The Fullwell Cross Medical Centre

What The Fullwell Cross Medical Centre does

The Fullwell Cross Medical Centre is an NHS GP practice operating from a single site at 1 Tomswood Hill, Barkingside, Ilford, Essex (IG6 2HG), serving local residents in the Barkingside and wider Redbridge area of East London. It delivers standard NHS primary care under a General Medical Services contract, with services spanning GP appointments, repeat prescriptions, test results, childhood immunisations, cancer screening, weight management, mental health support via the Redbridge Recovery Hub, bereavement support, and early pregnancy assessment. The practice operates NHS core hours of 8am to 6:30pm and supplements in-person and telephone consultations with digital channels including the Klinik online consultation platform and NHS APP integration; from 1 October 2025 the online consultation tool is kept open for the full duration of core hours for non-urgent appointment, medication and administrative requests in line with NHS requirements.

Underlying technology is conventional practice management tooling rather than proprietary systems. The website runs on the GP Fusion content management system supplied by Oldroyd Publishing Group, with accessibility delivered through Texthelp's Reachdeck Toolbar (text-to-speech, translation, screen masking, MP3 maker, PDF reading, pronunciation modifier) to meet WCAG 2.2 AA standards. Site infrastructure uses HTTPS, Google Fonts and the Cloudflare cdnjs CDN, with multilingual website support via Google Translate across 60+ languages. The product surface is dominated by NHS-mandated digital intake rather than internally developed technology.

The business model is NHS-funded: revenue is derived from NHS England allocations tied to registered patient list size and performance metrics, with services free at the point of use for patients. Minor ancillary income may come from certain travel vaccinations and insurance medical reports. Patient acquisition is driven by NHS registration processes and the local community presence rather than commercial marketing. The practice operates within a defined geographic catchment as part of the NHS primary care network, with NHS Digital serving as the strategic partner for content, GDPR-compliant patient information handling, and usage tracking.

Name

The Fullwell Cross Medical Centre

Legal name

The Fullwell Cross Medical Centre

Website

https://fullwellcrosscentre.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fullwell Cross Medical Centre is an NHS GP practice in Barkingside, Ilford, Essex, providing primary healthcare services such as appointments, prescriptions, vaccinations, screenings, and mental health support to registered local residents in the Redbridge area of East London.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Public/County Primary Care Clinics (HLAFAGAI)

Keywords

• NHS GP services
• Primary care
• General practice
• Community healthcare
• Health screenings

Headquarters

HQ city

Barkingside, Ilford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. NHS Primary Care Services: NHS-funded GP services provided to registered patients. The practice operates under NHS General Medical Services contract, providing consultations, treatments, vaccinations, health screenings, and other primary care services at no direct cost to patients. Revenue is derived from NHS England allocations based on patient list size and performance metrics.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Fullwell Cross Medical Centre is an NHS GP surgery providing primary healthcare services to registered patients in the Barkingside and Redbridge community of East London. Services include GP appointments, repeat prescriptions, test results, vaccinations, health screenings, chronic disease management, maternity care, mental health support, and minor procedures, delivered through in-person visits, telephone, online consultation tools (Klinik), and NHS App integration.

Product overview

The Fullwell Cross Medical Centre provides NHS primary care services as a single GP practice with multiple clinical and support services. The core offering includes appointment scheduling, repeat prescriptions, and access to test results through online channels. The practice offers a multidisciplinary team approach with various health services including clinics, vaccinations, cancer screening, and mental health support. Digital services include online consultation tools via Klinik and NHS APP integration. Additional support services cover bereavement care, weight management, and early pregnancy assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• GP Appointments Appointment booking and cancellation service for patients to schedule consultations with doctors and healthcare professionals at the surgery.
• Repeat Prescriptions Online prescription management service allowing patients to request repeat medications without visiting the surgery.
• Clinics Various clinical services including health checks, vaccinations, screenings, and specialist clinics for different health conditions.
• Test Results Service for viewing and managing blood test results and other medical test outcomes.
• COVID-19 & Flu Vaccinations Vaccination services for COVID-19 and seasonal influenza along with related health information.
• Childhood Immunisations Immunisation programmes for children providing vaccinations for various childhood diseases.
• Cancer Screening Screening services for early detection of various cancers including breast, bowel, and cervical cancer.
• Weight Management North East London weight management service with interim policy for patients seeking weight management support.
• Redbridge Recovery Hub Free mental health support service for patients in the Redbridge area.
• Bereavement Support Multiple bereavement support services including Redbridge Bereavement Service, AtaLoss signposting, and Healing Hands Local Support Group.
• Early Pregnancy Assessment Assessment services for women in early pregnancy.
• Get U Better Digital self-care application helping patients manage common conditions and injuries at home.
• Online Services Digital services including online consultation forms via Klinik, appointment booking, and access to healthcare information through the NHS App.

Quantifiable outcome

• Online consultation tool availability during core hours 8am-6:30pm

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Oldroyd Publishing GroupcoreTechnology or IntegrationWebsite platform provider supplying the GP Fusion content management system used by the practice. Handles website design, hosting, and accessibility compliance including WCAG 2.2 AA standards.
• KlinikcoreTechnology or IntegrationOnline consultation platform provider used for patient-facing forms for non-urgent appointment requests, medication queries, and administrative requests. Accessible at access.klinik.co.uk/contact/fullwell-cross-medical-centre
• NHS DigitalcoreStrategic or Co-development PartnerNHS Digital provides the NHS Library content and tracks usage data through NHS Digital systems. GDPR compliance managed by NHS Digital for patient information.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Operose Health: UK operator of NHS GP practices serving registered patients under similar contracts. Operates multiple single-site and multi-site GP surgeries in England, making it a direct peer in NHS primary care delivery.
• The Practice Group: UK group operating NHS GP practices and primary care services. Comparable NHS contract-based model serving registered patient populations.
• AT Medics: UK provider of NHS primary care services operating multiple GP practices in London. Direct geographic and operational overlap with Fullwell Cross Medical Centre.
• Modus Healthcare: UK-based primary care provider operating NHS GP practices. Comparable as a single-site or small-chain NHS GP operator funded through NHS England allocations.

Emerging players

• Push Doctor: UK digital primary care platform offering online GP consultations. Comparable on the digital consultation front door and NHS-aligned service delivery.
• Babylon Health: UK-based digital-first primary care provider offering online consultations and GP services. Comparable on the digital consultation use case (Klinik) and NHS-aligned patient base.
• Livi (Kry): European digital GP provider operating in the UK through NHS partnerships. Comparable on digital consultation delivery and NHS patient access model.

Broad incumbents

• One Medical (Amazon): Primary care provider offering in-person and digital GP services with technology-enabled access. Comparable primary care model with digital consultation integration.
• HCA Healthcare UK: Large UK private healthcare provider with primary care services. Comparable on private-pay primary care delivery, though operating at much larger scale and breadth.
• Bupa Health Clinics: Private UK healthcare provider offering GP and primary care services. Comparable primary care offering, though predominantly private-pay rather than NHS-funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-fullwell-cross-medical-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fullwell Cross Medical Centre