What Fundação Edmílson does

Fundação Edmílson is a Brazilian non-profit organization founded in 2005 in Taquaritinga, São Paulo, by retired professional footballer Edmílson José Gomes de Moraes, a five-time FIFA World Cup champion. The foundation delivers free sports (football, karate, volleyball, basketball, athletics), cultural (dance, ballet, hip-hop, choir, theater, batucada, music), and educational programs (tutoring, computer skills) to children and adolescents from underserved communities during school counter-hours (contraturno escolar), and operates family-oriented community events that include health screenings, legal counseling, and recreation. Approximately 3,400 students have passed through the foundation's programs since inception.

The organization runs its operations through physical poles in Taquaritinga and Carapicuíba (Brazil, since July 2024) and an international unit in Japan (established September 2017) focused on youth suicide prevention and anti-bullying, with additional community outreach in Spain and the USA. The technology platform consists of a mobile application and web portal (Aplicativo Fundação Edmílson and Canal de Doações) that enables event information dissemination, social media engagement (comments and likes on the foundation's profiles), donor registration, and donation processing via credit card and Apple Pay, with both monthly recurring and one-time donation options. Partnerships include Fundação FC Barcelona as a core strategic partner and a set of unnamed brand partners supporting operations.

Fundação Edmílson is a private nonprofit entity registered as Fundação Edmilson José Gomes de Moraes (CNPJ 07.783.192/0001-07) with 27 employees and no disclosed institutional investors, funding rounds, or parent company. The foundation is sustained entirely through voluntary donations and supporter contributions; all services are provided free of charge to beneficiaries, and there are no pricing models or fee-for-service revenue streams. The go-to-market motion is community-led, leveraging the founder's celebrity status to attract beneficiaries, families, donors, and media attention.

Name

Fundação Edmílson

Legal name

FUNDAÇÃO EDMILSON JOSE GOMES DE MORAES

Website

https://fundacaoedmilson.org.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundação Edmílson is a Brazilian non-profit founded in 2005 by five-time World Cup champion Edmílson, providing free sports, cultural, and educational programs to underprivileged youth in Brazil with an international unit in Japan, funded by donations via a mobile/web platform.

Ownership category

akta.pro rank

Product category

Youth Development and Social Inclusion Services

NAICS

Sports and Recreation Instruction (611620), Fine Arts Schools (61161), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Intramural & Recreational Sports Programs (EDAJAJAB), Fundraising & Annual Giving (EDALAOAB), Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

Keywords

• Youth sports programs
• Cultural education services
• Community youth development
• Nonprofit fundraising platform
• Social inclusion programs

Headquarters

HQ city

Taquaritinga

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations - Monthly Recurring: Monthly recurring donations where donors set a predetermined period for support. Does not consume donor's credit limit as it is treated as a programmed payment, not installment.
2. Donations - One-time: Single, non-recurring donation payments for support of foundation projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fundação Edmílson provides free sports, cultural, and educational programs to children and adolescents from underserved communities during school counter-hours. Core activities include football, karate, volleyball, basketball, athletics, dance, ballet, hip-hop, choir, theater, batucada, music, tutoring, and computer skills. The foundation supplements program delivery with a mobile application and web portal that enable donor registration, event updates, social engagement, and donation processing through monthly recurring or one-time contributions.

