Fullhouse Furnishings

What Fullhouse Furnishings does

CreditMaster Pte Ltd is a Singapore-licensed money lender operating under Ministry of Law oversight since 2010, providing unsecured short-to-medium-term loans to Singapore Citizens, Permanent Residents, and foreigners holding valid work passes. Its loan portfolio spans personal loans, business loans, payday loans, and a growing set of specialized products including wedding, home renovation, dental, vacation, bad credit, instant cash, and foreigner loans, with loan amounts ranging from SGD 500 to SGD 100,000 and tenures up to 36 months. The company's value proposition centers on same-day approval with 30-minute disbursement, transparent pricing, and no hidden fees — positioned against unlicensed lenders in a heavily regulated market.

The technology stack is deliberately lean: an online application portal integrated with Singapore government's Singpass MyInfo for digital identity verification, an interactive loan calculator, and a financial-literacy blog supporting organic acquisition. The customer journey combines a 2-minute online application via Singpass, phone consultation with a loan consultant, and mandatory face-to-face verification at the company's sole office at Hong Lim Complex in Chinatown before cash disbursement. The operation is small (1-10 employees) and runs from a single registered location.

Revenue is generated through interest charges (capped at 4% per month under Singapore regulation), one-time administrative fees (capped at 10% of principal upon approval), and late fees (capped at SGD 60 per month). The go-to-market is sales-led, blending SEO-driven digital acquisition with the in-person verification requirement. The company reports more than 13,200 loans approved cumulatively and 800+ five-star Google reviews, but discloses no headcount trajectory, funding history, or financial performance metrics.

Name

Fullhouse Furnishings

Legal name

CreditMaster Pte Ltd

Website

https://fullhouse.sg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

CreditMaster Pte Ltd is a Singapore-licensed money lender operating since 2010, providing personal, business, payday, and specialized loans (wedding, dental, renovation, vacation, foreigner) to Citizens, PRs, and work-pass holders with same-day approval and Singpass-enabled applications.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Loan Interest: CreditMaster generates revenue primarily through interest charges on loans. Licensed money lenders in Singapore are capped at a maximum interest rate of 4% per month. The company offers various loan products including personal loans, business loans, wedding loans, home renovation loans, bad credit loans, instant cash loans, dental service loans, vacation loans, foreigner loans, and payday loans.
2. Administrative Fees: Upon loan approval, money lenders can charge an administrative fee up to 10% of the principal amount as a one-time fee. Late fees of up to $60 per month can also be charged for delayed repayments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fullhouse Furnishings operates as a licensed money lender in Singapore under the legal entity CreditMaster Pte Ltd, regulated by the Ministry of Law. The company provides a range of loan products including personal loans, business loans, payday loans, wedding loans, home renovation loans, bad credit loans, instant fast cash loans, dental service loans, vacation loans, and foreigner loans. Loan applications are submitted online through a Singpass MyInfo-integrated platform, with same-day disbursement following in-person verification at the company's Hong Lim Complex office.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loan Unsecured personal loan offered to Singapore Citizens, Permanent Residents, and foreigners with valid work passes for general personal expenses, with flexible repayment up to 36 months.
• Business Loan
• Payday Loan
• Wedding Loan
• Home Renovation Loan
• Bad Credit Loan
• Instant Fast Cash Loan
• Dental Service Loan
• Vacation Loan
• Foreigner Loan

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Singapore Government (Singpass/MyInfo)coreTechnology or IntegrationIntegration with Singapore government's Singpass MyInfo system enables secure digital identity verification for loan applications. This government-backed digital identity platform allows borrowers to securely share personal information for quick loan processing without manual document submission.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• AEM Credit: Licensed money lender in Singapore offering personal, foreigner, and business loans. Comparable competitor serving the same Singapore-based urgent-cash and underbanked borrower pool.
• Credit 21: Singapore licensed money lender offering personal, business, and renovation loans. Comparable in scale and target segment, operating under identical regulatory caps.
• Lending Bee: Licensed money lender in Singapore providing personal, business, and foreigner loans under the same Moneylenders Act framework. A direct competitor with overlapping product set and regulatory constraints.
• MoneyMax Financial Services: Singapore licensed money lender offering personal, payday, and business loans with similar regulated interest rate caps. Directly comparable as a competing licensee serving the same urgent-cash borrower segment in Singapore.
• iCredit Singapore: Singapore licensed money lender focusing on personal and business loans with digital onboarding. Comparable in regulatory standing and target customer, with somewhat stronger digital orientation.
• Bugis Credit: Licensed money lender in Singapore with similar product mix including personal, business, and foreigner loans. Direct competitor for the same walk-in, urgent-cash customer.

Emerging players

• Funding Societies: Singapore-headquartered digital lending platform focused on SME and business financing. Comparable as a fintech lender expanding into adjacent segments CreditMaster also serves (business, renovation).
• Validus Capital: Singapore fintech providing SME and business financing via a digital platform. Comparable as an emerging digital lender competing for the business-loan segment of CreditMaster's portfolio.

Broad incumbents

• DBS Bank: Singapore's largest bank offering personal, renovation, and business loans at materially lower rates. A broad incumbent competitor that overlaps on product but serves higher-credit-quality borrowers at scale.
• OCBC Bank: Major Singapore bank offering personal, business, and renovation loans. A broad incumbent that competes for the upper end of CreditMaster's borrower base once they qualify for prime lending.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fullhouse-furnishings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullhouse Furnishings