Fundação Lar Feliz

What Fundação Lar Feliz does

Fundação Lar Feliz is a Brazilian civil-society foundation (Fundação) headquartered in the Malhada da Areia community of Juazeiro, Bahia, founded in 1998 by Maria da Ressurreição de Souza Barbosa and Dr. Pedro Francisco dos Santos Neto. It delivers two integrated programs: a full-time integral care service for approximately 540 children aged 0–18, operating from 07:15 to 17:00 with meals, pedagogical support, health monitoring, and psychosocial assistance; and a free vocational training program delivered through the Centro de Capacitação Pedro Barreto (CCPB), a purpose-built facility donated by Icofort Agroindustrial, qualifying over 1,000 young people and adults annually in industrial sewing, residential electrical work, beauty services, digital content production, and web design, with complementary entrepreneurship training via SENAI, SEBRAE, and Banco do Nordeste.

The foundation operates as a non-profit with no proprietary technology platform; back-office and donor management run on a WordPress website, email, WhatsApp, Facebook, Instagram, YouTube, and the APOIAR online donation gateway. Revenue is generated from seven streams: monthly individual sponsorship (Apadrinhamento Afetivo, R$50/month minimum), the Amigos do Lar Feliz membership (R$50/month), the Empresa Amiga corporate partnership program (R$300/month minimum), one-time donations (bank transfer, PIX, credit card, boleto), sales from the Bazar Lar Feliz social thrift store, the annual income tax donation campaign routed through the Municipal Fund for Children and Adolescents, and special fundraising events including the Christmas 'Adote uma Cartinha' campaign and periodic raffles.

The organization's value proposition is a holistic, community-embedded model that combines direct child welfare with workforce development, supported by 26 years of operating history, formal Public Utility recognition at municipal and state level, CMAS/CMDCA certifications, LGPD compliance, and a Curador Board governance structure under permanent Public Prosecutor oversight. As of 2024, the foundation employs 13 staff and is led by a volunteer General Director, with major corporate partners including Icofort Agroindustrial, Instituto Localiza, REVALLE AMBEV, Unimed, and various municipal and federal courts.

Name

Fundação Lar Feliz

Legal name

Fundação Lar Feliz

Website

https://fundacaolarfeliz.org.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundação Lar Feliz is a Brazilian non-profit foundation founded in 1998 in Juazeiro, Bahia, that provides full-time integral care to approximately 540 vulnerable children and free vocational training to over 1,000 youth and adults annually through its Centro de Capacitação Pedro Barreto, funded by individual sponsorships, corporate partnerships, donations, and a social thrift store.

Ownership category

akta.pro rank

Product category

Social Services and Child Welfare

NAICS

Child Care Services (624410), Individual and Family Services (6241), Vocational Rehabilitation Services (6243), Other Individual and Family Services (624190)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Transition & School-Readiness Support for Special Needs Children (HSAAAIAO)

akta.pro secondary industries

Benefits Counseling & Financial Literacy for Transition-Age Youth (EDAKANAJ), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA), Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

Keywords

• Child welfare services
• Vocational training
• Community social assistance
• Youth professional qualification
• Charity donations

Headquarters

HQ city

Juazeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Recurring Donations (Apadrinhamento Afetivo): Monthly sponsorship of children at R$50/month minimum per child. Donors receive photos, letters, and updates on the child's progress. Can sponsor multiple children; time commitment is open-ended.
2. Corporate Partnership Fees (Empresa Amiga): Recurring monthly or annual contributions from businesses starting at R$300/month via boleto. In exchange, companies receive a 'Empresa Amiga' seal and certification for use in their marketing materials.
3. One-time Donations: One-time financial contributions via bank transfer, deposit, PIX, or online payment (credit card, boleto). Also includes food, hygiene, and educational material donations.
4. Social Bazaar Sales: Permanent physical and online bazaar selling donated goods (clothing, shoes, furniture, appliances, toys) to raise funds for the foundation's programs.
5. Income Tax Donation Campaign: Annual campaign inviting individuals to donate up to 3% of their income tax owed to the Municipal Fund for Children and Adolescents of Juazeiro (BA), which benefits the foundation.
6. Food and Material Donations: Ongoing donations of food, hygiene products, cleaning supplies, and educational materials from individuals and businesses to support daily operations.
7. Special Events and Campaigns: Fundraising events such as the Christmas campaign 'Adote uma Cartinha', lottery/sweepstakes (e.g., Fiat Mobi car giveaway), and solidarity bazaars.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fundação Lar Feliz provides full-time integral care for approximately 540 children from the Malhada da Areia community in Juazeiro, Bahia, offering meals, pedagogical support, health monitoring, and psychosocial assistance from 07h15 to 17h. It also operates the Centro de Capacitação Pedro Barreto (CCPB), a purpose-built vocational training center that delivers free professional qualification courses (industrial sewing, residential electrical work, manicure/pedicure, eyebrow design, digital content production) to more than 1,000 youth and adults annually, with supplementary entrepreneurship and job placement support in partnership with SENAI, SEBRAE, and Banco do Nordeste.