Product overview

Fundação Edmílson operates a mobile application combined with a web portal for donor engagement and donations. The Aplicativo provides event information, social media integration, and donation capabilities, while the web portal handles user registration and account management. The donation system offers both monthly recurring and one-time payment options through multiple payment methods. The foundation focuses on providing free sports, cultural, and educational activities for underprivileged children and adolescents in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Sports Programs Free sports instruction and training in Football, Karate, Volleyball, Basketball, and Athletics for underprivileged children and adolescents, delivered during school counter-hours at the foundation's facilities.
• Free Cultural Programs Free cultural instruction and performance training in Dance, Ballet, Hip-Hop, Choir, Theater, Batucada, and Music for underprivileged children and adolescents as part of the foundation's holistic youth development offering.
• Free Educational and Technology Programs Free academic tutoring, computer skills training, and professional training courses for underprivileged children and adolescents to support their educational development alongside sports and cultural activities.
• Aplicativo Fundação Edmílson (Mobile Application) Mobile application enabling users to access event programming, view social media content, post comments, like publications, and make donations, supporting registration and account management for supporters of the foundation.
• Canal de Doações (Donation Channel) Donation service allowing supporters to contribute to foundation projects through monthly recurring or one-time donations via credit card, Apple Pay, and other payment methods, with receipts issued per donation.
• Web Portal (Donor Registration and Account Management) Web-based portal providing donor registration and account management, enabling supporters to create accounts and support the foundation's youth development initiatives.

Quantifiable outcome

• 3400+ students served since 2005
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fundação FC BarcelonacoreStrategic or Co-development PartnerFeatured as a key partner in the Mantenedores (Partners) section. FC Barcelona Foundation partnership aligns with Edmílson's professional football career and shared mission of youth development through sports and education.
• Brand Partners (Marcas Parceiras)minorGTM or Marketing PartnerVarious brand partners supporting the foundation's operations and mission. Listed in the Mantenedores section but not individually named.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs that improve the lives of young people. Comparable as a sport-based youth-development grantmaker / network operator, complementary rather than identical in delivery model.
• Right To Play: International non-profit using sport and play to educate and empower children facing adversity across more than 20 countries. Comparable on sport-for-youth-development mission and program methodology, though materially larger in scale and geographic reach.
• UNICEF Brazil (Esportes & Adolescentes programs): UN agency operating in Brazil with sport-for-development and adolescent rights programming that often partners with or funds Brazilian youth foundations. Comparable as an upstream funding/standard-setter in the same beneficiary and thematic space.

Direct peers

• Fundação Gol de Letra: Brazilian non-profit co-founded by former footballers Raí and Cafu that delivers sports, education, and citizenship programs to children and adolescents in São Paulo. Highly comparable in athlete-foundation origin, mixed sports + educational model, and metropolitan Brazilian footprint.
• Instituto Reação: Brazilian non-profit founded by Olympic judoka Flávio Canto that delivers judo, education, and social development programs to youth in Rio de Janeiro. Directly comparable as a Brazilian athlete-founded non-profit offering free sport + education to underserved children.
• FC Barcelona Foundation: The social arm of FC Barcelona delivering sport-based education and inclusion programs for children worldwide and explicitly listed as a core partner of Fundação Edmílson. Comparable on mission (youth development through sport), program methodology, and partner status.
• Common Goal (Juan Mata-led): Global athlete collective that channels professional footballers' charitable contributions to community-based sport-for-social-change projects. Comparable as an athlete-led mechanism that funds and amplifies community sport-for-development organizations globally.
• Fundação Pelé: Brazilian non-profit established in the legacy of Pelé supporting education, health, and social development for children and adolescents. Closely comparable in founder-pedigree, mission, target beneficiaries, and donation-driven Brazilian non-profit structure.
• Instituto Neymar Jr. Brazilian non-profit founded by footballer Neymar Jr. that provides free sports, education, and social programming to underprivileged children in Praia Grande and Mogi das Cruzes. Directly comparable as a celebrity-athlete-led Brazilian foundation serving youth through counter-school-hour programming and donor-funded operations.

Emerging players

• streetfootballworld: International network of non-profits using football to drive social change, with members in Brazil. Comparable as a network/ecosystem participant that supports sport-for-development organizations like Fundação Edmílson and operates across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fundacaoedmilson
• Facebookfacebook.com/fundacaoedmilson
• Instagraminstagram.com/fundacaoedmilson
• LinkedInlinkedin.com/company/fundacaoedmilson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundação Edmílson