Fullwell Leadership

What Fullwell Leadership does

Fullwell Leadership is a Canadian social enterprise headquartered in Chilliwack, British Columbia, and operated as a subsidiary initiative of the non-profit Hungry For Life International. Founded in 2020 and staffed by 12-13 professionals, the company delivers leadership development services exclusively to the non-profit sector through three integrated offerings: one-on-one leadership coaching, organizational consulting, and cohort-based leadership courses. Its methodology is built on a proprietary coach-approach and Catalytic Conversations Framework, augmented by standardized psychometric and behavioral assessments — including the Intercultural Development Inventory (IDI), Strengths Deployment Inventory (SDI), and a proprietary Team Culture Assessment — that inform team coaching and intercultural development engagements.

The product portfolio is structured around a 10-course curriculum that spans competencies from conflict resolution and emotional intelligence to vision/strategy and change management, with completion earning a Certificate in Non-Profit Leadership. Courses are cohort-based with a minimum of five participants per organization and an 8-week facilitated format, delivered both online and in-person. Consulting engagements are modular and address vision/mission/values clarification, board governance, strategic planning, organizational culture, intercultural fluency, team coaching, and trauma-informed leadership. Every Fullwell engagement is positioned as funding the parent organization's International Leadership Development Program in under-resourced communities.

Fullwell generates revenue through professional-services fees (coaching and consulting) and course tuition, with flexible, quote-based pricing designed to remain accessible to non-profits of all sizes and multi-year contract structures. Distribution is primarily direct via the company website, phone, and contact form, supplemented by event partnerships (e.g., the co-hosted Executive Leaders Retreat with Barnabas Landing) and word-of-mouth within the faith-based and broader Canadian non-profit community. The customer base spans 50+ organizations and 2,000+ leaders across roughly 10 countries, with a thematic concentration in faith-based and mission-driven non-profits.

Name

Fullwell Leadership

Legal name

Fullwell Leadership

Website

https://fullwell.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fullwell Leadership is a Canadian social enterprise of Hungry For Life International that provides coaching, organizational consulting, and cohort-based leadership courses exclusively for non-profit organizations and their leaders across Canada and 10 countries.

Ownership category

akta.pro rank

Product category

Leadership Development and Executive Coaching Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Manager & Team Leader Onboarding (EDABAOAC)

Keywords

• Leadership coaching services
• Nonprofit consulting
• Leadership development courses
• Executive coaching
• Organizational development

Headquarters

HQ city

Chilliwack

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Leadership Coaching: One-on-one coaching partnerships providing confidential space for leaders to process challenges, gain clarity, and grow through deep listening and powerful questions. Delivered by certified leadership coaches with non-profit sector experience.
2. Consulting Services: Facilitative consulting engagements addressing organizational structure, board governance, strategy, culture, and team dynamics. Delivered through coach-approach methodology.
3. Leadership Courses: Cohort-based leadership courses covering 10 key competencies including conflict resolution, team building, communication, emotional intelligence, vision/strategy, change management, and spiritual leadership. 8-week format with live facilitated discussions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fullwell Leadership delivers one-on-one leadership coaching, organizational consulting, and cohort-based leadership courses to non-profit organizations and their leaders. Services are delivered using a coach-approach methodology that empowers leaders to surface their own thinking rather than receive prescriptive advice, covering areas such as vision/values clarification, board governance, strategy, intercultural fluency, team coaching, and 10 structured leadership competencies culminating in a Certificate in Non-Profit Leadership.

Product overview

Fullwell Leadership is a social enterprise of Hungry For Life International offering a three-service portfolio of coaching, consulting, and leadership courses tailored for non-profit organizations. The Leadership Coaching service provides one-on-one partnerships with certified coaches for individual leader growth. The Consulting service delivers modular, facilitative engagements (Clarifying Vision/Mission/Values, Board Leadership & Engagement, Fueling Advancement & Development, Strategy & Planning, Leadership Health & Culture, Intercultural Fluency, Team Coaching, Relationship Intelligence, Leadership Coaching Foundations, and Trauma-Informed Leadership). The Leadership Courses service offers 10 cohort-based courses including Leading Through Conflict, Building Teams & Developing Culture, Leadership Communication, Developing and Leading Other Leaders, Intercultural Leadership, Leading with Emotional Intelligence, Spiritual Leadership, Leading with Vision/Mission/Values & Strategy, Leading Change, and Coaching Foundations — completing all 10 earns a Certificate in Non-Profit Leadership. All three services are delivered through a collaborative coach-approach rather than prescriptive advice.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2,000+ leaders impacted through coaching, consulting, and courses
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Hungry For Life InternationalcoreStrategic or Co-development PartnerFullwell Leadership is the social enterprise of Hungry For Life International. Fullwell was created within HFL after years of walking with leaders globally, recognizing that strong supported leadership is the most effective path to transformation. Every Fullwell engagement helps fund HFL's International Leadership Development Program, a two-year initiative equipping local leaders in under-resourced communities.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BoardSource: US non-profit focused on board governance and leadership effectiveness, offering consulting, training, and resources for non-profit boards. Comparable in governance consulting and leadership advisory scope.
• Cause Effective: US-based non-profit consulting firm providing board development, leadership coaching, and organizational strategy to community non-profits. Comparable in service mix and target customer segment.
• La Piana Consulting: US-based non-profit consulting firm specializing in executive coaching, leadership transitions, and strategic planning for non-profits and foundations. Highly comparable service model and customer segment.
• Tamarack Institute: Canadian non-profit consulting and community-change organization that trains and supports leaders of mission-driven organizations. Closely comparable in target market (Canadian non-profits) and learning cohort-based offerings.
• Vantage Point: BC-based non-profit capacity builder offering leadership development, board governance, and consulting to charities and non-profits across Western Canada. Directly comparable in geography, customer base, and core service mix to Fullwell.
• CompassPoint: US-based non-profit leadership development organization providing executive coaching, consulting, and cohort-based leadership programs to non-profit executives. Directly comparable service portfolio and customer persona.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent advisory across sectors. Comparable in executive coaching and leadership assessment offerings but operating at enterprise scale well beyond non-profit focus.
• The Bridgespan Group: Global consultancy advising non-profits, philanthropies, and social sector leaders on strategy, leadership, and organizational effectiveness. Comparable in non-profit advisory work but operates at far larger scale.
• Center for Creative Leadership (CCL): Global leadership development provider offering executive coaching, leadership programs, and assessments across sectors. Comparable in coaching methodology and assessment integrations (e.g., SDI-style tools), but at much larger scale and broader customer base.

Regional players

• Praxis Labs: Canadian faith-based leadership development organization offering cohorts, courses, and coaching to Christian non-profit and ministry leaders. Highly comparable in faith-based segment, methodology, and Canadian non-profit focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fullwell-leadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullwell Leadership