Product overview

Fundação Lar Feliz is a charitable foundation headquartered in Malhada da Areia, Juazeiro, BA, Brazil, founded in September 1998. Its core offerings consist of (1) the Integral Child Care program — a full-time childcare service for approximately 540 children providing meals, education, health, and psychosocial support; and (2) the Centro de Capacitação Pedro Barreto (CCPB) — a vocational training center offering free professional courses in areas such as industrial sewing, residential electrical work, beauty services (manicure/pedicure, eyebrow design), and digital content production, serving over 1,000 people annually. Supporting these programs are emotional sponsorship (Apadrinhamento Afetivo), the annual Christmas sponsorship campaign (Adote uma Cartinha), the Amigos do Lar Feliz monthly membership, the Empresas Amigas corporate partnership program, and the Bazar Lar Feliz social enterprise thrift store. The foundation also operates a confidential reporting channel (Canal de Denúncias) for governance purposes.

Differentiator

Problem solved

Functional benefit

Brands

• Centro de Capacitação Pedro Barreto (CCPB): Professional training center for youth and adults in vulnerable situations, offering free vocational courses in partnership with companies and institutions like SENAI, SEBRAE, and Banco do Nordeste.

Products and services

• Atendimento Integral à Infância Comprehensive full-time care program serving approximately 540 children from 07h15 to 17h, providing meals, pedagogical support, health monitoring, psychosocial assistance, and holistic development activities for children in social vulnerability in Juazeiro, Bahia.
• Centro de Capacitação Pedro Barreto (CCPB) Vocational and professional training center that offers free courses for youth and adults in vulnerable situations, covering areas such as industrial sewing, residential electrical work, beauty services, technology, gastronomy, administration, and entrepreneurship. Qualifies over 1,000 people annually through certified courses delivered in partnership with SENAI, SEBRAE, Banco do Nordeste, Icofort, Revalle AMBEV, and Instituto Localiza.
• Apadrinhamento Afetivo Emotional sponsorship program that allows individuals to support and follow the development of a child enrolled in the foundation's activities. Minimum monthly contribution of R$50 per child; sponsors receive photos, letters, and updates. One sponsor per child; open-ended time commitment.
• Amigos do Lar Feliz Monthly membership program requiring a minimum contribution of R$50, offering donors their name and photo on the website and a birthday gift from the foundation.
• Empresas Amigas da Fundação Lar Feliz Corporate social responsibility certification program awarding the "Empresa Amiga" (Company Friend) seal to businesses contributing at least R$300/month through donations, mentorship, volunteer programs, or employability initiatives. Companies receive annual certification usable in their marketing materials.
• Bazar Lar Feliz Permanent online and physical thrift store that commercializes donated goods (clothing, shoes, furniture, appliances, toys) to generate revenue supporting the foundation's social programs.
• Curso de Costura Industrial com Foco em Fardamentos 400-hour vocational training course in industrial sewing focused on uniforms, qualifying participants ages 15–29 for the textile and garment industry.
• Curso de Eletricista Residencial 240-hour residential electrician training course for individuals aged 16 and older, covering electrical safety, installations, and entrepreneurship.
• Curso de Manicure e Pedicure 64-hour nail care course training participants for careers in beauty studios, nail salons, or self-employment.
• Curso de Design de Sobrancelhas 32-hour eyebrow design course for participants aged 16–29, covering mapping, henna application, visagism, and techniques for employment in beauty and aesthetics sectors.
• Curso de Produção de Conteúdo Digital 60-hour pilot vocational course in Digital Content Production delivered at the Centro de Capacitação Pedro Barreto, funded by REVALLE AMBEV. The course directly employed two young graduates as company collaborators.
• Campanha Adote uma Cartinha Annual Christmas campaign where individuals and companies sponsor a child's wish list, providing kits containing clothing, footwear, and hygiene products to children served by the foundation.

