What Fundação Hermann Hering does

Fundação Hermann Hering (FHH) is a Brazilian non-profit civil foundation headquartered in Blumenau, Santa Catarina. It was established to preserve the heritage, history, and culture of the fashion industry linked to the Hering company (Cia. Hering), a historic Brazilian textile and apparel firm founded by the Hering family. The foundation operates a portfolio of cultural, archival, and social programs anchored by two pillars: "Preserving Memory & Fashion Culture" and "Fashion that Values People." The core cultural assets are the physical Museu Hering (a museum of habits, customs, and Brazilian fashion), the Centro de Memória Ingo Hering (a documentary and artifact archive), and Castelinho (a historic cultural space), supplemented by the academic seminar SIM (Seminário Interdisciplinar em Museologia).

The foundation's technological surface is modest but includes a digital extension called Museu Hering no Metaverso, an immersive virtual-reality version of the museum that has been expanded as of December 2025. Social programming comprises Retrama (a circular-economy textile-waste project), Trama Afetiva (sustainable fashion innovation), the youth program Cultura e Protagonismo Infantojuvenil (reaching 3,000+ children and adolescents), and partnerships with Junior Achievement, SCMC, and Museu da Pessoa. Educational activities are delivered directly through schools in the Blumenau and Vale do Itajaí region.

The foundation is funded almost entirely through charitable donations and tax-incentive mechanisms rather than commercial pricing. Individual donors may redirect up to 6% of due income tax via the complete declaration form, and corporations taxed under the Lucro Real regime may donate up to 4%, under Brazil's cultural incentive framework. Corporate sponsorships and institutional partnerships support specific projects. Visitor admission to the museum and programs is free. The organization is governed by a board of directors and is not publicly traded.

Name

Fundação Hermann Hering

Legal name

Fundação Hermann Hering

Website

https://fundacaohermannhering.org.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundação Hermann Hering is a Brazilian non-profit foundation based in Blumenau, Santa Catarina, dedicated to preserving the heritage of the Hering fashion company. It operates the Museu Hering (physical and metaverse), the Centro de Memória Ingo Hering archive, and cultural-education projects funded through tax-incentive donations.

Ownership category

akta.pro rank

Product category

Cultural Heritage Preservation

NAICS

Museums (712110), Grantmaking Foundations (813211)

akta.pro primary industry

Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Fashion museum operations
• Cultural heritage preservation
• Textile waste upcycling
• Youth education programs
• Non-profit foundation

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tax Incentive Donations (Pessoa Física): Individual taxpayers can donate up to 6% of their due income tax by using the complete tax declaration form, redirecting funds to cultural preservation, education, and cultural innovation projects.
2. Tax Incentive Donations (Pessoa Jurídica): Companies taxed under the Lucro Real regime can donate up to 4% of their due income tax to support the foundation's cultural and educational mission.
3. Project Sponsorships: Corporate sponsorships and institutional partnerships that support specific projects such as Retrama, Trama Afetiva, Castelinho, and educational programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fundação Hermann Hering is a Brazilian non-profit cultural foundation that preserves and communicates Brazilian fashion heritage through the Museu Hering museum, the Centro de Memória Ingo Hering archive, and the Museu Hering no Metaverso virtual experience. It runs social and educational projects including Retrama (textile waste upcycling), Trama Afetiva (sustainable fashion), Cultura e Protagonismo Infantojuvenil (youth cultural programs), and academic seminars such as SIM. The foundation is funded primarily through individual and corporate tax-incentive donations and project sponsorships under Brazil's cultural incentive laws.

Product overview

Fundação Hermann Hering operates as a cultural foundation managing a portfolio of interconnected cultural, archival, and social initiatives centered on fashion heritage preservation and social transformation. The core offerings include the Museu Hering (physical museum) and its digital extension, the Museu Hering no Metaverso, along with the Centro de Memória Ingo Hering for historical archives. The foundation also runs social projects including Retrama (textile waste upcycling) and Trama Afetiva (sustainable fashion innovation), plus cultural spaces like Castelinho and academic programs such as SIM. These offerings are organized under two strategic pillars: 'Preserving Memory & Fashion Culture' (museum and archive initiatives) and 'Fashion that Values People' (social and entrepreneurial projects).

