiepalooza Seasonal Plant Sale Annual spring plant sale event offering online pre-ordering for members with Thursday-Saturday pickup during sale hours.
- Annual Membership Program Annual membership program providing a 10% discount on plant sales, early access to Veggiepalooza, and other member benefits.
- Engaging Environmental Experiences (E3) Internship Program Internship program enabling students to earn internship hours through hands-on environmental work outdoors at the arboretum.
- K-12 School Program Curriculum-aligned educational programming for elementary through high school groups visiting the arboretum.
- Online Education Resources Virtual educational resources covering biomes and ecosystems accessible online to learners and educators.
- Private Events and Business Retreats Venue Rental Venue hosting services for weddings, corporate events, family celebrations, and business retreats at the arboretum with online event inquiry and planning tools.
- Tree Sponsorship Program Tax-deductible donation program allowing supporters to sponsor specific trees for one year of care, with a personalized recognition sign placed near the tree.
- Volunteer Program Community volunteer opportunities covering fruit harvesting, weeding, trimming, nursery plant care, and staffing Discovery Stations.
- Conservation Programs Active stewardship initiatives including Bee Stewardship (Apiary), Tree Stewardship, Water Stewardship, Weed Management, and Living Collections management.
- Interactive Arboretum Map Web-based interactive map built on ArcGIS allowing visitors to explore the 26-acre arboretum facility remotely; currently in development with public feedback invited.
- Garden Flea Market Student-organized market event on Orchard Lawn featuring student vendors and artists, music, food, and entertainment.
Companies that use Arboretum and Botanical Garden at Cal State Fullerton
Customer profileSegments5 records
Ideal customer profiles5 records
Arboretum and Botanical Garden at Cal State Fullerton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Arboretum and Botanical Garden at Cal State Fullerton partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Arboretum and Botanical Garden at Cal State Fullerton competitors and assessment
Company assessmentDirect peers
- Sherman Library and Gardens: 2.1-acre boutique botanical garden and library in Corona del Mar featuring seasonal displays, horticulture programs, and limited event hosting. Direct peer as a smaller Southern California community-focused garden with similar horticultural and educational outreach.
- Descanso Gardens: 150-acre public garden in La Cañada Flintridge featuring a renowned camellia collection and adjacent oak forest, with event hosting, plant sales, and educational programming. Direct peer as a major SoCal botanical attraction with significant event and education operations.
- Huntington Library, Art Museum, and Botanical Gardens: A 130+ acre Southern California landmark in San Marino featuring multiple themed botanical collections (Desert, Rose, Japanese). Directly comparable as a California botanical attraction operating with memberships, admissions, event venue rentals, plant sales, and educational programming in the same SoCal market.
- UC Riverside Botanic Gardens: University-affiliated botanical garden in inland Southern California focused on native plants, drought tolerance, and education. Direct peer given its CSU/UC-adjacent academic linkage and overlap with the CSUF Arboretum's native, pollinator, and water-stewardship focus.
- UC Davis Arboretum and Public Garden: 100+ acre university-affiliated arboretum on the UC Davis campus with extensive plant collections, teaching and research use, and public programming. Directly comparable as a California public-university arboretum model that combines education, conservation, and visitor experience.
- San Diego Botanic Garden: 37-acre public botanical garden in Encinitas with diverse plant collections, event venue hosting, plant sales, and education programs. Direct peer as a SoCal botanical attraction offering overlapping visitor, educational, and event programming.
- South Coast Botanic Garden: 87-acre former mining site converted into a public botanical garden in Palos Verdes featuring themed gardens, weddings and corporate events, plant sales, and educational programming. Direct peer as a regional SoCal garden with a comparable mix of attractions, events, and educational outreach.
- California Botanic Garden (formerly Rancho Santa Ana Botanic Garden): Claremont-based California native plant garden affiliated with Claremont Graduate University with similar institutional academic linkage. Direct peer given its conservation-focused mission, educational programming, and California-native plant emphasis.
- University of California Botanical Garden at Berkeley: 34-acre university-affiliated botanical garden with extensive plant collections, research use, and educational programming. Direct peer to the CSUF Arboretum as a California public university arboretum combining teaching, research, conservation, and public access.
- Los Angeles County Arboretum & Botanic Garden: 47-acre county-operated botanical garden in Arcadia featuring the historic Rancho Adobe, themed plant collections, and public event rentals. Direct peer as a public arboretum with education, conservation, event-hosting, and visitor programming for the SoCal market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Arboretum and Botanical Garden at Cal State Fullerton social profiles
Digital presenceArboretum and Botanical Garden at Cal State Fullerton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arboretum and Botanical Garden at Cal State Fullerton leadership team
Management profileNumber of profiles
Arboretum and Botanical Garden at Cal State Fullerton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arboretum and Botanical Garden at Cal State Fullerton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arboretum and Botanical Garden at Cal State Fullerton
What does Arboretum and Botanical Garden at Cal State Fullerton do?
The Arboretum and Botanical Garden at Cal State Fullerton is a 26-acre botanical garden and living museum operated as a department within California State University, Fullerton's University Extension. It maintains diverse plant collections across multiple biomes, delivers environmental education programs (K-12 school visits, university internships, online learning), runs conservation initiatives (bee, tree, water, and weed stewardship), and generates revenue through plant retail sales, venue rentals, memberships, and donations.
Is Arboretum and Botanical Garden at Cal State Fullerton a public or private company?
Arboretum and Botanical Garden at Cal State Fullerton is a private company. It is classified as state government owned and is currently operating.
When was Arboretum and Botanical Garden at Cal State Fullerton founded?
Arboretum and Botanical Garden at Cal State Fullerton was founded in -1. It employs 11 to 50 people.
Where is Arboretum and Botanical Garden at Cal State Fullerton based?
Arboretum and Botanical Garden at Cal State Fullerton is headquartered in Fullerton, United States, in the North America region.
How does Arboretum and Botanical Garden at Cal State Fullerton make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are plant Sales, event Rentals, donations and Sponsorships and volunteer Program.
Who are Arboretum and Botanical Garden at Cal State Fullerton's main competitors?
Direct peers on record are Sherman Library and Gardens, Descanso Gardens, Huntington Library, Art Museum, and Botanical Gardens, UC Riverside Botanic Gardens, UC Davis Arboretum and Public Garden, San Diego Botanic Garden, South Coast Botanic Garden, California Botanic Garden (formerly Rancho Santa Ana Botanic Garden), University of California Botanical Garden at Berkeley and Los Angeles County Arboretum & Botanic Garden.
Does Arboretum and Botanical Garden at Cal State Fullerton have an API?
No public API is recorded for Arboretum and Botanical Garden at Cal State Fullerton.
What industry is Arboretum and Botanical Garden at Cal State Fullerton in?
Arboretum and Botanical Garden at Cal State Fullerton's product category is Public Garden & Environmental Education. Its primary akta.pro industry code is THAJACAH, Parks, Gardens & Botanical Attractions, with a secondary code of HSAIADAD, Tree Health Care (Diagnosis, Treatment, Fertilization). Its NAICS code is 71213.