Quantifiable outcome

• 540 children in full-time integral care; 1,000+ people trained annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Unimed – Grupo Contas MédicasminorGTM or Marketing Partner · 1 January 2024Participated in the 2024 Christmas 'Adote uma Cartinha' campaign, supporting children with donations.
• Tribunal de Justiça FederalminorGTM or Marketing Partner · 1 January 2024Participated in the 2024 Christmas 'Adote uma Cartinha' campaign as a donor organization.
• Tribunal de Contas PetrolinaminorGTM or Marketing Partner · 1 January 2024Participated in the 2024 Christmas 'Adote uma Cartinha' campaign as a donor organization.
• SEBRAE JuazeirominorGTM or Marketing Partner · 1 January 2024Participated in the 2024 Christmas 'Adote uma Cartinha' campaign as a donor.
• Instituto LocalizacoreStrategic or Co-development Partner · 1 January 2023Instituto Localiza funded the 'Um Mundo de Possibilidades' project offering free professional courses in Digital Content Production and Web Design for 240 young people aged 15–29 between March and October 2023.
• REVALLE Revenda e Distribuição AMBEVcoreStrategic or Co-development Partner · 1 January 2021REVALLE AMBEV funded the first pilot course (Digital Content Production) at the Centro de Capacitação Pedro Barreto, totaling 60 hours of instruction. The course directly employed two young graduates as company collaborators.
• NORD HAUS (Cervejaria)minorGTM or Marketing Partner · 1 January 2021Served as a ticket sales point for the Fiat Mobi car raffle fundraiser in 2021.
• PRIME MOTORS CARminorGTM or Marketing Partner · 1 January 2021Served as a ticket sales point for the Fiat Mobi car raffle fundraiser in 2021.
• Icofort Agroindustrial (Décio Alves Barreto Junior)coreStrategic or Co-development Partner · 19 July 2019Icofort Agroindustrial, led by CEO Décio Alves Barreto Junior, donated the entire Centro de Capacitação Pedro Barreto (CCPB) — a purpose-built professional training facility — to the foundation. The center was inaugurated on July 20, 2021. Icofort also partnered on courses through SENAI, providing the Assistente de Produção course.
• SENAI Juazeiro BahiacoreStrategic or Co-development PartnerSENAI Juazeiro partnered with the foundation to deliver the Assistente de Produção and Operador de Microcomputador e Informática courses within the Centro de Capacitação Pedro Barreto.
• SEBRAE Juazeiro BahiacoreStrategic or Co-development PartnerSEBRAE provided supplementary entrepreneurship training including workshops on turning ideas into businesses, MEI (Microempreendedor Individual) formalization, and microcredit orientation for CCPB graduates.
• Banco do NordesteminorStrategic or Co-development PartnerBanco do Nordeste provided supplementary training on entrepreneurship and business development for training center graduates, complementing SEBRAE workshops.
• Osvaldo de Souza (Icofort)coreOthersOsvaldo de Souza, Director of People and Technology at Icofort, led the volunteer group of entrepreneurs and professionals who planned and executed the Centro de Capacitação Pedro Barreto's training operations starting in 2021.
• Cláudio Barros (REVALLE)minorOthersExecutive Director of REVALLE AMBEV who facilitated the funding of the first digital content production course pilot at CCPB.
• ICOFORT (Instituto de Cultura e Formação Técnica)coreStrategic or Co-development PartnerICOFORT partnered with the foundation to deliver the English Language course, promoting fundamental linguistic skills for professional qualification.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fundação Abrinq pelos Direitos da Criança e do Adolescente: Larger Brazilian foundation focused on defending children's and adolescents' rights, of which Fundação Lar Feliz is a member through the Rede Nossas Crianças network. Operates broadly in child welfare policy and program funding rather than direct service delivery.
• Instituto Unibanco: Brazilian institute focused on improving public secondary education and youth employability through partnerships with state education systems. Comparable in targeting vulnerable-youth outcomes and partnering with public systems, though operating at significantly larger scale.
• Fundação Itaú Social: One of Brazil's largest corporate foundations funding education and social development programs nationally. Comparable as a foundation channeling corporate resources into vulnerable-population programs, but operating at much larger scale and broader geographic scope.
• Fundação Roberto Marinho: Established Brazilian foundation focused on education, vocational training, and social development through media, partnerships, and program funding. Comparable in funding vocational training and youth capability programs but with national broadcast media assets and a broader portfolio.
• Instituto Ayrton Senna: Large Brazilian foundation focused on public education and youth development, partnering with state governments to scale impact. Comparable as a foundation serving vulnerable youth through education and capability-building, but operating primarily as a funder/policy partner rather than direct service provider.

Direct peers

• APAE Brasil: National federation providing full-time specialized care, education, and psychosocial support to people with intellectual disabilities across Brazil. Comparable in operating full-time care programs with comprehensive service offerings for vulnerable populations, supported by corporate partnerships and government funding.
• Gerando Falcões: Brazilian NGO operating intensive community transformation programs in favelas and vulnerable territories, combining direct service delivery with social enterprise and corporate partnerships. Comparable in combining grassroots community work with corporate funding models and outcome-focused programs.
• Aldeias Infantis SOS Brasil: Brazilian branch of SOS Children's Villages providing full-time residential and community-based care for vulnerable children, with a similar model of comprehensive support (food, education, health, psychosocial). Directly comparable in serving children in social vulnerability with intensive care.
• Banco da Providência: Long-standing Rio de Janeiro-based social welfare NGO serving vulnerable families through food security, training, and community programs. Comparable as a community-rooted Brazilian NGO providing multidimensional social services to vulnerable populations with diversified funding streams.
• CIES Global: Brazilian social organization operating free professional qualification and vocational training programs for vulnerable populations through partnerships with SENAI, SEBRAE, and corporate sponsors. Directly comparable to CCPB's model of corporate-funded vocational training for social-vulnerability youth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJX3vwdF0QHbjpVsxDaosAw
• Facebookfacebook.com/fundacaolarfeliz
• Instagraminstagram.com/fundacao.larfeliz
• LinkedInlinkedin.com/company/funda%C3%A7%C3%A3o-lar-feliz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundação Lar Feliz