Differentiator

Problem solved

Functional benefit

Brands

• Museu Hering: Museum dedicated to preserving the history, culture, and fashion habits of Brazil, celebrating 15 years in 2025.
• Centro de Memória Ingo Hering
• Museu Hering no Metaverso
• Retrama
• Trama Afetiva
• Castelinho
• SIM (Seminário Interdisciplinar em Museologia)

Products and services

• Museu Hering Physical museum in Blumenau, Santa Catarina, dedicated to preserving and communicating the history, culture, habits, customs, and fashion of Brazil, with a focus on the Hering company's textile heritage. Offers exhibitions and educational actions to the general public, researchers, and students.
• Museu Hering no Metaverso Virtual reality/metaverse version of the Museu Hering that allows online visitors to explore the fashion museum's collection and exhibitions in an immersive digital environment, extending geographic reach beyond the physical Blumenau location.
• Centro de Memória Ingo Hering Historical archive and research center honoring Ingo Hering that preserves documents, artifacts, and materials connected to the Hering company's legacy, supporting the museum and contemporary brand production. Provides researcher support services (Atendimento ao Pesquisador).
• Retrama Social/circular-economy project that re-signifies textile waste and residues from production processes into new products, applying affective economy principles to promote circular fashion. Targeted at the fashion industry, creative entrepreneurs, and sustainability-focused audiences.
• Trama Afetiva Creative initiative that brings together creative minds to rethink fashion production, aiming to reduce social and environmental impacts while promoting conscious entrepreneurship in the textile and fashion sectors.
• Castelinho Cultural space located in the historic Hering family residence combining architecture, art, and history; used as a venue for cultural activities, events, and exhibitions open to the public.
• SIM (Seminário Interdisciplinar em Museologia) Technical-scientific interdisciplinary seminar in museology that brings together professionals and audiences connected to the valorization and dissemination of cultural heritage, particularly in museology and education.
• Cultura e Protagonismo Infantojuvenil Cultural and educational initiative that expands access to culture for children and adolescents in Blumenau and surrounding areas, delivering cultural experiences to more than 3,000 young people.

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Pacto Global (UN Global Compact)coreStrategic or Co-development Partner · 1 June 2022Signatory since June 2022, aligning the foundation with the UN Global Compact initiative focused on sustainable business practices and ESG principles. The foundation commits to the 17 Sustainable Development Goals.
• Movimento ODS BlumenaucoreStrategic or Co-development Partner · 1 January 2020Signatory since 2020, participating in the local movement aligned with the 17 Sustainable Development Goals. The foundation's primary focus is on SDG 10 (Reduced Inequalities), also supporting ODS 04, 05, 08, 16, and 17.
• Junior Achievement (JA)minorStrategic or Co-development PartnerEducational partnership program supporting youth entrepreneurship education and skills development for young people in the Blumenau region.
• Santa Catarina Moda e Cultura (SCMC)minorStrategic or Co-development PartnerRegional partnership supporting fashion and culture initiatives in Santa Catarina, aligning with the foundation's mission to promote creative economy and fashion ecosystem development.
• Museu da PessoaminorStrategic or Co-development PartnerPartner organization contributing to the foundation's memory preservation initiatives and oral history programs.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MASP (Museu de Arte de São Paulo): Major Brazilian art museum and cultural institution. Comparable as a peer museum operator, but significantly larger scale and broader artistic scope.
• Centro Cultural Banco do Brasil (CCBB): Large corporate-affiliated cultural center running exhibitions, educational programs, and events. Comparable mission, but at significantly larger national scale.
• Fundação Calouste Gulbenkian: International arts/culture/grantmaking foundation supporting museums, exhibitions, and educational programs. Comparable as a cultural grantmaking foundation with museum operations, though at far larger scale.

Direct peers

• MUDE - Museu do Design e da Moda: Portuguese museum dedicated to design and fashion. Comparable as a fashion/heritage museum focused on the history of fashion and design.
• Fundação Itaú Cultural: Brazilian corporate-affiliated cultural foundation that operates museums, archives, and educational programs across Brazil. Closely comparable in mission, funding model, and programmatic mix.
• Fundação Bienal de São Paulo: Brazilian non-profit foundation dedicated to the arts through the São Paulo Art Biennial. Highly comparable as a cultural/foundation peer using arts programming for social and educational impact.
• Instituto Tomie Ohtake: Brazilian cultural institution combining art exhibitions, educational programs, and social projects. Comparable as a small-team cultural/educational operator with social transformation goals.
• Museu do Futebol: Brazilian themed museum using sport as cultural heritage. Comparable in operating a thematic museum with educational programming and donor-supported funding.
• Fundação Roberto Marinho: Brazilian cultural/educational foundation operating heritage collections, museums, and educational programs. Comparable in grantmaking, heritage preservation, and education focus.
• Museu da Imigração (Memorial do Imigrante): Brazilian heritage museum and archive center preserving immigration history. Comparable as a thematic heritage museum with educational and research programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ9nH5138otoVfRLzuZZI9A
• Facebookfacebook.com/FundacaoHermannHering
• LinkedInlinkedin.com/company/fundacaohermannhering
• Instagraminstagram.com/fundacaohermannhering

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundação Hermann Hering